Marketing

How ShareSquare Is Leading the QR-Code Marketing Pack
Business Ideas

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
The Most Overlooked Market for Small Business
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Six Quick-Hit Marketing Ideas for Social Media
Marketing Ideas

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
When You're Hungry for Sales, Consider These Lead-Gen Tools
Finding Prospects

When You're Hungry for Sales, Consider These Lead-Gen Tools

If you're looking for leads en masse, this survey of four services can help you choose the one that's best for your business
Insights: Creating an Authentic Brand
Branding

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
Finding Customers With YouTube Video Ads
Finding Customers

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
John Jantsch on Building Better Relationships, Faster, Using Social Media
Social Media

John Jantsch on Building Better Relationships, Faster, Using Social Media

The business author talks about following up with people you want to connect with on social media.
Insights: Succeeding in the Senior Market
Market Research

Insights: Succeeding in the Senior Market

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
John Jantsch on Reaching Out to Journalists for Media Coverage
Getting Press

John Jantsch on Reaching Out to Journalists for Media Coverage

The small-business marketer lays out tactics for using new tools to gain access to the press.
John Jantsch on Using a Personal Approach With High-Tech Tools
Social Media

John Jantsch on Using a Personal Approach With High-Tech Tools

Jantsch talks about the importance of good strategy when testing new marketing tactics.
Big Businesses Horn In On Small Business Week
Grow Your Business

Big Businesses Horn In On Small Business Week

To support their small-business customers, big businesses are offering freebies and discounts this week. Here's a small sampling of notable promotions.
Location-Based Check-Ins on the Rise with Consumers
Finding Customers

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
Social Media

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Five Tips for Getting Started in Exporting
International Growth

Five Tips for Getting Started in Exporting

Between connecting with foreign buyers and wading through complicated tariffs, exporting can be tough. Here's how to ease the process.
Three Ways to Celebrate National Small Business Week
Networking

Three Ways to Celebrate National Small Business Week

Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
How to Stage a Small-Business Comeback
Marketing How-To Guides

How to Stage a Small-Business Comeback

Three turnaround strategies to survive, and thrive, beyond the recession.
Five Time-Saving Tips for Updating Web Content
Online Marketing

Five Time-Saving Tips for Updating Web Content

Think you don't have enough time to regularly refresh your website's content? Think again.
Six Tips to Kick-Start Your Lead Scoring
Finding Customers

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
YouTube Star iJustine on How to Follow Your Passion
Branding

YouTube Star iJustine on How to Follow Your Passion

The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.
Skype: From Startup to $8.5B in Eight Years
Social Media

Skype: From Startup to $8.5B in Eight Years

How the internet calling service went from an idea to a multibillion-dollar acquisition in less than a decade.
Why Your Company Isn't Making More Money
Marketing

Why Your Company Isn't Making More Money

To take your "B" company to the next level, having "A" players on your sales team is a must.
Finding Customers by Linking to Your Salespeople
Finding Customers

Finding Customers by Linking to Your Salespeople

In the business of finding customers, making it easy to shop, ask questions and follow up will only serve you. Here's how technology can help.
Tell Google You're Ready for Your Close-Up
Online Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
How Your Business Can Build Customer Loyalty -- and Profits
Customer Loyalty and Retention

How Your Business Can Build Customer Loyalty -- and Profits

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Four Steps to Building Social Capital
Networking

Four Steps to Building Social Capital

Over time, strengthening relationships within your network can lead to new business.
Five to Follow on Twitter for Marketing to Moms
Marketing

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.
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