Marketing

Social Media

Manage Your Social Networks

Lost in the social networking jungle? These programs can help guide you through.
SEO | Search Engine Optimization

Grab Customers With Long-Tail Keywords

Close the deal with motivated shoppers by helping them find exactly what they're looking for.
Online Marketing

4 Ways to Boost Business With a Blog

Share information, interact with customers and boost your brand--blogs are the perfect way to keep you on top of your industry.
Marketing Ideas

Boost Your Brand

How to find the perfect pitch person to get your message out
Make the Sale

Make the Sale of the Century

If you can solve clients' problems instead of selling them products, you'll become part of the team--and get rich in the process.
Branding

5 Brand-Busting Mistakes to Avoid

Engaging in any one of these could sabotage your brand.
Finding Customers

T-Mobile Shakes Up Owner-Operator Model

Program puts entrepreneurs into ethnic communities with which they're familiar. First up: Latinos.
Public Relations

How to Survive the Oprah Effect

You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.
Online Marketing

Use the 3 C's of Communication

Keep your customers and stand out in the crowd by sending customers a message they'll remember.
SEO | Search Engine Optimization

Video SEO Can Change Your Business

Leverage this new SEO approach for easier rankings and broader visibility.
Sales Techniques

Uncensored Sales Strategies

Uncover a radical approach that delivers what your customers really want.
Online Marketing

Beyond Display Ads

Display ads are so yesterday, but what are the alternatives? We've got 'em.
Make the Sale

Sell Value, Not Price

Find the price point that covers your costs and provides a profit margin.
Sales

Sell Value, Not Price

Find the price point that covers your costs and provides a profit margin.
Finding Customers

Recession Marketing All About Connections

Experiential marketing helps you connect with customers on an emotional level--for less than you think.
Online Marketing

10 Must-Click Websites

Surfing the web for top-notch research and advice to help your business grow? Save some time with these information-rich websites.
Social Media

Tune in to the Social Channel

Social networking is moving to the TV. Are you ready?
Marketing

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.
How to Address Consumer Fear...
Finding Prospects

How to Address Consumer Fear...

As it becomes the new reality
Social Media

Mind Your Posts

You want your blog to attract a lot of search engine traffic, but if you go too far there's a risk that someone will sue you.
Sales Techniques

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
Sales

In Sales, Give 'Em the Unexpected

Prospects are always waiting to crush your sales pitch--so don't give them one.
Word-of-Mouth Marketing Can Bite Back
Networking

Word-of-Mouth Marketing Can Bite Back

A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
Marketing How-To Guides

Do More with Less

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Online Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Marketing

Crowdsourcing: Free Problem-Solving for Your Biz

Tapping the masses for brighter ideas and bigger margins
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