Marketing

Marketing

The Power of Personalization

Use these 3 smart tactics to personalize marketing messages and increase sales.
Networking

Why Referral Marketing Works

Think cold-calling is the most effective way to snag customers? Try referral marketing and catch a new batch of clients.
Branding

6 Ways to Convey Quality

It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Social Media

ReviewTest Report Pricing YouTube

The biggest video sharing site has some video-quality limitations, but it has the largest audience.
Closing the Sale

Do You Wanna Buy?

Closing a sale can be as simple as learning a few closing questions.
Online Marketing

Get Personal

Blogs, podcasts and networking sites are a great way to steer users to your eBay listings.
Public Relations

The Communications Cycle

Make the most of your time and PR budget by following this simple and effective method.
10 Tips for a Powerful Voice
Public Speaking

10 Tips for a Powerful Voice

Make your voice one of your best assets.
Market Research

Deep Insight Without Deep Pockets

Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Online Marketing

Promoting Your Web Biz with eBay

Are you promoting your business in the world's biggest marketplace?
SEO | Search Engine Optimization

6 SEO Blogging Tips

Blogging can help you acquire traffic and elevated search positions.
Online Marketing

Ask and You Shall Succeed

Use online surveys to improve your e-mail marketing communications.
Online Marketing

Gauging Customer Satisfaction

Here's why a little feedback can yield major developments in your business.
Guerrilla Marketing

Make Your Website Famous

Marketing your site on and offline can be just as important as marketing your actual product or service.
Networking

Salespeople Don't Live Off Referrals Alone

Even if you're getting all the referrals you want, you still need to sell.
Ads by Type

A Sign of Good Marketing?

Sign spinners--or 'human directionals'--are trying to stop traffic with eye-catching tricks and acrobatics. Does it work?
Marketing Basics

The Perfect Presentation: Follow-up

In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
Marketing Basics

The Perfect Presentation: Appearance

In part 5 of a 6-week series, we share our tips for dressing to impress.
Customer Service

Use Data to Build Customer Loyalty

A foundation of relevant customer data can help you establish effective loyalty programs.
Why Most Ads Fail
Ads by Type

Why Most Ads Fail

Most ads aren't written to persuade; they're written not to offend.
Public Relations

Managing Bad Press

What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Marketing Basics

The Perfect Presentation: Practice

In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
Networking

Watch Your Word-of-Mouth

Word-of-mouth marketing is always working; it just may not be working in your favor.
Advertising

5 New Places to Advertise

Tired of promoting your brand on the radio or even online videos? Here are some emerging opportunities to check out.
Online Marketing

The Difference a Test Makes

5 steps for creating simple tests that improve e-mail marketing results.
Marketing Basics

The Perfect Presentation: Speaking

In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
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