Marketing

How to Send the Right Message
Branding

How to Send the Right Message

Make over your brand using these smart tips.
3 Ways to Get More Business at Networking Events
Networking

3 Ways to Get More Business at Networking Events

When it comes to building contacts, quality trumps quantity.
Do You Know What Clicks With Your Customers?
Online Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
How to Handle a PR Crisis
Public Relations

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Customer Service: Lessons From the Fall
Customer Service

Customer Service: Lessons From the Fall

No matter the economic climate, taking great care of your customers is always a worthwhile policy.
Five Qualities of Successful Online Videos
Online Marketing

Five Qualities of Successful Online Videos

Tips, tools and traps to avoid
Unleash Your Inner Guerrilla Marketer
Guerrilla Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Customer Loyalty and Retention

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.
There's Big Opportunity in Lower-Cost Ads
Ads by Type

There's Big Opportunity in Lower-Cost Ads

More TV, web and mobile ads are within reach of small businesses.
How to Identify and Reach Underserved Markets
Market Research

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Let Testimonials Do the Talking for You
Online Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Online Marketing

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Coupons Get a Move On
Social Media

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
From Nay to Yay
Public Relations

From Nay to Yay

What to do about bad reviews on customer feedback sites
Social Media

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.
Put Your Customers to Work for You
Finding Customers

Put Your Customers to Work for You

Client referral incentives can be a valuable and inexpensive way to build a business.
Meet--or Exceed--Your Customers' Expectations
Customer Service

Meet--or Exceed--Your Customers' Expectations

Reap the rewards of customer loyalty by proving you're reliable and dependable.
The Future Has Been Delivered to Your Mailbox
Finding Prospects

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Salesmanship Lessons From Donald Trump
Sales Techniques

Salesmanship Lessons From Donald Trump

Practice the art of the thrill--dress to impress and go big or go home.
Five Ways to Outshine the Competition
Marketing Ideas

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Sales Efficiency Can Hurt Your Marketing
Sales Techniques

Sales Efficiency Can Hurt Your Marketing

Two seemingly smart moves that can adversely affect your reputation
8 Steps to a Successful Sales Call
Sales Techniques

8 Steps to a Successful Sales Call

From preparation to closing, remember to make these key moves.
Customer Service

30 Ways to Show Your Customers They're Always Right

This primer on customer service will leave your clients happy and your business booming.
Tips and Tools for Location-Based Marketing
Ads by Type

Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
Master Networkers Ask the Right Questions
Networking

Master Networkers Ask the Right Questions

Five ways to keep the conversation rolling, set yourself apart and boost referrals
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