The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
Relationship-building courses have yet to become a business school requirement. Isn't it time that changed?
Choose letter-perfect stationery to convey a professional business image.
Negative feedback can help you build better customer relationships and a stronger business.
Use this list to develop your marketing plan.
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Everything you need to consider when choosing between 15-, 30- and 60-second spots
Get the low-down on the competition with this handy guide.
Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.
Hate to negotiate? That's still no excuse to avoid learning this skill.
Tips from Experts
Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.
A "hands-on" approach to marketing your product could be just the thing to win customers.
Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.
Want to promote your business through public speaking? Start with these steps.
Make a splash by holding a special event for your business.
It pays to take advantage of knowledge and relationships when building your business--and your bottom line.
It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
Six tips to help you sell from one small business to another
Answer three little questions that will have a big impact on your sales.
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It depends on a variety of factors. Here's how to create the most efficient campaign possible.
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Turn up the volume on your ad campaign by adding radio and television spots to the mix.
Targeting Niche Markets
Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
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