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Marketing

Reviewing Your E-Mail Marketing Campaign

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5 big questions that'll help you evaluate and improve your e-mail marketing efforts
January 5, 2007 in Online Marketing

What Exactly Is SEO?

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Our SEO expert reveals why knowing what SEO is--and how to do it--is critical for your online business.

Creating Sales Tools That Build Your Brand

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When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
January 4, 2007 in Branding

Trends in Web 2.0

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What Google's acquisition of YouTube means for Web 2.0
January 1, 2007 in Social Media

Bling Your Business Cards

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First impressions count, so give your business cards some style.
January 1, 2007 in Branding

How to Keep Pay-Per-Click Fees Down

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Pay-per-click arbitrage could be driving up the cost of your keywords.

Reconnect With Your Prospects

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Don't wait to get back in touch with old prospects--now's the time!
January 1, 2007 in Customer Service

Ready for Search Engine Advertising?

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This service provides a one-stop shop.

Using an Effective Media Mix

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Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
January 1, 2007 in Marketing Basics

Let Customers Rain In

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Get out your umbrella--hiring a rainmaker can make profits pour.
January 1, 2007 in Marketing Ideas

The Importance of Sales in Networking

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Even if you're getting all the referrals you need, you can't leave your sales skills by the wayside.
December 26, 2006 in Networking

What Is Guerrilla Marketing Anyway?

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Go straight to the source of the guerrilla marketing craze to learn about its key elements.
December 22, 2006 in Guerrilla Marketing

Generating Coverage Between Press Releases

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Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
December 21, 2006 in Getting Press
Making a Knock-Out Trade Show Display

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
December 19, 2006 in Marketing Basics

Creating Ads That Ring Up Sales

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Out with the old and in with ads that produce results. Just follow these four important rules.
December 18, 2006 in Advertising

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
December 15, 2006 in Marketing Basics

Logo Design Basics

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Craft your logo carefully because what it looks like says a lot about your business.
December 6, 2006 in Branding

Marketing Your Business on Craigslist

Learn how to showcase your products and services on this popular online marketplace.
December 6, 2006 in Online Marketing

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
December 5, 2006 in Advertising 101

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
December 5, 2006 in Advertising 101
Positioning: Setting Your Business Apart

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
December 5, 2006 in Advertising 101

How to Market to Middle-Class Consumers

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The middle class is scaling back, but you need not pay the price.
December 1, 2006 in Tips from Experts

Sell to Other Entrepreneurs

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Other small businesses could be some of your site's best customers.

Get Published and Get Attention

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Draw in new business by writing a helpful, well-researched web article.

Boost Sales by 10 Percent

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Grow your bottom line by pumping up individual sales.
December 1, 2006 in Closing the Sale

Stay Energized When Selling

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Everyone gets burned out at times, but you can take steps to recharge.
December 1, 2006 in Sales
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11 Lessons I Learned at Startups That Keep Me Up at Night

11 Lessons I Learned at Startups That Keep Me Up at Night

Founding or working at a new business can be scary, but each experience can lead to improvements.
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