Marketing

The Top Five Social Media Mistakes
Online Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
The Dark Side of Discounts
Marketing Basics

The Dark Side of Discounts

Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Klout's CEO: Why Social Media Matters for Entrepreneurs
Leadership

Klout's CEO: Why Social Media Matters for Entrepreneurs

'You build your leadership online as well as in your office,' says entrepreneur Joe Fernandez.
Five Truths About Social Media Marketing
Social Media

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
AdWords Express Takes Pain Out of Local Online Advertising
Online Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Grant Cardone on How to Hire Top Sales Talent
Sales

Grant Cardone on How to Hire Top Sales Talent

Small companies often can hire great sales pros if they commit to competing for them in the job market, the sales training expert says.
Insights: Klout's CEO on Growing Your Social Influence
Online Marketing

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
How to Enter a Room
Networking

How to Enter a Room

Our Esquire Guy columnist explains how to make a good impression before a meeting even starts.
Five Lies About Social Media Marketing
Social Media

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
How Wildfire Helped One Small Business Power Its Social Media Campaign
Apps & Software

How Wildfire Helped One Small Business Power Its Social Media Campaign

Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.
A Lesson in Apologies from TOMS Shoes
Public Relations

A Lesson in Apologies from TOMS Shoes

When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
How to Make Your Email Newsletter a Must-Read for Your Customers
Online Marketing

How to Make Your Email Newsletter a Must-Read for Your Customers

Before you decide to launch a newsletter, plan for its success.
Why Facebook's Friends May Fade
Customer Service

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Five Ways to Improve Your Website -- Now
SEO | Search Engine Optimization

Five Ways to Improve Your Website -- Now

If visitors to your site click away within seconds, use these tips to help fix that problem.
A Franchise Thanksgiving
Marketing

A Franchise Thanksgiving

If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
Your Customers Are Talking. Are You Listening?
Online Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
The Innovators: Klout's Joe Fernandez
The 'Treps

The Innovators: Klout's Joe Fernandez

The co-founder of the social-media analytics firm talks about getting his new business off the ground.
20 Ways to Make the Most of Your Posts and Tweets
Online Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
A Competition Roundup for Entrepreneurs
Grow Your Business

A Competition Roundup for Entrepreneurs

Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
Break Through the Online Noise With 'Likes'
Marketing

Break Through the Online Noise With 'Likes'

How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.
Small Business Lessons from Netflix's Pricing Debacle
Customer Loyalty and Retention

Small Business Lessons from Netflix's Pricing Debacle

Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
A Contrarian's View on QR Code Marketing
Marketing

A Contrarian's View on QR Code Marketing

There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.
Five to Follow on Twitter for Mobile 'Treps
Social Media

Five to Follow on Twitter for Mobile 'Treps

Shopkick founder Cyriac Roeding reveals his list of top tweeters.
The Power of Harry Potter's Marketing Potion
Marketing Ideas

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Taking the Pain Out of Search Engine Marketing
Online Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Harry Potter By the Numbers
Marketing Ideas

Harry Potter By the Numbers

With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
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