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Marketing

A Marketer's Survival Guide

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Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
August 18, 2008 in Marketing
A Historical Perspective

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
August 15, 2008 in Marketing Ideas

Stretch Your Dollar With Horizontal Marketing

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Partnering with a company that shares your target market saves you time and money.
August 8, 2008 in Marketing Basics

Win Sales From Recession-Minded Consumers

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Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
August 8, 2008 in Finding Customers

Unleash the Successful Speaker Inside You

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The world's top professional speakers aren't nearly as good as you are.
August 5, 2008 in Presentations

The Business of Politics

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A surge of young voters is fueling a niche market that targets their growing passion.
July 30, 2008 in Branding

A Long-Term Commitment

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Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.
July 25, 2008 in Finding Customers
Advertising in Digital Media

Advertising in Digital Media

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These 3 hot trends can give you a competitive edge on the web and beyond.
July 17, 2008 in Ads by Type

Generating More Referrals

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There are plenty of opportunities to develop quality referrals--you just have to look for them.
July 17, 2008 in Networking

Keep Your Customers Reading

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8 tips for developing e-newsletters that have interesting and relevant content for readers
July 17, 2008 in Online Marketing

What Marketing Is and Is Not

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Knowing the difference is the first step in creating a successful campaign.
July 7, 2008 in Guerrilla Marketing

Small Businesses Succeed with E-mail Marketing

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These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
June 30, 2008 in Online Marketing

Get Your Copy Write

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Expert tips for writing great letters, ads, brochures and more without professional help
June 30, 2008 in Marketing How-To Guides

A Referral Doesn't Mean Closed Sales

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You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
June 27, 2008 in Networking

Good Customer Service Alone Doesn't Win Referrals

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Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
June 26, 2008 in Networking

9 Tips for E-mail Marketing Design

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In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
June 5, 2008 in Online Marketing

No More "Me Too" Marketing

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Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
May 28, 2008 in Marketing How-To Guides

26 Tricks to Help You Tame Google Calendar

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Google's free online calendar makes it easy to track your schedule from anywhere, but many of its best features lurk beneath the surface. Here's how to handle Gcal like a pro.
May 19, 2008 in Social Media

Advertise Creatively With Offbeat Sports

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By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
May 12, 2008 in Marketing Ideas

Teaching Old Dogs New Tricks

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Understanding the changing face of journalism can be the key to getting more coverage for your business.
May 9, 2008 in Public Relations

Marketing in the Recommendation Age

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As customer review venues and their influence increase, business owners should capitalize on this trend.
May 2, 2008 in Marketing Ideas

The Essentials of Guerrilla Marketing

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Implement these building blocks to create a successful campaign.
April 30, 2008 in Guerrilla Marketing

Credibility is King

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In markets where every customer is an expert, authenticity is the key to success.
April 30, 2008 in Branding

5 Ways to Boost Profits

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No matter how many sales you make, your business will struggle if you don't watch your margins.
April 25, 2008 in Sales How-To Guides

Practice Makes Perfect Networking

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Implement these 2 simple strategies and watch the referrals pour in.
April 16, 2008 in Networking
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