Marketing

Market Research

DNA Testing: A Growth Market

The barriers to entry are daunting, but the DNA market provides opportunities.
Marketing

Generate Buzz about Your Business

Sometimes buzz happens. Most times, however, you need to create it.
Marketing

The "Unblinging" Of Millennials

The generation is affected by current conditions, but members will stay true to their characteristics.
Marketing

Top Secret: Get Your E-mail Opened

When it comes to e-mail marketing, it's all about the subject line. Make the most of yours.
Customer Service

Sales Lessons From a Fly Fishing Master

I received some of my most valuable sales seminars from my father--while wearing hip waders. His mantra: Be yourself. Even if you smell like fish.
Networking

You Never Know Whom They Know

Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
Marketing Ideas

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Online Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Marketing

Do Marketing Counterstrikes Work?

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
Selling Products Through Direct Response Marketing
Marketing Basics

Selling Products Through Direct Response Marketing

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
Advertising

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
Social Media

Get To Know Twitter

Microblogging is fast becoming the way to connect and keep up.
SEO | Search Engine Optimization

10 Blogs to Write Today

If blogging is part of your marketing plan, get started on these ideas.
Make the Sale

Convert Your Contacts

Without a solid system for networking, what good are good connections?
Sales

Start With the Top Dog: A Sales Primer

Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).
Online Marketing

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.
Branding

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Advertising

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
Marketing Stunts Gone Wrong
Marketing

Marketing Stunts Gone Wrong

We take a closer look at 5 marketing ideas that were good in theory but failed miserably.
SEO | Search Engine Optimization

Search Engine Optimization for Your Web Site

Whether your Web site is brand new or ten years old, managing how it appears to search engines is crucial to its success.
Sales Techniques

When the Selling Gets Tough, the Tough Get Smart

Even in a down economy, people are still buying--you just have to find them.
Networking

Use Small Actions to Get Big Results

When it comes to creating relationships with other companies, take a long-term approach.
Online Marketing

The Unwritten Rules of Social Networking

Is your social networking strategy actually costing you customers? Use these strategies to get it right.
Branding

Marketing That Takes Flight

Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
Online Marketing

Learn the Basics of Social Media

Reach out to a whole new customer base by knowing the ins and outs of online communities.
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