Marketing

Online Marketing

Facebook vs. Google

Which can better target your audience: the world's most popular social site or the search giant?
How to Close More Sales
Closing the Sale

How to Close More Sales

When you move from 'vacuum salesman' to trusted advisor you seal more deals.
Customer Service

Alter Self-Sabotaging Behaviors

5 ways to override the negative effects of 'danger surfing' in yourself, your employees and your customers
Online Marketing

The Geolocation Revolution

We look at the trend, the apps and what it means to your privacy.
Online Marketing

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
How to Judge Media Opportunities
Getting Press

How to Judge Media Opportunities

With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Marketing Ideas

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
Customer Service

You Can Sell to the Purchasing Agent

No fear, no end-run games--the purchasing department is your new client.
Free--Yes, Free!--Marketing Resources
Marketing Basics

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
Branding

Rebranding Lessons From Aol.2

Makeovers can boost a dying brand--the key is communications coupled with real changes.
Closing the Sale

Model the 'Puppy-Dog Close' Technique

Letting customers take your product home on a trial basis may clinch the sale.
Five Tips for Nailing the Sales Visit
Make the Sale

Five Tips for Nailing the Sales Visit

Common courtesy isn't common among salesmen--use these tips to stand apart.
Online Marketing

7 Ways to Make Pay-Per-Click Pay

Search engine marketing can be costly, get the most out of your efforts.
Are Location-based Ads a Coming Nightmare?
Ads by Type

Are Location-based Ads a Coming Nightmare?

Marketers will love the targeted ads, but consumers might tire of the over-personalization.
Customer Service

Customer Loyalty Brings Long-Term Sales

The newest insights into loyalty programs reveal the best ways to engage customers.
Closing the Sale

Know Who You Want to Know

Boost your chances of making a good connection--or even a sale--by doing your homework.
10 Ways to Stretch Your Marketing Budget
Low-Cost Ideas

10 Ways to Stretch Your Marketing Budget

Useful strategies to help you maximize your campaigns and save money.
Closing the Sale

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.
Social Media

Group, Fan Page or Both?

Make sure your Facebook strategy is the one that works best for your business.
Finding Customers

Great Referrals Aren't Accidents

Make networking part of your relationship-building strategy, and you'll see real results.
Online Marketing

'Caller ID' for Your Website

New technologies let you target prospects with an engaged-marketing response--just beware privacy laws.
Marketing and Sales Must Work in Unison
Marketing Ideas

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Become a Follow-Up Fanatic
Customer Service

Become a Follow-Up Fanatic

Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.
Marketing Basics

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Online Marketing

Viral Marketing for the Rest of Us

It doesn't take a big budget to create big-time buzz for your business.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
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