Marketing

Networking

A Referral Doesn't Mean Closed Sales

You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
Networking

Good Customer Service Alone Doesn't Win Referrals

Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
Online Marketing

9 Tips for E-mail Marketing Design

In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
Marketing How-To Guides

No More "Me Too" Marketing

Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Social Media

26 Tricks to Help You Tame Google Calendar

Google's free online calendar makes it easy to track your schedule from anywhere, but many of its best features lurk beneath the surface. Here's how to handle Gcal like a pro.
Marketing Ideas

Advertise Creatively With Offbeat Sports

By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
Public Relations

Teaching Old Dogs New Tricks

Understanding the changing face of journalism can be the key to getting more coverage for your business.
Marketing Ideas

Marketing in the Recommendation Age

As customer review venues and their influence increase, business owners should capitalize on this trend.
Guerrilla Marketing

The Essentials of Guerrilla Marketing

Implement these building blocks to create a successful campaign.
Branding

Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
Sales How-To Guides

5 Ways to Boost Profits

No matter how many sales you make, your business will struggle if you don't watch your margins.
Networking

Practice Makes Perfect Networking

Implement these 2 simple strategies and watch the referrals pour in.
Marketing Ideas

Make Your Ads Workhorses

Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
Ads by Type

Expand Your Ad Empire

Amplify your interactive ad arsenal with the latest technology trends.
Social Media

Things You Didn't Know You Could Do With Google

Calculate complex equations, track shipments, build a Web site, and more--all on Google. Plus, how not to move a palm tree.
Online Marketing

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
Online Marketing

Grow Your Biz--From eBay and Beyond

E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
Networking

Customize Your Referral Strategies

To optimize sales, learn to tailor your networking approach to different personality types and occasions.
Marketing Ideas

Tips for Marketing Your Service Business

Maintaining strong customer relationships is the key to creating a strong campaign.
Sales

The Wisdom (or Not) of Non-Compete Contracts

Here are some things to consider before hiring your first salesperson.
SEO | Search Engine Optimization

Become the Key(word) Master

Choose your words wisely for SEO success.
Social Media

Make Your Own Video Mashups for YouTube

Put the 'you' in YouTube with this hands-on guide to shooting, editing, and uploading your own movies and mashups.
Online Marketing

Transform Your Website Into a Sales Powerhouse

With the growing rate of internet shoppers, make sure you design your site with the customer in mind.
Online Marketing

Marketing Your Home Based Biz

Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
Marketing Basics

Marketing With the Pros

There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
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