Marketing

The 5 Branding Rules of Attraction
Branding

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
Marketing Ideas

7 Ways to Make Your Business Card Your Best Marketing Tool

If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
Social Media

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
 Facebook Hits and Misses Since Its IPO
Social Media

Facebook Hits and Misses Since Its IPO

A year after its initial public offering, we look back at the social media giant's highs and lows as a public company.
Google+ Gets a Major Makeover
Social Media

Google+ Gets a Major Makeover

At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.
What to Do If You Hate Your Brand
Branding

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
Penguin 2.0: What to Expect From Google's Next Search Update
SEO | Search Engine Optimization

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
3 Ways to Use LinkedIn to Grow Your Startup
Social Media

3 Ways to Use LinkedIn to Grow Your Startup

A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
Marketing Basics

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
How Men and Women Use Social Media Differently (Infographic)
Social Media

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
Networking

Networking Fundamentals to Boost Your Bottom Line

Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
YouTube Creates Paid Subscription Service for Brands
Social Media

YouTube Creates Paid Subscription Service for Brands

Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
The Esquire Guy's Guide to Media Interviews
Public Relations

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
4 Business-Naming Tips for Branding Success
Branding

4 Business-Naming Tips for Branding Success

Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Abercrombie & Fitch:  Bad Business or Smart Targeting?
Public Relations

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
How to Use Customer Recommendations to Grow Your Business
Finding Customers

How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Defining Your Brand: The First Step In Your Marketing Strategy
Branding

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Customer Loyalty and Retention

Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch

New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)
Online Marketing

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
8 Things Startup Founders Should Know Before Writing a Book
Marketing Basics

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
How to Plan and Shoot YouTube Videos for Business
Social Media

How to Plan and Shoot YouTube Videos for Business

From scripting to shooting, these tips can help you produce professional looking videos on a budget.
5 Strategies to Build a Global Brand
Branding

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Your Secret Weapon in Sales? The Phone
Finding Customers

Your Secret Weapon in Sales? The Phone

If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
How Niche Players Can Compete Against Big Brands
Finding Customers

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.
LinkedIn Tips: 10 Ways to Get the Most Out of Your Network
Social Media

LinkedIn Tips: 10 Ways to Get the Most Out of Your Network

To celebrate the social media giant's 10th birthday, read about best practices for business owners.
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