Marketing

Competition: A Choice Activity for Young Entrepreneurs
Branding

Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
A Guide to Ambient Social Networking for Business Owners
Apps & Software

A Guide to Ambient Social Networking for Business Owners

A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
Marketing Ideas

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
What Magazines Can Teach You About Using Pinterest
Social Media

What Magazines Can Teach You About Using Pinterest

Three top magazines share their strategies for making the most of the popular social media site.
Still Stumped by Social Media? Google Wants to Help Figure Out What's Working
Social Media

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
Five Ways to Optimize Video for Search Engines
SEO | Search Engine Optimization

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.
BlogFrog and the Power of Moms
Innovation

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
How to Tap Into Mom-Centric Mobile Marketing
Marketing Ideas

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
In Amish Country, A Lesson in Niche Marketing
Marketing Basics

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
What You Need to Know Before Advertising on Facebook
Social Media

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Secrets of the 10 Most-Trusted Brands
Branding

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
How an Austin Barbershop Built Its Brand
Branding

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
Brand Storytelling Becomes a Booming Business
Branding

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
How to Repair a Damaged Reputation Online
Branding

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
How a Cafe Chain Rebranded With a Pro Surfer
Branding

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Texas: The Big Mama of Brands
Branding

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
Editor's Note: Our Biggest, Baddest Branding Package
Branding

Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.
How to Make Daily Deals Pay Off For Your Business
Online Marketing

How to Make Daily Deals Pay Off For Your Business

If you're interested in testing the social coupon waters, consider these four tips to help increase your likelihood of success.
Five Myths About Social Media
Social Media

Five Myths About Social Media

Still unpersuaded that social-media marketing could work for your business? Consider these points for a fresh perspective.
Commentary Should Remain the Lifeblood of Blogs
Online Marketing

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
How Backlinks Can Boost Traffic to Your Website
SEO | Search Engine Optimization

How Backlinks Can Boost Traffic to Your Website

Cultivating links from other websites that point back to your own site can help improve how your business turns up in search engine rankings.
Three Ways to Use QR Codes for Business
Mobile

Three Ways to Use QR Codes for Business

These small companies turned the now-ubiquitous QR code into a new sales machine.
The Best Promos of SXSW 2012
Marketing Ideas

The Best Promos of SXSW 2012

Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.
How to Turn Facebook Fans into Paying Customers
Social Media

How to Turn Facebook Fans into Paying Customers

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Branding 101: Five Tips for Solopreneurs
Branding

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Hey, Small-Business Owner: Do You Shop Local?
Marketing Ideas

Hey, Small-Business Owner: Do You Shop Local?

If you want consumers to shop local, encourage them by shopping locally for your own business.
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