Marketing

Marketing Basics

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
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15 Sites for Promoting Your Local Business

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.
Marketing Basics

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Branding

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
SEO | Search Engine Optimization

10 Steps for Increasing Visibility Online

Make your way to the top of search engines with this comprehensive SEO guide.
Online Marketing

Tracking Your E-Mail Marketing Campaigns

Understand your e-mail tracking reports, and learn to up your numbers.
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Is a Super Bowl Ad Really Worth the Cost?

What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
Finding Customers

Market for Instant Sales

Cut to the chase with these tips to reach prospects who are ready to buy.
Closing the Sale

Entrepreneurial Advantage: The Personal Touch

Keeping cozy with customers is the key to making them happy.
Presentations

Live as a Tastefully Simple Biz Opp Owner

This busy mom found comfort in a food business that lets her work at home.
Sales Techniques

How Healthy Are Your Sales?

Give your sales a checkup by analyzing crucial data.
Market Research

Using an Online Trading Market to Predict Success

Businesses are using an innovative tool to see what their futures may hold.
Online Marketing

Use Site Error Pages as a Marketing Tool

Don't leave your website visitors in the dark. Find new customers by turning your error page into a marketing message.
Marketing Basics

Create Marketing Materials With Your Salespeople in Mind

What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Online Marketing

What Can Web 2.0 Do for Your Business?

You might have heard of Web 2.0, but do you know what this new version of the internet means for your business? Get in step with the more collaborative, more interactive web of the future.
SEO | Search Engine Optimization

Loyalty Programs That Work

Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.
Closing the Sale

Listen and Learn When Making a Sale

Sometimes closing the deal is as easy as closing your mouth.
Advertising

Audacious Advertising

In-your-face marketing could be the best way to reach your audience.
Guerrilla Marketing

Developing a Marketing Calendar

When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.
Advertising

The Multimillion-Dollar Super Bowl Gamble

Ultra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.
Developing a PR Plan
PR Basics

Developing a PR Plan

Want to make sure your business's name gets heard this year? You need to plan for PR.
Finding Prospects

Selling to Your Best Prospects

Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.
SEO | Search Engine Optimization

Write a Keyword-Rich Article to Increase Site Traffic

If you have a way with words, we have 3 simple steps that'll help increase your web traffic--for free.
Networking

Laser-Sharp Networking

3 tips to getting precision results from your networking efforts
Marketing Basics

Are You a Smart Marketer?

Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Marketing Ideas

Landing Media Placement for Your Product

How to get your product a starring role in a TV show or movie
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