Marketing

An Interview with Step Up Women's Network
Networking

An Interview with Step Up Women's Network

Danielle Carrig of Step Up Women's Network tells us how her organization helps businesswomen connect with their communities and each other.
Startup Story: Out of the Box Marketing
Marketing Ideas

Startup Story: Out of the Box Marketing

Kristin Kendall talks about how she started her marketing business with just $5,000 and an eye towards growth.
Bing vs. Google: The Battle for Your Advertising Dollars
Ads by Type

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.
5 Signs it's Time to Fire Your Client
Customer Service

5 Signs it's Time to Fire Your Client

They're your business's lifeblood, but that doesn't mean you have to be a push over.
Want the Sale? Bring the Energy
Closing the Sale

Want the Sale? Bring the Energy

Discover the correlation between the aura you project and your sales success.
The Entrepreneur's Sales Guide
Finding Prospects

The Entrepreneur's Sales Guide

As a business owner, you're always selling. Here's how you can find, nurture and close prospects.
The Red Pen Rule for Marketing Copy
Marketing Ideas

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
Big Marketing Stunts, Small-Business Style
Marketing Basics

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Marketing

Marketing IQ Quiz

Marketing IQ Quiz
Launch an E-mail Marketing Campaign in 7 Steps
Online Marketing

Launch an E-mail Marketing Campaign in 7 Steps

E-newsletters remain an effective tool for deepening relationships.
How to Send the Right Message
Branding

How to Send the Right Message

Make over your brand using these smart tips.
3 Ways to Get More Business at Networking Events
Networking

3 Ways to Get More Business at Networking Events

When it comes to building contacts, quality trumps quantity.
Do You Know What Clicks With Your Customers?
Online Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
How to Handle a PR Crisis
Public Relations

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Customer Service: Lessons From the Fall
Customer Service

Customer Service: Lessons From the Fall

No matter the economic climate, taking great care of your customers is always a worthwhile policy.
Five Qualities of Successful Online Videos
Online Marketing

Five Qualities of Successful Online Videos

Tips, tools and traps to avoid
Unleash Your Inner Guerrilla Marketer
Guerrilla Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Customer Loyalty and Retention

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.
There's Big Opportunity in Lower-Cost Ads
Ads by Type

There's Big Opportunity in Lower-Cost Ads

More TV, web and mobile ads are within reach of small businesses.
How to Identify and Reach Underserved Markets
Market Research

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Let Testimonials Do the Talking for You
Online Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Online Marketing

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Coupons Get a Move On
Social Media

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
From Nay to Yay
Public Relations

From Nay to Yay

What to do about bad reviews on customer feedback sites
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