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Feedback from the masses can help with damage control and improve your brand.
Use the president's message control strategies to command attention.
Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
Use free tools to bring people together around your brand--online or off.
Rev up your ROI by choosing the best medium for your message.
Stay on your customers'--and media's--radar with newsletters, press releases, and contests.
Now, more than ever, service professionals need to step it up and sell themselves.
Make the Sale
In this economy, a product or service is only as good as your ability to sell it.
By enhancing strengths and minimizing weaknesses, anyone can be a good networker.
Focus less on making your pitch and more on listening to what your customers need.
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