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No More "Me Too" Marketing

Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
May 28, 2008 in Marketing How-To Guides

26 Tricks to Help You Tame Google Calendar

Google's free online calendar makes it easy to track your schedule from anywhere, but many of its best features lurk beneath the surface. Here's how to handle Gcal like a pro.
May 19, 2008 in Social Media

Advertise Creatively With Offbeat Sports

By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
May 12, 2008 in Marketing Ideas

Teaching Old Dogs New Tricks

Understanding the changing face of journalism can be the key to getting more coverage for your business.
May 9, 2008 in Public Relations

Marketing in the Recommendation Age

As customer review venues and their influence increase, business owners should capitalize on this trend.
May 2, 2008 in Marketing Ideas

The Essentials of Guerrilla Marketing

Implement these building blocks to create a successful campaign.
April 30, 2008 in Guerrilla Marketing

Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
April 30, 2008 in Branding

5 Ways to Boost Profits

No matter how many sales you make, your business will struggle if you don't watch your margins.
April 25, 2008 in Sales How-To Guides

Practice Makes Perfect Networking

Implement these 2 simple strategies and watch the referrals pour in.
April 16, 2008 in Networking

Make Your Ads Workhorses

Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
April 16, 2008 in Marketing Ideas

Expand Your Ad Empire

Amplify your interactive ad arsenal with the latest technology trends.
April 7, 2008 in Ads by Type

Things You Didn't Know You Could Do With Google

Calculate complex equations, track shipments, build a Web site, and more--all on Google. Plus, how not to move a palm tree.
April 1, 2008 in Social Media

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
March 28, 2008 in Online Marketing

Grow Your Biz--From eBay and Beyond

E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
March 27, 2008 in Online Marketing

Customize Your Referral Strategies

To optimize sales, learn to tailor your networking approach to different personality types and occasions.
March 25, 2008 in Networking

Tips for Marketing Your Service Business

Maintaining strong customer relationships is the key to creating a strong campaign.
March 21, 2008 in Marketing Ideas

The Wisdom (or Not) of Non-Compete Contracts

Here are some things to consider before hiring your first salesperson.
March 19, 2008 in Sales

Become the Key(word) Master

Choose your words wisely for SEO success.

Make Your Own Video Mashups for YouTube

Put the 'you' in YouTube with this hands-on guide to shooting, editing, and uploading your own movies and mashups.
March 11, 2008 in Social Media

Transform Your Website Into a Sales Powerhouse

With the growing rate of internet shoppers, make sure you design your site with the customer in mind.
February 29, 2008 in Online Marketing

Marketing Your Home Based Biz

Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
February 26, 2008 in Online Marketing

Marketing With the Pros

There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
February 25, 2008 in Marketing Basics

Getting Customers to Buy More

Want to increase profits? Try this smart upselling technique and watch sales soar.
February 22, 2008 in Sales Techniques

Five Ways to Defend Your Online Reputation

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
February 22, 2008 in Branding

Taking a Green Initiative

These 3 entrepreneurs are taking advantage of green marketing tactics the right way.
February 20, 2008 in Marketing Ideas

Learn to Market More Creatively

Knowledge of your industry can bring originality to your business.
February 13, 2008 in Marketing Ideas
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Steve Jobs' 13 Most Inspiring Quotes

Steve Jobs' 13 Most Inspiring Quotes

A roundup of some of the Apple co-founder's thought-provoking words, collected from various interviews and speeches.
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