Marketing

Starting Lean: Selling a Vision
Marketing

Starting Lean: Selling a Vision

Mark Hirsch of CreativeWorx tells how he used prototypes to win clients, plus tips from experts on using 'minimum viable products' to test the market.
Three Tips for Drawing Even More Traffic from Pinterest
Social Media

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Seven Tips for Coping with Customer Questions
Customer Loyalty and Retention

Seven Tips for Coping with Customer Questions

Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
The 10-Minute Website Builder
Online Marketing

The 10-Minute Website Builder

Stake your claim on the web before finishing your coffee.
Facebook May Have Finally Nailed Local Offers
Social Media

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
'Hunger Games' Good for Business
Marketing

'Hunger Games' Good for Business

Since its big-screen debut, 'The Hunger Games' has helped merchants hawk everything from nail polish to forest tours.
Businesses Can't Afford to Neglect Customer Service on Facebook
Customer Loyalty and Retention

Businesses Can't Afford to Neglect Customer Service on Facebook

Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and Viral
Social Media

Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and Viral

The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
What You Need to Know About the New Google Plus Design
Social Media

What You Need to Know About the New Google Plus Design

Google's social network takes cues from Facebook and Twitter for its new look.
Why a Facebook Page Isn't Enough For Your Business
Social Media

Why a Facebook Page Isn't Enough For Your Business

Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
How Location-Based Marketing Can Help You Connect with Customers
Online Marketing

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
Why Your Business Needs to Pay Attention to Consumer Feedback
Growth Strategies

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media
Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
How to Attract Crowdfunding Investors Without Breaking the Law
Marketing Ideas

How to Attract Crowdfunding Investors Without Breaking the Law

With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
Six Ideas for Finding New Sales Leads
Finding Prospects

Six Ideas for Finding New Sales Leads

Don't overlook these unexpected online opportunities for prospects.
Opening-Day Lessons from a Wendy's Restaurant
Sales Techniques

Opening-Day Lessons from a Wendy's Restaurant

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
Five Steps for Using Pinterest for Business
Social Media

Five Steps for Using Pinterest for Business

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Why You Should Manage Your Own Social Media
Social Media

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Six Ways to Make Your Content Go Viral
Online Marketing

Six Ways to Make Your Content Go Viral

It can be difficult to predict what will go viral, but catchy content can increase your chances.
How to Handle Negative Online Reviews of Your Business
Social Media

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
A New Platform for Hyper-Local Marketing for Small Businesses
Social Media

A New Platform for Hyper-Local Marketing for Small Businesses

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
How Keyword Research Can Improve Your SEO
SEO | Search Engine Optimization

How Keyword Research Can Improve Your SEO

Choosing optimal keywords can help raise your search engine rankings and increase traffic to your website.
Four Rules for Location-Based Marketing Without Creeping Out Customers
Marketing Basics

Four Rules for Location-Based Marketing Without Creeping Out Customers

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
Kentucky Businesses Brace for NCAA Final Four Madness
Sales

Kentucky Businesses Brace for NCAA Final Four Madness

Here are three tips for how you can prepare for a sudden surge in sales.
Four Ways LinkedIn Can Help Your Business Grow
Social Media

Four Ways LinkedIn Can Help Your Business Grow

Here's how to use the professional social network to find marketing prospects and more.
Facebook Timeline and Business Pages, Perfect Together
Social Media

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
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