Marketing

Advertising

Ads That Push the Envelope

To get noticed, create a controversial ad campaign--complaints and all.
Marketing Materials

Your Brand's True Colors

Learn what the colors you use say about your business.
Marketing

The A,B,Sí's of Hispanic Marketing

Learn how to adapt your marketing strategy to the needs and wants of the growing Hispanic demographic--without crossing any cultural boundaries.
Market Research

How to Research Your Market

Do your homework before opening your doors to avoid business-busting mistakes.
Targeting Niche Markets

The Baby Boomers Are Coming

The boomers are coming. Can you help your city prepare?
SEO | Search Engine Optimization

RSS Marketing Feed Frenzy

More e-tailers are marketing with RSS--and finding success.
Online Marketing

Videos and Blogging Make a Great Marketing Combo

Ignite a publicity wildfire on the web with a video blog.
Online Marketing

The Basics of Local Online Advertising

Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
Sales Techniques

The Trust Factor

Win your customers' faith by learning the 5 key components of trust.
Online Marketing

The Power of Social Shopping Networks

Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Online Marketing

The Basics of Building an Online Business

8 tried and true steps for attracting visitors to your site--and getting them to buy.
Guerrilla Marketing

Guerrilla Marketing for Your Retail Business

By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.
Networking

The Key to Networking

Building long-term relationships based on trust will help open the door to others' prime networks.
Finding Prospects

Sales Strategies: Hunting for Big Game

Want to snag a big client? Here's how to do it.
Marketing Basics

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
Ads by Type

How to Promote a Website with these 15 Sites

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.
Marketing Basics

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Branding

Look Big, Sell Big

Use these branding tactics to give your small company a big, professional image.
SEO | Search Engine Optimization

10 Steps for Increasing Visibility Online

Make your way to the top of search engines with this comprehensive SEO guide.
Online Marketing

Tracking Your E-Mail Marketing Campaigns

Understand your e-mail tracking reports, and learn to up your numbers.
Ads by Type

Is a Super Bowl Ad Really Worth the Cost?

What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
Closing the Sale

Entrepreneurial Advantage: The Personal Touch

Keeping cozy with customers is the key to making them happy.
Finding Customers

Market for Instant Sales

Cut to the chase with these tips to reach prospects who are ready to buy.
Presentations

Live as a Tastefully Simple Biz Opp Owner

This busy mom found comfort in a food business that lets her work at home.
Market Research

Using an Online Trading Market to Predict Success

Businesses are using an innovative tool to see what their futures may hold.
Sales Techniques

How Healthy Are Your Sales?

Give your sales a checkup by analyzing crucial data.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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