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The Cost of Customer Loyalty

When Paige's favorite local coffee shop made a few too many changes, it forced customers away. How can you avoid this same mistake?

4 Keys to Radio Advertising

From the buy to the spot, get expert advice on how to run a successful radio ad campaign.
April 13, 2007 in Ads by Type

Becoming More Social

We demystify what social networking entails and how you can use it to your business's advantage.
April 9, 2007 in Online Marketing

E-Mail Subject Lines: Beyond the Basics

Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.
April 9, 2007 in Online Marketing

Business Tricks from Presidential Campaigns

This time around, many candidates are taking their campaigns online in new ways. Find out how you can use their tactics to build brand loyalty and convert community interest into sales.
April 6, 2007 in Online Marketing

It's Not Too Late to Get Your Business on MySpace

Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.
April 6, 2007 in Guerrilla Marketing

Less Is More

Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.
April 1, 2007 in Marketing Ideas

Hang Tough

Secrets to staying strong at the bargaining table.
April 1, 2007 in Negotiating

Story Hour

Intrigue your audience by marketing with storytelling techniques.
April 1, 2007 in Marketing Basics

Have No Fear

Scared of cold calling? Learn to turn your anxiety into confidence.
April 1, 2007 in Finding Prospects

Search Marketing 101

Learn the basics of an essential internet marketing strategy.

The Art of the Bylined Article

Do you have what it takes to be published? If so, this PR tactic can really help your business.
March 29, 2007 in Public Relations

Networking Faux Pas

Think you're a good networker? Make sure you're not making 1 of these 3 big blunders.
March 28, 2007 in Networking

When Public Speaking is Enemy #1

From your opening line to fielding questions, learn how to wow an audience of any size.
March 26, 2007 in Public Speaking

Time Management for Sales Pros

Think you're not spending enough time selling? Learn to reorganize your time without increasing your workload.
March 20, 2007 in Sales Techniques

Ad Choices Made Simple

Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
March 20, 2007 in Advertising

Make Every Meeting Count

Sharpen your presentation skills with these simple steps to make the most of your meetings.
March 19, 2007 in Presentations

Using the Competition to Boost Your SEO Performance

Improve your page rankings by researching your rivals with this detailed guide.

Getting the Subject Line Right

5 tips for writing e-mail subject lines that'll get recipients to read on
March 8, 2007 in Online Marketing

Ads That Push the Envelope

To get noticed, create a controversial ad campaign--complaints and all.
March 7, 2007 in Advertising

Your Brand's True Colors

Learn what the colors you use say about your business.
March 7, 2007 in Marketing Materials

The A,B,Sí's of Hispanic Marketing

Learn how to adapt your marketing strategy to the needs and wants of the growing Hispanic demographic--without crossing any cultural boundaries.
March 5, 2007 in Marketing

How to Research Your Market

Do your homework before opening your doors to avoid business-busting mistakes.
March 2, 2007 in Market Research

The Baby Boomers Are Coming

The boomers are coming. Can you help your city prepare?
March 1, 2007 in Targeting Niche Markets

Videos and Blogging Make a Great Marketing Combo

Ignite a publicity wildfire on the web with a video blog.
March 1, 2007 in Online Marketing

The Basics of Local Online Advertising

Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
March 1, 2007 in Online Marketing
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The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the tow...
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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