Marketing

Getting Press

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Networking

Is Your Referral Networking Working?

Contrary to what you may think, the referral process is not difficult to measure.
Social Media

Facebook Puts Users to Work Pitching Products

Will Facebook's new ad strategy turn the social network into an ad network for corporate America?
Marketing Ideas

In the Market

For food businesses, farmers markets could be the perfect place to find a following for your products.
Marketing Ideas

8 Ways to 'Bring It'

Drive your competitors crazy while driving your company to success.
Online Marketing

Make Your Business Stand Out

How to market on the web and make your site stand out
Online Marketing

Smart Facebook Applications for Your Biz

Now that Facebook-based applications can flourish, the social networking site is open for business.
Online Marketing

Bring Your Biz to YouTube

Put the site to work promoting your business.
Customer Service

Selling is Not About You

The more you focus on your customers' needs, the easier selling gets.
Marketing Ideas

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.
Online Marketing

Making It to the Inbox

6 steps to better e-mail deliverability
Public Relations

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Networking

Less Networking Can Mean More

Cultivating the relationships you have is more effective than planting yourself at more events.
Branding

Top 5 Business Card Blunders

Avoid these mistakes that could ruin your branding efforts.
Finding Customers

The Fastest Way to Find New Customers

Tap into your customer base by piggybacking on established businesses with similar target markets.
Targeting Niche Markets

A Niche to Grow

Expand your business by targeting qualified niche markets.
Online Marketing

Holiday Sales Checklist

Start doing these 10 things now to prepare for the year's biggest shopping season.
Marketing

Halo: The Power of 3

Think the biggest video game launch in history doesn't apply to you? Here's why you're wrong.
Social Media

Spammers Hit YouTube's E-Mail Servers

YouTube's servers are being used to send massive quantities of unsolicited e-mail, according to security firm Marshal.
Social Media

Yahoo Sharpens Search Term Precision

New version of Yahoo offers Search Assist feature and more Search Shortcuts.
Marketing Ideas

8 Ways to Revamp Your Business Card

From leather to vertical layouts, business cards are getting a new look. Industry insiders weigh in on what's hip--and what's passé.
Marketing

Building Your E-mail List

Here's how to build your e-mail list and develop creative ideas.
SEO | Search Engine Optimization

I Got Traffic. Now What?

Once you've generated traffic from SEO, implement these 11 strategies for getting visitors to buy.
Marketing Ideas

Product Placement Takes the Stage

You can't escape products on screen, but now they're making their way to your local theater.
Public Relations

Stepping Into a Reporter's Shoes

By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
Marketing Ideas

Tackling the Football Crowd

With football season in full force, don't miss your chance to score with this huge market.
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