Marketing

Closing the Sale

Model the 'Puppy-Dog Close' Technique

Letting customers take your product home on a trial basis may clinch the sale.
Five Tips for Nailing the Sales Visit
Make the Sale

Five Tips for Nailing the Sales Visit

Common courtesy isn't common among salesmen--use these tips to stand apart.
Online Marketing

7 Ways to Make Pay-Per-Click Pay

Search engine marketing can be costly, get the most out of your efforts.
Are Location-based Ads a Coming Nightmare?
Ads by Type

Are Location-based Ads a Coming Nightmare?

Marketers will love the targeted ads, but consumers might tire of the over-personalization.
Closing the Sale

Know Who You Want to Know

Boost your chances of making a good connection--or even a sale--by doing your homework.
Customer Service

Customer Loyalty Brings Long-Term Sales

The newest insights into loyalty programs reveal the best ways to engage customers.
10 Ways to Stretch Your Marketing Budget
Low-Cost Ideas

10 Ways to Stretch Your Marketing Budget

Useful strategies to help you maximize your campaigns and save money.
Closing the Sale

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.
Social Media

Group, Fan Page or Both?

Make sure your Facebook strategy is the one that works best for your business.
Finding Customers

Great Referrals Aren't Accidents

Make networking part of your relationship-building strategy, and you'll see real results.
Marketing and Sales Must Work in Unison
Marketing Ideas

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Online Marketing

'Caller ID' for Your Website

New technologies let you target prospects with an engaged-marketing response--just beware privacy laws.
Become a Follow-Up Fanatic
Customer Service

Become a Follow-Up Fanatic

Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.
Marketing Basics

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Online Marketing

Viral Marketing for the Rest of Us

It doesn't take a big budget to create big-time buzz for your business.
Customer Loyalty and Retention

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.
Online Marketing

11 Characteristics of Highly Influential Blogs

Copy the industry leaders and watch your follower base grow.
Never Forget Your Customers
Customer Service

Never Forget Your Customers

They are the key to business growth. Meet or exceed their expectations and prosper.
Make the Sale

Are You Losing Your Edge?

Don't let fear or complacency get in the way of prospecting for new customers.
Finding Customers

The Power to Change Communities

A cause marketing campaign can increase your businesses sales and drive good publicity.
Customer Service

Shut Up and Sell

Customers want your help--but they want your ear first.
Closing the Sale

The Likability Factor

For better or worse, the sales process is not much more than a popularity contest. Do you have what it takes to win?
Not Your Father's Phone Book
Ads by Type

Not Your Father's Phone Book

Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
Online Marketing

A Community of One's Own

Why social CRM may make more sense than Facebook
Social Media

10 Essential Tweets

Not all tweets are created equal. These are must-follows for anyone starting or running a business.
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