Marketing

How to Make Your Marketing Work Together
Marketing Ideas

How to Make Your Marketing Work Together

Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
SocialMedia Examiner's Mike Stelzner on How He Got Started
Success Stories

SocialMedia Examiner's Mike Stelzner on How He Got Started

SocialMedia Examiner founder Mike Stelzner and author of 'Launch,' shares his secrets to success in publishing content online with Bryan Elliott on 'Behind the Brand.'
Why Big Corporations Are Putting the Brakes on Social Media
Social Media

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
How Hyundai Regained Car Buyers' Trust
Public Relations

How Hyundai Regained Car Buyers' Trust

Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.'
Groupon, Other Deal Sites Not a Good Deal for Small Businesses
Social Media

Groupon, Other Deal Sites Not a Good Deal for Small Businesses

A new report suggests voucher offers largely aren't shoring up new customers or sales.
New Google Search Update Could Spell More Trouble for Business Websites
SEO | Search Engine Optimization

New Google Search Update Could Spell More Trouble for Business Websites

Change to search results puts priority on 'fresher,' more recent web content.
Seven Simple Tips to Get Honest Customer Feedback Online
Customer Service

Seven Simple Tips to Get Honest Customer Feedback Online

Looking for more and better input on your products or services? Consider these ideas -- and skip those annoying pop-up surveys.
How to Adopt a Sales Mindset
Sales

How to Adopt a Sales Mindset

Thirteen simple rules to become your own sales superstar.
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands
Customer Loyalty and Retention

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Employees' Facebook Pages Are Private, Until They're Not
Social Media

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
'Cake Boss' Asks: Are You Judging Your Customers?
Customer Service

'Cake Boss' Asks: Are You Judging Your Customers?

'Cake Boss' Buddy Valastro of Carlo's Bakery shows why his business is a success. No matter how weird the request, his customers are always right.
How to Stop Losing Money From Coupons
Advertising

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.
Hotels That Rock at Social Media
Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Is Any Publicity Good Publicity?
Online Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Five Social Media Mistakes Your Startup Must Avoid
Social Media

Five Social Media Mistakes Your Startup Must Avoid

Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
How to Bite Off a Chunk of the Zombie Economy
Guerrilla Marketing

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
One Way to Automate Your Online Marketing Efforts
Apps & Software

One Way to Automate Your Online Marketing Efforts

A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
Five-Step Guide to Marketing a Business As Green
Going Green

Five-Step Guide to Marketing a Business As Green

Use these tips to avoid common pitfalls and strike the right balance for eco-conscious marketing.
10 Innovators in Green Marketing
Marketing

10 Innovators in Green Marketing

From TOMS Shoes to Method household cleaning products, here's a look at unique marketing campaigns with an eco-friendly twist.
How to Get Your Landing Page to Land More Sales
Selling Online

How to Get Your Landing Page to Land More Sales

Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.
Get Creative with Social Media: How to Make it Work for You
Starting a Business

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
How to Get Started with Location-Based Marketing
Online Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Small Business Saturday Kicks Off
Marketing Ideas

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
10 Tips for Better Content Marketing
Online Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
How to Get Customers to Help Build Your Brand
Branding

How to Get Customers to Help Build Your Brand

Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
Apple's Simple Marketing Manifesto
Marketing Plan

Apple's Simple Marketing Manifesto

In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
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