Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
SEO | Search Engine Optimization
Search Engine Land editor Danny Sullivan explains which sites small-business owners should be listed on in order to be found by Apple's popular assistant, Siri.
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
IPOs and DPOs
If founder Mark Zuckerberg wants to win over investors, he'll need to have clear explanations for these looming issues.
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
A new report shows women are the major players in social media. Time to tweak your marketing?
Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.
Growing Your Business
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
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