Marketing

SEO | Search Engine Optimization

Make Search Engines Your Friends

Learn how to boost web traffic with this introduction to SEO copywriting basics.
Social Media

Can Google Really Tell Which of Your E-mails are Interesting?

Learn how Google decides which e-mails to store for offline viewing.
Social Media

Five Years of Facebook: A Retrospective

Take a look back at how Facebook has evolved since its inception five years ago.
Marketing

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.
SEO | Search Engine Optimization

Your Site + SEO = High Search Rankings

If search engines can't find you, neither can customers. Build your site right.
Sales

Don't Discount Naysayers

Nuggets of truth are almost always present in criticism. Use those to your advantage.
Marketing Basics

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Sales

Stay Strong When Business Gets Rough

Barry Farber lays out ways to deal with sales setbacks and negative situations.
Sales

Make a Memorable Impression

Don't let a TV interview, an ad or a speaking engagement go to waste.
Finding Prospects

Be a Better Networker

8 niche social networks deliver the introductions business owners need.
Make the Sale

Stay Strong When Business Gets Rough

Barry Farber lays out ways to deal with sales setbacks and negative situations.
Social Media

Spy on Your Workers With Google Latitude

How small businesses can use this new tool.
Marketing

Take Your Tag Line from Drab to Fab

You wouldn't just blow up the whole brand and start over. But with the tag line you can.
Marketing How-To Guides

Create a Twitter Following

There are implications beyond vanity to having a large Twitter fan base.
Social Media

Bringing Social Sites Together

If you can't keep up with your social media goings-on, check out these 3 sites.
Market Research

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Finding Customers

Price Isn't Tied to Your Product

When pricing your product, who you're selling is more crucial than what you're selling.
Marketing Ideas

A Great Ad Campaign Can Last Forever

Marketing to values is more important than marketing products.
Marketing Ideas

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
10 Tips for Getting Your Business on Reality TV
Public Relations

10 Tips for Getting Your Business on Reality TV

From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.
SEO | Search Engine Optimization

SEO: Essential to Survival

Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.
Desperation Isn't Referable
Networking

Desperation Isn't Referable

Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Online Marketing

Unlock the Secrets of Successful Websites

Creating a great website and promoting your business via search engine optimization and social media websites can be done in 8 steps.
Market Research

4 Ways to Kill a Deal in Brazil

Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.
Marketing Ideas

A Marketing Home Run

In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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