Marketing

Why Straightforward Salespeople Close More Deals
Sales Techniques

Why Straightforward Salespeople Close More Deals

4 tips to help you 'tell it like it is' with your clients
Secrets of Crafting a Top-Notch Online Video
Online Marketing

Secrets of Crafting a Top-Notch Online Video

Heed these tips and you'll boost SEO and connect with more customers.
The Downside of Price Reductions
Closing the Sale

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.
Beware the Bitter Twitter
Social Media

Beware the Bitter Twitter

Here are some dos and don'ts in using social networks for communicating.
Using Sizzle Reels to Brand and Market Your Business
Branding

Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Five Lessons from the Old Spice Man
Branding

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
FourSquare for Small Business: A Primer
Social Media

FourSquare for Small Business: A Primer

Does your business need a mayor? Probably not, but knowing the tricks of this hot social media tool can definitely pay off.
Loyalty Marketing in Action
Customer Loyalty and Retention

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
How to Calculate Your ROI With Social Media
Online Marketing

How to Calculate Your ROI With Social Media

Free tools to help you measure traffic, sales and SEO ranking
An Interview with Step Up Women's Network
Networking

An Interview with Step Up Women's Network

Danielle Carrig of Step Up Women's Network tells us how her organization helps businesswomen connect with their communities and each other.
Startup Story: Out of the Box Marketing
Marketing Ideas

Startup Story: Out of the Box Marketing

Kristin Kendall talks about how she started her marketing business with just $5,000 and an eye towards growth.
Bing vs. Google: The Battle for Your Advertising Dollars
Ads by Type

Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.
5 Signs it's Time to Fire Your Client
Customer Service

5 Signs it's Time to Fire Your Client

They're your business's lifeblood, but that doesn't mean you have to be a push over.
Want the Sale? Bring the Energy
Closing the Sale

Want the Sale? Bring the Energy

Discover the correlation between the aura you project and your sales success.
The Entrepreneur's Sales Guide
Finding Prospects

The Entrepreneur's Sales Guide

As a business owner, you're always selling. Here's how you can find, nurture and close prospects.
The Red Pen Rule for Marketing Copy
Marketing Ideas

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
Big Marketing Stunts, Small-Business Style
Marketing Basics

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Marketing

Marketing IQ Quiz

Marketing IQ Quiz
Launch an E-mail Marketing Campaign in 7 Steps
Online Marketing

Launch an E-mail Marketing Campaign in 7 Steps

E-newsletters remain an effective tool for deepening relationships.
How to Send the Right Message
Branding

How to Send the Right Message

Make over your brand using these smart tips.
3 Ways to Get More Business at Networking Events
Networking

3 Ways to Get More Business at Networking Events

When it comes to building contacts, quality trumps quantity.
Do You Know What Clicks With Your Customers?
Online Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
How to Handle a PR Crisis
Public Relations

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Customer Service: Lessons From the Fall
Customer Service

Customer Service: Lessons From the Fall

No matter the economic climate, taking great care of your customers is always a worthwhile policy.
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