Marketing

7 Tips For Building a 'Power Network' on LinkedIn
Social Media

7 Tips For Building a 'Power Network' on LinkedIn

How to use the professional networking site to make better business connections.
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
Low-Cost Ideas

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
The Art and Science of B.S.
Networking

The Art and Science of B.S.

The Esquire Guy looks at the right and wrong ways to talk about things you don't fully understand.
Bing vs. Google: Which Search Engine is Best?
SEO | Search Engine Optimization

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
How a Dollar Shave Club's Ad Went Viral
Advertising

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
The Art of Stretching the Truth
Sales

The Art of Stretching the Truth

The Esquire guy on what to say when you have no idea what you are talking about.
Getting Started on Google +
Online Marketing

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
6 PR Tips for Generating Publicity for Your Startup
Marketing

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
5 Tips for Using Social Media as a Customer Service Tool
Social Media

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
How to Conquer Stage Fright and Focus on the Positive
Presentations

How to Conquer Stage Fright and Focus on the Positive

Change your state of mind -- and vanquish your fear of failure -- by asking yourself the right questions.
New Tool Gauges Pinterest Mentions
Social Media

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
Profits or Bust: Inside the Mind of an Efficiency Expert
Business Management

Profits or Bust: Inside the Mind of an Efficiency Expert

Businesses often pay a lot of money to productivity analysts. We asked one business efficiency expert for his best tips.
How Gamification Can Improve Customer Loyalty Programs
Sales Techniques

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
3 Ways to Build Consumer Trust
Customer Service

3 Ways to Build Consumer Trust

Grow your business by fostering your customer's trust with these tips.
Showcasing Your Expertise Via LinkedIn Answers
Social Media

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
5 Ways 'Big Data' Is Changing the World
Online Marketing

5 Ways 'Big Data' Is Changing the World

From shoe shopping to privacy concerns, 'big data' has big implications.
How to Attract the Clients You Want
Finding Customers

How to Attract the Clients You Want

Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo about leading small companies reach the types of customers most likely to be willing to pay their prices.
Smart Ways to Market a Service Business
Marketing Basics

Smart Ways to Market a Service Business

How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
LinkedIn Gives Company Pages a Facelift
Social Media

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
3 Steps to Generating Buzz with a YouTube Contest
Social Media

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.
Can't Spare the Time to Network? Can You Afford Not To?
Networking

Can't Spare the Time to Network? Can You Afford Not To?

The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online
Selling Online

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
3 App Options for Converting Facebook Fans Into Customers
Apps & Software

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
5 Tips for Getting Started With Mobile Advertising
Mobile

5 Tips for Getting Started With Mobile Advertising

As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.
Sean Parker: Running a Startup Is 'Like Eating Glass'
Leadership

Sean Parker: Running a Startup Is 'Like Eating Glass'

The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
5 Fundamentals of a Social-Media Action Plan
Social Media

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
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