Three lessons from the teen pop sensation's Twitter strategy.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Marketing expert Karen Leland offers quick tips on using Pinterest for your business.
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With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
What you need to know to get your business started on the popular photo-sharing site.
What you can learn from the most successful entrepreneurs when faced with these common startup challenges.
New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Networking is a critical skill for entrepreneurs. Here are nine tips that can help you make the most of your efforts.
A collection of tweets from attendees during the big social media event in New York City.
Expert advice from panelists at New York's Social Media Week.
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Strategies for activating your fan base from New York's Social Media Week.
What you need to know before getting started with the new short video recording app.
Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
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