Marketing

Sales Techniques

Salvaging the Holiday Shopping Season

Retailers across the country prepare for the worst and hope for the best.
Branding

Brand Makeovers: 3 Lessons in Reinvention

Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Marketing Basics

Influence the Influencers

Dust off those public-speaking skills and get ready to market your business.
Social Media

Entrepreneurs Help Each Other

Make Connections on the Club Network.
Presentations

Sell Yourself Right

If you do it right, a pitch show can mean a wealth of opportunity for your new business.
Advertising

Campus Coverage

Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Marketing Ideas

Marketing Presentations Go Virtual

Fight the high cost of gas and air travel with your own webinars.
SEO | Search Engine Optimization

Maximize Your SEO

5 simple secrets can make the most of your search engine rankings.
Marketing Basics

Not Your Father's Marketing Campaign

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Market Research

3 Ways to Kill a Deal in India

Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
Make the Sale

Buyers Know

Want to know what keeps customers coming back? Why don't you just ask them?
Finding Prospects

Know When to Bid, When to Pass

That sealed envelope may hold your ticket to a fat new job--or it may be an exercise in futility.
Customer Service

Change Can Do You Good

A change request from a client led to a whole new line of business for one flexible company.
Marketing Ideas

Alternative Places to Network

Look beyond your standard groups and cocktail receptions for business connections that really work.
Market Research

3 Ways to Kill a Deal in China

Why should you fight over the bill during a Chinese business dinner? Read on to find out.
Marketing

Sales and Marketing: Separated at Birth?

Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
Networking

Develop a Magnetic Personality

Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
Marketing Ideas

Convert Passers-By Into Purchasers

Take advantage of event crowds by getting people off the street and into your store.
Marketing Basics

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Advertising

Stay on Top of Mobile Advertising

As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
Marketing Ideas

The Palin Industry

The vice presidential candidate sparks fashion trends.
Marketing Ideas

Targeted Marketing Gets Intelligent

Advertisers ride a brain wave called neuromarketing. But is it for real?
Marketing Ideas

Marketing to the 7 Deadly Sins

When it comes to recession-proof businesses, vice is nice.
Customer Service

A Marketing Tool That's Obvious, Overlooked and Cheap

Use superior service as a thrifty and effective in-house marketing mechanism.
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By Al Lautenslager
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