Marketing

Social Media

Twitter: Thumbs Up or Thumbs Down?

Mark Frauenfelder (up!) and Seth Godin (down!) weigh in.
SEO | Search Engine Optimization

Here's Looking at You

Make your site a better search engine target by optimizing your company's images.
Social Media

What the Pros Use

A flurry of social media management tools has arrived to help you consolidate and keep track of your social media updates. Four social media experts weigh in on what they use and why.
Online Marketing

Pay for Praise

New FTC guidelines address paid endorsements.
Marketers, Meet Your Future Customers
Finding Customers

Marketers, Meet Your Future Customers

Young consumers and Latinos are fueling the economic recovery.
Customer Service

Seven Ways to Convert Online Contacts Into Sales

Ditch the pitch and push internet conversations into profitable territory without alienating customers.
The Dos and Don'ts of Social Networking
Finding Customers

The Dos and Don'ts of Social Networking

Use these tips to maximize your time and get the most out of your online efforts.
How to Pitch Direct Response TV Buyers
Sales Techniques

How to Pitch Direct Response TV Buyers

The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.
Closing the Sale

Objections Are Not Your Enemy

Those 'obstacles' actually demonstrate an engaged customer.
Online Marketing

The Next Wave of Digital Marketing Trends

4 innovative marketing solutions that are just around the corner for small businesses
10 Ways to Make Headlines
Getting Press

10 Ways to Make Headlines

There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
Online Marketing

Online Marketing Tools: A Comparison

We analyze 4 online marketing tools designed to strengthen your relationship with customers.
Social Media

Promoted Tweets: Is Your Business Ready?

Twitter's new ad model hinges on engaging its users. Make sure your content fits the bill.
Closing the Sale

Are You Talking Your Way Out of a Sale?

If the client says 'tell me about yourself,' don't.
Is Your Company Cool Enough?
Branding

Is Your Company Cool Enough?

In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.
Online Marketing

Five Tips for Quick Social Media Success

Simple things you can do today that will show results almost immediately
Online Marketing

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.
Seven Stupid Reasons to Hire a PR Agency
PR Basics

Seven Stupid Reasons to Hire a PR Agency

A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus.
Customer Loyalty and Retention

What's in It for Me?

Five steps to creating a customer-focused experience that will set you apart from the crowd.
Guerrilla Marketing

How to Pull Off a Guerrilla Marketing Campaign

It requires creativity, flexibility and a willingness to take a little risk
Market Research

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market
Customer Service

Salesforce.com

The online customer relationship management tool is simultaneously scorned for its complexity and heralded for its performance. Here's a view from both sides.
Online Marketing

Be a Follower

Must-add tweeps to any business owner's Twitter feed
Social Media

Controlling Your Social Media Message Stealthily

Marchex helps small businesses track and elevate their social media profiles.
Closing the Sale

Four Keys to Selling In a Buyer's Market

Don't leave money on the table that could have been in your pocket.
Social Media

10 Twitter Feeds for Road Warriors

10 of the best Twitter feeds to follow for the latest in travel deals, news, advice and entertainment
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