Marketing

Networking

Secrets to Getting Referrals

How to encourage the members of your networking group to recommend your business to others
How to Create a Logo.
Marketing

How to Create a Logo.

With a well-designed logo, potential clients can instantly discover how your business can serve them.
Marketing Basics

Getting Customers to Pitch for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.
Marketing Basics

Turn Up the Heat

Increase sales this summer with an integrated marketing program.
Advertising

Secrets to Better Branding

How customers respond to your brand can make or break your business.
Closing the Sale

Master Soft Selling and Hard Selling

Sometimes, closing the deal is just a matter of taking the right approach. Find out how you can master the art of the soft sell--and the hard sell.
Tips from Experts

Quality Time

Not getting what you want out of your sales meetings? Here are 5 tips to point you in the right direction.
Getting Press

Give a Good Interview

You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
Networking

Boost Sales With More Referrals

3 secrets to help you increase lead generation from networking opportunities
PR Basics

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.
Advertising

Be Your Brand

Let branding work for you by tapping into the truth behind your business.
Sales

Small Changes Spark Big Sales

Need help taking your business to a higher level? Try making small changes to create the transformation you've been looking for.
Tips from Experts

Got Stress?

If your sales reps are under pressure and burning out, try these tips to get them back on track.
Marketing Ideas

In Short Supply

5 ways to use scarcity and exclusivity to fuel sales and boost your bottom line
Networking

Tracking Income From Referral Marketing

Before you can gauge the success of your networking program, you need to set goals.
The 7 Ps of Marketing
Marketing

The 7 Ps of Marketing

Take charge of your marketing efforts and beat the competition with this simple formula.
PR Basics

Do You Need Help Promoting Your Business?

Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
Sales Techniques

How to Better Manage Your Sales Process

Get your priorities in order, and watch sales roll in.
Building a Successful Advertising Plan
Advertising How-To Guides

Building a Successful Advertising Plan

Before you can advertise effectively, you need to answer these important questions.
Marketing

Take Time for Marketing

Manage your marketing year-round with these time-saving tactics.
Sales Techniques

Natural-Born Sellers?

Whether you're a natural at sales or not, here's how to take the talent you've got to the next level.
Tips from Experts

Leading the Pack

Have you got what it takes to lead your sales team to success? Find out which qualities our experts picked as must-haves for sales management.
Online Marketing

5 Ways to Stay Clear of Spam Filters

We've got 5 tips to make sure your e-mails don't get tagged as spam.
Advertising How-To Guides

Hot on the Trail

Learn three easy ways to track your advertising results, and find out if you're really getting the most for your money.
Presentations

Netting a Winner

Before you chase down that business opportunity, make sure it's the right one for you. These tips will get you started.
Networking

5 Ways to Encourage Employees to Network

Your networking efforts won't succeed until everyone in the company takes part.
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