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Marketing

The Baby Boomers Are Coming

BY
The boomers are coming. Can you help your city prepare?
March 1, 2007 in Targeting Niche Markets

RSS Marketing Feed Frenzy

BY
More e-tailers are marketing with RSS--and finding success.

Videos and Blogging Make a Great Marketing Combo

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Ignite a publicity wildfire on the web with a video blog.
March 1, 2007 in Online Marketing

The Basics of Local Online Advertising

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Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
March 1, 2007 in Online Marketing

The Trust Factor

BY
Win your customers' faith by learning the 5 key components of trust.
March 1, 2007 in Sales Techniques

The Power of Social Shopping Networks

BY
Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
March 1, 2007 in Online Marketing

The Basics of Building an Online Business

BY
8 tried and true steps for attracting visitors to your site--and getting them to buy.
February 28, 2007 in Online Marketing

Guerrilla Marketing for Your Retail Business

BY
By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.
February 28, 2007 in Guerrilla Marketing

The Key to Networking

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Building long-term relationships based on trust will help open the door to others' prime networks.
February 26, 2007 in Networking

Sales Strategies: Hunting for Big Game

BY
Want to snag a big client? Here's how to do it.
February 21, 2007 in Finding Prospects

Drive Media Interest at a Trade Show

BY
Follow these steps to get your business noticed before, during and after the show.
February 19, 2007 in Marketing Basics

15 Sites for Promoting Your Local Business

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Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.
February 15, 2007 in Ads by Type

12 Months of Holiday Promotions

BY
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
February 14, 2007 in Marketing Basics

Look Big, Sell Big

BY
Use these branding tactics to give your small company a big, professional image.
February 13, 2007 in Branding

10 Steps for Increasing Visibility Online

BY
Make your way to the top of search engines with this comprehensive SEO guide.

Tracking Your E-Mail Marketing Campaigns

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Understand your e-mail tracking reports, and learn to up your numbers.
February 7, 2007 in Online Marketing

Is a Super Bowl Ad Really Worth the Cost?

BY
What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
February 6, 2007 in Ads by Type

Entrepreneurial Advantage: The Personal Touch

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Keeping cozy with customers is the key to making them happy.
February 2, 2007 in Closing the Sale

Market for Instant Sales

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Cut to the chase with these tips to reach prospects who are ready to buy.
February 2, 2007 in Finding Customers

Live as a Tastefully Simple Biz Opp Owner

This busy mom found comfort in a food business that lets her work at home.
February 2, 2007 in Presentations

Using an Online Trading Market to Predict Success

BY
Businesses are using an innovative tool to see what their futures may hold.
February 1, 2007 in Market Research

How Healthy Are Your Sales?

BY
Give your sales a checkup by analyzing crucial data.
February 1, 2007 in Sales Techniques

Listen and Learn When Making a Sale

BY
Sometimes closing the deal is as easy as closing your mouth.
February 1, 2007 in Closing the Sale

Loyalty Programs That Work

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Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.

Create Marketing Materials With Your Salespeople in Mind

BY
What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
February 1, 2007 in Marketing Basics

Use Site Error Pages as a Marketing Tool

BY
Don't leave your website visitors in the dark. Find new customers by turning your error page into a marketing message.
February 1, 2007 in Online Marketing
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