Marketing

Targeting the 'It Girl' Customer
Finding Customers

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Seven Rules for Coping with Sales Rejection
Sales

Seven Rules for Coping with Sales Rejection

From setting goals to developing routines and relationships, small business owners can overcome their fear of failure.
A User's Guide to Facebook's New Timeline Feature
Online Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
How to Increase Social Sharing to Generate More Leads
Social Media

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Vote For Your Favorite Indie Merchant Gift
Marketing

Vote For Your Favorite Indie Merchant Gift

Which is your favorite gift in our Indie Merchant Holiday Gift Guide? Cast your vote for the Readers' Choice Award.
Five Strategies for a Winning Sales Presentation
Presentations

Five Strategies for a Winning Sales Presentation

How to put your best pitch forward, win over prospects and make more sales.
A Gift For Tangle-Free Listening
Marketing

A Gift For Tangle-Free Listening

The last item to make our Indie Merchant Holiday Gift Guide is a pair of Zipbuds earphones.
A Gift That Has All The Elements
Marketing

A Gift That Has All The Elements

Today's featured item from our Indie Merchant Holiday Gift Guide is this Periodic Table of Elements necklace made by My London Sun.
Social Networking Lessons of 2011
Social Media

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
Forget the Pie -- It's Key Lime BBQ Sauce
Marketing

Forget the Pie -- It's Key Lime BBQ Sauce

The next item selected for our Indie Merchant Holiday Gift Guide is this tangy key lime BBQ sauce made by Reva Foods.
An Inside Look At Being a Wal-Mart Supplier
Make the Sale

An Inside Look At Being a Wal-Mart Supplier

What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
Really, It's Not Sent From My iPhone
Marketing

Really, It's Not Sent From My iPhone

Need a present for the smartphone-obsessed person in your life? The latest entrant in our gift guide is this snail-mail stationery made by Red Letter Paper Co.
How Orabrush Cleaned Up On YouTube
Social Media

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Is Your Business in a Post-Thanksgiving Sales Slump?
Make the Sale

Is Your Business in a Post-Thanksgiving Sales Slump?

A new survey finds shoppers either stocked up on Thanksgiving weekend, or are waiting until the last minute to find their holiday gifts.
Five Affordable Consumer Research Tools
Market Research

Five Affordable Consumer Research Tools

Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
A Present for Your Pooch
Marketing

A Present for Your Pooch

Today's featured item from our Holiday Gift Guide is a dog treat pouch made by Sara Bella Upcycled.
How to Use Social Media for Research and Development
Social Media

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
What to Do When the Mailman Slows Your Business Down
Marketing Materials

What to Do When the Mailman Slows Your Business Down

Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.
How Gowalla's Deal with Facebook Affects You
Social Media

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Get a Load of This: A Gift That Weighs Luggage
Marketing

Get a Load of This: A Gift That Weighs Luggage

Today we reveal the latest pick for our gift guide -- a digital luggage scale made by EatSmart Products. Talk about practical!
How to Use Mobile to Reach Holiday Bargain Hunters
Marketing Ideas

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
Live Chat with Grant Cardone on Closing a Sale
Marketing

Live Chat with Grant Cardone on Closing a Sale

Join us for part two of a live online chat with sales pro Grant Cardone, who will share his best secrets for closing a sale.
Marketing

Indie Merchant Gift Guide

We're rolling out 10 Days of Indie Merchants Gifts in our annual celebration of unique items made by artists, designers and craftspeople.
How One Company Transformed Its Boring Products
Marketing Ideas

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Getting a Kick Out of Social Responsibility
Marketing

Getting a Kick Out of Social Responsibility

The next item selected for our Indie Merchant Holiday Gift Guide is a fair-trade certified soccer ball made by Senda Athletics.
How to Make a Personal Connection with Customers
Sales

How to Make a Personal Connection with Customers

Seven ways to build relationships with prospects that lead to more sales.
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