Use superior service as a thrifty and effective in-house marketing mechanism.
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.
Put Google AdWords to work, and watch the customers--and sales--click in.
With the right execution, a price increase doesn't have to cost you your customers.
If you build it, they will come--and actually stay awake, too.
Starting a franchise in a small town helped these family-focused entrepreneurs bring in big profits.
Marketing How-To Guides
A time to market your to-do list isn't complete without this key practice--and neither is your business.
Does your product have what it takes to attract an international audience?
Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Make friends in all the right places online, and watch your site's traffic soar.
Make the Sale
Don't get bummed by negative feedback. Instead, get fired up and motivated to do better.
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Use these 9 tips to craft a pitch that will have retailers filling out purchase orders.
One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor and it's a safe place for your money.
Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
Use these 5 tips to give buzz words the boot and focus on actionable messages.
Kristin Kendall, president of Out Of The Box Events, talks about the importance of networking and research when starting a small business.
Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Fur-Get Me Not keeps customers well-informed with company news, events and stories.
If you claim to do everything, your clients won't rely on you for anything.
Closing the Sale
Create the scenario that can help you establish invaluable business relationships.
Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
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