Marketing

New Facebook Rules Limit Use of Text on Images
Social Media

New Facebook Rules Limit Use of Text on Images

Three tips for maximizing your brand's exposure while staying compliant with the network's new policies.
Why Buying Backlinks Is Bad for SEO
SEO | Search Engine Optimization

Why Buying Backlinks Is Bad for SEO

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on avoiding this costly mistake.
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
Market Research

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Beyond Basic SEO: When Hiring a Consultant Makes Sense
SEO | Search Engine Optimization

Beyond Basic SEO: When Hiring a Consultant Makes Sense

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on the benefits of working with an SEO pro.
How We Made $10,000 Using These 5 Content Marketing Tactics
Marketing

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Online Shopping Site Offers Ethical Alternatives to Big Brands
Profiles

Online Shopping Site Offers Ethical Alternatives to Big Brands

The online recommendation engine and shopping site FashioningChange.com directs shoppers to "stylish, eco-friendly and ethical" alternatives for men's and women's apparel and accessories.
Airports Aim to Make Travel More Enjoyable
Branding

Airports Aim to Make Travel More Enjoyable

From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.
How Instagram's New Terms Ignited a PR Debacle
Social Media

How Instagram's New Terms Ignited a PR Debacle

Photo-sharing site Instagram walks back its new terms of service, Facebook plans new ads and more social-media news.
Make Your Own Rules and Other Tips This Week
Finding Customers

Make Your Own Rules and Other Tips This Week

Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
How Creative Thinking Can Nab a Coveted Celeb Endorsement
Branding

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
5 Secrets to Producing Better Webinars
Online Marketing

5 Secrets to Producing Better Webinars

If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.
The 10 Most Useless Buzzwords
Marketing Basics

The 10 Most Useless Buzzwords

You might want to drop these words and phrases from your business vocabulary -- starting right now.
3 Surprising Ways to Find New Clients
Finding Customers

3 Surprising Ways to Find New Clients

Defy convention and employ these unconventional methods for connecting with new customers.
The Best and Worst Online Franchise Promotions of 2012
Franchises

The Best and Worst Online Franchise Promotions of 2012

Our picks for the best, the worst and the craziest online promotions from franchise companies.
How to Figure Out Exactly What Your Customers Want
Market Research

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
How to Get Your Podcast Found in iTunes Search
SEO | Search Engine Optimization

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
How Facebook's Updated 'Nearby' Tool Can Boost Your Business
Social Media

How Facebook's Updated 'Nearby' Tool Can Boost Your Business

Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
5 Ideas for Pinterest Boards That Can Help Build Your Brand
Branding

5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
How to Network With the Elephant in the Room
Networking

How to Network With the Elephant in the Room

Consider these tips when you next need to navigate potentially awkward business networking situations with minimal drama.
The 5 Biggest Twitter Marketing Fails of 2012
Social Media

The 5 Biggest Twitter Marketing Fails of 2012

A look at the mistakes of some of the biggest brands, and what you can learn from them.
Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit
Advertising

Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit

Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
6 Tips for Being More Visual With Social Media (Infographic)
Social Media

6 Tips for Being More Visual With Social Media (Infographic)

Ideas for creating engaging visual content, then getting your fans share them and promote your brand.
Local Advertising Connects With Customers Using Inside Jokes
Advertising

Local Advertising Connects With Customers Using Inside Jokes

Consider 'out-of-home' ads to connect with locals.
What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page
Social Media

What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

Why it's worth putting a little extra effort into your company's page.
Instagram, Pinterest, Aviary: The Social Photo Feud Heats Up
Social Media

Instagram, Pinterest, Aviary: The Social Photo Feud Heats Up

More drama for photo sites, social gifting, the pope on Twitter and other social-media news from around the web.
The Best and Worst Times to Send an Email (Infographic)
Online Marketing

The Best and Worst Times to Send an Email (Infographic)

The time at which you send an email can be critical to maximizing its open and click rates.
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