Marketing

Finding Customers

Make Your Best Offer

Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Online Marketing

Use Your Words

Put Google AdWords to work, and watch the customers--and sales--click in.
Finding Customers

Mass Appeal

Does your product have what it takes to attract an international audience?
Marketing

Back to Basics

Starting a franchise in a small town helped these family-focused entrepreneurs bring in big profits.
Marketing How-To Guides

A Time To Market

A time to market your to-do list isn't complete without this key practice--and neither is your business.
Advertising

Go Big or Go Home

Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Make the Sale

Constructive Criticism

Don't get bummed by negative feedback. Instead, get fired up and motivated to do better.
Cause Marketing Matters to Consumers
Branding

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Sales Techniques

From Storeroom to Store Shelves

Use these 9 tips to craft a pitch that will have retailers filling out purchase orders.
Marketing

Tightwad Bank: A Lesson in Branding

One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor and it's a safe place for your money.
The Importance of a Marketing Plan
Marketing Plan

The Importance of a Marketing Plan

Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
Advertising

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Startup Story: Out Of The Box Events
Networking

Startup Story: Out Of The Box Events

Kristin Kendall, president of Out Of The Box Events, talks about the importance of networking and research when starting a small business.
Networking

Specialists Win More Referrals

If you claim to do everything, your clients won't rely on you for anything.
Online Marketing

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Social Media

How to Manage Your Yelp Reviews

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Closing the Sale

Forget the Sale--Go for 'the Kill'

Create the scenario that can help you establish invaluable business relationships.
Marketing Basics

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Public Speaking

11 Public-Speaking Pointers

A successful speech should always end with a standing ovation--here's how to get yours.
Guerrilla Marketing

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
Networking

What Is Business Networking, Anyway?

It's more than showing up and shaking hands; it's about being proactive.
Guerrilla Marketing

Guerrillas Use Word-of-Mouth Marketing

It comes in many forms, but all of them are essential to your business.
Advertising

Do You Know What Your Audience Wants?

Define your target market and stay up to date with its needs.
Marketing Ideas

Character Counts

Marketing with a mascot is a cost-effective way to help consumers remember your brand.
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