Marketing

Make the Sale

Perfect Your Pitch

In this economy, a product or service is only as good as your ability to sell it.
Customer Loyalty and Retention

How to Create Vocal Brand Advocates

7 steps to a successful advertising campaign
Networking

Help! I'm an Introvert!

By enhancing strengths and minimizing weaknesses, anyone can be a good networker.
Sales

The Human Approach

Focus less on making your pitch and more on listening to what your customers need.
Presentations

The Human Approach

Focus less on making your pitch and more on listening to what your customers need.
Sales

Wipe Out Shopping Cart Abandonment

These tips will help you turn clicks into cash.
Advertising 101

9 Free Advertising Solutions

When the going gets tough, the tough advertise.
Customer Service

Provide Can-Do Customer Service

Let this anecdote serve as a reminder; the customers' experience is paramount.
Online Marketing

E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing.
Social Media

Sharpen Your Social Media Intelligence

Proactively monitor how your company is represented in blogs, Facebook or Twitter.
Social Media

5 Misplaced Social Networking Fears

Networking is changing, so stay ahead of the curve with these tips.
Reverse Your Fortune With Sound Marketing
Targeting Niche Markets

Reverse Your Fortune With Sound Marketing

When you know your market, your product will sell itself.
Finding Prospects

3 Common Delusions About Referral Sources

Avoid these pitfalls if you want to create meaningful relationsips.
Finding Prospects

Ditch Your Desperation Marketing

When it comes to the perfect pitch, sometimes less is more.
Marketing Ideas

Marketing That Pops

Magnetic 3D is cornering the market on high definition, 3-D advertising
Online Marketing

Start Blogging Now

Blogs are a marketing tool you can't afford to ignore. Here are tips on how to create one successfully.
Branding

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.
Online Marketing

Create Your Own Online Network

It can grow right along with your company--and help your company grow.
Social Media

Aiming at a Moving Web Target

Tools, apps and advice to help you stay connected on the go.
Marketing Ideas

Spend Local--Online

Reach a younger, hipper market for a fraction of the cost of traditional advertising.
Social Media

Can Chrome Help Your Startup Shine?

Google's new operating system has serious small-business potential.
5 Myths That Kill Marketing Copy
Marketing Materials

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Make the Sale

Is Your Business Fit to be Sold?

Consider these 4 characteristics before putting your business on the market.
Sales Techniques

Take Out the Garbage

Ditch the canned sales tactics and say what you really mean.
Social Media

Track Your Tweets

Twitter is the easiest form of social media to measure, so make sure you're getting the most from it.
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