Make the most of your time and PR budget by following this simple and effective method.
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Are you promoting your business in the world's biggest marketplace?
Use online surveys to improve your e-mail marketing communications.
Here's why a little feedback can yield major developments in your business.
Marketing your site on and offline can be just as important as marketing your actual product or service.
Even if you're getting all the referrals you want, you still need to sell.
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Sign spinners--or 'human directionals'--are trying to stop traffic with eye-catching tricks and acrobatics. Does it work?
In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
In part 5 of a 6-week series, we share our tips for dressing to impress.
A foundation of relevant customer data can help you establish effective loyalty programs.
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Most ads aren't written to persuade; they're written not to offend.
What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
Word-of-mouth marketing is always working; it just may not be working in your favor.
Tired of promoting your brand on the radio or even online videos? Here are some emerging opportunities to check out.
5 steps for creating simple tests that improve e-mail marketing results.
In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
PR is a do-it-yourself job when you use one of these 3 tactics.
In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
Want to keep your audience's attention? Here's how to keep it short.
In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
Here's how to figure out what your benefits are and how to best relate them to your prospects.
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info