Marketing

When Designing a Logo, First Comes Personality, Then Color
Marketing

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
How to Build Your Brand By Giving It Away
Marketing

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
5 Ways to Make Pinterest Work for Your Brand
Social Media

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Public Speaking Secrets From the Top Stars of TED
Marketing

Public Speaking Secrets From the Top Stars of TED

In this podcast, Lewis Howes chats with expert Carmine Gallo about developing the ability to leave audiences moved and feeling empowered.
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
7 Clues So Millennials Will Spread Your Marketing Like Wildfire
Marketing

7 Clues So Millennials Will Spread Your Marketing Like Wildfire

Gen Yers don’t respond to the advertising strategies that worked for their grandparents, boomers or Gen X.
6 Ways to Harness the Power of Review Sites
Social Media

6 Ways to Harness the Power of Review Sites

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
Why You Should Use Blogs and Podcasts to Market Your Business
Marketing

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
7 Strategies to Boost Mobile Conversion Rates
Marketing

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
ScotusBlog Trolls the Dumb, Angry People Who Yell at It by Mistake
Social Media

ScotusBlog Trolls the Dumb, Angry People Who Yell at It by Mistake

We collect the 10 most sarcastic, funny and bewildered reactions the independent news agency had when it was trolled by mistake following the Supreme Court ruling yesterday.
Would a 'Tweet Storm' Feature Kill Twitter?
Social Media

Would a 'Tweet Storm' Feature Kill Twitter?

Prominent venture capitalist Fred Wilson says the social network should develop a feature that easily allows users to string together longer arguments via a series of numbered tweets. But would eliminating the platform's enforced brevity kill its central appeal?
Terrell Owens, 50 Cent, Timbaland Team Up with Celebrity-Driven App 'Hang w/'
Social Media

Terrell Owens, 50 Cent, Timbaland Team Up with Celebrity-Driven App 'Hang w/'

In this Google Hangout, Owens discusses his investment in a new app. Plus: Maltin, the app's creator, reveals how to lock in celebrity investors.
Tell Us: Will Facebook's Unethical User Experiment Make You Quit?
Social Media

Tell Us: Will Facebook's Unethical User Experiment Make You Quit?

Emotions are running high over an experiment where Facebook manipulated news feeds to see how users’ emotional states would be affected.
Be An Authority and Drive Sales With No BS Social-Media Marketing
Marketing

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
Facebook Basically Shrugs Off User Outrage Over 'Emotional' Experiment
Social Media

Facebook Basically Shrugs Off User Outrage Over 'Emotional' Experiment

The social network wanted to find out what influences our emotions. Unfortunately, everyone is angry now.
3 Social Media Rules Most Entrepreneurs Don't Follow
Social Media

3 Social Media Rules Most Entrepreneurs Don't Follow

With a little effort, you can build a reputation through social media as someone who values customer service and works hard to answer consumer questions.
If Your Cold Sales E-mail Didn't Get a Response, Make it Hot
Marketing

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.
Marketing

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
The 3 Fundamentals for a Successful Rebrand
Marketing

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Here's Why YouTube Video Creators Are About to Make a Lot of Money
Social Media

Here's Why YouTube Video Creators Are About to Make a Lot of Money

The video-sharing website is testing out a panoply of new features, including the ability for fans to 'tip' video creators directly through the site.
When Setting Prices, Ignore Your Gut and Pay Attention to Big Data
Marketing

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
This Bar Wants You to Apply for a Job Via Snapchat
Social Media

This Bar Wants You to Apply for a Job Via Snapchat

Forget LinkedIn -- this Dublin pub is requiring hopeful employees to apply through the ephemeral messaging service.
Why Airline Loyalty May No Longer Pay Off
Marketing

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
Catch Up With These 3 Big Waves in Marketing to Women
Marketing

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Some Bare Truths About Native Advertising
Marketing

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
Gain Long-Term Social Followers With These 5 Tips
Social Media

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.
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