From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Every business needs a social media use policy, and here's how to create one.
Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.
Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Because it's hard to stay off Facebook with willpower alone.
SEO | Search Engine Optimization
Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Grow Your Business
In case you missed the one-day event in California this week, catch up with Chris Brogan's keynote and hear from the award winners.
The traits that make top sales pros great also can lead to difficulties for managers. Here's how to adapt your managerial style so sales can soar.
See photos from our annual conference in Long Beach, Calif.
ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
Closing the Sale
Sales pro Grant Cardone shares his rules for helping small business owners close more deals.
This online platform lets consumers more easily connect with nearby small businesses.
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Tips from Experts
Communications coach Carmine Gallo shares tips on how to craft your business story --covering all the essential elements -- so you tell it in 60 seconds.
From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
The right mix attracts search engines, generates page views -- and turns browsers into buyers
Three tips to build a business that has staying power and remains relevant through the years.
We look at six tools that can help protect your company's social-media contacts and content.
Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Marketing How-To Guides
You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
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