What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
Dread the idea of calling prospects you haven't met yet? Using these tips can make cold calling easier for beginners.
How to create a more powerful network.
Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
The second in our two-part series offers an insider's guide to the most common Twitter terms so youâll understand the basics when you start Tweeting.
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
Advice from business leaders who have mastered the art of social media marketing.
This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
Twenty-two key turning points in the social media company's history.
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Targeting Niche Markets
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
How you can better track and target your advertising campaigns, while also reducing your costs.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Tips from Experts
How to figure out what makes your business special and power up your sales.
The executive director of NY Tech Meetup talks about what the audience can expect at the city's influential monthly tech event.
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