Marketing

Three Ways to Spark Engaging Social Conversations
Online Marketing

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
Two Weeks to Startup: Day 10. Hang Out Your Shingle and Sell
Sales

Two Weeks to Startup: Day 10. Hang Out Your Shingle and Sell

In the last installment of our 10-part series, putting your passion to the test.
Two Weeks to Startup: Day 9. Execute Your Marketing Plan
Startup Basics

Two Weeks to Startup: Day 9. Execute Your Marketing Plan

You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
10 Laws of Social Media Marketing
Branding

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Don't Make This Networking Mistake
Networking

Don't Make This Networking Mistake

Five tips to avoid a common disconnect at business events.
HomeAway's Super Bowl Ad Game
Advertising

HomeAway's Super Bowl Ad Game

As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
Two Weeks to Startup: Day 2. Research Your Business Idea
Market Research

Two Weeks to Startup: Day 2. Research Your Business Idea

Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
What You Can Learn from Super Bowl Ads
Advertising

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
How To Optimize Your Website for Local Search
SEO | Search Engine Optimization

How To Optimize Your Website for Local Search

Follow this guide to maximize your visibility in regional markets.
Making Email Newsletters More Social
Online Marketing

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
15 Brilliant Marketing Ideas
Marketing Ideas

15 Brilliant Marketing Ideas

Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."
Using Online Video to Market Your Business
Online Marketing

Using Online Video to Market Your Business

Use online video to market your business. Here's to hoping you don't have a face only a mother could love.
How to Find Sales Leads on Social Media
Finding Prospects

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
Signpost Puts a Local Spin on Social Shopping
Online Marketing

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
Marketing

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.
What's Behind Products That Customers Fall in Love With
Customer Loyalty and Retention

What's Behind Products That Customers Fall in Love With

You don't want customers to just buy your product--you want them to get emotional about it.
How to Build Your Own Brand Buzz
PR Basics

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
How to Use Social Media to Improve Presentations
Online Marketing

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
How to Recession-Proof Your Sales Pitch
Marketing

How to Recession-Proof Your Sales Pitch

Four tips to boost sales, especially in a tough economy.
Five Ways to Beat Prospecting Anxiety
Marketing How-To Guides

Five Ways to Beat Prospecting Anxiety

These tips will help your sales reps push through rejection to drum up new business.
Secrets of Successful Networking Groups
Networking

Secrets of Successful Networking Groups

Don't overlook the seasoned old pro when deciding which group to join.
When Should a Business Owner Get Personal on Social Media?
Social Media

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, Entrepreneur Magazine columnist, on when to get personal or stay business-like on social media.
Should I Stick with Social Media If I'm Not Getting Results?
Social Media

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, Entrepreneur Magazine columnist, on exercising patience when experimenting with social media marketing.
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