Marketing

Networking Just to Network Does Not Make Sense
Marketing

Networking Just to Network Does Not Make Sense

Why do you show up for social events? Peer pressure? Because your boss or friend told you to?
King of Kitsch: Meet the Company Behind Big Mouth Billy Bass and a Dozen Other Novelty Items From Your Childhood
Marketing

King of Kitsch: Meet the Company Behind Big Mouth Billy Bass and a Dozen Other Novelty Items From Your Childhood

Gemmy Industries' chief executive explains how the company continues to crank out the cheesy magic year after year.
Can You Be Too Old For Facebook? This 113-Year-Old Was, But That Didn't Stop Her.
Social Media

Can You Be Too Old For Facebook? This 113-Year-Old Was, But That Didn't Stop Her.

The clever centenarian did what countless whippersnappers under 13 do to get on the popular social network: She lied. But you can't really blame her.
Selling in the New Luxury Market -- It's All About the Mustard
Marketing

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
How to Create a Standout Social-Media Profile
Social Media

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Why Traditional Branding Is Useless for Service Providers
Marketing

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)
Marketing

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
Why Franchisees Don't Use Digital Advertising
Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online
Marketing

How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online

As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
Google Lets a Search Pigeon Out of the Coop and It Lands Nearby
Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Marketing

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Marketing

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.
Fashioning a Memorable Retail Experience That People Will Share
Marketing

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show ‘Brain Games' and futurist with YouTube series ‘Shots of Awe,' explains what makes great content online.
5 Mistakes You're Making When Producing Digital Content
Marketing

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
'The Snappening' Really Happened: 100,000 Snapchat Photos and Videos Leak Online
Social Media

'The Snappening' Really Happened: 100,000 Snapchat Photos and Videos Leak Online

Because the 'The Fappening' wasn't horrifying enough, enter 'The Snappening,' reason number 1,729 not to snap selfies in the buff.
Introducing the Power Users of Social Media You Want to Reach
Social Media

Introducing the Power Users of Social Media You Want to Reach

Move over, millennials. The active players might surprise you.
Sales Prospecting Isn't an Event. It's a Campaign.
Marketing

Sales Prospecting Isn't an Event. It's a Campaign.

Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.
A Slew of New Technologies Is Making a Science of the Art of Sales
Marketing

A Slew of New Technologies Is Making a Science of the Art of Sales

The better you know your prospect before pitching, the likelier you are to connect.
3 Sources for Great Content When You're Short of Ideas
Social Media

3 Sources for Great Content When You're Short of Ideas

Inspiration is wonderful but research is more reliable.
How to Create eBooks That Will Help Boost Your Marketing Strategy
Marketing

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
'Brand Equity' Is an Intangible That's Worth Real Money
Marketing

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
3 Steps to Happier Customers
Marketing

3 Steps to Happier Customers

Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
22 Quotes to Inspire Your Marketing Efforts
Marketing

22 Quotes to Inspire Your Marketing Efforts

Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
Stop Trying to Kiss Your B2B Clients on the First Date
Marketing

Stop Trying to Kiss Your B2B Clients on the First Date

They're not like those other B2C customers.
25 Must-Have Free Fonts for Entrepreneurs and Designers
Marketing

25 Must-Have Free Fonts for Entrepreneurs and Designers

For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.
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