Marketing

Marketing How-To Guides

Create a Twitter Following

There are implications beyond vanity to having a large Twitter fan base.
Social Media

Spy on Your Workers With Google Latitude

How small businesses can use this new tool.
Marketing

Take Your Tag Line from Drab to Fab

You wouldn't just blow up the whole brand and start over. But with the tag line you can.
Market Research

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Finding Customers

Price Isn't Tied to Your Product

When pricing your product, who you're selling is more crucial than what you're selling.
Marketing Ideas

A Great Ad Campaign Can Last Forever

Marketing to values is more important than marketing products.
10 Tips for Getting Your Business on Reality TV
Public Relations

10 Tips for Getting Your Business on Reality TV

From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.
Marketing Ideas

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
Market Research

4 Ways to Kill a Deal in Brazil

Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.
Online Marketing

Unlock the Secrets of Successful Websites

Creating a great website and promoting your business via search engine optimization and social media websites can be done in 8 steps.
SEO | Search Engine Optimization

SEO: Essential to Survival

Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.
Desperation Isn't Referable
Networking

Desperation Isn't Referable

Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Online Marketing

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
Marketing Ideas

A Marketing Home Run

In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
Marketing

Make Your Business the Next Economic Epidemic

Viral videos represent one way for small businesses to level the advertising playing field.
Marketing

Success Must be Measured

4 key metrics can help you determine if your brand-building is working.
Sales

Secure Cash Before Securing a Diploma

Your business can be up and running before you don a cap and gown if you cash in on your network.
Social Media

Make Your New Site Social

It's never too early to integrate social networking into your website. In fact, the sooner, the better.
Marketing

How to Deal With a PR Disaster

Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
Marketing

Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.
Sales

Action Backed by Confidence Sells

When learning and action are working in unison, they create the opportunity for sales success.
Make the Sale

Action Backed by Confidence Sells

When learning and action are working in unison, they create the opportunity for sales success.
Online Marketing

Avoid the Pitfalls of Social Networking

An online presence is a great way to connect with people, but remember: Everything you write or say online can be found . . . and held against you.
Sales

IPOs Getting Rare

Selling to a larger company is now the way to go. Know how to guide your company to a great sale.
Online Marketing

Take Your Video Viral

Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
Social Media

A Roundup of Apps and Tools

Whether it's payment options or collaboration that's on your mind, we've got you covered.
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