How to Track Ad Results
Advertising 101

How to Track Ad Results

3 strategies for determining if you're spending your advertising dollars wisely
Online Marketing

Power Up Your PR with Multimedia

From RSS feeds to Podcasting, multimedia is becoming the best way to reach the new savvy consumer.
Online Marketing

Convert Your Website Visitors into Customers

Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.

The ABCs of Business Cards

5 tips for creating a professional business card that leaves a lasting impression.
Online Marketing

3 Ways to Strengthen Your Online Business

Trying to improve your bottom line? Put these proven strategies to work for your e-commerce operation.
Online Marketing

Marketing Your Homebased Business

Understanding client needs will help you market your business with confidence.
Online Marketing

Hot New Ways to Market Online

Make 2006 your most profitable year ever with these top three up-to-the-minute marketing strategies.
Online Marketing

21 Ways to Promote Your Site Online and Off

These 21 tips will help you get the word out about your e-business.
Online Marketing

7 Deadly Sins of Marketing

When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.
Online Marketing

Convert Your Website Visitors into Customers

Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.
Marketing Plan

23 Hours to a Great Marketing Plan

The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.
Marketing Basics

Marketing Advice From an Expert

An expert shares his tips for simply irresistible marketing.
Customer Service

Giving Control to Customers

Your customers are your livelihood, so why don't you let them have their say?
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The Legal Issues of Advertising Online

Make sure your online ads are legally protected.
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The Lowdown on Pay-Per-Click Advertising

Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Public Relations

Get PR for Your New Business

Follow these smart tips to get PR coverage for your new business.
Sales Techniques

Influence Sales Success With the Right Team

How well you sell isn't just up to you. Improve your performance by surrounding yourself with the right people.

Tools for Creating a Logo

A great logo can help make or break your startup. Here are the tools you need to create a memorable mark.
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Put Your Ads Where Your Customers Are

Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.
Online Marketing

Pulling Your Customers on the Internet

Traditional marketing is all about "pushing" products. Find out why internet marketing is all about the "pull" and how you can learn to do it right.
Customer Service

Creating Customer Service Dynamos

With these smart tips, you can turn your employees into customer service pros.
Online Marketing

Make More Money Online

Going online has never been easier with these top strategies and cool tools.

Smart Ways to Use Your Business Card

Successful networking is "all in the cards" with these 4 strategies.
Guerrilla Marketing

How to Use Fusion Marketing

Create a strategic alliance with a similar business and watch your business grow.
Marketing Ideas

Turn Your Competitors Into Allies

Five ways to increase sales by forging competitive alliances
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The Trick to Old-School Advertising

Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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