Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
'You build your leadership online as well as in your office,' says entrepreneur Joe Fernandez.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Small companies often can hire great sales pros if they commit to competing for them in the job market, the sales training expert says.
Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Our Esquire Guy columnist explains how to make a good impression before a meeting even starts.
Social-media makes even the best marketers forget everything they already know about marketing.
Apps & Software
Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Before you decide to launch a newsletter, plan for its success.
While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
Customer research can be yours for the asking, if you're willing to pay attention.
The co-founder of the social-media analytics firm talks about getting his new business off the ground.
Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Grow Your Business
Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.
Customer Loyalty and Retention
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.
Shopkick founder Cyriac Roeding reveals his list of top tweeters.
Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
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