Marketing

Online Marketing

Using E-Mail to Build Your Business Network

An e-mail newsletter helps ensure your success by allowing you to develop a network of strong business relationships.
Online Marketing

Customer Relationships Bring Big Profits to Small Retailers

Most retailers have learned that a well-designed Internet presence alone does not ensure success.
Online Marketing

5 Key Ways to Build Customer Relationships

Never underestimate the value and reach of a loyal, repeat customer. Keep customers coming back for more--and bringing their friends with them--with these smart tips.
Presentations

A Tale of Two Opportunities

If you're considering buying a franchise or business opportunity, here's what you need to know before making your decision.
Advertising

Making Your Advertising Message Stand Out

In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?
Ads by Type

Boost Sales With Coupons and Contests

Two time-tested marketing strategies that draw attention.
Networking

Networking from Home

Follow these tips to build the relationships that will benefit your homebased business.
Guerrilla Marketing

Promote Your Business With Coupons and Contests

Guerrilla hints for maximizing your discounts and free products offers.
Online Marketing

Build Sales with E-Mail Marketing

Follow these three steps for an affordable campaign that yields a strong ROI.
Finding Prospects

The Ten Commandments of Referral Generation

Keeping these essentials in mind will help you generate the leads your business needs to thrive.
Ads by Type

Target Your Market With Appropriate Ad Copy

Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
Closing the Sale

Why Silence Is Crucial to Sales Success

Remembering these eight simple words will help bring all your sales efforts to a successful end.
Marketing Materials

Choosing the Right Image for Your Business

Take this quiz to determine which type of graphic image would best represent your company.
Getting Press

Sending Press Releases Online

You don't have to entrust your announcements to snail mail anymore--the internet makes sending press releases easy and effective.
Finding Prospects

10 Ways to Better Manage Sales Leads

If you're not following these ten tips for managing your sales leads, you're probably letting good prospects slip through the net.
Customer Service

Turning Customers Into Friends

No business is an island--solid connections are key to success. Make friends as well as customers with these time-tested tactics.
Branding

Dare to Be Different

Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Networking

A Sure-Fire Referral Technique for the "Difficult to Refer" Business

Even if your company isn't the type to easily generate word of mouth, there are still ways you can network and build your business's reputation.
Guerrilla Marketing

Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
Marketing How-To Guides

6 Steps to Winning Publicity

Follow these essential steps to create your own successful media relations campaign.
Ads by Type

The Advantages of Transit Advertising

Want to catch the attention of commuters? Try advertising on buses and in transit stations.
Ads by Type

How Radio Ads Are Produced

You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.
Sales Techniques

Working Magic With Your Sales Correspondence

Find out how to make every note and letter you send to prospects bring you the results you desire.
Ads by Type

The Benefits of Counter-Branding

When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
Closing the Sale

Closing the Sale

Learn how to ask the right questions that will help you complete each sale like a star.
Marketing Materials

What Not to Do When Designing Marketing Pieces Yourself

Avoid these 10 design disasters when you're creating your own materials.
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