Marketing

Insights: Creating an Authentic Brand
Branding

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
John Jantsch on Building Better Relationships, Faster, Using Social Media
Social Media

John Jantsch on Building Better Relationships, Faster, Using Social Media

The business author talks about following up with people you want to connect with on social media.
Insights: Succeeding in the Senior Market
Market Research

Insights: Succeeding in the Senior Market

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
John Jantsch on Reaching Out to Journalists for Media Coverage
Getting Press

John Jantsch on Reaching Out to Journalists for Media Coverage

The small-business marketer lays out tactics for using new tools to gain access to the press.
John Jantsch on Using a Personal Approach With High-Tech Tools
Social Media

John Jantsch on Using a Personal Approach With High-Tech Tools

Jantsch talks about the importance of good strategy when testing new marketing tactics.
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
Social Media

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Three Ways to Celebrate National Small Business Week
Networking

Three Ways to Celebrate National Small Business Week

Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
How to Stage a Small-Business Comeback
Marketing How-To Guides

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.
Five Time-Saving Tips for Updating Web Content
Online Marketing

Five Time-Saving Tips for Updating Web Content

Think you don't have enough time to regularly refresh your website's content? Think again.
YouTube Star iJustine on How to Follow Your Passion
Branding

YouTube Star iJustine on How to Follow Your Passion

The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.
Skype: From Startup to $8.5B in Eight Years
Social Media

Skype: From Startup to $8.5B in Eight Years

How the internet calling service went from an idea to a multibillion-dollar acquisition in less than a decade.
Why Your Company Isn't Making More Money
Marketing

Why Your Company Isn't Making More Money

To take your "B" company to the next level, having "A" players on your sales team is a must.
Tell Google You're Ready for Your Close-Up
Online Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
How Your Business Can Build Customer Loyalty -- and Profits
Customer Loyalty and Retention

How Your Business Can Build Customer Loyalty -- and Profits

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Four Steps to Building Social Capital
Networking

Four Steps to Building Social Capital

Over time, strengthening relationships within your network can lead to new business.
Five to Follow on Twitter for Marketing to Moms
Marketing

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.
Why Social Isn't Helping Online Retailers Find Customers
Social Media

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Seth Godin on Personal Branding
Branding

Seth Godin on Personal Branding

The business gadfly talks about connecting with customers for 'Behind the Brand' with Bryan Elliott.
Social Media

Pinterest For Business eBook Short

A Time-Respecting Action Plan to Pinterest for Under $6.
Did Google Stop Sending You Traffic?
SEO | Search Engine Optimization

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
IWearYourShirt Puts a Social Twist on Product Placement
Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
How Fast-Growing Companies Use Social-Media Marketing
Social Media

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
How to Really Build Loyalty
Networking

How to Really Build Loyalty

Here is a snippet of what's to come out of the leadership and loyalty focused Successful Online Business Conference.
Five Reasons Why Your Mission Statement Probably Stinks
Marketing Plan

Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
How to Target Your Message to Find Customers
Finding Customers

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
Five Facebook Developments for Businesses
Social Media

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
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