Marketing

Show Customers Why They Should Trust You
Marketing

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
The Basics of Using Keywords for Better SEO
SEO | Search Engine Optimization

The Basics of Using Keywords for Better SEO

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
How to Create an E-Mail Marketing Campaign That People Will Notice
Online Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Using SEO to Get Inside Your Customer's Head
Online Marketing

Using SEO to Get Inside Your Customer's Head

Choosing and using the right keywords for your Google ads can drive clicks and sales.
Projecting a Professional Image on LinkedIn
Social Media

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
How to Mine Social Networks for Valuable Customer Data
Social Media

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
4 Tips for Using Pinterest to Market Your Startup
Social Media

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
What You Need to Know About Using Google's Webmaster Tools
SEO | Search Engine Optimization

What You Need to Know About Using Google's Webmaster Tools

An outline of the most important factors to analyze in order to optimize your website's performance.
3 Tips for Using LinkedIn's New 'Endorsements'
Social Media

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
How Facebook Tools Can Revitalize Ad Campaigns
Social Media

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Your Business Leaking Money? 5 Holes to Plug
Management & Operations

Your Business Leaking Money? 5 Holes to Plug

A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
5 Scary Mistakes to Avoid on Facebook
Social Media

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.
Before You're LinkedIn, Determine Your Goals
Social Media

Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Achieving Your Business Dreams on the Web
Marketing

Achieving Your Business Dreams on the Web

Creating an irresistible Internet presence relies on credibility, content and casting a wide marketing net.
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
Customer Service

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
We Want You for Our Holiday Gift Guide
Public Relations

We Want You for Our Holiday Gift Guide

Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
What Startups Need to Know About SEO and Domain Names
SEO | Search Engine Optimization

What Startups Need to Know About SEO and Domain Names

SEO expert Danny Sullivan explains what's important when it comes to choosing the right domain name.
Building Your LinkedIn Network
Networking

Building Your LinkedIn Network

How to utilize two distinct approaches to add and maintain connections.
7 Ways LinkedIn Can Drive More Traffic to Your Website
Social Media

7 Ways LinkedIn Can Drive More Traffic to Your Website

LinkedIn isn't just for networking. Here's how it can drive more traffic to your website than Facebook and Twitter.
How Photos Can Make or Break Your Marketing Campaign
Marketing Ideas

How Photos Can Make or Break Your Marketing Campaign

Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
Twitter's Profile Pages Redesign Offers More Branding Opportunities
Social Media

Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
How a Facebook Search Engine Could Change the Way People Find Your Business
SEO | Search Engine Optimization

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.
A Quick Guide to Making Your Brand's Story More Compelling
Branding

A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
How to Get Your Employees and Customers to Market for You
Marketing Ideas

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
3 Things You Need to Know About LinkedIn's Company Pages
Online Marketing

3 Things You Need to Know About LinkedIn's Company Pages

The redesign of the professional networking site gives you more marketing opportunities.
How to Convert Facebook Fans Into Paying Customers
Marketing Basics

How to Convert Facebook Fans Into Paying Customers

Nurture your fans on Facebook and market to them through email.
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