Marketing

Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
How to Handle a PR Crisis
Public Relations

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
A New Way to Sell Online
Selling Online

A New Way to Sell Online

Google Places gives you a virtual storefront where you can track traffic.
Green Fallout
Going Green

Green Fallout

The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
Customer Service: Lessons From the Fall
Customer Service

Customer Service: Lessons From the Fall

No matter the economic climate, taking great care of your customers is always a worthwhile policy.
Five Qualities of Successful Online Videos
Online Marketing

Five Qualities of Successful Online Videos

Tips, tools and traps to avoid
Unleash Your Inner Guerrilla Marketer
Guerrilla Marketing

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.
Customer Loyalty and Retention

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.
There's Big Opportunity in Lower-Cost Ads
Ads by Type

There's Big Opportunity in Lower-Cost Ads

More TV, web and mobile ads are within reach of small businesses.
Building a Website

10 Things Customers Want on a Website

Want to make your small business look big? Here's what customers are looking for when they visit.
How to Identify and Reach Underserved Markets
Market Research

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Let Testimonials Do the Talking for You
Online Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Online Marketing

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Top of the Heap
Growth Strategies

Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.
Coupons Get a Move On
Social Media

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
Apps & Software

Customize Your App

Where to go to create a mobile strategy that will set you apart
From Nay to Yay
Public Relations

From Nay to Yay

What to do about bad reviews on customer feedback sites
Social Media

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.
The Best Blog Spot
Websites

The Best Blog Spot

Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Put Your Customers to Work for You
Finding Customers

Put Your Customers to Work for You

Client referral incentives can be a valuable and inexpensive way to build a business.
Meet--or Exceed--Your Customers' Expectations
Customer Service

Meet--or Exceed--Your Customers' Expectations

Reap the rewards of customer loyalty by proving you're reliable and dependable.
The Future Has Been Delivered to Your Mailbox
Finding Prospects

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Best Business Bars
Growth Strategies

Best Business Bars

Entrepreneur's guide to the best bars for doing business across the country--and the one bar that beats them all (would you believe it's in an airport?)
He's Got the World on a String
Success Stories

He's Got the World on a String

A former Wall Street analyst spins his yo-yo passion into a million-dollar-plus business.
Salesmanship Lessons From Donald Trump
Sales Techniques

Salesmanship Lessons From Donald Trump

Practice the art of the thrill--dress to impress and go big or go home.
A Bigger Biz Doesn't Have to Break the Bank
Growing Your Business

A Bigger Biz Doesn't Have to Break the Bank

9 unconventional--and inexpensive--ways to grow your company
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