Marketing

Taking Stock of Empire Avenue for Business
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
How Small Companies Are Marketing Through Facebook
Social Media

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
John Jantsch on How Not to Be a Boring Business
Low-Cost Ideas

John Jantsch on How Not to Be a Boring Business

The best-selling author offers insights about setting your company apart from its competitors.
How to Create Online Videos That Can Lead to More Sales
Finding Prospects

How to Create Online Videos That Can Lead to More Sales

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
New LinkedIn Services Offer Networking Options for Small Businesses
Networking

New LinkedIn Services Offer Networking Options for Small Businesses

Consider trying out LinkedIn's new features for your business.
How to Map Out an M&A Brand Strategy
Branding

How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
The Most Overlooked Market for Small Business
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Six Quick-Hit Marketing Ideas for Social Media
Marketing Ideas

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
When You're Hungry for Sales, Consider These Lead-Gen Tools
Finding Prospects

When You're Hungry for Sales, Consider These Lead-Gen Tools

If you're looking for leads en masse, this survey of four services can help you choose the one that's best for your business
Insights: Creating an Authentic Brand
Branding

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
John Jantsch on Building Better Relationships, Faster, Using Social Media
Social Media

John Jantsch on Building Better Relationships, Faster, Using Social Media

The business author talks about following up with people you want to connect with on social media.
Insights: Succeeding in the Senior Market
Market Research

Insights: Succeeding in the Senior Market

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
John Jantsch on Reaching Out to Journalists for Media Coverage
Getting Press

John Jantsch on Reaching Out to Journalists for Media Coverage

The small-business marketer lays out tactics for using new tools to gain access to the press.
John Jantsch on Using a Personal Approach With High-Tech Tools
Social Media

John Jantsch on Using a Personal Approach With High-Tech Tools

Jantsch talks about the importance of good strategy when testing new marketing tactics.
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
Social Media

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Three Ways to Celebrate National Small Business Week
Networking

Three Ways to Celebrate National Small Business Week

Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
How to Stage a Small-Business Comeback
Marketing How-To Guides

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.
Five Time-Saving Tips for Updating Web Content
Online Marketing

Five Time-Saving Tips for Updating Web Content

Think you don't have enough time to regularly refresh your website's content? Think again.
YouTube Star iJustine on How to Follow Your Passion
Branding

YouTube Star iJustine on How to Follow Your Passion

The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.
Skype: From Startup to $8.5B in Eight Years
Social Media

Skype: From Startup to $8.5B in Eight Years

How the internet calling service went from an idea to a multibillion-dollar acquisition in less than a decade.
Why Your Company Isn't Making More Money
Marketing

Why Your Company Isn't Making More Money

To take your "B" company to the next level, having "A" players on your sales team is a must.
Tell Google You're Ready for Your Close-Up
Online Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
How Your Business Can Build Customer Loyalty -- and Profits
Customer Loyalty and Retention

How Your Business Can Build Customer Loyalty -- and Profits

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Four Steps to Building Social Capital
Networking

Four Steps to Building Social Capital

Over time, strengthening relationships within your network can lead to new business.
Five to Follow on Twitter for Marketing to Moms
Marketing

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.
Why Social Isn't Helping Online Retailers Find Customers
Social Media

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
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