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A Marketer's Survival Guide

Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
August 18, 2008 in Marketing
A Historical Perspective

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
August 15, 2008 in Marketing Ideas

Stretch Your Dollar With Horizontal Marketing

Partnering with a company that shares your target market saves you time and money.
August 8, 2008 in Marketing Basics

Win Sales From Recession-Minded Consumers

Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
August 8, 2008 in Finding Customers

Unleash the Successful Speaker Inside You

The world's top professional speakers aren't nearly as good as you are.
August 5, 2008 in Presentations

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
July 30, 2008 in Branding

A Long-Term Commitment

Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.
July 25, 2008 in Finding Customers
Advertising in Digital Media

Advertising in Digital Media

These 3 hot trends can give you a competitive edge on the web and beyond.
July 17, 2008 in Ads by Type

Generating More Referrals

There are plenty of opportunities to develop quality referrals--you just have to look for them.
July 17, 2008 in Networking

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
July 17, 2008 in Online Marketing

What Marketing Is and Is Not

Knowing the difference is the first step in creating a successful campaign.
July 7, 2008 in Guerrilla Marketing

Small Businesses Succeed with E-mail Marketing

These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
June 30, 2008 in Online Marketing

Get Your Copy Write

Expert tips for writing great letters, ads, brochures and more without professional help
June 30, 2008 in Marketing How-To Guides

A Referral Doesn't Mean Closed Sales

You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
June 27, 2008 in Networking

Good Customer Service Alone Doesn't Win Referrals

Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
June 26, 2008 in Networking

9 Tips for E-mail Marketing Design

In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
June 5, 2008 in Online Marketing

No More "Me Too" Marketing

Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
May 28, 2008 in Marketing How-To Guides

26 Tricks to Help You Tame Google Calendar

Google's free online calendar makes it easy to track your schedule from anywhere, but many of its best features lurk beneath the surface. Here's how to handle Gcal like a pro.
May 19, 2008 in Social Media

Advertise Creatively With Offbeat Sports

By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
May 12, 2008 in Marketing Ideas

Teaching Old Dogs New Tricks

Understanding the changing face of journalism can be the key to getting more coverage for your business.
May 9, 2008 in Public Relations

Marketing in the Recommendation Age

As customer review venues and their influence increase, business owners should capitalize on this trend.
May 2, 2008 in Marketing Ideas

The Essentials of Guerrilla Marketing

Implement these building blocks to create a successful campaign.
April 30, 2008 in Guerrilla Marketing

Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
April 30, 2008 in Branding

5 Ways to Boost Profits

No matter how many sales you make, your business will struggle if you don't watch your margins.
April 25, 2008 in Sales How-To Guides

Practice Makes Perfect Networking

Implement these 2 simple strategies and watch the referrals pour in.
April 16, 2008 in Networking
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Make a Positive Impression on the World, and Make Money Doing It

Make a Positive Impression on the World, and Make Money Doing It

The mind behind the UK's best-selling single of all time teaches us that doing good can be profitable, as long as you...
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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