10 tips to keep your regulars coming back--and for picking up new ones along the way
Combining your marketing with another business's can produce results greater than the sum of the parts.
Capture the attention of airport travelers with strategically placed ads.
Closing the Sale
Give customers a chance to fall in love by offering samples or demonstrations.
These handy tools can change or disappear with little or no notice.
Resolve to put your customers' interests first and watch your sales increase.
5 strategies for polishing and protecting your customer-service reputation
Web metrics numbers are only as good as what you do with them.
Cut through the advertising noise by marketing with meaning.
Ask these questions to learn whether your marketing strategy needs a tune-up.
Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Use these 3 tips to connect with your online customers.
Position yourself as an authority and gain market share with instructional content.
Protect your reputation from acts of 'social media terrorism.'
Instead of jumping from trend to trend follow these six steps for marketing that really works.
What small-business owners should know before slashing prices.
Use these expert tips to create content that gets you noticed.
These days, everyone's a haggler. How to give your clients what they want without giving away the store.
Not always. Have a process in place to fire troublesome clients.
Make better connections with e-mail list sign-ups and opt-outs.
Your copy should stimulate a sensory reaction that compels readers to buy.
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Targeting Niche Markets
Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
Use strategic associations to keep your business afloat during economic storms.
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