Marketing

Three Essentials to Creating a Networking Strategy
Networking

Three Essentials to Creating a Networking Strategy

Establish a plan to help determine who you want to connect with and where to find them.
Which Daily Deal Site is Right for You?
Finding Customers

Which Daily Deal Site is Right for You?

From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
How Can I Target Women Customers?
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
April Fools' Day at The Office
Marketing

April Fools' Day at The Office

See what tricks entrepreneurial companies have up their sleeves.
Eight Tips to Boost Your Business' Bottom Line
Sales

Eight Tips to Boost Your Business' Bottom Line

What can you do to get your business booming again? Profit-management expert Patricia Sigmon offers some tips.
How to Find Customers on Social Media
Finding Customers

How to Find Customers on Social Media

New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
Google's Own Search-Engine Tour Guide
Online Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Because 20,000 Users Produce 50% of All Tweets
Marketing Ideas

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Five Ways to Re-Energize Sales
Sales Techniques

Five Ways to Re-Energize Sales

An entrepreneur shares strategies that helped breathe new life into his company.
How Can I Improve My Marketing?
Online Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Five Signs You Need a Marketing Makeover
Marketing Basics

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Which Service Will Get You on Your Customers' Map?
Finding Customers

Which Service Will Get You on Your Customers' Map?

Not all location-based social networking service providers are alike.
Building a (Nearly) Million-Dollar Brand on a Startup Budget
Guerrilla Marketing

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.
Three Tips to Boost Business on Foursquare
Marketing

Three Tips to Boost Business on Foursquare

Between landing sales and tracking customers, entrepreneurs are finding ways to leverage mobile networking to boost business.
How Can I Do a Better Job Forecasting Sales?
Sales

How Can I Do a Better Job Forecasting Sales?

Tim Berry, president of Palo Alto Software, on how to forecast sales more accurately.
Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing
Marketing Ideas

Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing

From online to off, and the other way around. Why both worlds still matter.
The Social Media Challenge: The Results
Online Marketing

The Social Media Challenge: The Results

We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.
How to Build a Winning Brand
Branding

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
The Downside of Social Coupons
Online Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Online Marketing

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.
Online Marketing

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
SXSW's Customer Finding Tools of Tomorrow
Finding Customers

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
How to Harness the Power of Social Media Feedback
Customer Service

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
How Can I Cope with Rejection When Networking?
Networking

How Can I Cope with Rejection When Networking?

Ivan Misner, founder and chairman of BNI, on handling the fear of a negative response when seeking support from peers and other business contacts.
Google's Panda Puts Content Farms Out to Pasture
Online Marketing

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
How to Be Entrepreneurial With Giving
Marketing

How to Be Entrepreneurial With Giving

The American Red Cross is just one of many outlets for entrepreneurs interested in helping out the people of Japan.
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