Marketing

Advertising 101

Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales.
Online Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
Customer Loyalty and Retention

Focus on Core Customers

Be committed to them, and they'll deliver new clients to you.
Branding

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Customer Service

Keep Your Regulars Happy

10 tips to keep your regulars coming back--and for picking up new ones along the way
Finding Prospects

10 Ways to Waste Your Time in a Networking Group

Referral business from networking groups can pay off handsomely, so make the most of every meeting.
2 Businesses, 1 Marketing Plan
Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Closing the Sale

Want the Sale? Offer a 'Test Drive'

Give customers a chance to fall in love by offering samples or demonstrations.
Finding Customers

Marketing to a Captive Audience

Capture the attention of airport travelers with strategically placed ads.
Online Marketing

Why You Shouldn't Rely On URL Shorteners

These handy tools can change or disappear with little or no notice.
Customer Service

Save the Sale With Service

5 strategies for polishing and protecting your customer-service reputation
Sales Techniques

Do a Sales Job on Yourself

Resolve to put your customers' interests first and watch your sales increase.
Customer Service

Adding Value: The Future of Marketing

Cut through the advertising noise by marketing with meaning.
Online Marketing

Create Measurable Impact

Web metrics numbers are only as good as what you do with them.
Marketing

Quiz: Do You Need a Marketing Makeover?

Ask these questions to learn whether your marketing strategy needs a tune-up.
Customer Service

Celebrate Your Customers

Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Online Marketing

Give Your Website a Personal Touch

Use these 3 tips to connect with your online customers.
Online Marketing

Drive Sales With Tutorials

Position yourself as an authority and gain market share with instructional content.
Online Marketing

Avoid Social Media Weapons of Mass Destruction

Protect your reputation from acts of 'social media terrorism.'
Low-Cost Ideas

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Sales Techniques

Do the Math on Discounts

What small-business owners should know before slashing prices.
Getting Press

Do Your Videos Command Attention?

Use these expert tips to create content that gets you noticed.
SEO | Search Engine Optimization

5 Easy Ways to Optimize Your Website for Bing

If you've never bothered with Microsoft's search offerings before, now's the time to start.
Customer Service

Is Every Customer a Good Customer?

Not always. Have a process in place to fire troublesome clients.
Is That the Best You Can Do?
Negotiating

Is That the Best You Can Do?

These days, everyone's a haggler. How to give your clients what they want without giving away the store.
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