Marketing

Marketing Basics

Using an Effective Media Mix

Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Marketing Ideas

Let Customers Rain In

Get out your umbrella--hiring a rainmaker can make profits pour.
Networking

The Importance of Sales in Networking

Even if you're getting all the referrals you need, you can't leave your sales skills by the wayside.
Guerrilla Marketing

What Is Guerrilla Marketing Anyway?

Go straight to the source of the guerrilla marketing craze to learn about its key elements.
Getting Press

Generating Coverage Between Press Releases

Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
Making a Knock-Out Trade Show Display
Marketing Basics

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
Advertising

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Marketing Basics

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
Branding

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
Online Marketing

Marketing Your Business on Craigslist

Learn how to showcase your products and services on this popular online marketplace.
Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
Advertising 101

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Positioning: Setting Your Business Apart
Advertising 101

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Tips from Experts

How to Market to Middle-Class Consumers

The middle class is scaling back, but you need not pay the price.
SEO | Search Engine Optimization

Sell to Other Entrepreneurs

Other small businesses could be some of your site's best customers.
SEO | Search Engine Optimization

Get Published and Get Attention

Draw in new business by writing a helpful, well-researched web article.
Closing the Sale

Boost Sales by 10 Percent

Grow your bottom line by pumping up individual sales.
Sales

Stay Energized When Selling

Everyone gets burned out at times, but you can take steps to recharge.
Finding Customers

3 Word-of-Mouth Marketing Tactics

And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
Sales Techniques

Getting Over a Bad Deal

So you made a bad deal. Learn from it, and move on.
Online Marketing

E-Mail Marketing for the Holidays

Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.
Marketing Basics

Making Your Marketing Message Stick

What keeps your message in the minds of consumers?
Guerrilla Marketing

Low-Cost Marketing Trends for 2007

Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
Customer Service

Improving Online Customer Service

If your orders are down, you might need to boost your e-commerce customer service.
Advertising

Advertising Trends: Pushing Past Media Overload

Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.
Public Relations

PR Trends: A Press Release for Social Media

The traditional press release gets a makeover to appeal to the newest online media outlets.
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