Make the Sale
As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.
Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
To increase your sales, combine social media marketing with other forms of marketing.
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
When creating videos for marketing purposes, keep this advice in mind.
When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Money motivation is the one factor that sets apart great salespeople from the mediocre ones, or worse.
Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Working with people from complementary professions can help you leverage your referral network. Here's what you need to ask to find their sweet spots.
Online videos can be a good way to connect with customers. Here are some tips for beginners.
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
If you're looking to grow your business, deepen customer relationships and raise your profile, consider putting on Webinars. Here are tips for getting started.
A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
Having a great product just isn't enough. Ultimately the people you know will make the difference in your business success. Here's how to find them.
Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Closing the Sale
If you don't already have a website, or if you're thinking about scaling up features, the following is a breakdown of which factors to consider.
Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.
Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Customer Loyalty and Retention
When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers.
Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
Facebook is for stalking old flames, and LinkedIn is for finding new jobs, right? Wrong. Here's a look at an old social media platform's new lead-gen value.
The every-decade survey can offer insights on demographics and competition for determining potential markets.
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info