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Marketing

What You Really Need to Know About the National "Do Not Call" Registry

A marketing expert answers your most common questions about the registry and offers valuable advice about finding a way to use the registry to improve your sales.
November 26, 2003 in Finding Prospects

Referrals and the Do Not Call Registry

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What does this new law mean for your business's networking efforts?
November 24, 2003 in Networking
Landing Your First Customers

Landing Your First Customers

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Once you identify your target market, explore these shoestring ideas for making contact.
November 21, 2003 in Marketing Basics

Why You Need PR

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Getting the word out about your product or service should always be a priority.
November 17, 2003 in PR Basics

Guerrilla Marketing in a Tough Economy

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To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
November 17, 2003 in Marketing Ideas

Push Your Advertising and Prospecting Efforts up a Notch

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Follow these 3 steps to entice new prospects to do business with you.
November 10, 2003 in Finding Prospects

How to Become a Master Networker

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Adopt these 10 traits, and you'll have people knocking down your door trying to do business with you.
November 4, 2003 in Networking

How to Reach Your Target Audience

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Narrow your focus to get your message out to potential clients.
November 3, 2003 in Finding Customers

3 Marketing Mistakes to Avoid

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When planning your marketing program, keep these common missteps in mind.
November 3, 2003 in Marketing Basics

Total Recall

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Find out what the latest research can teach you about creating ads your prospects won't forget.
November 1, 2003 in Advertising How-To Guides

But Wait, There's More

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The benefits of "gift with purchase"
November 1, 2003 in Marketing Ideas

Pick Your Battles

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Are you really outgunned, or are you just being outmaneuvered? find out how to tell the difference.
November 1, 2003 in Negotiating

Building a Think Tank for Your Business

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Use existing contacts and make new ones to create your own expert network.
October 27, 2003 in Networking

Publicize Your Business With Radio Interviews

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Tips for using this medium to your advantage
October 20, 2003 in PR Basics

Should You Make Guarantees?

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Your competition may be making certain claims, but that doesn't mean you have to do the same.
October 13, 2003 in Sales Techniques

Selecting the Most Effective Advertising Media

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How can you tell if your ads are reaching the right audience and generating the best response?
October 6, 2003 in Advertising 101

Getting the Right Word Out to Reporters

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How to communicate your key messages in press interviews
October 6, 2003 in Getting Press

Use the Net to Find Customers for Your Service

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Selling a service online is not that different from selling a product online.

The Burning Questions

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Before deciding on a kiosk, be sure you've answered three essential questions.
October 1, 2003 in Presentations

Words to the Wise

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Has your marketing copy lost its punch? Kick it up a notch with these words that work.
October 1, 2003 in Marketing Materials

Along for the Ride

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Losing touch with your reps? Regular ride-alongs can help keep the connection alive.
October 1, 2003 in Tips from Experts

Nothing Personal

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Winning at negotiation means learning what to bring to the table--and what to leave at home.
October 1, 2003 in Negotiating

At Your Service

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Is your service center living up to its potential? Find out how to get all you can from yours.
October 1, 2003 in Customer Service

Creating an Effective Business Card

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The right business card will help you make a great first impression.
September 22, 2003 in Networking

How to Make the Most of a Business Event

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Throw a shindig--and get some great PR at the same time.
September 15, 2003 in Public Relations

Determining Ad Rep Commissions

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Should you pay your ad reps before or after the money comes in?
September 8, 2003 in Advertising
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How You Can Inspire the Best From Your Employees

How You Can Inspire the Best From Your Employees

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