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Marketing

Trump Card

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Could adopting a straight-commission system be a good bet for your business?
March 1, 2004 in Tips from Experts

Team Effort

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Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.
March 1, 2004 in Marketing

Best Places for Your Marketing Message

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When trying to reach your target audience, don't forget to think outside the home.
March 1, 2004 in Marketing

Making the Most of Your Web Traffic

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Once your site has a steady stream of visitors, how can you use that to your advantage?

How Advertising Fits Into Your Marketing Plan

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As you plot the course of your business, don't forget to map out promotion as well.
March 1, 2004 in Advertising
The Elements of a Successful Sales Plan

The Elements of a Successful Sales Plan

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Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your sales expectations.
March 1, 2004 in Sales How-To Guides

Giving Incentives for Referrals

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It pays to encourage people to spread the word about your business.
February 23, 2004 in Networking

Boosting Your Customer Relationships With CRM

How technology can help your business mine new prospects and provide better service to existing customers
February 16, 2004 in Customer Service

Using Public Speaking as Another Form of PR

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By stepping up to the podium, you can increase awareness of your business and yourself.
February 16, 2004 in Public Speaking

Choosing the Best Newspapers for Your Marketing Campaign

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Keep these rules in mind when newspapers become part of your marketing efforts.
February 2, 2004 in Ads by Type

How to Run a Successful, Legal E-Mail Marketing Campaign

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In light of new legislation, here's what you need to know to separate your marketing materials from spam.
February 2, 2004 in Online Marketing

A New Way to Calculate Your Ad Budget

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In today's business world, conventional budget calculations don't always work.
February 2, 2004 in Advertising

What Women Want

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The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.
February 1, 2004 in Targeting Niche Markets

On Bended Knee

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Will that big-name client end up making—or breaking—your business?
February 1, 2004 in Sales

Draw Customers to Your Website With Coupons

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Using coupons can be a great way to get new customers to visit your site-if you do it right.
February 1, 2004 in Ads by Type

Pump It Up

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When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?
February 1, 2004 in Sales Techniques

Can't Beat These Receipts

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Use register read-outs as a promotional tool
February 1, 2004 in Marketing Ideas

Take It Outside!

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Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
February 1, 2004 in Advertising How-To Guides

Bulking Up

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A little training each day helps you pump up your game at the bargaining table.
February 1, 2004 in Negotiating

Buy My Book

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Publishing your own book is great way to publicize and promote your business.
February 1, 2004 in Marketing Basics

Promoting for Pennies

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Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
February 1, 2004 in Marketing Ideas

Get Results at Trade Shows Without Spending a Bundle

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Even if you lack the budget for a booth, you can still boost your business at a trade show.
February 1, 2004 in Sales Techniques

The Importance of Diversity in Networking

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When joining a networking group, it's best to find one with members from various backgrounds.
January 26, 2004 in Networking

Creating Timely Press Releases Year-Round

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Follow these tips for creating attention-getting releases all the months of the year.
January 19, 2004 in Getting Press

Improving Your Sales Skills

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If selling makes you uncomfortable, try these strategies for success.
January 12, 2004 in Sales Techniques

7 Relationship-Building Strategies for Your Business

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Try these tactics to get customers to think of your company first.
January 5, 2004 in Customer Loyalty and Retention
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