Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Customer Loyalty and Retention
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
Google's social network takes cues from Facebook and Twitter for its new look.
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Some real-world examples of how companies have successfully used these tactics and how you can too.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
Here are three tips for how you can prepare for a sudden surge in sales.
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
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