Marketing

3 Alternatives to Using Google Adwords
Advertising

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
LinkedIn SEO: How to Increase the Visibility of Your Business Profile
SEO | Search Engine Optimization

LinkedIn SEO: How to Increase the Visibility of Your Business Profile

Follow these tips for optimizing your profile on the popular professional networking site.
How Much Did That New Customer Cost You?
Finding Customers

How Much Did That New Customer Cost You?

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
Why a 12-Year-Old Launched His Own Social Network
Social Media

Why a 12-Year-Old Launched His Own Social Network

Grom Social is a network for kids, Facebook's more lucrative Hacker Cup, a Pinterest for cats and more.
5 Ways to Land Celebrity Clients
Finding Customers

5 Ways to Land Celebrity Clients

Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
Wining and Dining to Grow Your Business and Brand
Lifestyle

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.
Everything You Ever Wanted to Know About Infographics
Marketing

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
Reimagining the Future of Broadcast TV
Online Marketing

Reimagining the Future of Broadcast TV

In this episode of Behind the Brand, host Brian Elliot talks with the founders of Tubefilter, about how online video is disrupting the once-sacred broadcast TV industry.
How Location-Based Social Networks Are Changing the Game for Businesses
Online Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Getting Your Name Out There as a Startup
Marketing Basics

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
The Best Days to Post to Facebook, Based on Industry (Infographic)
Social Media

The Best Days to Post to Facebook, Based on Industry (Infographic)

A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
Not Top Dog? 4 Ways to Project a Bigger Brand
Marketing

Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Predictions: What Business Owners Should Expect From Google and SEO in 2013
SEO | Search Engine Optimization

Predictions: What Business Owners Should Expect From Google and SEO in 2013

From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
Getting Started on Twitter and Facebook As a Business Owner
Social Media

Getting Started on Twitter and Facebook As a Business Owner

Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
10 Questions You Must Ask When Hiring a Social Media Consultant
Social Media

10 Questions You Must Ask When Hiring a Social Media Consultant

What you need to know when looking for the right person to represent your brand on social media.
Pinterest Reaches Two Startup Milestones: One Good, One Bad
Social Media

Pinterest Reaches Two Startup Milestones: One Good, One Bad

Pinterest gets sued, Facebook adds voice messaging to mobile apps, why Indonesia is ground zero for Twitter use and more social-media news.
Easy on the Airbrush and Other Tips for Your Pinterest Photo
Social Media

Easy on the Airbrush and Other Tips for Your Pinterest Photo

First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.
How to Tell Your Company's Story
Branding

How to Tell Your Company's Story

Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
10 Online Marketing Trends for 2013
Online Marketing

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Web Startup Helps Track Customer Reviews
Customer Loyalty and Retention

Web Startup Helps Track Customer Reviews

Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media.
9 Proven Sales Tips for Introverts
Sales Techniques

9 Proven Sales Tips for Introverts

A look at successful strategies entrepreneurs can use to step out of their comfort zone and make the sale.
Tips for Pitching the Media
Getting Press

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
5 Deadly Sins of SEO and Online Marketing
SEO | Search Engine Optimization

5 Deadly Sins of SEO and Online Marketing

How to steer clear of the most fatal marketing mistakes.
Writing a Business Plan? Don't Forget About Marketing
Marketing Plan

Writing a Business Plan? Don't Forget About Marketing

Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
Why Facebook's 'Poke' App Couldn't Kill Snapchat
Social Media

Why Facebook's 'Poke' App Couldn't Kill Snapchat

Facebook's app flop, Google+ analytics, a Zuckerberg privacy slip-up and more social-media news.
The Best Way to End a Meeting
Networking

The Best Way to End a Meeting

The Esquire guy walks you through the best way to wrap up a business meeting.
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