Customer Loyalty and Retention
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
Google's social network takes cues from Facebook and Twitter for its new look.
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Some real-world examples of how companies have successfully used these tactics and how you can too.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
Here are three tips for how you can prepare for a sudden surge in sales.
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
The key is choosing someone who embraces social participation and communication.
Do men and women network in different ways? Here's a look at the ways in which each sex approaches it.
In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
Apps & Software
A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
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