Marketing

10 Mistakes Your Business Might Be Making on LinkedIn
Social Media

10 Mistakes Your Business Might Be Making on LinkedIn

You'll want to steer clear of these no-nos on the professional networking site.
Day #1: Woof! Best Pet Gifts Under $50
Targeting Niche Markets

Day #1: Woof! Best Pet Gifts Under $50

The first picks from our Indie Merchant Holiday Gift Guide have arrived. Here's our list of favorites for furry friends.
How to Stop Offering Free Advice and Make the Sale
Closing the Sale

How to Stop Offering Free Advice and Make the Sale

In this special 'Ask Entrepreneur' feature, sales pro Grant Cardone shares insight on how consultants can close deals without giving away their expertise for free.
Gary Vaynerchuk on Social Media's Multiplier Effect
Marketing Basics

Gary Vaynerchuk on Social Media's Multiplier Effect

The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
An 8-Step Guide to Managing Negative PR
Public Relations

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.
How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert
Branding

How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert

The serial entrepreneur and business author talks about his struggle to recast his personal brand.
How to Get People to Listen to You on Social Media
Social Media

How to Get People to Listen to You on Social Media

Tips for cutting through the noise on social media to make your voice known.
A New Definition of Networking
Networking

A New Definition of Networking

It's time for a fresh look at the way we form and develop business relationships.
3 Ways to Land Media Attention Without a News Pitch
Public Relations

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
3 Tips for Turning Your Classmates Into Beta Testers
Marketing

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
Innovative Ideas in Product Packaging
Branding

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
The Most Bizarre and Dramatic Executive Blog You Might Ever Read
Online Marketing

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
10 Ways to Say 'Thank You'
Grow Your Business

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!'
Social Media

On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!'

Online marketing expert Jason Falls on how to use social media for business.
5 Tips for Targeting Your Ideal Start-Up Customer
Market Research

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
How to Build Your Business to Attract Buyers
Startup Basics

How to Build Your Business to Attract Buyers

Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
3 Tips for Optimizing Video for Search
SEO | Search Engine Optimization

3 Tips for Optimizing Video for Search

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
4 Surprising Ways to Use Google+ for Business
Social Media

4 Surprising Ways to Use Google+ for Business

A look at little-known business features that can help you work more efficiently.
Google Hangout With Jason Falls on Tapping the Power of Social Media for Business
Social Media

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business
Social Media

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
Seven Secrets to Cold Calling Success
Tips from Experts

Seven Secrets to Cold Calling Success

Many business owners dread picking up the phone to reach potential customers or investors for the first time. Here are seven tips to overcome your fears and prepare to win.
How to Get Your Money's Worth From Social Media Campaigns
Social Media

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
3 Steps to an Online Marketing Makeover
Online Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers
Social Media

Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
3 Lessons About Pricing From A&E's Storage Wars
Pricing

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
How to Pick the Perfect Business Gift
Networking

How to Pick the Perfect Business Gift

Just in time for the holiday season, the Esquire guy wraps up some advice on the art of giving.
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