Marketing

Online Marketing

Why You Should Encourage Online Product Reviews

Online reviews by your customers can turn browsers into buyers.
Finding Customers

How Sorority and Fraternity Ties Can Help You

There's more than one type of family you can turn to for support.
PR Basics

Measuring the Value of PR

Want to know what effect media coverage is having on your business? Here are the best ways to find out.
Marketing Plan

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Finding Customers

8 Opt-In Offers Your Visitors Can't Refuse

Look beyond newsletters in your online marketing efforts to find customers for your e-mail list.
Networking

Don't Sell to Your Network--Educate Them

Educate your network on your product and your customers so they can help expand your client base.
Guerrilla Marketing

Companywide Marketing Efforts

With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
Online Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
Marketing Ideas

The Great Outdoors

New options in out-of-home advertising
Finding Prospects

Using Cold Calls to Boost Sales

In a sales slump? Turn up the heat on your cold calls.
Sales

Sales Shape-Up

Ready to ramp up your sales--fast? Our 30-day action plan takes your business to new heights.
Marketing Ideas

Hot New Marketing Trends

Make these top trends part of your marketing mix.
Sales

Rebound From Rejection

Rejection got you down? Pick yourself up, and turn that no into a yes.
Customer Service

Relating to Customers

Want to improve business? The secret is in how you relate to customers.
Branding

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Public Relations

Spread the Word Via PR

If you want to get the word out about your business, invest your time in public relations efforts.
Ads by Type

Creating Radio Ads That Stand Out

Try these tips to break free of background noise and get a strong response from listeners.
Advertising

4 Easy Ways to Get Advertisers on Your Site

Pump up your profit margin with these simple tips for attracting advertisers.
Ads by Type

The Coupon Offer in Action

Get attention--and motivate prospects to buy--with creative coupons.
Networking

Get the Right Networking Mind-Set and Skill Set

Make more and better connections when you get your mind and skills in gear for networking.
Marketing Ideas

Top 10 Successful Marketing Stunts

Ever wonder just how far some companies will go to get noticed? See how 10 companies succeeded--and five failed miserably--when it came to making some noise.
Online Marketing

The E-Mail Marketing Boost

E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in business.
Marketing Ideas

Fresh Ideas for Innovative Marketing

Try these out-of-the-ordinary tactics for extraordinary results.
Ads by Type

Selecting Stations

Where should your radio and TV ads air?
Getting Press

8 Ways to Get the Media Buzzing

Top strategies for getting big press for your small business
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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