Marketing

The Importance of a Marketing Plan
Marketing Plan

The Importance of a Marketing Plan

Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
Advertising

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Startup Story: Out Of The Box Events
Networking

Startup Story: Out Of The Box Events

Kristin Kendall, president of Out Of The Box Events, talks about the importance of networking and research when starting a small business.
Social Media

How to Manage Your Yelp Reviews

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Online Marketing

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Networking

Specialists Win More Referrals

If you claim to do everything, your clients won't rely on you for anything.
Closing the Sale

Forget the Sale--Go for 'the Kill'

Create the scenario that can help you establish invaluable business relationships.
Marketing Basics

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Public Speaking

11 Public-Speaking Pointers

A successful speech should always end with a standing ovation--here's how to get yours.
Guerrilla Marketing

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
Networking

What Is Business Networking, Anyway?

It's more than showing up and shaking hands; it's about being proactive.
Guerrilla Marketing

Guerrillas Use Word-of-Mouth Marketing

It comes in many forms, but all of them are essential to your business.
Advertising

Do You Know What Your Audience Wants?

Define your target market and stay up to date with its needs.
Marketing Ideas

Character Counts

Marketing with a mascot is a cost-effective way to help consumers remember your brand.
Sales Techniques

Learn to Break the Sales Mold

A great lie reveals 3 even greater truths about selling.
Advertising

Avoid Greenwashing Your Business

Sincerity leads to success in the emerging world of green marketing.
Marketing

A Marketer's Survival Guide

Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
A Historical Perspective
Marketing Ideas

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
Marketing Basics

Stretch Your Dollar With Horizontal Marketing

Partnering with a company that shares your target market saves you time and money.
Finding Customers

Win Sales From Recession-Minded Consumers

Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
Presentations

Unleash the Successful Speaker Inside You

The world's top professional speakers aren't nearly as good as you are.
Branding

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
Finding Customers

A Long-Term Commitment

Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.
Advertising in Digital Media
Ads by Type

Advertising in Digital Media

These 3 hot trends can give you a competitive edge on the web and beyond.
Online Marketing

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
Networking

Generating More Referrals

There are plenty of opportunities to develop quality referrals--you just have to look for them.
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