The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
To increase conversions, a website set out to test changes to increase registrations, calls and sales.
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