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Marketing

Classified Ad Basics

Inexpensive and easy, classified ads are the most economical way to get attention for your business.
October 21, 2004 in Ads by Type

8 Image-Building Tips

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Put a positive spin on sales by creating a professional image.
October 21, 2004 in Marketing Materials

Getting Customers to Complain

If none of your customers are complaining, start worrying. Because it's the wheels that don't squeak that should concern you. Here's how to encourage customers to speak up.
October 18, 2004 in Customer Service

Ring up Holiday Sales

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7 ways to boost online sales during the year's busiest shopping season
October 18, 2004 in Marketing

Breaking Through Your Customers' Defense Barriers

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Before you get down to the business of selling, you must establish rapport with your prospects. This sales expert can show you how.
October 4, 2004 in Sales Techniques

Overcoming the "It Costs Too Much" Objection

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The price of your product doesn't have to be a hurdle any longer. Try these techniques for getting past "no."
October 1, 2004 in Sales Techniques

It Really Is What You Say That Counts

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Don't scare off your prospects with the wrong words. Here are five terms you should avoid--and what you should say instead--to help you close the deal.
October 1, 2004 in Sales Techniques

Why We Need to Teach Networking

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Relationship-building courses have yet to become a business school requirement. Isn't it time that changed?
September 27, 2004 in Networking

Choosing Your Marketing Weapons

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The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
September 27, 2004 in Guerrilla Marketing

Selecting Stationery

Choose letter-perfect stationery to convey a professional business image.
September 14, 2004 in Marketing Materials

Designing Your Sign

Create signage that catches customers' attention.
September 14, 2004 in Marketing Materials

Market Planning Checklist

Use this list to develop your marketing plan.
September 13, 2004 in Marketing Plan

Radio Ads: How Long Should They Be?

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Everything you need to consider when choosing between 15-, 30- and 60-second spots
September 13, 2004 in Ads by Type

Using Customer Complaints to Your Advantage

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Negative feedback can help you build better customer relationships and a stronger business.
September 13, 2004 in Customer Service

Gathering Competitive Intelligence

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Get the low-down on the competition with this handy guide.
September 7, 2004 in Market Research

Lights, Camera, Action!

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Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.
September 1, 2004 in Advertising

5 Ways to Land a Big Account

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Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.
September 1, 2004 in Sales Techniques

Speak Up

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Hate to negotiate? That's still no excuse to avoid learning this skill.
September 1, 2004 in Negotiating

Green With Envy?

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Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.
September 1, 2004 in Tips from Experts

Give It a Go

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A "hands-on" approach to marketing your product could be just the thing to win customers.
September 1, 2004 in Marketing Ideas

Climbing the Media Ladder

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PR tips for getting your company written about
August 27, 2004 in Public Relations

How to Get Started in Public Speaking

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Want to promote your business through public speaking? Start with these steps.
August 25, 2004 in Public Speaking

Special Events

Make a splash by holding a special event for your business.
August 23, 2004 in Public Relations

The Responsibility Factor

Making social responsibility work for you
August 23, 2004 in Public Relations

Investing in Your Social Capital

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It pays to take advantage of knowledge and relationships when building your business--and your bottom line.
August 23, 2004 in Networking

Make Marketing a Priority

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It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
August 23, 2004 in Guerrilla Marketing
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The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the tow...
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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