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Spread the Good Word

PR is a do-it-yourself job when you use one of these 3 tactics.
July 16, 2007 in Public Relations

The Perfect Presentation: Technology

In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
July 13, 2007 in Marketing Basics

Hiring an SEO Consultant

Don't outsource your search engine optimization without asking these 10 questions.

5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
July 9, 2007 in Branding

The Perfect Presentation: Materials

In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
July 5, 2007 in Marketing Basics

Communicate Your Benefits

Here's how to figure out what your benefits are and how to best relate them to your prospects.
June 30, 2007 in Guerrilla Marketing

Speed Networking and Beyond

Launch yourself into a new circle of people waiting to talk to you.
June 28, 2007 in Networking

Rapper's Delight

As Notorious B.I.G. sang, 'If you don't know, now you know.' Find out what entrepreneurs can learn from the rap game.
June 27, 2007 in Marketing

Finder, Minder or Grinder: What's Your Sales Style?

Salespeople are like ice cream; they come in different flavors.
June 27, 2007 in Sales

Public Relations 2.0

Here's a look at how you can build awareness through social media.
June 27, 2007 in Public Relations

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.
June 20, 2007 in Online Marketing

Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
June 12, 2007 in Branding

Top 4 SEO Site Design Mistakes

Learn what you should and shouldn't be doing to increase your site's search visibility.

Get to Know the Competition

A simple, 4-step competitive analysis will help you rise above the pack.
June 5, 2007 in Market Research

Google's New Ad Format

Learn how advertisers and publishers can benefit from Google's new advertising model that aims to turn ads into action.
May 31, 2007 in Online Marketing

The Multicultural Media Boom

Why you need to include multicultural media sources in your PR efforts
May 29, 2007 in Getting Press

Create the Best Brochure

Use these tips for putting together a brochure that clearly gets your message across to potential customers.
May 25, 2007 in Marketing Ideas

Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
May 24, 2007 in Branding

Why Introverts Can Be Great Networkers

You don't have to be a people person to network; you just have to be willing to listen.
May 23, 2007 in Networking

Building Repeat Business from Day 1

10 tips to ensure your new business venture will have the repeat customers it needs to survive.

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
May 21, 2007 in Marketing Basics

How to Close a Sale in the First 30 Seconds

Tap into customers' hidden wants to win their trust--and their business.
May 18, 2007 in Closing the Sale

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.
May 15, 2007 in Online Marketing

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
May 9, 2007 in Advertising

The No. 1 SEO Tip

Learn how this single SEO secret can get you on the first page of Google.

Gaining a Competitive Advantage

What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.
May 8, 2007 in Guerrilla Marketing
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Lessons in Greatness: One Woman's Journey From Heart Condition to Climbing Mt. Everest

Lessons in Greatness: One Woman's Journey From Heart Condition to Climbing Mt. Everest

In this podcast, adventurer and leadership professor Alison Levine discusses her personal struggles and the lessons s...
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