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Marketing

Generating Coverage Between Press Releases

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Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
December 21, 2006 in Getting Press
Making a Knock-Out Trade Show Display

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
December 19, 2006 in Marketing Basics

Creating Ads That Ring Up Sales

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Out with the old and in with ads that produce results. Just follow these four important rules.
December 18, 2006 in Advertising

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
December 15, 2006 in Marketing Basics

Logo Design Basics

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Craft your logo carefully because what it looks like says a lot about your business.
December 6, 2006 in Branding

Marketing Your Business on Craigslist

Learn how to showcase your products and services on this popular online marketplace.
December 6, 2006 in Online Marketing

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
December 5, 2006 in Advertising 101

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
December 5, 2006 in Advertising 101
Positioning: Setting Your Business Apart

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
December 5, 2006 in Advertising 101

How to Market to Middle-Class Consumers

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The middle class is scaling back, but you need not pay the price.
December 1, 2006 in Tips from Experts

Sell to Other Entrepreneurs

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Other small businesses could be some of your site's best customers.

Get Published and Get Attention

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Draw in new business by writing a helpful, well-researched web article.

Boost Sales by 10 Percent

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Grow your bottom line by pumping up individual sales.
December 1, 2006 in Closing the Sale

Stay Energized When Selling

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Everyone gets burned out at times, but you can take steps to recharge.
December 1, 2006 in Sales

3 Word-of-Mouth Marketing Tactics

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And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
December 1, 2006 in Finding Customers

Getting Over a Bad Deal

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So you made a bad deal. Learn from it, and move on.
December 1, 2006 in Sales Techniques

E-Mail Marketing for the Holidays

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Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.
December 1, 2006 in Online Marketing

Making Your Marketing Message Stick

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What keeps your message in the minds of consumers?
December 1, 2006 in Marketing Basics

Low-Cost Marketing Trends for 2007

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Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
November 29, 2006 in Guerrilla Marketing

Improving Online Customer Service

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If your orders are down, you might need to boost your e-commerce customer service.
November 21, 2006 in Customer Service

Advertising Trends: Pushing Past Media Overload

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Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.
November 15, 2006 in Advertising

PR Trends: A Press Release for Social Media

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The traditional press release gets a makeover to appeal to the newest online media outlets.
November 15, 2006 in Public Relations

Networking Trends: Education and Technology Are Key

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The relatively new formal networking arena is poised to grow in importance--and entrepreneurs are still leading the way.
November 14, 2006 in Networking

10 Marketing Trends to Watch in 2007

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An inside look at the latest marketing trends that'll help you boost your business in the coming year
November 10, 2006 in Marketing

E-Mail Marketing Trends: E-Mail Gets Bigger by Going Smaller

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As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
November 8, 2006 in Online Marketing

E-Mail Gets Bigger by Going Smaller

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As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
November 8, 2006 in Online Marketing
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Steve Jobs' 13 Most Inspiring Quotes

Steve Jobs' 13 Most Inspiring Quotes

A roundup of some of the Apple co-founder's thought-provoking words, collected from various interviews and speeches.
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No B.S. Brand-Building by Direct Response
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