Marketing

Seven Stupid Reasons to Hire a PR Agency
PR Basics

Seven Stupid Reasons to Hire a PR Agency

A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus.
Customer Loyalty and Retention

What's in It for Me?

Five steps to creating a customer-focused experience that will set you apart from the crowd.
Guerrilla Marketing

How to Pull Off a Guerrilla Marketing Campaign

It requires creativity, flexibility and a willingness to take a little risk
Market Research

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market
Customer Service

Salesforce.com

The online customer relationship management tool is simultaneously scorned for its complexity and heralded for its performance. Here's a view from both sides.
Online Marketing

Be a Follower

Must-add tweeps to any business owner's Twitter feed
Social Media

Controlling Your Social Media Message Stealthily

Marchex helps small businesses track and elevate their social media profiles.
Closing the Sale

Four Keys to Selling In a Buyer's Market

Don't leave money on the table that could have been in your pocket.
Social Media

10 Twitter Feeds for Road Warriors

10 of the best Twitter feeds to follow for the latest in travel deals, news, advice and entertainment
Market Research

Deciphering Your Website Traffic Reports: Five Tips

That report contains information you can use to to get more visitors and grow your business.
Online Marketing

5 Easy Steps to a Great Facebook Fan Page

Developing a fan base and keeping fans engaged can be a vital part of a small business's social media campaign.
Mobile App or Mobile Website?
Online Marketing

Mobile App or Mobile Website?

Before you invest in mobile marketing consider your audience and the startup costs.
Customer Service

craigslist: 15 Years Later

Craig Newmark talks about how things have changed at the internet's oldest open marketplace--and how they haven't.
Online Marketing

Facebook vs. Google

Which can better target your audience: the world's most popular social site or the search giant?
How to Close More Sales
Closing the Sale

How to Close More Sales

When you move from 'vacuum salesman' to trusted advisor you seal more deals.
Customer Service

Alter Self-Sabotaging Behaviors

5 ways to override the negative effects of 'danger surfing' in yourself, your employees and your customers
Online Marketing

The Geolocation Revolution

We look at the trend, the apps and what it means to your privacy.
Online Marketing

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
How to Judge Media Opportunities
Getting Press

How to Judge Media Opportunities

With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Marketing Ideas

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
Customer Service

You Can Sell to the Purchasing Agent

No fear, no end-run games--the purchasing department is your new client.
Free--Yes, Free!--Marketing Resources
Marketing Basics

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
Branding

Rebranding Lessons From Aol.2

Makeovers can boost a dying brand--the key is communications coupled with real changes.
Closing the Sale

Model the 'Puppy-Dog Close' Technique

Letting customers take your product home on a trial basis may clinch the sale.
Five Tips for Nailing the Sales Visit
Make the Sale

Five Tips for Nailing the Sales Visit

Common courtesy isn't common among salesmen--use these tips to stand apart.
Online Marketing

7 Ways to Make Pay-Per-Click Pay

Search engine marketing can be costly, get the most out of your efforts.
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