Nine strategies for generating word-of-mouth publicity and marketing success
What to do about bad reviews on customer feedback sites
Client referral incentives can be a valuable and inexpensive way to build a business.
Gowalla is erasing the line separating the real world from its virtual counterpart.
Reap the rewards of customer loyalty by proving you're reliable and dependable.
Yowza!! matches merchants with customers on the go.
Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Practice the art of the thrill--dress to impress and go big or go home.
Meet customers' needs in these critical areas to stand out from the crowd.
Two seemingly smart moves that can adversely affect your reputation
From preparation to closing, remember to make these key moves.
This primer on customer service will leave your clients happy and your business booming.
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A primer on personalizing and targeting your messages by location
Five ways to keep the conversation rolling, set yourself apart and boost referrals
3 practical ways to draw consumers in with a socially conscious message
No matter what industry you're in, a strong identity will help you stand out with customers.
From radio to YouTube clips, 10 companies that changed everything.
Face-to-face experiences can have a big impact on your business.
Strategies to keep people from thinking you're only in it for the money
See how far some companies will go to get noticed.
Why joining online conversations isn't enough
3 ways to turn news events into publicity for your business
Follow these steps to extend the conversation and grow your audience.
Use these inexpensive design tips to set yourself apart from the competition.
Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
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