Marketing

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Creating Print Ads

Learn how to write and design print ads that get noticed.
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Print Ad Placement

Put your print ads in places that get results.
Advertising How-To Guides

Co-op Advertising

If your suppliers offer co-op advertising programs, it could save you lots of money.
Customer Service

Just Say No

Let your customers down easy.
Customer Service

Satisfaction Guaranteed

Wonder why clients aren't beating down your door? 6 turnoffs that keep customers from coming back
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Inventive Ways to Use Place-Based Media

With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
Customer Service

4 Steps to Spectacular Customer Service

A simple, four-step process can help you create the type of business that draws customers in again and again.
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The New Frontier of Advertising

Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.
Online Marketing

5 Common E-Mail Marketing Mistakes

The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.
Getting Press

Playing the Expert Game

Establish yourself as an expert in your field, and the media will come to you.
Public Relations

7 Ways to Milk Your Media Coverage

Get the most out of your publicity, long after you've left the spotlight.
Branding

Name Your Business in 3 Easy Steps

First impressions are everything, so here's how to choose a name your customers will bond with.
SEO | Search Engine Optimization

Attracting Boomers to Your Site

With baby boomers flooding in, the Net is a very profitable place.
Marketing Basics

Take Control of Your Marketing Plan

You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.
Online Marketing

Are You Scaring Away Customers?

Your efforts to get to know your customers could be driving them away.
Branding

Put Your Best Foot Forward

The do's and don'ts of creating a professional-looking logo
Online Marketing

Improving Your Search Engine Standings

Optimize your web pages to increase your search engine submission results.
Online Marketing

How to Promote a Website, Online and Off in 21 Ways

These 21 tips will help you get the word out about your e-business.
Online Marketing

Pumping Up Your Site's Marketing Copy

To increase page views, you've got to give people a reason to click. Try following these four hard-and-fast rules for crafting compelling copy.
Networking

The Networking Trick That'll Increase Business

Start referring your contacts to other professionals and watch your business grow.
SEO | Search Engine Optimization

How to Harness the Marketing Power of Blogs

This newest web phenomenon can rank your site #1 in search engines, boost traffic and sales, and establish you as an expert in your industry.
Online Marketing

Using Podcasting to Promote Your Site

Here's everything you need to know about the latest technology to hit the internet.
Guerrilla Marketing

Expanding Your Customer Base, One Customer at a Time

Get the most from your marketing efforts with strategies your customers will respond to.
Customer Service

Biggest Customer Service Blunders of All Time

These five common mistakes trip up a lot of businesses. Our customer service expert offers his tips on correcting the problems.
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10 Unusual Ways to Advertise

Create an ad that'll stick with your customers long after they see it.
Online Marketing

The Press Tool Every Website Needs

Make your business more accessible to the media with an online media room.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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