Marketing

Social Media

The Top Six YouTube Sins (and How to Fix Them)

If you promote your business via video, don't keep making these mistakes.
How to Create a Social Media Sweepstakes or Contest
Online Marketing

How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.
How Social Media Can Rev Up Revenue
Online Marketing

How Social Media Can Rev Up Revenue

Social media helps local businesses better engage customers and boost revenue. Here's how to make it do the same for yours.
10 Steps to Getting Started in Social Media Marketing
Online Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
Getting Press

How to Pitch Your Company to the Press

Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
How Social Media is Changing Business
Magazine

How Social Media is Changing Business

How social media is changing everything about the way we do business.
A High-Tech Tool for Staying Up-to-Date on Your Clients and Business Contacts
Marketing

A High-Tech Tool for Staying Up-to-Date on Your Clients and Business Contacts

Gist offers business users the chance to find a new social media order.
Five Key Ingredients of Lasting Brands
Online Marketing

Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
Small Marketing Changes With a Big Impact
Marketing Basics

Small Marketing Changes With a Big Impact

Try these seven low-cost ways to boost small-business sales.
The Marketing Magic Behind Harry Potter
Branding

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
How to Get on Thrillist
Sales

How to Get on Thrillist

Thrillist has crashed many a server when tipping its audience of young men to their products and establishments. Find out what the site looks for when sizing up pitches.
Need to Get Paid Faster? Online Billing Tools to the Rescue
Sales

Need to Get Paid Faster? Online Billing Tools to the Rescue

The latest online billing tools speed up receivables.
Four Marketing Tips from Your Dog
Marketing Ideas

Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.
Seven Ways to Energize Sales
Marketing Basics

Seven Ways to Energize Sales

When revenue hits a rut, consider these tips to help you jump-start your sales.
Richard Branson on What They Don't Teach in Business School
Branding

Richard Branson on What They Don't Teach in Business School

The famous British billionaire reflects on company values and building a successful brand.
The Dirty Truth About Price
Customer Service

The Dirty Truth About Price

Price is important, but it doesn't make or break the sale.
Is It Time for You to Get Anti-Social?
Online Marketing

Is It Time for You to Get Anti-Social?

Why some small businesses have pulled back from social media -- and are better off as a result
Three Tips for Retaining Clients
Sales Techniques

Three Tips for Retaining Clients

It takes more effort to land a new client than it does to keep one. Learn the tricks of the trade to generate repeat sales.
Five Ways to Take Charge of Your Own Networking
Networking

Five Ways to Take Charge of Your Own Networking

Every business should have a networking expert, but you don't have to hire one. You just have to take on the right mindset.
The Three Top Sales Promo Mistakes
Customer Service

The Three Top Sales Promo Mistakes

Use these tips to avoid the most common traps that can kill your sales.
How to Push Prospects 'Off the Fence'
Closing the Sale

How to Push Prospects 'Off the Fence'

Once you know your clients' fear factors, you can find ways around them.
How to Brand Yourself: An Introduction
Branding

How to Brand Yourself: An Introduction

For many entrepreneurs, it's easier to brand themselves than the business. Here are four ways to do both.
10 Basic SEO Tips to Get You Started
SEO | Search Engine Optimization

10 Basic SEO Tips to Get You Started

A few simple steps you can take to increase your search engine ranking
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