Marketing

How Can I Stand Out from the Competition?
Branding

How Can I Stand Out from the Competition?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
An Expert Networker's Five Tips for Getting the Most from LinkedIn
Networking

An Expert Networker's Five Tips for Getting the Most from LinkedIn

In the wake of LinkedIn's IPO, our columnist in the '500+ connections' crowd weighs in on the site's benefits for business owners.
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?
Social Media

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
How Will Google+ Affect SEO?
SEO | Search Engine Optimization

How Will Google+ Affect SEO?

Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.
Is Your Business Ready for Video?
Online Marketing

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
Why Tracking Marketing Metrics Can Pay Off
Marketing Basics

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.
The Top Five Social Media Mistakes
Online Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
The Dark Side of Discounts
Marketing Basics

The Dark Side of Discounts

Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Five Truths About Social Media Marketing
Social Media

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
AdWords Express Takes Pain Out of Local Online Advertising
Online Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Grant Cardone on How to Hire Top Sales Talent
Sales

Grant Cardone on How to Hire Top Sales Talent

Small companies often can hire great sales pros if they commit to competing for them in the job market, the sales training expert says.
Insights: Klout's CEO on Growing Your Social Influence
Online Marketing

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
How to Enter a Room
Networking

How to Enter a Room

Our Esquire Guy columnist explains how to make a good impression before a meeting even starts.
Five Lies About Social Media Marketing
Social Media

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
A Lesson in Apologies from TOMS Shoes
Public Relations

A Lesson in Apologies from TOMS Shoes

When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
How to Make Your Email Newsletter a Must-Read for Your Customers
Online Marketing

How to Make Your Email Newsletter a Must-Read for Your Customers

Before you decide to launch a newsletter, plan for its success.
Why Facebook's Friends May Fade
Customer Service

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Five Ways to Improve Your Website -- Now
SEO | Search Engine Optimization

Five Ways to Improve Your Website -- Now

If visitors to your site click away within seconds, use these tips to help fix that problem.
A Franchise Thanksgiving
Marketing

A Franchise Thanksgiving

If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
Your Customers Are Talking. Are You Listening?
Online Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
20 Ways to Make the Most of Your Posts and Tweets
Online Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Break Through the Online Noise With 'Likes'
Marketing

Break Through the Online Noise With 'Likes'

How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.
Small Business Lessons from Netflix's Pricing Debacle
Customer Loyalty and Retention

Small Business Lessons from Netflix's Pricing Debacle

Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
A Contrarian's View on QR Code Marketing
Marketing

A Contrarian's View on QR Code Marketing

There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.
Five to Follow on Twitter for Mobile 'Treps
Social Media

Five to Follow on Twitter for Mobile 'Treps

Shopkick founder Cyriac Roeding reveals his list of top tweeters.
The Power of Harry Potter's Marketing Potion
Marketing Ideas

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
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