Marketing

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Why Aren't Your Ads Working?

If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.
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10 Tips for Unleashing the Power of Classified Ads

Don't let their brevity fool you: Classified ads can bring in the business if you do them right.
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10 Pointers for Crafting an Effective Advertorial

What every business should know about editorial-type magazine ads
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Hit Big on Google With "Turn-the-Corner" Keywords

Attract customers who didn't even know they were looking for you by diverting their attention.
Online Marketing

Reviewing Your E-Mail Marketing Campaign

5 big questions that'll help you evaluate and improve your e-mail marketing efforts
SEO | Search Engine Optimization

What Exactly Is SEO?

Our SEO expert reveals why knowing what SEO is--and how to do it--is critical for your online business.
Branding

Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Social Media

Trends in Web 2.0

What Google's acquisition of YouTube means for Web 2.0
Branding

Bling Your Business Cards

First impressions count, so give your business cards some style.
SEO | Search Engine Optimization

How to Keep Pay-Per-Click Fees Down

Pay-per-click arbitrage could be driving up the cost of your keywords.
Customer Service

Reconnect With Your Prospects

Don't wait to get back in touch with old prospects--now's the time!
SEO | Search Engine Optimization

Ready for Search Engine Advertising?

This service provides a one-stop shop.
Marketing Basics

Using an Effective Media Mix

Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Marketing Ideas

Let Customers Rain In

Get out your umbrella--hiring a rainmaker can make profits pour.
Networking

The Importance of Sales in Networking

Even if you're getting all the referrals you need, you can't leave your sales skills by the wayside.
Guerrilla Marketing

What Is Guerrilla Marketing Anyway?

Go straight to the source of the guerrilla marketing craze to learn about its key elements.
Getting Press

Generating Coverage Between Press Releases

Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
Making a Knock-Out Trade Show Display
Marketing Basics

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
Advertising

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Marketing Basics

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
Branding

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
Online Marketing

Marketing Your Business on Craigslist

Learn how to showcase your products and services on this popular online marketplace.
Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
Advertising 101

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Positioning: Setting Your Business Apart
Advertising 101

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Tips from Experts

How to Market to Middle-Class Consumers

The middle class is scaling back, but you need not pay the price.
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