Your copy should stimulate a sensory reaction that compels readers to buy.
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Use the president's message control strategies to command attention.
Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
Use free tools to bring people together around your brand--online or off.
Rev up your ROI by choosing the best medium for your message.
Stay on your customers'--and media's--radar with newsletters, press releases, and contests.
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