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Friends and Foes

It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
March 1, 2003 in Marketing

Attention, Please

Yell out "Look at me!" for free by using other Web sites to your advantage.

Network Like a Pro

Want people to talk about your business? Time to take your networking skills to the next level
February 24, 2003 in Networking

Is Your PR Program Worth the Cost?

How to set specific goals for your PR campaign and calculate your precise ROI
February 17, 2003 in PR Basics

The Golden Rule of Networking: Stay in Touch With Your Clients

Six ways to foster solid relationships with clients, year after profitable year
February 17, 2003 in Networking

Now They Know

Getting word of your business out on the street is worth any price, but with these 7 marketing techniques, it's actually pretty cheap.
February 13, 2003 in Marketing Ideas

Nail Your Sales Presentation

Turn prospects into eager clients with a clear, well-organized presentation.
February 10, 2003 in Presentations

How to Spend Your Ad Dollars

A good mix of mass media and online advertising can help you find new customers.
February 3, 2003 in Advertising How-To Guides

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
February 3, 2003 in Marketing Basics

Getting Customer Referrals

Persuading your customers to refer you to their friends isn't as hard as you think.
February 1, 2003 in Customer Loyalty and Retention

Hot for Cold Calls

It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
February 1, 2003 in Finding Prospects

Anticipating Referrals

If you're not sure what to expect from your marketing efforts, take these variables into account.
January 27, 2003 in Networking

What Do Editors Look For?

It pays to do some research before you send out that press release.
January 20, 2003 in Getting Press

Keeping Track of Prospects

A no-fail, low-cost way to identify key prospects and turn them into customers
January 13, 2003 in Finding Prospects

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
January 6, 2003 in Ads by Type

Get Your Direct Mail Noticed

Take your marketing into the next dimension with dimensional mailers.
January 6, 2003 in Ads by Type

Training Day

Coaching your reps on pushing a new product can help them play the selling game better.
January 1, 2003 in Tips from Experts

Rise and Shine

Drifted into a sales slump? It's time to wake up and sell your way back to the top.
January 1, 2003 in Tips from Experts

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
January 1, 2003 in Marketing Basics

Just a Click Away

Remind customers and prospects at every opportunity where they can find your Web site.
December 25, 2002 in Marketing

Speak out to Boost Your Business

Demonstrate your expertise through seminars--just make sure you get over that little fear of public speaking first.
December 23, 2002 in Public Speaking

Want to Join a Networking Group?

With six types to choose from, narrowing the field will help you find the groups that are best for your business.
December 23, 2002 in Networking

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
December 16, 2002 in PR Basics

The Keys to Cable Ad Success

Learn what to say and how often to say it when you advertise on cable TV.
December 2, 2002 in Ads by Type

Creative Brainstorming Techniques

6 ways to come up with million-dollar marketing ideas
December 2, 2002 in Marketing Ideas

No Experience Necessary

Hiring novice sales reps may save you money, but are they worth the time and effort?
December 1, 2002 in Tips from Experts
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The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

The 7 Books Every Entrepreneur Needs to Read When They're Discouraged

As a founder, you are going to see your fair share of twists and turns, with some making you want to throw in the tow...
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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