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Marketing

9 Ways to Recycle a Press Release

Stop letting good press releases go to waste! Put them to work for you with these nine tips for reusing your press release content.
March 13, 2006 in Getting Press

The Making of a PR Story

4 steps to creating an intriguing press release the media will love
March 6, 2006 in Public Relations

Is it Time to Broaden Your Branding Horizon?

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Know the risks and rewards of extending your brand before you put your name on the line.
March 6, 2006 in Branding

Selling to Other Cultures

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Do you have prospects whose primary language isn't English? Avoid getting your foot caught in your mouth and accidentally offending them by understanding their unique cultural needs.
March 6, 2006 in Finding Prospects

Keep Customers Happy by Keeping Employees Happy

When workers delight customers and the immediate positive feedback of those customers in turn delights workers, you've got the flashpoint effect--and a successful and happy business.
March 6, 2006 in Customer Service

Building Your E-mail List

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Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.
March 6, 2006 in Online Marketing

Branding Big, Even if You're Small

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Your company may be small, but that doesn't mean you can't brand big.
March 1, 2006 in Branding
Break Into a New Industry

Break Into a New Industry

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Are you ready to open the doors to a new industry? Here are some strategies for getting up to speed and winning sales.
March 1, 2006 in Tips from Experts

Tips for Event Sponsorship

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Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.
March 1, 2006 in Marketing Ideas

How to Use Exit Pop-Ups

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Before they go, give your website visitors a reason to stay--or to come back later--with a well-timed exit pop-up.

In Your Face! 10 Crazy Marketing Stunts

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Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
February 27, 2006 in Guerrilla Marketing

How to Effectively Use Testimonials

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Adding this single element to your website can multiply your profits--and get your customers selling your products for you.
February 24, 2006 in Online Marketing

How Deep Is Your Network?

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You have a lot of contacts, but how well do you really know them? Strengthen the relationships you already have and you'll grow a strong network you can always depend on.
February 24, 2006 in Networking
Creating a Great Business Card

Creating a Great Business Card

Success is in the cards when you've got business cards that convey the right message.
February 19, 2006 in Marketing Materials

How to Save Face in a Business Crisis

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Minimize the impact of a crisis on your small business with a pre-planned PR campaign.
February 17, 2006 in PR Basics

How to Make Friends With the Media

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Want to win press coverage? Follow these four steps to building a successful media relations campaign.
February 17, 2006 in Marketing

Divide and Prosper

Drive higher sales by targeting your different types of customers with offers they can't refuse.
February 13, 2006 in Online Marketing

How Much Are You Worth?

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Show your sales prospects how much they really need you with a value inventory report.
February 13, 2006 in Finding Prospects

Warm Up to Cold Calls

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Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.
February 8, 2006 in Finding Prospects

Best in Show

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Tap the right resources to build a blue-ribbon trade-show booth.
February 8, 2006 in Marketing Basics

Do Your Customers Feel Ignored?

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You may be losing business without even knowing it. Romance your customers into coming back with these ways to make them feel special.
February 6, 2006 in Customer Service

Building a Money-Making Brand

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Stand out from the competition with these 5 steps to creating a winning brand platform.
February 6, 2006 in Branding

10 Creative Ways to Get PR

Think outside the box with these easy ways to promote your business.
February 6, 2006 in Public Relations

Find Your Selling Motivation

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The truth about selling: You can't succeed if you're not motivated. Hit your sweet spot by determining why--and how--you sell best.
February 1, 2006 in Sales

Riding the Airwaves

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A radio tour can help you spread your message coast to coast without spending a fortune. So are you ready to take the mic?
February 1, 2006 in Public Relations

How to Use RSS Feeds

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Want to make sure your marketing message doesn't end up in your customers' spam folders? Get the word out with an RSS feed.
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The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the tow...
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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