Marketing

Not Your Father's Phone Book
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Not Your Father's Phone Book

Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
Social Media

10 Essential Tweets

Not all tweets are created equal. These are must-follows for anyone starting or running a business.
Closing the Sale

The Likability Factor

For better or worse, the sales process is not much more than a popularity contest. Do you have what it takes to win?
Online Marketing

A Community of One's Own

Why social CRM may make more sense than Facebook
Social Media

My Smartphone Sent Me

How savvy businesses are finding customers on Foursquare, Twitter and Meetup
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Get a Grasp on Google's Content Network

Navigate carefully and you can turn a minefield into a goldmine.
The New Advertising Age
Online Marketing

The New Advertising Age

Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
Finding Customers

Use Marketing to Stay Strong in a Weak Economy

Shrewd business owners see opportunity in a down market.
Customer Service

Let Customers Go Without Ruining Your Reputation

A graceful parting with difficult clients requires finesse, but it can be done.
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Online Marketing

Soup Up Your Social Sales Channels

If you make time for it and know your stuff, you can chat your way to more Web traffic.
7 Ways to Get Great Referrals
Customer Service

7 Ways to Get Great Referrals

Word of mouth is the best form of advertising. Here's how to take advantage of it.
Closing the Sale

3 Weapons for the True Salesperson

No more hoping--true salespeople won't accept anything less than 'yes.'
Sales Techniques

10 Ways to Validate a Sales Forecast

Even without data, there are other ways to test your projections.
Closing the Sale

Three Steps to Effective Sales Promotions

Get customers out of a holding pattern with a top-notch campaign.
Online Marketing

Get More Traffic From Google

Answers to all your frequently-asked questions about Google AdWords
Online Marketing

Craft Engaging Newsletter Content

No more excuses--anybody can write a great newsletter. Here are some ideas.
How to Get Your Service Business Off the Ground
Market Research

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
Harness the Benefits of the Real-Time Web
Market Research

Harness the Benefits of the Real-Time Web

Market research is easier than ever--stay on top of news and trends with these tools.
Online Marketing

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.
Customer Service

Rewarding the Repeaters

Loyalty programs can keep your best customers coming back for more.
Uncorking New Markets
Market Research

Uncorking New Markets

James Stewart of Stewart Cellars talks about the wine industry's response to changing consumer preferences.
Customer Service

Connect With Your Customers

Keep them happy--or someone else will make sure they are.
Finding Customers

Identify New Consumer Norms

The recession has changed how customers shop, possibly forever.
SEO | Search Engine Optimization

Video SEO for Your Website

Optimize your site's search engine ranking with video
Customer Service

Time to Audit Your Image

It's all in the details--from the friendliness of reception to your office decor.
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