Marketing

4 Ways to Fall in Love With Twitter Again
Social Media

4 Ways to Fall in Love With Twitter Again

Resuscitate that neglected Twitter account with a few easy tips.
Canadian Pizzeria Generates Buzz With $450 Pie
Marketing

Canadian Pizzeria Generates Buzz With $450 Pie

One way to catch customers' attention: break the record for the world's most expensive pizza.
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
Marketing

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
The Logic We Use to Unfriend on Facebook
Social Media

The Logic We Use to Unfriend on Facebook

Sometimes you have to cut ties with those in your online life.
8 Article Formats to Engage Your Customers and Get Them Clicking
Marketing

8 Article Formats to Engage Your Customers and Get Them Clicking

Try these methods of content delivery on for size, because you can never have too many choices.
5 Tricks to Stand Out on LinkedIn
Marketing

5 Tricks to Stand Out on LinkedIn

With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling
Marketing

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
This Is the Most Important Element of Producing a Successful Webinar
Marketing

This Is the Most Important Element of Producing a Successful Webinar

Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.
Get Comfortable With Big Data in 3 Steps
Marketing

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Mark Zuckerberg Gets Waxed (Don't Worry. It’s Not What You Think.)
Social Media

Mark Zuckerberg Gets Waxed (Don't Worry. It’s Not What You Think.)

A wax statue of the tech tycoon is available for selfies at Madame Tussauds in San Francisco.
Leading Logos for Brand Inspiration: A Look at Emerging Images
Marketing

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Marketing

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
The Secrets to Building a Powerful Personal Brand
Marketing

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Confessions of a Facebook Marketing Addict
Social Media

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
Meet the Algorithm That Can Predict Your Photo's Popularity Before You Post It
Social Media

Meet the Algorithm That Can Predict Your Photo's Popularity Before You Post It

Researchers at MIT have created a popularity prediction algorithm for photos. Unsurprisingly, bikini photos attract more eyeballs than those featuring plungers.
4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)
Social Media

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
3 Reasons Your Website Will Never Be Finished
Marketing

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
Creating Shareable Visuals is Easy With These 7 Online Design Tools
Marketing

Creating Shareable Visuals is Easy With These 7 Online Design Tools

We all know that when it comes to consuming content, text alone no longer makes the cut. Here are seven tools to jazz up your message.
It's All About #LameOfficeHolidays
Social Media

It's All About #LameOfficeHolidays

People are taking to Twitter with their own holidays.
Avoid These Social Media Dead Zones
Marketing

Avoid These Social Media Dead Zones

Here are the worst times to post to the different channels.
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Marketing

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
22 Ways to Ramp Up Your Content-Marketing Strategy
Marketing

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
4 Unconventional Ways to Turn Customers Into Brand Advocates
Marketing

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Why This Quirky Brand Advertises Exclusively on YouTube
Social Media

Why This Quirky Brand Advertises Exclusively on YouTube

Oral health company Orabrush shares its strategy behind creating viral online videos.
Name That Company to Dazzling Success
Marketing

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Love It or Hate It, Facebook Is So Hot Right Now
Social Media

Love It or Hate It, Facebook Is So Hot Right Now

Facebook appears to be unstoppable as it releases its first-quarter earnings.
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