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Marketing

Pick Your Battles

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Are you really outgunned, or are you just being outmaneuvered? find out how to tell the difference.
November 1, 2003 in Negotiating

But Wait, There's More

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The benefits of "gift with purchase"
November 1, 2003 in Marketing Ideas

Total Recall

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Find out what the latest research can teach you about creating ads your prospects won't forget.
November 1, 2003 in Advertising How-To Guides

Building a Think Tank for Your Business

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Use existing contacts and make new ones to create your own expert network.
October 27, 2003 in Networking

Publicize Your Business With Radio Interviews

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Tips for using this medium to your advantage
October 20, 2003 in PR Basics

Should You Make Guarantees?

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Your competition may be making certain claims, but that doesn't mean you have to do the same.
October 13, 2003 in Sales Techniques

Getting the Right Word Out to Reporters

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How to communicate your key messages in press interviews
October 6, 2003 in Getting Press

Use the Net to Find Customers for Your Service

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Selling a service online is not that different from selling a product online.

Selecting the Most Effective Advertising Media

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How can you tell if your ads are reaching the right audience and generating the best response?
October 6, 2003 in Advertising 101

At Your Service

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Is your service center living up to its potential? Find out how to get all you can from yours.
October 1, 2003 in Customer Service

Nothing Personal

BY
Winning at negotiation means learning what to bring to the table--and what to leave at home.
October 1, 2003 in Negotiating

Along for the Ride

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Losing touch with your reps? Regular ride-alongs can help keep the connection alive.
October 1, 2003 in Tips from Experts

Words to the Wise

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Has your marketing copy lost its punch? Kick it up a notch with these words that work.
October 1, 2003 in Marketing Materials

The Burning Questions

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Before deciding on a kiosk, be sure you've answered three essential questions.
October 1, 2003 in Presentations

Creating an Effective Business Card

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The right business card will help you make a great first impression.
September 22, 2003 in Networking

How to Make the Most of a Business Event

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Throw a shindig--and get some great PR at the same time.
September 15, 2003 in Public Relations

Determining Ad Rep Commissions

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Should you pay your ad reps before or after the money comes in?
September 8, 2003 in Advertising

A Tug of War

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You can't have it all. To negotiate successfully, you've got to master the art of give and take.
September 1, 2003 in Negotiating

Straight to the Outsource

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Feeling the crunch? Then it may be time to look outside your company for help.
September 1, 2003 in Tips from Experts

Breakthrough Performance

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Five stellar ways to steal the show from your competition
September 1, 2003 in Sales Techniques

Talking Shop

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Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.
September 1, 2003 in Customer Service

6 Common Sales Myths

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Think you're a terrible salesperson? Get over these classic misconceptions, and you'll be on the road to being a sales superstar.
September 1, 2003 in Sales Techniques

Incentive Programs That Really Work

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Get creative in your efforts to drum up new business by encouraging existing customers to send friends your way.
August 25, 2003 in Networking

PR Is More Than Just Press Releases

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There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
August 18, 2003 in PR Basics

Mastering the Face-to-Face Meeting

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How to talk less and listen more the first time you meet a prospect in person
August 11, 2003 in Presentations

3 Marketing Tactics to Use Right Now

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Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
August 4, 2003 in Marketing Basics
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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