Marketing

6 Big Opportunities With Google+ Hangouts on Air
Social Media

6 Big Opportunities With Google+ Hangouts on Air

Every marketing advantage of video is multiplied on Google+ HOA, including your chances of becoming an Internet personality.
The First Step to a Great Personal Brand? A Distinct Look.
Marketing

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
How to Avoid Copyright Trouble When Using Online Images (Infographic)
Marketing

How to Avoid Copyright Trouble When Using Online Images (Infographic)

This infographic explains how to stay on the right side of the law, as well as tips for creating original images.
Social Media Where Global Strangers Become Your Neighbor
Social Media

Social Media Where Global Strangers Become Your Neighbor

When building a social media presence for your company, relationships and trust are key.
3 Design Tips for Creating Signs That Attract Customers
Marketing

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Connecting Brands With Cheap, Fresh and Creative Talent
Marketing

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
This Crucial Market Research  Can Help Your Company Shine
Marketing

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Show Off Your Business Skills in Online Videos. (Really It's OK.)
Marketing

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
Wait 'Til You See the Picture Instagram Just Banned for Nudity
Social Media

Wait 'Til You See the Picture Instagram Just Banned for Nudity

In an Internet swarming with nudity, who would've guessed that a rough-hewn sketch of a topless woman could get you banned from Instagram?
Gmail Hacks to Score Your Business Extra Productivity
Marketing

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
Just How Long Has 'Selfie' Been Around, Anyway?
Social Media

Just How Long Has 'Selfie' Been Around, Anyway?

The Merriam-Webster dictionary has added 150 new words, many of which have been around for a surprisingly long time.
17 Content Pieces You Can Create Without Writing a Single Word
Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Why the Deal Between Publicis and Facebook Is a Very Big One
Marketing

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Practical Tips for Hiring an SEO Consultant
Marketing

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
A Scientific Take on Viral Marketing
Marketing

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.
Make Your Brand Pop By Telling Your Story
Marketing

Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.
The Art and Science of Getting Content Shared on Social Media
Social Media

The Art and Science of Getting Content Shared on Social Media

Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.
Why Cheap, Outsourced SEO Will Cost You in the Long Run
Marketing

Why Cheap, Outsourced SEO Will Cost You in the Long Run

Here are five reasons you shouldn't fall in the trap of saving some money to bolster your website.
5 Content-Management Tools Marketers Can Use (No Technical Skills Required)
Marketing

5 Content-Management Tools Marketers Can Use (No Technical Skills Required)

Whether you’re a new company with limited resources or your development team’s time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.
Facebook Reportedly Developing Its Own Snapchat -- Again
Social Media

Facebook Reportedly Developing Its Own Snapchat -- Again

Poke may have flopped, but will Slingshot prevail?
Would You Sip on Drinkable Sunscreen?
Marketing

Would You Sip on Drinkable Sunscreen?

Gross as it may sounds, a cosmetics company claims to have created a drinkable sunscreen that can block the sun.
Why You Need to Think Beyond Google When It Comes to SEO
Marketing

Why You Need to Think Beyond Google When It Comes to SEO

Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
8 Must-Have Ingredients of a Successful Blog Post
Marketing

8 Must-Have Ingredients of a Successful Blog Post

Writing effective blog posts require more than just words on a screen. Here’s what you need to create compelling content that gets readers clicking, sharing, and buying.
6 Key Shifts in Thinking About Social Media
Social Media

6 Key Shifts in Thinking About Social Media

Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies.
The Idiot's Guide to Making a Video for Your Business
Marketing

The Idiot's Guide to Making a Video for Your Business

Never shot a video before? Don't fret -- we're here to walk you through it.
Share What You Know and People Will Buy What You Sell
Marketing

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
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