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What You Really Need to Know About the National "Do Not Call" Registry

A marketing expert answers your most common questions about the registry and offers valuable advice about finding a way to use the registry to improve your sales.
November 26, 2003 in Finding Prospects

Referrals and the Do Not Call Registry

What does this new law mean for your business's networking efforts?
November 24, 2003 in Networking
Landing Your First Customers

Landing Your First Customers

Once you identify your target market, explore these shoestring ideas for making contact.
November 21, 2003 in Marketing Basics

Why You Need PR

Getting the word out about your product or service should always be a priority.
November 17, 2003 in PR Basics

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
November 17, 2003 in Marketing Ideas

Push Your Advertising and Prospecting Efforts up a Notch

Follow these 3 steps to entice new prospects to do business with you.
November 10, 2003 in Finding Prospects

How to Become a Master Networker

Adopt these 10 traits, and you'll have people knocking down your door trying to do business with you.
November 4, 2003 in Networking

How to Reach Your Target Audience

Narrow your focus to get your message out to potential clients.
November 3, 2003 in Finding Customers

3 Marketing Mistakes to Avoid

When planning your marketing program, keep these common missteps in mind.
November 3, 2003 in Marketing Basics

Total Recall

Find out what the latest research can teach you about creating ads your prospects won't forget.
November 1, 2003 in Advertising How-To Guides

But Wait, There's More

The benefits of "gift with purchase"
November 1, 2003 in Marketing Ideas

Pick Your Battles

Are you really outgunned, or are you just being outmaneuvered? find out how to tell the difference.
November 1, 2003 in Negotiating

Building a Think Tank for Your Business

Use existing contacts and make new ones to create your own expert network.
October 27, 2003 in Networking

Publicize Your Business With Radio Interviews

Tips for using this medium to your advantage
October 20, 2003 in PR Basics

Should You Make Guarantees?

Your competition may be making certain claims, but that doesn't mean you have to do the same.
October 13, 2003 in Sales Techniques

Selecting the Most Effective Advertising Media

How can you tell if your ads are reaching the right audience and generating the best response?
October 6, 2003 in Advertising 101

Getting the Right Word Out to Reporters

How to communicate your key messages in press interviews
October 6, 2003 in Getting Press

Use the Net to Find Customers for Your Service

Selling a service online is not that different from selling a product online.

The Burning Questions

Before deciding on a kiosk, be sure you've answered three essential questions.
October 1, 2003 in Presentations

Words to the Wise

Has your marketing copy lost its punch? Kick it up a notch with these words that work.
October 1, 2003 in Marketing Materials

Along for the Ride

Losing touch with your reps? Regular ride-alongs can help keep the connection alive.
October 1, 2003 in Tips from Experts

Nothing Personal

Winning at negotiation means learning what to bring to the table--and what to leave at home.
October 1, 2003 in Negotiating

At Your Service

Is your service center living up to its potential? Find out how to get all you can from yours.
October 1, 2003 in Customer Service

Creating an Effective Business Card

The right business card will help you make a great first impression.
September 22, 2003 in Networking

How to Make the Most of a Business Event

Throw a shindig--and get some great PR at the same time.
September 15, 2003 in Public Relations

Determining Ad Rep Commissions

Should you pay your ad reps before or after the money comes in?
September 8, 2003 in Advertising
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How You Can Inspire the Best From Your Employees

How You Can Inspire the Best From Your Employees

Professional coach Lindsay Broder on how and why effective business managers need to lead -- and inspire -- by example.
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