Marketing

Advertise on Facebook? AmEx Has the Credit Card for You
Advertising

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Insights: What Makes a Great Handshake
Tips from Experts

Insights: What Makes a Great Handshake

Business guru Guy Kawasaki talks about the basis of a winning handshake in business.
Seven Tips for Selling to Big Businesses
Marketing

Seven Tips for Selling to Big Businesses

Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:
Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'
Social Media

Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'

The social-media guru talks about his controversial TechCrunch interview criticizing social-media experts with Bryan Elliott in 'Behind the Brand.'
The Spark That Fuels Wildfire Interactive
Social Media

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
New Facebook Ad Unit Ask Users to Chime In
Advertising

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
New York Businesses Expect Sales Boost on Gay Marriage News
Sales Techniques

New York Businesses Expect Sales Boost on Gay Marriage News

Here, one entrepreneur offers management tips for when sales climb unexpectedly.
Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing
Social Media

Gary Vaynerchuk: Why Dirt Under Your Fingernails Is a Good Thing

The author and entrepreneur explains his criticism of social-media pros from a controversial TechCrunch interview. A clip from his video with Bryan Elliott in 'Behind the Brand.'
'Commercial Kings' Give Small Business Advertising a Kick
Advertising

'Commercial Kings' Give Small Business Advertising a Kick

Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
How to Keep Your Marketing Rolling While You're on Vacation
Marketing Plan

How to Keep Your Marketing Rolling While You're on Vacation

Follow these seven tips to manage your campaigns while you take a well-earned break.
The Turnaround King's Plan to Save Your Business
Marketing

The Turnaround King's Plan to Save Your Business

Here's how Grant Cardone of the new reality-TV show the 'Turnaround King' ramps up sales at floundering businesses.
The Unwritten Rules for Online Publishers
Online Marketing

The Unwritten Rules for Online Publishers

Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.
The Best Bar to . . . Network Without Spending Big Bucks: Copa D'Oro
Networking

The Best Bar to . . . Network Without Spending Big Bucks: Copa D'Oro

This Santa Monica, Calif., hangout offers the kind of soft lighting and easy-on-the-wallet happy hour that can appeal to Gen-X startup founders.
Chris Brogan on How to Make Your Customer a Hero
Online Marketing

Chris Brogan on How to Make Your Customer a Hero

Most marketers put the focus on their product. Try flipping that around and showing your customers how they can be successful.
Insights: The Best Way to Engage Industry Influencers
Public Relations

Insights: The Best Way to Engage Industry Influencers

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
Social Media

Gary Vaynerchuk on Social Media and Customer Retention

The social-media evangelist talks about the future of mapping customer acquisition with Bryan Ellliott for 'Behind the Brand.'
Gary Vaynerchuk on Why the Old Spice Campaign Fell Short
Social Media

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores
Online Marketing

Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores

The mobile marketing entrepreneur talks about the mobile and the physical worlds of retail.
Insights: How to Enchant Customers
Customer Service

Insights: How to Enchant Customers

Guy Kawasaki, author of 'Enchantment,' talks about how to turn customers into fans.
Gary Vaynerchuk on What Caring Looks Like to Customers
Customer Service

Gary Vaynerchuk on What Caring Looks Like to Customers

The entrepreneur and social media guru talks about the need for transparency in business with Bryan Ellliott for 'Behind the Brand.'
Insights: How to Dress to Impress
Branding

Insights: How to Dress to Impress

Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.
Insights: How to Improve Customer Service
Customer Service

Insights: How to Improve Customer Service

Celebrated author Guy Kawasaki offers advice on creating a better customer experience.
Why the Numbers Are Stacked Against Daily Deal Sites
Ads by Type

Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Why Savvy Businesses Field Customer Questions on Twitter
Social Media

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
YouTube Star iJustine Talks About Video Games and Teen Girls
Online Marketing

YouTube Star iJustine Talks About Video Games and Teen Girls

The video maven discusses her audience of young girls and her squeaky clean image.
Taking the 'I' Out of Business Posts on Facebook
Marketing

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
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