Marketing

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Creating Radio Ads That Stand Out

Try these tips to break free of background noise and get a strong response from listeners.
Advertising

4 Easy Ways to Get Advertisers on Your Site

Pump up your profit margin with these simple tips for attracting advertisers.
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The Coupon Offer in Action

Get attention--and motivate prospects to buy--with creative coupons.
Networking

Get the Right Networking Mind-Set and Skill Set

Make more and better connections when you get your mind and skills in gear for networking.
Marketing Ideas

Top 10 Successful Marketing Stunts

Ever wonder just how far some companies will go to get noticed? See how 10 companies succeeded--and five failed miserably--when it came to making some noise.
Online Marketing

The E-Mail Marketing Boost

E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in business.
Marketing Ideas

Fresh Ideas for Innovative Marketing

Try these out-of-the-ordinary tactics for extraordinary results.
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Selecting Stations

Where should your radio and TV ads air?
Getting Press

8 Ways to Get the Media Buzzing

Top strategies for getting big press for your small business
Branding

The Art of Rebranding

Update a tired brand or create an entirely new identity with a smart rebranding strategy.
Closing the Sale

Top 10 Sales Killers

Our expert shares the most common mistakes salespeople make--so you don't get caught making them!
Closing the Sale

Sell Well

Nervous about selling? Getting started is easier than you think.
Branding

Is Your Brand in Danger?

Brand pirates now fake SMB products. Are you getting hurt?
SEO | Search Engine Optimization

Tapping Into the Gift Market

Want strong sales all year? Use your site to tap into the gift market.
Branding

What's in a Name?

What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.
Sales Techniques

Recapturing Your Selling Spirit

Running low on motivation? It happens to the best of us. These 6 tips will help you get moving in the right direction.
Customer Service

Create a Product Your Customers Will Want

Are more features what your customers really want? Try to make your product do too much, and it may end up doing nothing at all.
Marketing Ideas

Marketing to Other Entrepreneurs

If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.
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Billboards Go High-Tech

Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.
Public Speaking

How to Attract an Audience

How to attract people to your seminars.
Marketing Basics

Balancing Quantity vs. Quality of Leads

When planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.
Online Marketing

Top 5 Tips for Getting Your E-Mails Opened

Keep customers from deleting your e-mails with these simple tips.
SEO | Search Engine Optimization

Maintaining Your Website's Search Position

10 quick and easy tricks for staying at the top of your customers' search engine results.
Networking

Networking Etiquette Around the World

A quick lesson on how not to embarrass yourself when networking in another country.
SEO | Search Engine Optimization

Maintaining Your Website's Search Position

10 quick and easy tricks for staying at the top of your customers' search engine results.
Marketing Ideas

Using Experiential Marketing

Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
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