Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
Building a Website
Why listing your contact information on your website just isn't enough.
Geotoko helps businesses reach customers of every check-in app persuasion.
The business guru shares his views on how to be really winning.
Grow Your Business
If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.
PeopleDeals combines customization and a lower-cost offer for social-media coupons. But will the tool be too time-consuming for the average small retailer to be practical?
Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Here's how to turn your current customers into your best customers.
Consider these tips to help you produce video that connects with your customers.
Consider these tips for building a robust contact list on a budget.
Business owners who've survived the downturn have gained some useful skills that could pay off as the economy improves.
Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
Here are two businesses that do a good job of taking a tone with customers.
When the economy got this flooring franchise down, it reengineered its approach to finding customers -- favoring knocking on doors and cold calling.
Attracting leads is only half the battle. Here's how to turn leads into customers.
Google Boost puts a local twist on pay-per-click advertising.
Experts and small-business owners share tips to avoid blunders that affect your bottom line.
New report reveals how marketers are using social media to reach their customers.
To find new customers through paid-search advertising, consider this advice.
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info