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Marketing

The Next Big Thing on the Web: Sites Tailored for You

The Next Big Thing on the Web: Sites Tailored for You

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Dynamic website personalization is a powerful tool that can boost business.
January 23, 2014 in Online Marketing
How to Go 'Cha-Ching' With an Affiliate Program

How to Go 'Cha-Ching' With an Affiliate Program

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When budgets are lean and resources tight, consider turning to an affiliate program to increase sales.
January 23, 2014 in Sales
The 3 Things You Need to Consider Before Meeting a Mentor

The 3 Things You Need to Consider Before Meeting a Mentor

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Mentors and advisors are busy folks. Make sure you are prepared by answering these three questions.
January 23, 2014 in Networking
Afraid of Sharks? No Problem. Just Check Twitter.

Afraid of Sharks? No Problem. Just Check Twitter.

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Scientists in Western Australia have outfitted more than 320 sharks with transmitters that trigger warning tweets when they arrive within one kilometer of popular beaches.
January 23, 2014 in Social Media
How Building a Community Helped Launch an International Brand

How Building a Community Helped Launch an International Brand

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When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
January 23, 2014 in Branding
Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

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But in order to stay in Google's good graces, you need to produce high-quality content.
First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

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The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
3 Valuable Data Resources That Provide Exponential Growth

3 Valuable Data Resources That Provide Exponential Growth

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For every successful campaign, you have to pay attention to just three data sets to ensure success.
January 22, 2014 in Online Marketing
5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

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Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
January 22, 2014 in Marketing
Using a Purposeful Meal as a Networking Opportunity

Using a Purposeful Meal as a Networking Opportunity

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We eat 780 times a year during the workweek. Devoting some of that time to networking can help build your circle...and your business.
January 22, 2014 in Networking
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

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Get ahead of the curve with these tips from marketing pro Perry Marshall.
January 22, 2014 in Online Marketing
Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

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The popular social-media site is toying with the idea of allowing users to add the animated images to their pinboards.
January 22, 2014 in Social Media
5 SEO Trends Every Entrepreneur Needs to Know for 2014

5 SEO Trends Every Entrepreneur Needs to Know for 2014

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From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Smart Twitter Guidelines to Follow

Smart Twitter Guidelines to Follow

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If you're new to Twitter, these guidelines can help you 'think before you tweet.'
January 21, 2014 in Social Media
The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

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What all communicators can learn from one of the greatest speeches in American history.
January 21, 2014 in Public Relations
How OfficeMax Failed on the PR Front...Twice

How OfficeMax Failed on the PR Front...Twice

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OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
January 21, 2014 in Public Relations
Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm?

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'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
January 20, 2014 in Online Marketing
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

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Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
January 19, 2014 in Online Marketing
Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

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Take advantage of one of the biggest events of the year without breaking the bank.
January 18, 2014 in Advertising
7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

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From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
January 18, 2014 in Marketing
Tracking These 6 Metrics Could Boost Your Sales

Tracking These 6 Metrics Could Boost Your Sales

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If you're not tracking these numbers, you'll have a hard time growing.
January 17, 2014 in Sales
7 Ways Social Media Will Be More Expensive This Year

7 Ways Social Media Will Be More Expensive This Year

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Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
January 17, 2014 in Social Media
Contently's New $9 Million Crown Proves Content Is King

Contently's New $9 Million Crown Proves Content Is King

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Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
January 17, 2014 in Marketing Basics
LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

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The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
January 17, 2014 in Branding
Work Hard and Dream Big: 5 Inspiring Entrepreneurs You Should Follow on Twitter

Work Hard and Dream Big: 5 Inspiring Entrepreneurs You Should Follow on Twitter

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Here are some of the business owners we love to follow on Twitter. We bet you'll find them inspiring, too.
January 17, 2014 in Social Media
Why You Should Sell First, Build Later

Why You Should Sell First, Build Later

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For our series The Grind, the founder of Alumnify explains why his philosophy is sell, sell, sell and not launch quickly.
January 16, 2014 in Sales
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