Marketing

2 Businesses, 1 Marketing Plan
Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Finding Customers

Marketing to a Captive Audience

Capture the attention of airport travelers with strategically placed ads.
Closing the Sale

Want the Sale? Offer a 'Test Drive'

Give customers a chance to fall in love by offering samples or demonstrations.
Online Marketing

Why You Shouldn't Rely On URL Shorteners

These handy tools can change or disappear with little or no notice.
Sales Techniques

Do a Sales Job on Yourself

Resolve to put your customers' interests first and watch your sales increase.
Customer Service

Save the Sale With Service

5 strategies for polishing and protecting your customer-service reputation
Online Marketing

Create Measurable Impact

Web metrics numbers are only as good as what you do with them.
Startup Basics

Increase Your Startup's Online Visibility

5 ways to develop engaging brand language and ensure success on the internet
Customer Service

Adding Value: The Future of Marketing

Cut through the advertising noise by marketing with meaning.
Marketing

Quiz: Do You Need a Marketing Makeover?

Ask these questions to learn whether your marketing strategy needs a tune-up.
Designing From Scratch
Success Stories

Designing From Scratch

With little background, a husband-and-wife duo brought their graphic design business to the forefront of the industry.
Selling Online

Marketing Locally? Think Globally

Thinking outside the borders can expand your customer base.
Customer Service

Celebrate Your Customers

Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Online Marketing

Give Your Website a Personal Touch

Use these 3 tips to connect with your online customers.
Startup Basics

3 Steps to the Right Marketing Mix

How to create a marketing mix that will get your business off to a flying start.
Startup Basics

More Buck Than Bang

Don't waste your startup funds on marketing tactics that cost more than they're worth.
Online Marketing

Drive Sales With Tutorials

Position yourself as an authority and gain market share with instructional content.
Online Marketing

Avoid Social Media Weapons of Mass Destruction

Protect your reputation from acts of 'social media terrorism.'
Low-Cost Ideas

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Sales Techniques

Do the Math on Discounts

What small-business owners should know before slashing prices.
Getting Press

Do Your Videos Command Attention?

Use these expert tips to create content that gets you noticed.
Is That the Best You Can Do?
Negotiating

Is That the Best You Can Do?

These days, everyone's a haggler. How to give your clients what they want without giving away the store.
SEO | Search Engine Optimization

5 Easy Ways to Optimize Your Website for Bing

If you've never bothered with Microsoft's search offerings before, now's the time to start.
Customer Service

Is Every Customer a Good Customer?

Not always. Have a process in place to fire troublesome clients.
Your Business Plan

What Have You Done for Me Lately?

Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
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