Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Craig Newmark's new site is designed to bring together a world's worth of helping hands.
Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
Consider trying out LinkedIn's new features for your business.
If you're looking for leads en masse, this survey of four services can help you choose the one that's best for your business
The business author talks about following up with people you want to connect with on social media.
The small-business marketer lays out tactics for using new tools to gain access to the press.
Jantsch talks about the importance of good strategy when testing new marketing tactics.
In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.
Customer Loyalty and Retention
Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
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