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Marketing

The Art of the Sale

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In today's economy, bright ideas are what it takes to land a sale. So we went to the source--to salespeople at super-successful companies--to provide you with surefire tips for selling.
August 1, 2003 in Tips from Experts

Top Secrets

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Psst! Think you know everything about sales? Here's the inside scoop on mastering one of the most important skills you'll ever need.
August 1, 2003 in Tips from Experts

Crowd Control

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Having trouble finding the ideal system for managing your customer relationships? We've got advice to get you moving in the right direction.
August 1, 2003 in Customer Service

Deals Unplugged

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Don't know when to cut your losses and leave the negotiating table? Look for these telltale signs.
August 1, 2003 in Negotiating

Perk Avenue

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There are plenty of ways to motivate reps to stay on the path to success, even on a budget.
August 1, 2003 in Tips from Experts

A Matter of Opinion

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Generating customer feedback
August 1, 2003 in Customer Service

Sweet Rewards

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Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.
August 1, 2003 in Customer Service

Making Introductions That Last

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Tips for getting your networking contacts to remember you
July 28, 2003 in Networking

PR Ideas for the Small Retail Shop

BY
Appeal to consumers--and boost your business--with these simple PR strategies.
July 21, 2003 in PR Basics

Making Sales His Number-One Priority

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After selling his first company, this entrepreneur founded his next company based on what business owners need most: sales help.
July 21, 2003 in Sales

Make Your Advertising Work for You

It's not enough to be creative. Here's how to make sure your efforts get results.
July 14, 2003 in Advertising 101

Turning a Prospect's No Into a Yes

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Customers not biting? Here's how to sell them on your product and close more sales than ever before.
July 14, 2003 in Sales Techniques

Test Your Product or Service First

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It's not as expensive as you think--and it's crucial to your success.
July 7, 2003 in Market Research

Should You Increase Your Radio-Ad Frequency?

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There's no easy answer. But if you have the stomach for it, the answer might be yes.
July 7, 2003 in Ads by Type

Trying Times

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Every once in a while, you'll meet difficult customers. Question is, are you prepared to take them on?
July 1, 2003 in Customer Service

Cross-Training

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Join the multichannel marketing revolution, and get ready to pump up your sales.
July 1, 2003 in Marketing Ideas

8 Secrets for Powerful Press Releases

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Follow these rules to get top coverage for your business.
June 24, 2003 in Getting Press

Perfecting Your Public Speaking Persona

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Are you a problem presenter? Learn how to avoid these common mistakes.
June 24, 2003 in Public Speaking

What's Better: A Lead or a Referral?

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Knowing the difference between the two can make your marketing efforts go much more smoothly.
June 23, 2003 in Networking

Take Advantage of Free PR

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Smart, no-cost ways to get your name out and generate attention for your business
June 16, 2003 in PR Basics

Smart New Marketing Tactics to Boost Sales

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Even on a limited budget, you can call attention to your business using these effective marketing strategies.
June 2, 2003 in Marketing Ideas

Does It Have to Be "On Sale" to Sell?

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To ensure healthy profits, target both transactional and relational customers with your advertising.
June 2, 2003 in Ads by Type

Most Valuable Players

BY
Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.
June 1, 2003 in Customer Service

In Their Corner

BY
Focus your coaching efforts where they'll pack the most punch--on your top performers.
June 1, 2003 in Tips from Experts

Getting Past "No"

BY
How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there.
June 1, 2003 in Closing the Sale

¿Se Habla Español?

BY
If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
June 1, 2003 in Branding
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