Marketing

Sales

Don't Discount Naysayers

Nuggets of truth are almost always present in criticism. Use those to your advantage.
Marketing Basics

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Sales

Stay Strong When Business Gets Rough

Barry Farber lays out ways to deal with sales setbacks and negative situations.
Sales

Make a Memorable Impression

Don't let a TV interview, an ad or a speaking engagement go to waste.
Finding Prospects

Be a Better Networker

8 niche social networks deliver the introductions business owners need.
Make the Sale

Stay Strong When Business Gets Rough

Barry Farber lays out ways to deal with sales setbacks and negative situations.
Social Media

Spy on Your Workers With Google Latitude

How small businesses can use this new tool.
Marketing

Take Your Tag Line from Drab to Fab

You wouldn't just blow up the whole brand and start over. But with the tag line you can.
Marketing How-To Guides

Create a Twitter Following

There are implications beyond vanity to having a large Twitter fan base.
Social Media

Bringing Social Sites Together

If you can't keep up with your social media goings-on, check out these 3 sites.
Market Research

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Finding Customers

Price Isn't Tied to Your Product

When pricing your product, who you're selling is more crucial than what you're selling.
Marketing Ideas

A Great Ad Campaign Can Last Forever

Marketing to values is more important than marketing products.
Marketing Ideas

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
10 Tips for Getting Your Business on Reality TV
Public Relations

10 Tips for Getting Your Business on Reality TV

From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.
SEO | Search Engine Optimization

SEO: Essential to Survival

Companies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.
Desperation Isn't Referable
Networking

Desperation Isn't Referable

Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Online Marketing

Unlock the Secrets of Successful Websites

Creating a great website and promoting your business via search engine optimization and social media websites can be done in 8 steps.
Market Research

4 Ways to Kill a Deal in Brazil

Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.
Marketing Ideas

A Marketing Home Run

In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
Online Marketing

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
Marketing

Make Your Business the Next Economic Epidemic

Viral videos represent one way for small businesses to level the advertising playing field.
Marketing

Success Must be Measured

4 key metrics can help you determine if your brand-building is working.
Social Media

Make Your New Site Social

It's never too early to integrate social networking into your website. In fact, the sooner, the better.
Sales

Secure Cash Before Securing a Diploma

Your business can be up and running before you don a cap and gown if you cash in on your network.
Marketing

Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.
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