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Marketing

No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network

No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network

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Virgin America has partnered with the location-based business app Here On Biz to facilitate networking among its passengers both on the ground and in the air.
February 15, 2014 in Networking
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

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Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
February 15, 2014 in Online Marketing
Why Customers Become More Loyal After Flirting With Other Brands

Why Customers Become More Loyal After Flirting With Other Brands

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A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
February 14, 2014 in Branding
How I Increased My User-Registration Rate 2,800% in 4 Days

How I Increased My User-Registration Rate 2,800% in 4 Days

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With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
February 14, 2014 in Online Marketing
This Is How Small Businesses Are Using Social Media

This Is How Small Businesses Are Using Social Media

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A new study conducted by LinkedIn with the market research firm TNS reveals that social media has increasingly become the vital axis upon which small and medium-sized businesses turn.
February 14, 2014 in Social Media
In the Social Age, Don't Advertise, Engage

In the Social Age, Don't Advertise, Engage

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Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
February 14, 2014 in Online Marketing
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

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Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
February 13, 2014 in Branding
Why Barbie Posed for Sports Illustrated

Why Barbie Posed for Sports Illustrated

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As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
February 13, 2014 in Advertising
Your Customers Aren't Looking for a Fling (Infographic)

Your Customers Aren't Looking for a Fling (Infographic)

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Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.
February 13, 2014 in Branding
How to Get Customers to Trust Your Ecommerce Business (Infographic)

How to Get Customers to Trust Your Ecommerce Business (Infographic)

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Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
February 13, 2014 in Branding
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

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Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
February 13, 2014 in Online Marketing
Why TED Talks Are Impossible to Resist

Why TED Talks Are Impossible to Resist

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If your presentations have 'emotionally-charged events,' your message will stick with your audience.
February 13, 2014 in Public Speaking
The Pitfalls of Personal Branding

The Pitfalls of Personal Branding

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Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
February 12, 2014 in Branding
Brand Visibility: Techniques and Tactics

Brand Visibility: Techniques and Tactics

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Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
February 12, 2014 in Social Media
Bring Traffic to Your Site With These 4 Blogging Alternatives

Bring Traffic to Your Site With These 4 Blogging Alternatives

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Is writing not your shtick? Here are four options for producing SEO-friendly content that requires minimum writing skills.
February 12, 2014 in SEO | Search Engine Optimization
CVS' Lesson: Let Your Brand Be Your Guide

CVS' Lesson: Let Your Brand Be Your Guide

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The pharmacy's decision to pull tobacco products offers an example to follow.
February 12, 2014 in Branding
How to Choose and Purchase a Domain Name

How to Choose and Purchase a Domain Name

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Follow these tips for selecting and buying a URL for your website that will help you attract site visitors.
February 12, 2014 in SEO | Search Engine Optimization
Target to Collaborate With Top Pinterest Users on Party Collections

Target to Collaborate With Top Pinterest Users on Party Collections

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The retailer is working with three top 'Pinners' to design party-themed capsule collections that will be sold in stores and online.
February 12, 2014 in Social Media
The Generic Email Newsletter Needs to Die

The Generic Email Newsletter Needs to Die

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The old marketing methods no longer work. It's time to rethink your strategy.
February 11, 2014 in Online Marketing
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

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The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
February 11, 2014 in Advertising
Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

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Companies shouldn't take advantage of consumers who trust them with their personal information.
February 11, 2014 in Customer Service
5 Dead-Simple SEO Hacks to Save You Time

5 Dead-Simple SEO Hacks to Save You Time

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This tricks will boost your efficiency in attracting traffic to your site.
February 10, 2014 in SEO | Search Engine Optimization
'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

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An interview with Social Media Week founder Toby Daniels.
February 10, 2014 in Social Media
4 Ways to Use Humor as a Marketing Tool

4 Ways to Use Humor as a Marketing Tool

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Follow these tips and you'll be laughing all the way to the bank.
February 9, 2014 in Marketing
The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

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How do you define what a brand is, and what does it take to get there?
February 8, 2014 in Branding
At New Marc Jacobs Concept Store, No Money Will Change Hands

At New Marc Jacobs Concept Store, No Money Will Change Hands

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Does social media carry an intrinsic dollar value? At Marc Jacobs' latest pop-up store in New York, the designer is throwing money out the window entirely.
February 8, 2014 in Social Media
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