Guerrilla Marketing

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?

Why We Need to Teach Networking

Relationship-building courses have yet to become a business school requirement. Isn't it time that changed?
Marketing Materials

Selecting Stationery

Choose letter-perfect stationery to convey a professional business image.
Marketing Materials

Designing Your Sign

Create signage that catches customers' attention.
Customer Service

Using Customer Complaints to Your Advantage

Negative feedback can help you build better customer relationships and a stronger business.
Marketing Plan

Market Planning Checklist

Use this list to develop your marketing plan.
Ads by Type

Radio Ads: How Long Should They Be?

Everything you need to consider when choosing between 15-, 30- and 60-second spots
Market Research

Gathering Competitive Intelligence

Get the low-down on the competition with this handy guide.
Sales Techniques

5 Ways to Land a Big Account

Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.

Speak Up

Hate to negotiate? That's still no excuse to avoid learning this skill.
Tips from Experts

Green With Envy?

Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.
Marketing Ideas

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.

Lights, Camera, Action!

Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.
Public Relations

Climbing the Media Ladder

PR tips for getting your company written about
Public Speaking

How to Get Started in Public Speaking

Want to promote your business through public speaking? Start with these steps.
Public Relations

The Responsibility Factor

Making social responsibility work for you
Public Relations

Special Events

Make a splash by holding a special event for your business.

Investing in Your Social Capital

It pays to take advantage of knowledge and relationships when building your business--and your bottom line.
Guerrilla Marketing

Make Marketing a Priority

It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
Finding Prospects

Turning Fellow Entrepreneurs Into Customers

Six tips to help you sell from one small business to another

Big-Picture Marketing

Answer three little questions that will have a big impact on your sales.
Ads by Type

When Will My Ads Start Working?

It depends on a variety of factors. Here's how to create the most efficient campaign possible.
Ads by Type

Radio and TV Advertising

Turn up the volume on your ad campaign by adding radio and television spots to the mix.
Targeting Niche Markets

Older Baby Boomers vs. Seniors

Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
Finding Prospects

Learn Your Lines

It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.

Setting Sale

Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
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