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Marketing

Avoid the Pitfalls of Social Networking

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An online presence is a great way to connect with people, but remember: Everything you write or say online can be found . . . and held against you.
January 21, 2009 in Online Marketing

Action Backed by Confidence Sells

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When learning and action are working in unison, they create the opportunity for sales success.
January 21, 2009 in Sales

How to Deal With a PR Disaster

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Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
January 21, 2009 in Marketing

Action Backed by Confidence Sells

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When learning and action are working in unison, they create the opportunity for sales success.
January 21, 2009 in Make the Sale

IPOs Getting Rare

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Selling to a larger company is now the way to go. Know how to guide your company to a great sale.
January 20, 2009 in Sales

A Roundup of Apps and Tools

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Whether it's payment options or collaboration that's on your mind, we've got you covered.
January 20, 2009 in Social Media

Take Your Video Viral

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Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
January 20, 2009 in Online Marketing

Steal Your Competitors' Clients

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If your best prospects are someone else's customers, you better have a strategy for wooing them away.
January 19, 2009 in Finding Customers

DNA Testing: A Growth Market

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The barriers to entry are daunting, but the DNA market provides opportunities.
January 19, 2009 in Market Research

Generate Buzz about Your Business

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Sometimes buzz happens. Most times, however, you need to create it.
January 19, 2009 in Marketing

The "Unblinging" Of Millennials

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The generation is affected by current conditions, but members will stay true to their characteristics.
January 16, 2009 in Marketing

Top Secret: Get Your E-mail Opened

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When it comes to e-mail marketing, it's all about the subject line. Make the most of yours.
January 15, 2009 in Marketing

Sales Lessons From a Fly Fishing Master

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I received some of my most valuable sales seminars from my father--while wearing hip waders. His mantra: Be yourself. Even if you smell like fish.
January 15, 2009 in Customer Service

You Never Know Whom They Know

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Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
January 15, 2009 in Networking

How to Advertise Now

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Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
January 13, 2009 in Marketing Ideas

Keep Your Eye on the Prize: Customers

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If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
January 12, 2009 in Online Marketing

Do Marketing Counterstrikes Work?

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It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
January 12, 2009 in Marketing
Selling Products Through Direct Response MarketingPlay Video

Selling Products Through Direct Response Marketing (Video)

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
December 31, 2008 in Marketing Basics

5 Ways to Kill a Great Marketing Plan

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Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
December 19, 2008 in Advertising

Get To Know Twitter

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Microblogging is fast becoming the way to connect and keep up.
December 18, 2008 in Social Media

10 Blogs to Write Today

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If blogging is part of your marketing plan, get started on these ideas.
December 18, 2008 in SEO | Search Engine Optimization

Convert Your Contacts

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Without a solid system for networking, what good are good connections?
December 18, 2008 in Make the Sale

Start With the Top Dog: A Sales Primer

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Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).
December 11, 2008 in Sales

Cultivate Stronger Customer Bonds

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4 ways to market effectively in a downturn and maximize customer feedback.
December 11, 2008 in Online Marketing

2009: The Year of One-to-One Marketing

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Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
December 11, 2008 in Branding

10 Advertising Words to Avoid in 2009

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Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
December 11, 2008 in Advertising
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The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the tow...
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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