Marketing

Google's Own Search-Engine Tour Guide
Online Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Because 20,000 Users Produce 50% of All Tweets
Marketing Ideas

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Five Ways to Re-Energize Sales
Sales Techniques

Five Ways to Re-Energize Sales

An entrepreneur shares strategies that helped breathe new life into his company.
How Can I Improve My Marketing?
Online Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Five Signs You Need a Marketing Makeover
Marketing Basics

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Which Service Will Get You on Your Customers' Map?
Finding Customers

Which Service Will Get You on Your Customers' Map?

Not all location-based social networking service providers are alike.
Building a (Nearly) Million-Dollar Brand on a Startup Budget
Guerrilla Marketing

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.
Three Tips to Boost Business on Foursquare
Marketing

Three Tips to Boost Business on Foursquare

Between landing sales and tracking customers, entrepreneurs are finding ways to leverage mobile networking to boost business.
How Can I Do a Better Job Forecasting Sales?
Sales

How Can I Do a Better Job Forecasting Sales?

Tim Berry, president of Palo Alto Software, on how to forecast sales more accurately.
Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing
Marketing Ideas

Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing

From online to off, and the other way around. Why both worlds still matter.
The Social Media Challenge: The Results
Online Marketing

The Social Media Challenge: The Results

We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.
How to Build a Winning Brand
Branding

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
The Downside of Social Coupons
Online Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Online Marketing

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.
Online Marketing

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
SXSW's Customer Finding Tools of Tomorrow
Finding Customers

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
How a Company Aiding Nonprofits Secured Venture Capital
Venture Capital

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
How to Harness the Power of Social Media Feedback
Customer Service

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
How Can I Cope with Rejection When Networking?
Networking

How Can I Cope with Rejection When Networking?

Ivan Misner, founder and chairman of BNI, on handling the fear of a negative response when seeking support from peers and other business contacts.
Parting Thoughts on SXSW Interactive
Starting a Business

Parting Thoughts on SXSW Interactive

South by Southwest Interactive may be over, but the lessons learned will carry on -- at least, until next year.
Google's Panda Puts Content Farms Out to Pasture
Online Marketing

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
How to Be Entrepreneurial With Giving
Marketing

How to Be Entrepreneurial With Giving

The American Red Cross is just one of many outlets for entrepreneurs interested in helping out the people of Japan.
'Water Gun Marketing' at SXSW
Guerrilla Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Building a Business in the 'Thank You Economy'
Customer Service

Building a Business in the 'Thank You Economy'

Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.
SBA Fine-Tunes Rules for Disadvantaged Firms
SBA and Government Funding

SBA Fine-Tunes Rules for Disadvantaged Firms

New rules governing the SBA's 8(a) program went into effect this week. See if your business can benefit from the changes.
The Dailies at SXSW, Part Three
Marketing

The Dailies at SXSW, Part Three

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.
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