'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
The small-business marketer lays out tactics for using new tools to gain access to the press.
Jantsch talks about the importance of good strategy when testing new marketing tactics.
Grow Your Business
To support their small-business customers, big businesses are offering freebies and discounts this week. Here's a small sampling of notable promotions.
Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Between connecting with foreign buyers and wading through complicated tariffs, exporting can be tough. Here's how to ease the process.
Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
Think you don't have enough time to regularly refresh your website's content? Think again.
Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
The doyenne of online video talks about how she's leveraging her brand to make the most of new opportunities.
How the internet calling service went from an idea to a multibillion-dollar acquisition in less than a decade.
To take your "B" company to the next level, having "A" players on your sales team is a must.
In the business of finding customers, making it easy to shop, ask questions and follow up will only serve you. Here's how technology can help.
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Customer Loyalty and Retention
Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Over time, strengthening relationships within your network can lead to new business.
When it comes to turning moms into customers, these tweeters have insights in spades.
Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
For new business owners, finding customers is job No. 1. Here's how to get the job done.
The business gadfly talks about connecting with customers for 'Behind the Brand' with Bryan Elliott.
A Time-Respecting Action Plan to Pinterest for Under $6.
When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
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