Marketing

Sales

Selling Yourself

If you want to make the sale, don't just focus on your product or service--chances are, your customers are more interested in you.
Customer Loyalty and Retention

5 Tips for Building a Rewards Program

An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.
SEO | Search Engine Optimization

Spill the Beans

If you share free information with potential customers, they're more likely to remember you when it's time to buy.
SEO | Search Engine Optimization

Using Blogs to Attract Customers

Setting up a blog, while time-consuming, can be a great way to generate interest about your products and bring visitors to your site.
Online Marketing

Creating Newsletter Content

Here's how to craft compelling e-mail newsletter content quickly and effectively.
Marketing Ideas

Increase Your Sales With a Company Catalog

Learn how to make your business more profitable by developing a catalog that'll attract more business.
Networking

Networking at Conferences and Trade Shows

These four tips will help you make the most out of your time at a trade show or expo.
Online Marketing

12 Free Tools for Online Businesses

If you're looking for ways to save money and make your e-business more profitable, check out these free tools and resources recommended by our e-business expert.
Guerrilla Marketing

Boost Sales With a TV Commercial

Take your business to the next level with this advice for navigating the television airwaves.
Customer Loyalty and Retention

Rewarding Loyal Customers

Build your own customer rewards program by following these five tips from a marketing expert.
Advertising 101

The No. 1 Rule in Advertising

Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.
Sales Techniques

Sales Pitching Like a Pro

Having trouble getting your foot in the door? Do your research on the top dog of your prospect company, and watch the doors fly open.
Online Marketing

Creating Spam-Free E-Mail

Follow these simple steps to ensure your marketing messages are welcomed by customers and not dismissed as spam.
Sales Techniques

Sales Success Begins in Your Mind

Feeling inadequate lately? Here are five mottos to live by when faced with sales failure.
Marketing Materials

The ABCs of Print and Web File Formats

When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.
Ads by Type

Using Pay-Per-Call Advertising

With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.
Sales

Take Control of Your Fate

Think good sales are all about luck? Not exactly. Learn how to take advantage of what comes your way so you never miss a happy accident.
Ads by Type

Get in Front of Customers With Direct Mail

Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.
Marketing Ideas

Generating Business Fast!

When customers are nowhere to be found and your company's on the brink of disaster, use this smart three-step strategy to get business in the door.
Branding

Crafting Your 15-Second Elevator Speech

Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
Online Marketing

Crafting a Persuasive "Call to Action" on Your Site

By giving online customers the right prompts and information, you can boost sales by as much as 80 percent.
Networking

15 Ways Other People Can Promote Your Biz

Put your networking circle to work for you with these guaranteed ways to generate new business.
Marketing Ideas

Standing Out Among All Other Marketing Efforts

Develop a memorable ad campaign with these creative ways to grab your customers' attention.
Marketing Ideas

5 Cheap Ways to Market Your Business

Think you can't afford to implement any effective marketing tactics? Think again. Here are five ways to make a splash on a shoestring budget.
Finding Customers

Finding Customers Fast

Use these four smart ways to increase leads and sales this summer.
The Basics of Branding
Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.
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