Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
First identify your ideal customer, and then determine what words theyâre using to search for your products and services.
Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.
Audience research can help you create the kind of online content that your customers value and rank higher in search results.
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
How the Travel Channel show soared to success thanks to the host's winning personality.
Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
Do others feel your pain? Then you might just have a great business idea. A recent online kerfuffle underscores the power in harnessing the passion of a community.
Forget flavor-of-the-month social sites. Find the community that works best for your company.
The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
Apps & Software
These tools can both generate and organize leads so you can turn prospects into profits.
A well-designed landing page is critical to building customer relationships.
Starting a Business
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
Here's how to clear out the jargon and communicate clearly about your business.
Targeting Niche Markets
A look at business owners in the snack and beverage industries that are finding success and growing their companies, one herb at a time.
SEO | Search Engine Optimization
Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
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