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Marketing

How to Seamlessly Include Keywords in Your Web Content

How to Seamlessly Include Keywords in Your Web Content

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These expert tips can help you write site content that's SEO- and user-friendly.
February 19, 2014 in SEO | Search Engine Optimization
Instagram's 5 Tips for Better Marketing -- With Pictures

Instagram's 5 Tips for Better Marketing -- With Pictures

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The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
February 18, 2014 in Social Media
This Is What the Ultimate Sales Conversation Sounds Like

This Is What the Ultimate Sales Conversation Sounds Like

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In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
February 18, 2014 in Sales
25 Ways to Make Your First Online Sale

25 Ways to Make Your First Online Sale

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Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
February 18, 2014 in Sales
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

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What business owners need to know about gathering, using and protecting customer information.
February 18, 2014 in Marketing Basics
Customers Still Furious Over 1-800-Flowers' Valentine's Day Flop

Customers Still Furious Over 1-800-Flowers' Valentine's Day Flop

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Besieged by a blizzard, New York-based 1-800-Flowers failed to deliver arrangements -- or delivered dead bouquets -- to hundreds of infuriated customers.
February 18, 2014 in Customer Loyalty and Retention
6 Tips to Create a Top-Notch Crowdfunding Video

6 Tips to Create a Top-Notch Crowdfunding Video

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With crowdfunding platforms like Indiegogo and Kickstarter making it easy for aspiring entrepreneurs to nab early cash for their startup dreams, more than ever people are flocking to these sites. Here are some tips on how to make your video (and campaign) stand out and snag donors.
February 18, 2014 in Marketing
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

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Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
February 18, 2014 in Marketing Basics
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

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You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
February 18, 2014 in Branding
It's Time to Beef Up Your 'About' Page

It's Time to Beef Up Your 'About' Page

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Here are five easy tips to improve one of your site's most visited sections.
February 18, 2014 in Online Marketing
5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

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An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
February 17, 2014 in Online Marketing
Getting the Sale Without Being a Sleazeball

Getting the Sale Without Being a Sleazeball

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Sales representatives often get a bad rap for being too pushy and overbearing, but it doesn't have to be that way. Here are four ways to close a sale and not be a sleazeball.
February 17, 2014 in Sales
8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

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Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
February 16, 2014 in Marketing Basics
How to Get More Visitors to Click, Buy or Promote on Your Site

How to Get More Visitors to Click, Buy or Promote on Your Site

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Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
February 15, 2014 in Online Marketing
No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network

No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network

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Virgin America has partnered with the location-based business app Here On Biz to facilitate networking among its passengers both on the ground and in the air.
February 15, 2014 in Networking
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

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Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
February 15, 2014 in Online Marketing
Why Customers Become More Loyal After Flirting With Other Brands

Why Customers Become More Loyal After Flirting With Other Brands

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A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
February 14, 2014 in Branding
How I Increased My User-Registration Rate 2,800% in 4 Days

How I Increased My User-Registration Rate 2,800% in 4 Days

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With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
February 14, 2014 in Online Marketing
This Is How Small Businesses Are Using Social Media

This Is How Small Businesses Are Using Social Media

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A new study conducted by LinkedIn with the market research firm TNS reveals that social media has increasingly become the vital axis upon which small and medium-sized businesses turn.
February 14, 2014 in Social Media
In the Social Age, Don't Advertise, Engage

In the Social Age, Don't Advertise, Engage

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Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
February 14, 2014 in Online Marketing
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

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Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
February 13, 2014 in Branding
Why Barbie Posed for Sports Illustrated

Why Barbie Posed for Sports Illustrated

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As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
February 13, 2014 in Advertising
Your Customers Aren't Looking for a Fling (Infographic)

Your Customers Aren't Looking for a Fling (Infographic)

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Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.
February 13, 2014 in Branding
How to Get Customers to Trust Your Ecommerce Business (Infographic)

How to Get Customers to Trust Your Ecommerce Business (Infographic)

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Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
February 13, 2014 in Branding
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

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Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
February 13, 2014 in Online Marketing
Why TED Talks Are Impossible to Resist

Why TED Talks Are Impossible to Resist

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If your presentations have 'emotionally-charged events,' your message will stick with your audience.
February 13, 2014 in Public Speaking
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