Marketing

Writing Detox: 5 Ways to Better Marketing Copy
Marketing Materials

Writing Detox: 5 Ways to Better Marketing Copy

Follow this simple regimen to get rid of 'toxins' and make your copy shine.
Making Sales Presentations
Sales

Making Sales Presentations

Not a natural-born sales person? We walk you through the steps to take to succeed at selling.
LinkedIn Improves Search Features for Job Seekers, Employers
Social Media

LinkedIn Improves Search Features for Job Seekers, Employers

New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Meeting New Clients and Contacts Through Networking
Networking

Meeting New Clients and Contacts Through Networking

Networking is a critical skill for entrepreneurs. Here are nine tips that can help you make the most of your efforts.
Fast, Furious and Humorous: Sound Bites From Social Media Week
Social Media

Fast, Furious and Humorous: Sound Bites From Social Media Week

A collection of tweets from attendees during the big social media event in New York City.
Marketing to Seniors: Online Versus Offline
Marketing Ideas

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
4 Quick Tips for Using Social Media for Customer Service
Social Media

4 Quick Tips for Using Social Media for Customer Service

Expert advice from panelists at New York's Social Media Week.
The Oscars: How to Get Your Swag Inside the Celebrity Bag
Branding

The Oscars: How to Get Your Swag Inside the Celebrity Bag

If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
Lessons in Traditional PR...From a 14-Year-Old Philanthropist
Marketing

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand
Social Media

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.
The Pros and Cons of Using Video App 'Vine' for Marketing
Social Media

The Pros and Cons of Using Video App 'Vine' for Marketing

What you need to know before getting started with the new short video recording app.
Branding Lessons from the Oscars
Branding

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
Perfecting the Art of Cold Calling
Startup Basics

Perfecting the Art of Cold Calling

Dread the idea of calling prospects you haven't met yet? Using these tips can make cold calling easier for beginners.
6 Steps to Connecting With Influential People
Networking

6 Steps to Connecting With Influential People

How to create a more powerful network.
New to Digital Marketing? How to Keep 'Face Time' With Customers
Online Marketing

New to Digital Marketing? How to Keep 'Face Time' With Customers

Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
5 Lessons for Brands From the Burger King Twitter Hack
Social Media

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
The ABCs of Twitter, Part II
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
7 Steps to Get Publicity for Your Business
Marketing Basics

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
3 Social Media Lessons from Ford
Social Media

3 Social Media Lessons from Ford

Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
3 Ways to Make Your Brand Memorable on Social Media
Online Marketing

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.
The ABCs of Twitter, Part I
Social Media

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
No Marketing Budget? 3 Proven Strategies for Direct Selling
Marketing

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
10 Marketing Masterworks
Marketing

10 Marketing Masterworks

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
SEO | Search Engine Optimization

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

What you need to know when it comes to creating videos people can find and will want to watch.
How YouTube Went From Startup to the World's Largest Video-Sharing Site
Success Stories

How YouTube Went From Startup to the World's Largest Video-Sharing Site

Twenty-two key turning points in the social media company's history.
How to Design Your Business Logo
Branding

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
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