Marketing

The Entrepreneur's Sales Guide
Finding Prospects

The Entrepreneur's Sales Guide

As a business owner, you're always selling. Here's how you can find, nurture and close prospects.
The Red Pen Rule for Marketing Copy
Marketing Ideas

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
Big Marketing Stunts, Small-Business Style
Marketing Basics

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Marketing

Marketing IQ Quiz

Marketing IQ Quiz
Launch an E-mail Marketing Campaign in 7 Steps
Online Marketing

Launch an E-mail Marketing Campaign in 7 Steps

E-newsletters remain an effective tool for deepening relationships.
How to Send the Right Message
Branding

How to Send the Right Message

Make over your brand using these smart tips.
3 Ways to Get More Business at Networking Events
Networking

3 Ways to Get More Business at Networking Events

When it comes to building contacts, quality trumps quantity.
Do You Know What Clicks With Your Customers?
Online Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
How to Handle a PR Crisis
Public Relations

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Customer Service: Lessons From the Fall
Customer Service

Customer Service: Lessons From the Fall

No matter the economic climate, taking great care of your customers is always a worthwhile policy.
Five Qualities of Successful Online Videos
Online Marketing

Five Qualities of Successful Online Videos

Tips, tools and traps to avoid
Unleash Your Inner Guerrilla Marketer
Guerrilla Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Customer Loyalty and Retention

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.
There's Big Opportunity in Lower-Cost Ads
Ads by Type

There's Big Opportunity in Lower-Cost Ads

More TV, web and mobile ads are within reach of small businesses.
Let Testimonials Do the Talking for You
Online Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
How to Identify and Reach Underserved Markets
Market Research

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Online Marketing

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
From Nay to Yay
Public Relations

From Nay to Yay

What to do about bad reviews on customer feedback sites
Put Your Customers to Work for You
Finding Customers

Put Your Customers to Work for You

Client referral incentives can be a valuable and inexpensive way to build a business.
Social Media

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.
Meet--or Exceed--Your Customers' Expectations
Customer Service

Meet--or Exceed--Your Customers' Expectations

Reap the rewards of customer loyalty by proving you're reliable and dependable.
Coupons Get a Move On
Social Media

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
The Future Has Been Delivered to Your Mailbox
Finding Prospects

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Salesmanship Lessons From Donald Trump
Sales Techniques

Salesmanship Lessons From Donald Trump

Practice the art of the thrill--dress to impress and go big or go home.
Five Ways to Outshine the Competition
Marketing Ideas

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Ads by Google

'Trep Talk

Ask Entrepreneur

Have a Burning Business Question

Have a Burning Business Question?

Find answers. Discover how to. Ask an expert.
Ask Your Question
Most Shared Stories

Connect with Entrepreneur

Latest Videos

From the Entrepreneur Bookstore

Ads by Google