Marketing

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Hit Big on Google With "Turn-the-Corner" Keywords

Attract customers who didn't even know they were looking for you by diverting their attention.
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10 Pointers for Crafting an Effective Advertorial

What every business should know about editorial-type magazine ads
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10 Tips for Unleashing the Power of Classified Ads

Don't let their brevity fool you: Classified ads can bring in the business if you do them right.
Online Marketing

Reviewing Your E-Mail Marketing Campaign

5 big questions that'll help you evaluate and improve your e-mail marketing efforts
SEO | Search Engine Optimization

What Exactly Is SEO?

Our SEO expert reveals why knowing what SEO is--and how to do it--is critical for your online business.
Branding

Creating Sales Tools That Build Your Brand

When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Branding

Bling Your Business Cards

First impressions count, so give your business cards some style.
Marketing Ideas

Let Customers Rain In

Get out your umbrella--hiring a rainmaker can make profits pour.
Social Media

Trends in Web 2.0

What Google's acquisition of YouTube means for Web 2.0
SEO | Search Engine Optimization

Ready for Search Engine Advertising?

This service provides a one-stop shop.
SEO | Search Engine Optimization

How to Keep Pay-Per-Click Fees Down

Pay-per-click arbitrage could be driving up the cost of your keywords.
Customer Service

Reconnect With Your Prospects

Don't wait to get back in touch with old prospects--now's the time!
Marketing Basics

Using an Effective Media Mix

Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Networking

The Importance of Sales in Networking

Even if you're getting all the referrals you need, you can't leave your sales skills by the wayside.
Guerrilla Marketing

What Is Guerrilla Marketing Anyway?

Go straight to the source of the guerrilla marketing craze to learn about its key elements.
Getting Press

Generating Coverage Between Press Releases

Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
Making a Knock-Out Trade Show Display
Marketing Basics

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
Advertising

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Marketing Basics

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
Online Marketing

Marketing Your Business on Craigslist

Learn how to showcase your products and services on this popular online marketplace.
Branding

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
Advertising 101

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Positioning: Setting Your Business Apart
Advertising 101

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
Closing the Sale

Boost Sales by 10 Percent

Grow your bottom line by pumping up individual sales.
Finding Customers

3 Word-of-Mouth Marketing Tactics

And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
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