Marketing

10 Ways to Build Your Personal Brand
Branding

10 Ways to Build Your Personal Brand

No matter what industry you're in, a strong identity will help you stand out with customers.
10 Brilliant Marketing Ideas
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Make Live Events Part of Your Marketing
Finding Customers

Make Live Events Part of Your Marketing

Face-to-face experiences can have a big impact on your business.
Spotlighting Your Social Responsibility
Public Relations

Spotlighting Your Social Responsibility

Strategies to keep people from thinking you're only in it for the money
Top 10 Successful Marketing Stunts
Marketing

Top 10 Successful Marketing Stunts

See how far some companies will go to get noticed.
Branding

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Getting Press

How Your PR Can Seize the Day

3 ways to turn news events into publicity for your business
Combine Social Media and E-Mail Marketing
Online Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.
Branding

Make Your Product Stand Out--Without Going Broke

Use these inexpensive design tips to set yourself apart from the competition.
Customer Loyalty and Retention

Six Ways to Create a Memorable Customer Experience

The devil is in the details--are you paying attention to the 'little things?'
Great Salesmanship Is a Way of Life
Sales Techniques

Great Salesmanship Is a Way of Life

Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.
Google Analytics
Online Marketing

Google Analytics

Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
Social Media

Twitter: Thumbs Up or Thumbs Down?

Mark Frauenfelder (up!) and Seth Godin (down!) weigh in.
SEO | Search Engine Optimization

Here's Looking at You

Make your site a better search engine target by optimizing your company's images.
Social Media

What the Pros Use

A flurry of social media management tools has arrived to help you consolidate and keep track of your social media updates. Four social media experts weigh in on what they use and why.
Online Marketing

Pay for Praise

New FTC guidelines address paid endorsements.
Marketers, Meet Your Future Customers
Finding Customers

Marketers, Meet Your Future Customers

Young consumers and Latinos are fueling the economic recovery.
Customer Service

Seven Ways to Convert Online Contacts Into Sales

Ditch the pitch and push internet conversations into profitable territory without alienating customers.
The Dos and Don'ts of Social Networking
Finding Customers

The Dos and Don'ts of Social Networking

Use these tips to maximize your time and get the most out of your online efforts.
How to Pitch Direct Response TV Buyers
Sales Techniques

How to Pitch Direct Response TV Buyers

The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.
Closing the Sale

Objections Are Not Your Enemy

Those 'obstacles' actually demonstrate an engaged customer.
Online Marketing

The Next Wave of Digital Marketing Trends

4 innovative marketing solutions that are just around the corner for small businesses
10 Ways to Make Headlines
Getting Press

10 Ways to Make Headlines

There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
Online Marketing

Online Marketing Tools: A Comparison

We analyze 4 online marketing tools designed to strengthen your relationship with customers.
Social Media

Promoted Tweets: Is Your Business Ready?

Twitter's new ad model hinges on engaging its users. Make sure your content fits the bill.
Closing the Sale

Are You Talking Your Way Out of a Sale?

If the client says 'tell me about yourself,' don't.
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Ultimate Guide to Facebook Advertising, 2nd Edition
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