Marketing

3 Tips for Turning Your Classmates Into Beta Testers
Marketing

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
Innovative Ideas in Product Packaging
Branding

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
The Most Bizarre and Dramatic Executive Blog You Might Ever Read
Online Marketing

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
10 Ways to Say 'Thank You'
Grow Your Business

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!'
Social Media

On Social Media, Share Content That Makes Your Followers Say 'Holy Smokes!'

Online marketing expert Jason Falls on how to use social media for business.
5 Tips for Targeting Your Ideal Start-Up Customer
Market Research

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
How to Build Your Business to Attract Buyers
Startup Basics

How to Build Your Business to Attract Buyers

Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
3 Tips for Optimizing Video for Search
SEO | Search Engine Optimization

3 Tips for Optimizing Video for Search

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
4 Surprising Ways to Use Google+ for Business
Social Media

4 Surprising Ways to Use Google+ for Business

A look at little-known business features that can help you work more efficiently.
Google Hangout With Jason Falls on Tapping the Power of Social Media for Business
Social Media

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business
Social Media

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
Seven Secrets to Cold Calling Success
Tips from Experts

Seven Secrets to Cold Calling Success

Many business owners dread picking up the phone to reach potential customers or investors for the first time. Here are seven tips to overcome your fears and prepare to win.
How to Get Your Money's Worth From Social Media Campaigns
Social Media

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
3 Steps to an Online Marketing Makeover
Online Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers
Social Media

Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
3 Lessons About Pricing From A&E's Storage Wars
Pricing

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
How to Pick the Perfect Business Gift
Networking

How to Pick the Perfect Business Gift

Just in time for the holiday season, the Esquire guy wraps up some advice on the art of giving.
10 Things Entrepreneurs Should Be Tweeting About
Social Media

10 Things Entrepreneurs Should Be Tweeting About

Why you shouldn't overlook your personal account when building your company's brand on the social network.
Is Social Media Dead? The New Marketing Mix
Marketing Ideas

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
How to Never Miss a Chance to Hype Your Startup
Marketing

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
5 PR Tips From Bond, James Bond
Public Relations

5 PR Tips From Bond, James Bond

The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
How to Get Started With Facebook Offers
Social Media

How to Get Started With Facebook Offers

Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
How to Add Personality to Your Loyalty Program
Customer Loyalty and Retention

How to Add Personality to Your Loyalty Program

Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
New Facebook Option Can Help Brands Regain Fan Engagement
Social Media

New Facebook Option Can Help Brands Regain Fan Engagement

Frustrated about a dramatic decrease in reach? The social network has at least one way to counteract the drop off.
Webinar: Smarter Online Marketing With John Jantsch
Marketing Basics

Webinar: Smarter Online Marketing With John Jantsch

Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
Gary Vaynerchuk on Keeping it Real With Customers
Customer Loyalty and Retention

Gary Vaynerchuk on Keeping it Real With Customers

In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
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