Marketing

Chris Brogan on How to Make Your Customer a Hero
Online Marketing

Chris Brogan on How to Make Your Customer a Hero

Most marketers put the focus on their product. Try flipping that around and showing your customers how they can be successful.
Insights: The Best Way to Engage Industry Influencers
Public Relations

Insights: The Best Way to Engage Industry Influencers

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
Social Media

Gary Vaynerchuk on Social Media and Customer Retention

The social-media evangelist talks about the future of mapping customer acquisition with Bryan Ellliott for 'Behind the Brand.'
Gary Vaynerchuk on Why the Old Spice Campaign Fell Short
Social Media

Gary Vaynerchuk on Why the Old Spice Campaign Fell Short

The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.'
Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores
Online Marketing

Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores

The mobile marketing entrepreneur talks about the mobile and the physical worlds of retail.
Insights: How to Enchant Customers
Customer Service

Insights: How to Enchant Customers

Guy Kawasaki, author of 'Enchantment,' talks about how to turn customers into fans.
Gary Vaynerchuk on What Caring Looks Like to Customers
Customer Service

Gary Vaynerchuk on What Caring Looks Like to Customers

The entrepreneur and social media guru talks about the need for transparency in business with Bryan Ellliott for 'Behind the Brand.'
Insights: How to Dress to Impress
Branding

Insights: How to Dress to Impress

Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.
Insights: How to Improve Customer Service
Customer Service

Insights: How to Improve Customer Service

Celebrated author Guy Kawasaki offers advice on creating a better customer experience.
Why the Numbers Are Stacked Against Daily Deal Sites
Ads by Type

Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Why Savvy Businesses Field Customer Questions on Twitter
Social Media

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
YouTube Star iJustine Talks About Video Games and Teen Girls
Online Marketing

YouTube Star iJustine Talks About Video Games and Teen Girls

The video maven discusses her audience of young girls and her squeaky clean image.
Taking the 'I' Out of Business Posts on Facebook
Marketing

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
YouTube Star iJustine on How She Amassed Millions of Viewers
Social Media

YouTube Star iJustine on How She Amassed Millions of Viewers

The video maven talks about building her loyal community of online viewers.
How to Promote Your Business Blog with Social Media
Online Marketing

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.
Here Comes the (Stress-Free) Bride
Online Marketing

Here Comes the (Stress-Free) Bride

My Wedding Concierge makes planning for the big day easy with a curated wedding search engine
Groupon By the Numbers: From Startup to IPO
Social Media

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
A 24-Hour Social Media Marketing Plan for Your Startup
Social Media

A 24-Hour Social Media Marketing Plan for Your Startup

It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.
How Entrepreneurs Can Conquer Fear of Selling
Sales

How Entrepreneurs Can Conquer Fear of Selling

These tips can help get you back on the street and landing sales.
Three Ways to Raise Prices Without Losing Customers
Sales Techniques

Three Ways to Raise Prices Without Losing Customers

Charging more for your products and services can be easier than you think.
Four Mistakes That Can Kill Your Small Business
Leadership

Four Mistakes That Can Kill Your Small Business

Here's a look at management flaws that could spell disaster if left uncorrected.
Five Dos and Don'ts for Businesses on 'Empire Avenue'
Social Media

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments
PR Basics

YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments

The video entrepreneur on how brands can use online feedback and reach fans across platforms.
YouTube Star iJustine on Ashton Kutcher and the Social-Media Business
Social Media

YouTube Star iJustine on Ashton Kutcher and the Social-Media Business

The online video maven talks about whom she admires most and how the social web is changing the world.
YouTube Star iJustine on the Future of Interactive Video
Online Marketing

YouTube Star iJustine on the Future of Interactive Video

The video maven talks about market segmentation and how to keep an audience engaged.
How to Decode Website Metrics to Pump Up Your Online Marketing
Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
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