Marketing

Three Steps to Optimize Your Website For Google's 'Freshness' Update
SEO | Search Engine Optimization

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
Emerging Social Media Sites to Attract Users
Social Media

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Tips to Manage a Successful Sales Team
Sales

Tips to Manage a Successful Sales Team

The traits that make top sales pros great also can lead to difficulties for managers. Here's how to adapt your managerial style so sales can soar.
Highlights from the 2012 Entrepreneur Growth Conference
Networking

Highlights from the 2012 Entrepreneur Growth Conference

See photos from our annual conference in Long Beach, Calif.
New Tools Make it Easier to Build a Facebook Fan Page
Social Media

New Tools Make it Easier to Build a Facebook Fan Page

ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
12 Commandments for Closing a Sale
Closing the Sale

12 Commandments for Closing a Sale

Sales pro Grant Cardone shares his rules for helping small business owners close more deals.
A New Way to Get Customized Service Quotes
Online Marketing

A New Way to Get Customized Service Quotes

This online platform lets consumers more easily connect with nearby small businesses.
IFC's Five Rules for Romancing Geeks
Social Media

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
What's Hot and What's Not in Content Marketing for 2012
Online Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Four Steps to (Quickly) Share Your Business Story
Tips from Experts

Four Steps to (Quickly) Share Your Business Story

Communications coach Carmine Gallo shares tips on how to craft your business story --covering all the essential elements -- so you tell it in 60 seconds.
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012
Social Media

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
How to Turn Tweets Into Customers
Social Media

How to Turn Tweets Into Customers

Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
Why Content Is Still King When It Comes to Lead Generation
Finding Prospects

Why Content Is Still King When It Comes to Lead Generation

The right mix attracts search engines, generates page views -- and turns browsers into buyers
What Every Entrepreneur Can Learn from Hair Club for Men
Branding

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
How Small-Business Owners Can Cast a Social Safety Net
Social Media

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
Three Ways to Keep Your Customers Coming Back
Customer Service

Three Ways to Keep Your Customers Coming Back

Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
How Dwolla is Building Its Brand by Giving Away Cash
Social Media

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Four Rules to Build Your Blog Readership
Marketing How-To Guides

Four Rules to Build Your Blog Readership

You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
Seven Ways Business Owners Can Beat the January Doldrums
Marketing Plan

Seven Ways Business Owners Can Beat the January Doldrums

For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
10 Trends for Online Marketers in 2012
Online Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
10 Tips to Kick-start Your Sales Skills
Tips from Experts

10 Tips to Kick-start Your Sales Skills

Learning to sell yourself, and your product or service, is one of the biggest challenges as a startup. Here's how to master the basics.
Do Chamber Meetings Still Beat LinkedIn for Networking?
Networking

Do Chamber Meetings Still Beat LinkedIn for Networking?

A recent survey finds that online networking and women's and service clubs are less effective than in-person networking-focused organizations.
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
Social Media

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
See What Attracts People to Your Business's Facebook Page
Social Media

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
What You Need to Know About YouTube's New Analytics Program
Online Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Chris Brogan on Cultivating Visibility
Online Marketing

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.
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