Marketing

Find the Courage and Ask Some Clients How Your Company Can Improve
Marketing

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
Marketing

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
It's No Longer a Question Whether to Use Social Media for Customer Service
Social Media

It's No Longer a Question Whether to Use Social Media for Customer Service

If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
Position Your Brand So It Reflects Who You Are
Marketing

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'
Marketing

Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'

'Late night shopping may never be the same again,' the homeware retailer warns.
How to Repurpose Content for Your Online Marketing
Marketing

How to Repurpose Content for Your Online Marketing

Content marketing is unlimited, but content itself—well, there's only so much to go around.
You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts
Marketing

You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts

Science is unlocking how we humans interpret the world and each other, giving rise to a new approach to sales with the fancy title 'neuromarketing.'
How These Brands Captured Millennials' Hearts in Just 9 Months
Marketing

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
 Launching a Website: How to Keep it Manageable
Marketing

Launching a Website: How to Keep it Manageable

Don't let your content strategy overwhelm you.
10 Common Blog Writing Mistakes (Infographic)
Marketing

10 Common Blog Writing Mistakes (Infographic)

A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
Marketing

Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.
The 4 Qualities of Businesses That Should Advertise on Facebook
Social Media

The 4 Qualities of Businesses That Should Advertise on Facebook

While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Can Subway Ads Bring Mainstream Users to Foursquare?
Social Media

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.
Social Media

Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.

Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
Why Franchise Owners Have to Be Especially Careful on Social Media
Social Media

Why Franchise Owners Have to Be Especially Careful on Social Media

For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
It's Time to Wire Your Business for Indoor Location-Based Search
Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Marketing

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.
The Do's and Don'ts of Business Cards
Marketing

The Do's and Don'ts of Business Cards

Often times, your business card is your first chance to make an impression. Here's how to make it count.
Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.
Marketing

Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.

Websites need to be engaging visually or risk being ignored but that doesn't require adding a new line item to your budget.
Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Marketing

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
7 Productivity Hacks for a Workplace That Delivers
Marketing

7 Productivity Hacks for a Workplace That Delivers

In a deadline-driven business, get all the cylinders rolling and to sync in harmony from the start.
4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It
Marketing

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It

Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.
Here's Why There's No Dislike Button on Facebook
Social Media

Here's Why There's No Dislike Button on Facebook

The "like" button's creator explains why the tech giant isn't likely to ever have a thumbs down.
3 Tips to Reduce Cyber Monday Returns
Marketing

3 Tips to Reduce Cyber Monday Returns

Returns are synonymous with the holiday season for a variety of reasons, but with effective preparation retailers can avoid unnecessary collateral damage to their bottom line.
14 Amazingly Free Stock Photo Websites
Marketing

14 Amazingly Free Stock Photo Websites

Looking for the perfect image for your next project? Try some of these free online resources.
5 Ways Small Businesses Can Compete With Giants in SEO
Marketing

5 Ways Small Businesses Can Compete With Giants in SEO

Regardless of what industry you're in, you'll always have at least one competitor who has been around longer and has tried harder to build a web presence.
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