Marketing

Social Media

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.
Put Your Customers to Work for You
Finding Customers

Put Your Customers to Work for You

Client referral incentives can be a valuable and inexpensive way to build a business.
Meet--or Exceed--Your Customers' Expectations
Customer Service

Meet--or Exceed--Your Customers' Expectations

Reap the rewards of customer loyalty by proving you're reliable and dependable.
The Future Has Been Delivered to Your Mailbox
Finding Prospects

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Salesmanship Lessons From Donald Trump
Sales Techniques

Salesmanship Lessons From Donald Trump

Practice the art of the thrill--dress to impress and go big or go home.
Five Ways to Outshine the Competition
Marketing Ideas

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Sales Efficiency Can Hurt Your Marketing
Sales Techniques

Sales Efficiency Can Hurt Your Marketing

Two seemingly smart moves that can adversely affect your reputation
8 Steps to a Successful Sales Call
Sales Techniques

8 Steps to a Successful Sales Call

From preparation to closing, remember to make these key moves.
Customer Service

30 Ways to Show Your Customers They're Always Right

This primer on customer service will leave your clients happy and your business booming.
Tips and Tools for Location-Based Marketing
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Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
Master Networkers Ask the Right Questions
Networking

Master Networkers Ask the Right Questions

Five ways to keep the conversation rolling, set yourself apart and boost referrals
Marketing With a Mission
Marketing Ideas

Marketing With a Mission

3 practical ways to draw consumers in with a socially conscious message
10 Ways to Build Your Personal Brand
Branding

10 Ways to Build Your Personal Brand

No matter what industry you're in, a strong identity will help you stand out with customers.
10 Brilliant Marketing Ideas
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Make Live Events Part of Your Marketing
Finding Customers

Make Live Events Part of Your Marketing

Face-to-face experiences can have a big impact on your business.
Spotlighting Your Social Responsibility
Public Relations

Spotlighting Your Social Responsibility

Strategies to keep people from thinking you're only in it for the money
Top 10 Successful Marketing Stunts
Marketing

Top 10 Successful Marketing Stunts

See how far some companies will go to get noticed.
Branding

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Getting Press

How Your PR Can Seize the Day

3 ways to turn news events into publicity for your business
Combine Social Media and E-Mail Marketing
Online Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.
Branding

Make Your Product Stand Out--Without Going Broke

Use these inexpensive design tips to set yourself apart from the competition.
Customer Loyalty and Retention

Six Ways to Create a Memorable Customer Experience

The devil is in the details--are you paying attention to the 'little things?'
Great Salesmanship Is a Way of Life
Sales Techniques

Great Salesmanship Is a Way of Life

Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.
Google Analytics
Online Marketing

Google Analytics

Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
Social Media

Twitter: Thumbs Up or Thumbs Down?

Mark Frauenfelder (up!) and Seth Godin (down!) weigh in.
SEO | Search Engine Optimization

Here's Looking at You

Make your site a better search engine target by optimizing your company's images.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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