Marketing

Google's Tips for Using Mobile to Market to Holiday Shoppers
Mobile

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
How Gamification Can Create Social Media Buzz
Social Media

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Are You Taking More Than You Give? 3 Tips for More Balanced Relationships
Networking

Are You Taking More Than You Give? 3 Tips for More Balanced Relationships

How being generous will inspire others to help you and strengthen your business relationships.
Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site
Finding Customers

Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site

Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster.
3 Ways to Promote Your Brand Without Facebook
Online Marketing

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.
Data Crunch: 5 Analysis Tools for Small Businesses
Apps & Software

Data Crunch: 5 Analysis Tools for Small Businesses

Need to turn large amounts of raw data into actionable analysis? Give these options a try.
How to Optimize Your Site for Search Without Actually Doing SEO
SEO | Search Engine Optimization

How to Optimize Your Site for Search Without Actually Doing SEO

The key to search ranking success is creating high-quality content that people want to share.
How to Build Trust to Pave the Road to Wealth
Customer Loyalty and Retention

How to Build Trust to Pave the Road to Wealth

Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
How to Break Bad News to Clients
Customer Loyalty and Retention

How to Break Bad News to Clients

Three tips for delivering bad news without hurting the client relationship, or your credibility.
4 Apps for Increasing Customer Loyalty
Apps & Software

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.
7 Effective Ways to Promote Free Shipping
Shipping Center

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Small-Business Owners Spending More Time, Money on Social Media [Infographic]
Social Media

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks
SEO | Search Engine Optimization

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
Social Media

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Gary Vaynerchuk on Turning Customer Complaints into Opportunities
Customer Loyalty and Retention

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
How Shopatrend Used Instagram to Attract New Customers
Online Marketing

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
Gary Vaynerchuk on Storytelling to Build a Brand
Marketing Basics

Gary Vaynerchuk on Storytelling to Build a Brand

The serial entrepreneur shares how his ability to tell a story led to his success.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Targeting Niche Markets

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
What to Consider When Outsourcing SEO
Starting a Business

What to Consider When Outsourcing SEO

Search Engine Land editor Danny Sullivan on whether it's best to outsource SEO or keep it in-house.
4 Steps to Creating Buzz on a Shoestring Budget
Targeting Niche Markets

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
7 Key Habits of Super Networkers
Networking

7 Key Habits of Super Networkers

Networking requires focus and follow-up to develop and nurture valuable business relationships.
This Is Your Brain on Fear (Infographic)
Presentations

This Is Your Brain on Fear (Infographic)

A look at what happens inside your brain when you're afraid.
Want Your Video to Go Viral? SEO Basics Come First
SEO | Search Engine Optimization

Want Your Video to Go Viral? SEO Basics Come First

Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
5 Free Tools for More Powerful Pinterest Marketing
Apps & Software

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
5 Ways Instagram Can Boost Your Marketing Plan
Social Media

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
Red, White and Fabulous? Fashion Tips from the Campaign Trail
Ask Entrepreneur

Red, White and Fabulous? Fashion Tips from the Campaign Trail

Entrepreneurs can learn a lot (or not) about dressing to impress from Barack Obama, Mitt Romney, Joe Biden and Paul Ryan.
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