Marketing

Should You Outsource Your Customer Service?
Customer Service

Should You Outsource Your Customer Service?

Call center technology can now combine, customize and expand your customer communications while reducing costs. So would outsourcing boost your business?
What You Need To Know About Facebook Mobile Ads
Advertising

What You Need To Know About Facebook Mobile Ads

Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
4 Marketing Hazards to Avoid
Marketing Ideas

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
Marketing to Teens? What You Need to Know About Tumblr
Social Media

Marketing to Teens? What You Need to Know About Tumblr

A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter.
10 Questions to Ask Before Hiring a PR Firm
Public Relations

10 Questions to Ask Before Hiring a PR Firm

From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Hate Small Talk? How to Break the Ice When Networking for Business
Networking

Hate Small Talk? How to Break the Ice When Networking for Business

The fear of small talk is a common objection for those who shy away from networking. But ice-breakers can be yours for the asking
3 Golden Rules of Negotiating
Negotiating

3 Golden Rules of Negotiating

Even entrepreneurs with a knack for making the sale can unwittingly overlook some powerful tactics in reaching the best agreement. Here's what you need to know to win.
Make Your Videos More Likely to Go Viral
Online Marketing

Make Your Videos More Likely to Go Viral

What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web.
How Facebook's Graph Search Could Help Businesses
Social Media

How Facebook's Graph Search Could Help Businesses

Facebook's major new feature, YouTube's rising competition, the end of LinkedIn Answers and more social-media news.
Can Lance Armstrong Rebuild His Brand?
Branding

Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
3 Things You Need to Know Before Getting Started in Local Mobile Advertising
Marketing Basics

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
3 Tools for Backing-Up Your Social Media Accounts
Social Media

3 Tools for Backing-Up Your Social Media Accounts

Your old tweets and Facebook posts may come in handy someday. Here's how to make sure they aren't lost forever.
Facebook's Graph Search Holds Promise for Social Marketing
Social Media

Facebook's Graph Search Holds Promise for Social Marketing

The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing Ideas

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
5 Lessons in Local Mobile Advertising from Big Brands
Mobile

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
3 Alternatives to Using Google Adwords
Advertising

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
LinkedIn SEO: How to Increase the Visibility of Your Business Profile
SEO | Search Engine Optimization

LinkedIn SEO: How to Increase the Visibility of Your Business Profile

Follow these tips for optimizing your profile on the popular professional networking site.
How Much Did That New Customer Cost You?
Finding Customers

How Much Did That New Customer Cost You?

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
Why a 12-Year-Old Launched His Own Social Network
Social Media

Why a 12-Year-Old Launched His Own Social Network

Grom Social is a network for kids, Facebook's more lucrative Hacker Cup, a Pinterest for cats and more.
5 Ways to Land Celebrity Clients
Finding Customers

5 Ways to Land Celebrity Clients

Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
Wining and Dining to Grow Your Business and Brand
Lifestyle

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.
Everything You Ever Wanted to Know About Infographics
Marketing

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
Reimagining the Future of Broadcast TV
Online Marketing

Reimagining the Future of Broadcast TV

In this episode of Behind the Brand, host Brian Elliot talks with the founders of Tubefilter, about how online video is disrupting the once-sacred broadcast TV industry.
How Location-Based Social Networks Are Changing the Game for Businesses
Online Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Getting Your Name Out There as a Startup
Marketing Basics

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
The Best Days to Post to Facebook, Based on Industry (Infographic)
Social Media

The Best Days to Post to Facebook, Based on Industry (Infographic)

A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
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