Marketing

Networking

Getting Referred By Friends and Family

Will people who like, care about and respect you always refer business to you? Not necessarily.
Branding

Colors That Bring Out Your Brand

Make sure the colors you choose are sending the right message to your customers.
Let's Make a Deal
Negotiating

Let's Make a Deal

Learn how to negotiate successfully by interpreting these 5 subconscious indicators.
Marketing Basics

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Sales

Use Google Apps to Build Your Business

Google is synonymous with searching the Web, but search isn't the company's sole focus.
Online Marketing

E-mail Marketing Resolutions

Implement these 5 goals for a great new year of e-mail marketing.
Public Relations

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Marketing

Telemarketing Will Never Be the Same

Almost 5 years after the Do Not Call Registry began, marketers have gotten creative.
Networking

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Marketing Basics

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Branding

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Guerrilla Marketing

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
Social Media

Experts to Facebook: Mind Your Manners

Facebook can repair the damage caused by the controversy around its Beacon ad system if the company follows basic social etiquette.
Branding

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
Online Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Advertising

Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.
Getting Press

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Networking

Is Your Referral Networking Working?

Contrary to what you may think, the referral process is not difficult to measure.
Social Media

Facebook Puts Users to Work Pitching Products

Will Facebook's new ad strategy turn the social network into an ad network for corporate America?
Marketing Ideas

In the Market

For food businesses, farmers markets could be the perfect place to find a following for your products.
Marketing Ideas

8 Ways to 'Bring It'

Drive your competitors crazy while driving your company to success.
Online Marketing

Make Your Business Stand Out

How to market on the web and make your site stand out
Online Marketing

Smart Facebook Applications for Your Biz

Now that Facebook-based applications can flourish, the social networking site is open for business.
Online Marketing

Bring Your Biz to YouTube

Put the site to work promoting your business.
Customer Service

Selling is Not About You

The more you focus on your customers' needs, the easier selling gets.
Marketing Ideas

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.
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