Marketing

Guerrilla Marketing

Make Your Website Famous

Marketing your site on and offline can be just as important as marketing your actual product or service.
Networking

Salespeople Don't Live Off Referrals Alone

Even if you're getting all the referrals you want, you still need to sell.
Ads by Type

A Sign of Good Marketing?

Sign spinners--or 'human directionals'--are trying to stop traffic with eye-catching tricks and acrobatics. Does it work?
Marketing Basics

The Perfect Presentation: Follow-up

In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
Marketing Basics

The Perfect Presentation: Appearance

In part 5 of a 6-week series, we share our tips for dressing to impress.
Customer Service

Use Data to Build Customer Loyalty

A foundation of relevant customer data can help you establish effective loyalty programs.
Why Most Ads Fail
Ads by Type

Why Most Ads Fail

Most ads aren't written to persuade; they're written not to offend.
Public Relations

Managing Bad Press

What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Marketing Basics

The Perfect Presentation: Practice

In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
Networking

Watch Your Word-of-Mouth

Word-of-mouth marketing is always working; it just may not be working in your favor.
Advertising

5 New Places to Advertise

Tired of promoting your brand on the radio or even online videos? Here are some emerging opportunities to check out.
Online Marketing

The Difference a Test Makes

5 steps for creating simple tests that improve e-mail marketing results.
Marketing Basics

The Perfect Presentation: Speaking

In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
Public Relations

Spread the Good Word

PR is a do-it-yourself job when you use one of these 3 tactics.
Marketing Basics

The Perfect Presentation: Technology

In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
SEO | Search Engine Optimization

Hiring an SEO Consultant

Don't outsource your search engine optimization without asking these 10 questions.
Branding

5 Tips for Writing Quick-Read Copy

Want to keep your audience's attention? Here's how to keep it short.
Marketing Basics

The Perfect Presentation: Materials

In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
Guerrilla Marketing

Communicate Your Benefits

Here's how to figure out what your benefits are and how to best relate them to your prospects.
Networking

Speed Networking and Beyond

Launch yourself into a new circle of people waiting to talk to you.
Sales

Finder, Minder or Grinder: What's Your Sales Style?

Salespeople are like ice cream; they come in different flavors.
Marketing

Rapper's Delight

As Notorious B.I.G. sang, 'If you don't know, now you know.' Find out what entrepreneurs can learn from the rap game.
Public Relations

Public Relations 2.0

Here's a look at how you can build awareness through social media.
Online Marketing

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.
Branding

Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
SEO | Search Engine Optimization

Top 4 SEO Site Design Mistakes

Learn what you should and shouldn't be doing to increase your site's search visibility.
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