Marketing

What You Need to Know About Pricing
Money Basics

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
5 Ways to Take Customer Loyalty to the Next Level
Online Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
How to Promote Your Business with Customized Facebook Timeline Apps
Social Media

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Why Man vs. Food Is Worth Watching
Leadership

Why Man vs. Food Is Worth Watching

How the Travel Channel show soared to success thanks to the host's winning personality.
Big-Brand Results with Small-Business Budgets
Branding

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
Community and the Value of a 'Kinky' Business Idea
Finding Ideas

Community and the Value of a 'Kinky' Business Idea

Do others feel your pain? Then you might just have a great business idea. A recent online kerfuffle underscores the power in harnessing the passion of a community.
How to Make Your Social Networking Efforts More Productive
Social Media

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
How Social Media Startup Wildfire Was Bought By Google for $250 Million
Social Media

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
5 Things You Need to Know When Hiring an SEO Consultant
SEO | Search Engine Optimization

5 Things You Need to Know When Hiring an SEO Consultant

Take a critical look at an agency's track record, promised results and, of course, costs.
3 Social Media Lessons from the Olympics
Social Media

3 Social Media Lessons from the Olympics

A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
6 Tech Solutions for Managing Sales Leads
Apps & Software

6 Tech Solutions for Managing Sales Leads

These tools can both generate and organize leads so you can turn prospects into profits.
Is Your Website Ready for Facebook Advertising?
Social Media

Is Your Website Ready for Facebook Advertising?

A well-designed landing page is critical to building customer relationships.
No Money for Ads? How to Win Customers
Starting a Business

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
A Quick Guide to Using Tumblr for Business
Social Media

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
4 Must-Have Elements in a Successful Media Pitch
Public Relations

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing Basics

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend
Targeting Niche Markets

How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend

A look at business owners in the snack and beverage industries that are finding success and growing their companies, one herb at a time.
5 Tips to Help Your Marketing Messages Sing
Marketing Materials

5 Tips to Help Your Marketing Messages Sing

Here's how to clear out the jargon and communicate clearly about your business.
3 Tips for Improving SEO
SEO | Search Engine Optimization

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
3 Strategies for Using Facebook's Promoted Posts
Social Media

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing Ideas

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
5 SEO Metrics You Don't Need to Obsess Over
SEO | Search Engine Optimization

5 SEO Metrics You Don't Need to Obsess Over

Don't waste your time constantly tracking the statistics that have little to say about your website's success.
5 Ways Store Colors Can Influence Shoppers
Marketing Ideas

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
How to Compete with the Big Chains? Think Locally
Marketing Basics

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
3 Critical Questions to Ask Yourself Before Posting to Facebook
Social Media

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Yes, You Need To Tweet
Social Media

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
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