Marketing

Five Reasons Why Your Mission Statement Probably Stinks
Marketing Plan

Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
How to Target Your Message to Find Customers
Finding Customers

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
Five Facebook Developments for Businesses
Social Media

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
Making the Most of 'Contact Us' to Gather Leads
Building a Website

Making the Most of 'Contact Us' to Gather Leads

Why listing your contact information on your website just isn't enough.
A New Tool to Help Businesses Check Out Who's Checking In
Marketing Ideas

A New Tool to Help Businesses Check Out Who's Checking In

Geotoko helps businesses reach customers of every check-in app persuasion.
Guy Kawasaki on the Art of Enchantment
Customer Service

Guy Kawasaki on the Art of Enchantment

The business guru shares his views on how to be really winning.
Why We're Still Lost In Geolocation
Grow Your Business

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Marketing Without the ZIP
Finding Prospects

Marketing Without the ZIP

A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.
A New Do-It-Yourself Alternative to Groupon
Online Marketing

A New Do-It-Yourself Alternative to Groupon

PeopleDeals combines customization and a lower-cost offer for social-media coupons. But will the tool be too time-consuming for the average small retailer to be practical?
Facebook and AmEx Offering Business Makeovers
Financing

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Don't Ignore the Easiest Place to Find Customers
Finding Customers

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
How to Use Video to Market Your Business
Mobile

How to Use Video to Market Your Business

Consider these tips to help you produce video that connects with your customers.
How to Expand a Contact Database to Find More Customers
Finding Prospects

How to Expand a Contact Database to Find More Customers

Consider these tips for building a robust contact list on a budget.
Has Your Business Benefited From the Downturn?
Business Management

Has Your Business Benefited From the Downturn?

Business owners who've survived the downturn have gained some useful skills that could pay off as the economy improves.
Why You Should Optimize Your Social Media Presence
Social Media

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Five to Follow on Twitter for Social Media Newbies
Online Marketing

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Roundup: QR Code Tools
Online Marketing

Roundup: QR Code Tools

The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
Why Your Website Should Cop an Attitude
Branding

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
An Old-Fashioned Approach to Finding Customers
Finding Customers

An Old-Fashioned Approach to Finding Customers

When the economy got this flooring franchise down, it reengineered its approach to finding customers -- favoring knocking on doors and cold calling.
How to Prioritize Your Prospects
Finding Customers

How to Prioritize Your Prospects

Attracting leads is only half the battle. Here's how to turn leads into customers.
How to Boost Traffic to Your Listing on Google Maps
Finding Customers

How to Boost Traffic to Your Listing on Google Maps

Google Boost puts a local twist on pay-per-click advertising.
Three Common Marketing Mistakes and How to Fix Them
Online Marketing

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Seven Tips for Building Customer Loyalty
Customer Loyalty and Retention

Seven Tips for Building Customer Loyalty

Treat returning customers right and they'll return the favor.
How Marketers Use Social Media
Online Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Five to Follow on Twitter for SEO
SEO | Search Engine Optimization

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
Six Steps for Revving Up Your Search-Engine Marketing
Finding Customers

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
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