Marketing

10 Helpful Social Media Management Tools
Online Marketing

10 Helpful Social Media Management Tools

A roundup of the most popular business tools you can use to organize your social networks.
Three Networking Trends to Watch
Networking

Three Networking Trends to Watch

How your business connections will evolve through technology and education.
Online Marketing

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Online Marketing

A Starbucks Marketer's Essential Tweets

Adam Brotman, Starbucks vice president of digital ventures.
New Lead-Generation Tactics Harnesses Multiple Channels
Finding Prospects

New Lead-Generation Tactics Harnesses Multiple Channels

Lead gen isn't just about message volume, it's about reaching the right audience at the right time.
10 Social Media Trends for 2011
Online Marketing

10 Social Media Trends for 2011

How to leverage the latest trends, from location-based marketing to new video platforms and text campaigns.
Branding

Seven Ways to Incorporate Crowdsourcing Into Your Business

Here are a few ways small-business owners can grow their business with the help of smart crowdsourcing.
SEO | Search Engine Optimization

What Google's Search Change Means for Your Website

A new search algorithm to downgrade sites with bad reviews should prompt small businesses to re-examine their SEO strategies.
Branding

Common Sense Tips to Keep You From Burning Your Own Brand

Use social media to interact, engage and have fun, but be smart about it.
Online Marketing

Twitter Crushes Facebook for Marketing

Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks.
Four Steps to Launching a Loyalty Program
Customer Loyalty and Retention

Four Steps to Launching a Loyalty Program

Structured programs can help you grow your business, retain customers and trump the competition.
Groupon Nightmares (and How to Avoid Them)
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Groupon Nightmares (and How to Avoid Them)

Groupon might seem like great advertising, but it can spell disaster for unprepared small businesses.
The Secrets of Successful Logos
Branding

The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.
Three Ways to Connect with Online Influencers
Online Marketing

Three Ways to Connect with Online Influencers

How to find the right social-media contacts to help market your business.
Online Marketing

Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.
Review: Capsule, CRM for Small Business
Customer Loyalty and Retention

Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.
Four Ways to Improve Customer Service
Customer Service

Four Ways to Improve Customer Service

Follow these top tips to give customers exactly what they want.
How to Make Content Go Viral
Marketing

How to Make Content Go Viral

Four tips to publicize your own industry articles.
Three Tips to Design a Sales Compensation Plan
Sales How-To Guides

Three Tips to Design a Sales Compensation Plan

How to set commissions that motivate your team.
Six Ways to Get More Exposure for Your Blog
Marketing

Six Ways to Get More Exposure for Your Blog

Try these time-saving tools and tips to publicize your blog through social media.
Customer Service

The Best Online Tools for Managing Your Business Contacts

Eight affordable and easy to use CRM options to keep you organized.
Five Steps to Get on a Talk Show
Getting Press

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.
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