Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
The best-selling author offers insights about setting your company apart from its competitors.
Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
Consider trying out LinkedIn's new features for your business.
Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Add some short-term sizzle to your year-long marketing campaign.
If you're looking for leads en masse, this survey of four services can help you choose the one that's best for your business
'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
The business author talks about following up with people you want to connect with on social media.
'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
The small-business marketer lays out tactics for using new tools to gain access to the press.
Jantsch talks about the importance of good strategy when testing new marketing tactics.
In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
Think you don't have enough time to regularly refresh your website's content? Think again.
The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.
How the internet calling service went from an idea to a multibillion-dollar acquisition in less than a decade.
To take your "B" company to the next level, having "A" players on your sales team is a must.
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Customer Loyalty and Retention
Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Over time, strengthening relationships within your network can lead to new business.
When it comes to turning moms into customers, these tweeters have insights in spades.
Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
The business gadfly talks about connecting with customers for 'Behind the Brand' with Bryan Elliott.
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