Marketing

Branding

Common Sense Tips to Keep You From Burning Your Own Brand

Use social media to interact, engage and have fun, but be smart about it.
SEO | Search Engine Optimization

What Google's Search Change Means for Your Website

A new search algorithm to downgrade sites with bad reviews should prompt small businesses to re-examine their SEO strategies.
Online Marketing

Twitter Crushes Facebook for Marketing

Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.
Groupon Nightmares (and How to Avoid Them)
Ads by Type

Groupon Nightmares (and How to Avoid Them)

Groupon might seem like great advertising, but it can spell disaster for unprepared small businesses.
Four Steps to Launching a Loyalty Program
Customer Loyalty and Retention

Four Steps to Launching a Loyalty Program

Structured programs can help you grow your business, retain customers and trump the competition.
The Secrets of Successful Logos
Branding

The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.
Three Ways to Connect with Online Influencers
Online Marketing

Three Ways to Connect with Online Influencers

How to find the right social-media contacts to help market your business.
Online Marketing

Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.
Four Ways to Improve Customer Service
Customer Service

Four Ways to Improve Customer Service

Follow these top tips to give customers exactly what they want.
Review: Capsule, CRM for Small Business
Customer Loyalty and Retention

Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.
How to Make Content Go Viral
Marketing

How to Make Content Go Viral

Four tips to publicize your own industry articles.
Three Tips to Design a Sales Compensation Plan
Sales How-To Guides

Three Tips to Design a Sales Compensation Plan

How to set commissions that motivate your team.
Six Ways to Get More Exposure for Your Blog
Marketing

Six Ways to Get More Exposure for Your Blog

Try these time-saving tools and tips to publicize your blog through social media.
Five Steps to Get on a Talk Show
Getting Press

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.
Customer Service

The Best Online Tools for Managing Your Business Contacts

Eight affordable and easy to use CRM options to keep you organized.
Social Media

The Top Six YouTube Sins (and How to Fix Them)

If you promote your business via video, don't keep making these mistakes.
How to Create a Social Media Sweepstakes or Contest
Online Marketing

How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.
How Social Media Can Rev Up Revenue
Online Marketing

How Social Media Can Rev Up Revenue

Social media helps local businesses better engage customers and boost revenue. Here's how to make it do the same for yours.
10 Steps to Getting Started in Social Media Marketing
Online Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
Getting Press

How to Pitch Your Company to the Press

Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
How Social Media is Changing Business
Magazine

How Social Media is Changing Business

How social media is changing everything about the way we do business.
A High-Tech Tool for Staying Up-to-Date on Your Clients and Business Contacts
Marketing

A High-Tech Tool for Staying Up-to-Date on Your Clients and Business Contacts

Gist offers business users the chance to find a new social media order.
Five Key Ingredients of Lasting Brands
Online Marketing

Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
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