If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
The co-founder of an upcycling company describes the benefits of being fun and engaging when educating customers.
How to attract more traffic to your blog and convert more of your visitors into buying customers.
Installing social sharing buttons is an easy way to increase the visibility of your website.
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
The social media expert offers a primer on how to build connections on the new networking site.
Customer Loyalty and Retention
Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
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