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Marketing

Learn Your Lines

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It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
August 1, 2004 in Finding Prospects

Setting Sale

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Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
August 1, 2004 in Sales

Older Baby Boomers vs. Seniors

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Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
August 1, 2004 in Targeting Niche Markets

Hangin' Tough

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How to beef up your negotiating game
August 1, 2004 in Negotiating

Inexpensive Market Research Methods

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You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
August 1, 2004 in Market Research

Dos and Don'ts of Search Engine Optimization

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Discover the top 10 things you can do that can make or break your ranking with the free search engines.

Good Riddance

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Ending a relationship with a bad client
July 27, 2004 in Customer Service

Smart Marketing Tips for Your Website

These success strategies will help you power up your Web presence, attract your target market and create a site that has customers coming back for more.
July 26, 2004 in Online Marketing

Secrets to Getting Referrals

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How to encourage the members of your networking group to recommend your business to others
July 26, 2004 in Networking
How to Create a Logo

How to Create a Logo

With a well-designed logo, potential clients can instantly discover how your business can serve them.
July 26, 2004 in Marketing Materials

Getting Customers to Pitch for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.
July 26, 2004 in Marketing Basics

Turn Up the Heat

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Increase sales this summer with an integrated marketing program.
July 15, 2004 in Marketing Basics

Secrets to Better Branding

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How customers respond to your brand can make or break your business.
July 12, 2004 in Advertising

Master Soft Selling and Hard Selling

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Sometimes, closing the deal is just a matter of taking the right approach. Find out how you can master the art of the soft sell--and the hard sell.
July 1, 2004 in Closing the Sale

Quality Time

BY
Not getting what you want out of your sales meetings? Here are 5 tips to point you in the right direction.
July 1, 2004 in Tips from Experts

Give a Good Interview

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You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
July 1, 2004 in Getting Press

Boost Sales With More Referrals

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3 secrets to help you increase lead generation from networking opportunities
June 28, 2004 in Networking

PR Alone Isn't Enough

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To make the most of your marketing strategy, reach out to prospects in more ways than one.
June 21, 2004 in PR Basics

Be Your Brand

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Let branding work for you by tapping into the truth behind your business.
June 14, 2004 in Advertising

Small Changes Spark Big Sales

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Need help taking your business to a higher level? Try making small changes to create the transformation you've been looking for.
June 1, 2004 in Sales

Got Stress?

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If your sales reps are under pressure and burning out, try these tips to get them back on track.
June 1, 2004 in Tips from Experts

In Short Supply

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5 ways to use scarcity and exclusivity to fuel sales and boost your bottom line
June 1, 2004 in Marketing Ideas

Tracking Income From Referral Marketing

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Before you can gauge the success of your networking program, you need to set goals.
May 24, 2004 in Networking
The 7 Ps of Marketing

The 7 Ps of Marketing

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Take charge of your marketing efforts and beat the competition with this simple formula.
May 17, 2004 in Marketing

Do You Need Help Promoting Your Business?

BY
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
May 17, 2004 in PR Basics

How to Better Manage Your Sales Process

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Get your priorities in order, and watch sales roll in.
May 17, 2004 in Sales Techniques
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By Dan S. Kennedy with Forrest Walden and Jim Cavale
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