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Marketing

Success Must be Measured

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4 key metrics can help you determine if your brand-building is working.
January 22, 2009 in Marketing

Make Your New Site Social

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It's never too early to integrate social networking into your website. In fact, the sooner, the better.
January 22, 2009 in Social Media

Secure Cash Before Securing a Diploma

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Your business can be up and running before you don a cap and gown if you cash in on your network.
January 22, 2009 in Sales

Five Great--and Necessary--Marketing Makeovers

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From logos to retail locations, these businesses upped their image from so-so to stunning.
January 21, 2009 in Marketing

Avoid the Pitfalls of Social Networking

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An online presence is a great way to connect with people, but remember: Everything you write or say online can be found . . . and held against you.
January 21, 2009 in Online Marketing

Action Backed by Confidence Sells

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When learning and action are working in unison, they create the opportunity for sales success.
January 21, 2009 in Sales

How to Deal With a PR Disaster

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Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
January 21, 2009 in Marketing

Action Backed by Confidence Sells

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When learning and action are working in unison, they create the opportunity for sales success.
January 21, 2009 in Make the Sale

IPOs Getting Rare

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Selling to a larger company is now the way to go. Know how to guide your company to a great sale.
January 20, 2009 in Sales

A Roundup of Apps and Tools

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Whether it's payment options or collaboration that's on your mind, we've got you covered.
January 20, 2009 in Social Media

Take Your Video Viral

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Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
January 20, 2009 in Online Marketing

Steal Your Competitors' Clients

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If your best prospects are someone else's customers, you better have a strategy for wooing them away.
January 19, 2009 in Finding Customers

DNA Testing: A Growth Market

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The barriers to entry are daunting, but the DNA market provides opportunities.
January 19, 2009 in Market Research

Generate Buzz about Your Business

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Sometimes buzz happens. Most times, however, you need to create it.
January 19, 2009 in Marketing

The "Unblinging" Of Millennials

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The generation is affected by current conditions, but members will stay true to their characteristics.
January 16, 2009 in Marketing

Top Secret: Get Your E-mail Opened

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When it comes to e-mail marketing, it's all about the subject line. Make the most of yours.
January 15, 2009 in Marketing

Sales Lessons From a Fly Fishing Master

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I received some of my most valuable sales seminars from my father--while wearing hip waders. His mantra: Be yourself. Even if you smell like fish.
January 15, 2009 in Customer Service

You Never Know Whom They Know

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Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
January 15, 2009 in Networking

How to Advertise Now

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Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
January 13, 2009 in Marketing Ideas

Keep Your Eye on the Prize: Customers

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If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
January 12, 2009 in Online Marketing

Do Marketing Counterstrikes Work?

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It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
January 12, 2009 in Marketing
Selling Products Through Direct Response MarketingPlay Video

Selling Products Through Direct Response Marketing (Video)

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
December 31, 2008 in Marketing Basics

5 Ways to Kill a Great Marketing Plan

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Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
December 19, 2008 in Advertising

Get To Know Twitter

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Microblogging is fast becoming the way to connect and keep up.
December 18, 2008 in Social Media

10 Blogs to Write Today

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If blogging is part of your marketing plan, get started on these ideas.
December 18, 2008 in SEO | Search Engine Optimization

Convert Your Contacts

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Without a solid system for networking, what good are good connections?
December 18, 2008 in Make the Sale
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Steve Jobs' 13 Most Inspiring Quotes

Steve Jobs' 13 Most Inspiring Quotes

A roundup of some of the Apple co-founder's thought-provoking words, collected from various interviews and speeches.
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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