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Marketing

How to Handle an Angry Client

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Try these nine tactics to positively resolve disputes with clients.
May 2, 2005 in Customer Service
The Basics of Branding

The Basics of Branding

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Learn what this critical business term means and what you can do to establish one for your company.
May 2, 2005 in Branding

Minority Rules

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Ethnic minority groups are stepping up their online activity. Do you have what it takes to meet their needs?

The Price Is Right

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Price is often the first thing on your customers' minds--so you need to think about it, too. Name your best price with these key strategies.
May 1, 2005 in Sales Techniques

Service With a Smile

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Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
May 1, 2005 in Marketing Ideas

The Name Game

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Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
May 1, 2005 in Online Marketing

Keep It Simple

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The most effective ad copywriting gets right to the point.
May 1, 2005 in Ads by Type

Shout It From the Rooftops

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Ensure maximum exposure for your new product or service by becoming a public speaker.
May 1, 2005 in Public Speaking

A Tale of Two Opportunities

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If you're considering buying a franchise or business opportunity, here's what you need to know before making your decision.
May 1, 2005 in Presentations

Create a Winning Flier

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Catapult your marketing efforts into the stratosphere with these 7 essential tips to get your flier working for you.
May 1, 2005 in Marketing Materials
Creating a Sales Forecast

Creating a Sales Forecast

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Follow these tips to learn how to develop sales projections for your business plan.
May 1, 2005 in Sales How-To Guides

Learn the Rules of Sale Referrals

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These offbeat tactics will help you build your contact list--and sales--in no time.
May 1, 2005 in Finding Prospects

Making Your Advertising Message Stand Out

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In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?
May 1, 2005 in Advertising

5 Key Ways to Build Customer Relationships

Never underestimate the value and reach of a loyal, repeat customer. Keep customers coming back for more--and bringing their friends with them--with these smart tips.
May 1, 2005 in Online Marketing

Customer Relationships Bring Big Profits to Small Retailers

Most retailers have learned that a well-designed Internet presence alone does not ensure success.
May 1, 2005 in Online Marketing

Using E-Mail to Build Your Business Network

An e-mail newsletter helps ensure your success by allowing you to develop a network of strong business relationships.
May 1, 2005 in Online Marketing

Networking from Home

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Follow these tips to build the relationships that will benefit your homebased business.
April 25, 2005 in Networking

Boost Sales With Coupons and Contests

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Two time-tested marketing strategies that draw attention.
April 25, 2005 in Ads by Type

Promote Your Business With Coupons and Contests

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Guerrilla hints for maximizing your discounts and free products offers.
April 25, 2005 in Guerrilla Marketing

Build Sales with E-Mail Marketing

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Follow these three steps for an affordable campaign that yields a strong ROI.
April 18, 2005 in Online Marketing

Target Your Market With Appropriate Ad Copy

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Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
April 11, 2005 in Ads by Type

The Ten Commandments of Referral Generation

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Keeping these essentials in mind will help you generate the leads your business needs to thrive.
April 11, 2005 in Finding Prospects

Choosing the Right Image for Your Business

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Take this quiz to determine which type of graphic image would best represent your company.
April 4, 2005 in Marketing Materials

Why Silence Is Crucial to Sales Success

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Remembering these eight simple words will help bring all your sales efforts to a successful end.
April 4, 2005 in Closing the Sale

Turning Customers Into Friends

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No business is an island--solid connections are key to success. Make friends as well as customers with these time-tested tactics.
April 1, 2005 in Customer Service

Dare to Be Different

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Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
April 1, 2005 in Branding
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