Marketing

Online Marketing

Transform Your Website Into a Sales Powerhouse

With the growing rate of internet shoppers, make sure you design your site with the customer in mind.
Online Marketing

Marketing Your Home Based Biz

Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
Marketing Basics

Marketing With the Pros

There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Sales Techniques

Getting Customers to Buy More

Want to increase profits? Try this smart upselling technique and watch sales soar.
Branding

Five Ways to Defend Your Online Reputation

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
Marketing Ideas

Taking a Green Initiative

These 3 entrepreneurs are taking advantage of green marketing tactics the right way.
Marketing Ideas

Learn to Market More Creatively

Knowledge of your industry can bring originality to your business.
Online Marketing

Automate Your Online Business

These 4 easy steps will save you time, make you money and free you up to run your business from anywhere in the world.
Networking

Stop Blaming Your Network

Not getting the referrals you want? Stop pointing fingers and start taking charge of your company's success.
Finding Customers

Maximum Customer Reach in 2008

Follow these tips for getting top visibility and increased business growth online this year.
Customer Loyalty and Retention

Test Your Customer IQ

Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
Branding

Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
Networking

Getting Referred By Friends and Family

Will people who like, care about and respect you always refer business to you? Not necessarily.
Let's Make a Deal
Negotiating

Let's Make a Deal

Learn how to negotiate successfully by interpreting these 5 subconscious indicators.
Marketing Basics

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Sales

Use Google Apps to Build Your Business

Google is synonymous with searching the Web, but search isn't the company's sole focus.
Online Marketing

E-mail Marketing Resolutions

Implement these 5 goals for a great new year of e-mail marketing.
Public Relations

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Marketing

Telemarketing Will Never Be the Same

Almost 5 years after the Do Not Call Registry began, marketers have gotten creative.
Marketing Basics

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Networking

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Branding

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Guerrilla Marketing

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
Social Media

Experts to Facebook: Mind Your Manners

Facebook can repair the damage caused by the controversy around its Beacon ad system if the company follows basic social etiquette.
Online Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Branding

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
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