Marketing

How to Find and Win Over Comparison Shoppers
Finding Prospects

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
How Rapportive Helps Businesses Manage Customer Relationships
Customer Service

How Rapportive Helps Businesses Manage Customer Relationships

The company's Gmail add-on makes for a sleek social CRM tool.
Tips for Creating Business Videos That Customers Will Watch
Online Marketing

Tips for Creating Business Videos That Customers Will Watch

Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.
The Esquire Guy's Rules for Small Talk
Networking

The Esquire Guy's Rules for Small Talk

A witty dissection of the art form that's so important in networking and making business connections.
Facebook's Marketing Tools You Might Not Know About
Social Media

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Gordon Ramsay's Lessons for Motivating a Sales Team
Managing Employees

Gordon Ramsay's Lessons for Motivating a Sales Team

The celebrity chef knows how to rev up his staff to perform at their best. Here are seven lessons from the season premiere of Fox's 'MasterChef.'
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Social Media

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
In a PR Crisis, There's No Room for 'No Comment'
PR Basics

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
Telling Your Story: 5 Rules for 'Content Marketing'
SEO | Search Engine Optimization

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
Making Mobile Marketing Work for Your Business
Marketing

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Social Media

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
15 Rules for Talking Business Over Drinks
Networking

15 Rules for Talking Business Over Drinks

How to behave in any bar meeting. Remember: Don't have what he's having.
A Small Talk Survival Guide for the Schmooze-Averse
Networking

A Small Talk Survival Guide for the Schmooze-Averse

Nice weather we're having, isn't it? The Esquire guy offers tips for making small talk.
How a Lean Startup Can Keep Customers
Customer Loyalty and Retention

How a Lean Startup Can Keep Customers

You have customers for your new mobile app or retail website. Here's how to fight churn.
How to Make Facebook Ads Work for You
Social Media

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
A New Tool for Adding Facebook Features to Your Website
Building a Website

A New Tool for Adding Facebook Features to Your Website

Four reasons you might consider trying the new Facebook plug-in for Wordpress.
5 Steps to Creating a Social Media Policy
Social Media

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
This Tea Company Steeps Its Business in Social Media
Social Media

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
Forget the Phone Book. How to Generate Leads for Local Businesses
Online Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
What Google's Panda and Penguin Updates Mean for the Future of SEO
SEO | Search Engine Optimization

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
3 Things Your Media Pitch Doesn't Need
Young Entrepreneurs

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
To Grow Sales, Turn Your Workplace into a Theater for Customers
Marketing Ideas

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
The 10 Commandments of Using Pinterest for Business (Infographic)
Social Media

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
What a Trip to LAX Taught Me About Customer Service
Customer Service

What a Trip to LAX Taught Me About Customer Service

When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
To Develop Your Network, Target Your Market
Networking

To Develop Your Network, Target Your Market

Successful networking doesn’t mean running all over town. Here's how to create a strategic approach that makes the most productive use of your time.
How to Create a Search-Friendly Website
Building a Website

How to Create a Search-Friendly Website

Here are five of the biggest website structure mistakes, plus tips on how to avoid them.
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