Marketing

Small-Business Owners Spending More Time, Money on Social Media [Infographic]
Social Media

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks
SEO | Search Engine Optimization

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
Social Media

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Gary Vaynerchuk on Turning Customer Complaints into Opportunities
Customer Loyalty and Retention

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
How Shopatrend Used Instagram to Attract New Customers
Online Marketing

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
Gary Vaynerchuk on Storytelling to Build a Brand
Marketing Basics

Gary Vaynerchuk on Storytelling to Build a Brand

The serial entrepreneur shares how his ability to tell a story led to his success.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Targeting Niche Markets

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
What to Consider When Outsourcing SEO
Starting a Business

What to Consider When Outsourcing SEO

Search Engine Land editor Danny Sullivan on whether it's best to outsource SEO or keep it in-house.
4 Steps to Creating Buzz on a Shoestring Budget
Targeting Niche Markets

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
7 Key Habits of Super Networkers
Networking

7 Key Habits of Super Networkers

Networking requires focus and follow-up to develop and nurture valuable business relationships.
This Is Your Brain on Fear (Infographic)
Presentations

This Is Your Brain on Fear (Infographic)

A look at what happens inside your brain when you're afraid.
Want Your Video to Go Viral? SEO Basics Come First
SEO | Search Engine Optimization

Want Your Video to Go Viral? SEO Basics Come First

Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
5 Free Tools for More Powerful Pinterest Marketing
Apps & Software

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
5 Ways Instagram Can Boost Your Marketing Plan
Social Media

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
Red, White and Fabulous? Fashion Tips from the Campaign Trail
Ask Entrepreneur

Red, White and Fabulous? Fashion Tips from the Campaign Trail

Entrepreneurs can learn a lot (or not) about dressing to impress from Barack Obama, Mitt Romney, Joe Biden and Paul Ryan.
New Ways to Use Social Outlets to Win Customers
Starting a Business

New Ways to Use Social Outlets to Win Customers

Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.
5 Ways to Beat Your Competitors at SEO
SEO | Search Engine Optimization

5 Ways to Beat Your Competitors at SEO

Be persistent in crafting new content for your own site and keeping tabs on competitors' SEO activities.
How to Network and Create Your Own Luck
Networking

How to Network and Create Your Own Luck

Bertrand Sosa, who emigrated from Mexico as a child and later started NetSpend, says networking is a key to taking your startup as far as your wildest dreams.
Franchises Get Into Halloween Spirit
Franchises

Franchises Get Into Halloween Spirit

Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
3 Low-Cost Sales Lead Tools for Startups
Apps & Software

3 Low-Cost Sales Lead Tools for Startups

You don't have to spend big money to get the same valuable contacts as the big guys. Here are some options to consider.
David Segal on DAVIDsTEA: North America's Next Starbucks?
Social Media

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Why You Want 'Backlinks' to Your Website
Starting a Business

Why You Want 'Backlinks' to Your Website

Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
Everything You Need to Create Stellar Online Videos
Online Marketing

Everything You Need to Create Stellar Online Videos

How to produce online video that rivals the pros and puts your business in its best light.
Facebook Advertising: The Fundamentals for Small-Business Owners
Social Media

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
5 Tips for Talking About Politics on Social Media
Social Media

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Luckyrice Taps Into a Ready Market
Marketing Ideas

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
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