Marketing

What You Can Learn About Branding From 'Project Runway'
Branding

What You Can Learn About Branding From 'Project Runway'

Putting a unique spin on your business can help you stand out from the crowd.
Why Everyone Should Talk About Politics While Networking
Networking

Why Everyone Should Talk About Politics While Networking

But if you want to keep your business going, keep your mouth shut.
How to Calculate the Lifetime Value of a Customer
Customer Loyalty and Retention

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
3 New Technologies to Make Shopping More Interactive
Sales

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
What Facebook's Page Post Targeting Means to Your Business
Finding Customers

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
Building a Successful Google Campaign from Scratch
Online Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
How to Optimize Your Site for Organic Search
SEO | Search Engine Optimization

How to Optimize Your Site for Organic Search

From keyword research to creating engaging content, Danny Sullivan offers SEO tips.
Why Should Your Customers Trust You?
Finding Prospects

Why Should Your Customers Trust You?

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.
What You Need to Know About Pricing
Money Basics

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
5 Ways to Take Customer Loyalty to the Next Level
Online Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
How to Promote Your Business with Customized Facebook Timeline Apps
Social Media

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Big-Brand Results with Small-Business Budgets
Branding

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
How to Make Your Social Networking Efforts More Productive
Social Media

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
How Social Media Startup Wildfire Was Bought By Google for $250 Million
Social Media

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
5 Things You Need to Know When Hiring an SEO Consultant
SEO | Search Engine Optimization

5 Things You Need to Know When Hiring an SEO Consultant

Take a critical look at an agency's track record, promised results and, of course, costs.
3 Social Media Lessons from the Olympics
Social Media

3 Social Media Lessons from the Olympics

A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
Is Your Website Ready for Facebook Advertising?
Social Media

Is Your Website Ready for Facebook Advertising?

A well-designed landing page is critical to building customer relationships.
No Money for Ads? How to Win Customers
Starting a Business

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
A Quick Guide to Using Tumblr for Business
Social Media

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
4 Must-Have Elements in a Successful Media Pitch
Public Relations

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing Basics

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
5 Tips to Help Your Marketing Messages Sing
Marketing Materials

5 Tips to Help Your Marketing Messages Sing

Here's how to clear out the jargon and communicate clearly about your business.
How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend
Targeting Niche Markets

How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend

A look at business owners in the snack and beverage industries that are finding success and growing their companies, one herb at a time.
3 Tips for Improving SEO
SEO | Search Engine Optimization

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
3 Strategies for Using Facebook's Promoted Posts
Social Media

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
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