Will people who like, care about and respect you always refer business to you? Not necessarily.
Make sure the colors you choose are sending the right message to your customers.
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You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Google is synonymous with searching the Web, but search isn't the company's sole focus.
Implement these 5 goals for a great new year of e-mail marketing.
Your annual PR report should contain more than just media hits. Find out what you could be missing.
Almost 5 years after the Do Not Call Registry began, marketers have gotten creative.
Show customers you appreciate them by maintaining quality relationships.
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Find out if your branding efforts are making a positive impact on your customers.
Use this simple worksheet for planning a year of successful marketing.
Facebook can repair the damage caused by the controversy around its Beacon ad system if the company follows basic social etiquette.
Make visitors feel more comfortable buying from your site with these 8 tips.
Here are 10 creative holiday e-mail card ideas.
If you've found yourself uttering any of these statements, your business could be in trouble.
Little things can make a big difference. Here are 5 tips worth employing.
Contrary to what you may think, the referral process is not difficult to measure.
Will Facebook's new ad strategy turn the social network into an ad network for corporate America?
For food businesses, farmers markets could be the perfect place to find a following for your products.
Drive your competitors crazy while driving your company to success.
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Now that Facebook-based applications can flourish, the social networking site is open for business.
The more you focus on your customers' needs, the easier selling gets.
Throwing in some extras adds value to your offerings--and brings in customers.
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