Marketing

Building a Website

10 Things Customers Want on a Website

Want to make your small business look big? Here's what customers are looking for when they visit.
Let Testimonials Do the Talking for You
Online Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
How to Identify and Reach Underserved Markets
Market Research

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Online Marketing

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
From Nay to Yay
Public Relations

From Nay to Yay

What to do about bad reviews on customer feedback sites
Put Your Customers to Work for You
Finding Customers

Put Your Customers to Work for You

Client referral incentives can be a valuable and inexpensive way to build a business.
He's Got the World on a String
Success Stories

He's Got the World on a String

A former Wall Street analyst spins his yo-yo passion into a million-dollar-plus business.
Top of the Heap
Growth Strategies

Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.
The Best Blog Spot
Websites

The Best Blog Spot

Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Social Media

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.
Apps & Software

Customize Your App

Where to go to create a mobile strategy that will set you apart
Meet--or Exceed--Your Customers' Expectations
Customer Service

Meet--or Exceed--Your Customers' Expectations

Reap the rewards of customer loyalty by proving you're reliable and dependable.
Coupons Get a Move On
Social Media

Coupons Get a Move On

Yowza!! matches merchants with customers on the go.
The Future Has Been Delivered to Your Mailbox
Finding Prospects

The Future Has Been Delivered to Your Mailbox

Dukky is merging the junk in the mail with social marketing and web technology--and creating a staggeringly effective marketing machine.
Best Business Bars
Growth Strategies

Best Business Bars

Entrepreneur's guide to the best bars for doing business across the country--and the one bar that beats them all (would you believe it's in an airport?)
Salesmanship Lessons From Donald Trump
Sales Techniques

Salesmanship Lessons From Donald Trump

Practice the art of the thrill--dress to impress and go big or go home.
A Bigger Biz Doesn't Have to Break the Bank
Growing Your Business

A Bigger Biz Doesn't Have to Break the Bank

9 unconventional--and inexpensive--ways to grow your company
Five Ways to Outshine the Competition
Marketing Ideas

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Sales Efficiency Can Hurt Your Marketing
Sales Techniques

Sales Efficiency Can Hurt Your Marketing

Two seemingly smart moves that can adversely affect your reputation
8 Steps to a Successful Sales Call
Sales Techniques

8 Steps to a Successful Sales Call

From preparation to closing, remember to make these key moves.
Customer Service

30 Ways to Show Your Customers They're Always Right

This primer on customer service will leave your clients happy and your business booming.
Tips and Tools for Location-Based Marketing
Ads by Type

Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
Master Networkers Ask the Right Questions
Networking

Master Networkers Ask the Right Questions

Five ways to keep the conversation rolling, set yourself apart and boost referrals
Marketing With a Mission
Marketing Ideas

Marketing With a Mission

3 practical ways to draw consumers in with a socially conscious message
10 Ways to Build Your Personal Brand
Branding

10 Ways to Build Your Personal Brand

No matter what industry you're in, a strong identity will help you stand out with customers.
10 Brilliant Marketing Ideas
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
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