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Marketing

The G.A.I.N.S. Approach to Networking

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Leave out any of these strategies, and your networking will be just a waste of time.
October 7, 2002 in Networking

Keep in Touch to Close the Sale

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You don't want to nag prospects-but you don't want them to forget about you, either. Stay in touch with a combination of marketing and sales.
October 7, 2002 in Closing the Sale

Here's What I'm Thinking

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You'll get your best deal if prospects see things your way.
October 1, 2002 in Negotiating

Decent Proposals

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It's time to put an offer on the table. But first, you have to write one.
October 1, 2002 in Sales Techniques

OK, Let's Review

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Appraising your sales staff's performance doesn't have to be the biggest pain in anybody's year.
October 1, 2002 in Tips from Experts

Make an Impact With Your Image

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We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
October 1, 2002 in Branding

Conducting Surveys and Focus Groups

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Check out these effective market research options that won't take a toll on your budget.
September 30, 2002 in Market Research

Just Say No

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10 deals you should never say yes to
September 18, 2002 in Negotiating

6 Questions to Ask Before Becoming a Network Marketer

Gather the right facts in your business opportunity investigation by asking these crucial questions.
September 16, 2002 in Presentations

Networking on the Net

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Learn how to utilize the Internet as part of your networking strategy.
September 16, 2002 in Networking

Getting the Most From a Press Release

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Sending it out just once isn't enough. Here's how to really make that press release work for you.
September 16, 2002 in Getting Press

The 10 Commandments of Networking

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Leave out any of these strategies, and your networking is just a waste of time.
September 3, 2002 in Networking

Selecting the Best Media for Your Ad

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Don't waste time and money. Here's how to choose the best place for your ads the first time.
September 2, 2002 in Advertising

Advertising Your New Business

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How to get big results with a small budget
September 2, 2002 in Advertising

One Sales Pitch Doesn't Fit All

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Measure your clients' needs to make sure your sales pitch has just the right fit.
September 1, 2002 in Sales

Making a Stellar Presentation That's a Seller

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These tips from our Sales Expert will help you adapt your presentation to your audience so you get a better response from prospects.
September 1, 2002 in Presentations

How to Handle Price Quote Requests

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Use them as an opportunity to qualify your best sales prospects.
September 1, 2002 in Sales How-To Guides

Sales Letter Makeovers

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Quit sending out sales letters that leave your prospects yawning. Time to wow them with a letter that gets results.
September 1, 2002 in Sales Techniques

Digging Up the Dirt

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By scouring the public record, deal-makers can play detective, too.
September 1, 2002 in Negotiating

Kick It Up

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Your sales techniques can pack a punch with strategies borrowed from the martial arts.
September 1, 2002 in Sales

Business Opportunity Regulation States

Before you buy into a business opportunity, find out if your state regulates them and how the laws can protect you.
August 26, 2002 in Presentations

9 Tools for Building Customer Loyalty

Don't let customers go after one purchase. Win them back with a follow-up program.
August 26, 2002 in Customer Service

Developing a Networking Contact Sphere

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Forming symbiotic relationships with other entrepreneurs may help you boost business.
August 19, 2002 in Networking

Will You Hit a PR Home Run?

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Don't bet on it--but there are other ways to win the publicity game.
August 19, 2002 in PR Basics

Deciding Whether to Make a Presentation

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Before you invest any resources in preparing a sales presentation, use these tips to decide if it's worth it.
August 12, 2002 in Sales Techniques

Don't Push the Guarantee

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Want to offer big promises to customers? It pays to tread carefully.
August 12, 2002 in Sales Techniques
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