Marketing

Social Media

Tune in to the Social Channel

Social networking is moving to the TV. Are you ready?
Marketing

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.
How to Address Consumer Fear...
Finding Prospects

How to Address Consumer Fear...

As it becomes the new reality
Starting a Business

Big Results on a Small Budget

Figure out who your best prospects are and then find them creative methods to reach that core group of customers.
Startup Basics

Trend Spotting with the Experts

3 experts weigh in on the latest industry trends.
Social Media

Mind Your Posts

You want your blog to attract a lot of search engine traffic, but if you go too far there's a risk that someone will sue you.
Sales Techniques

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
Sales

In Sales, Give 'Em the Unexpected

Prospects are always waiting to crush your sales pitch--so don't give them one.
Word-of-Mouth Marketing Can Bite Back
Networking

Word-of-Mouth Marketing Can Bite Back

A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
Marketing How-To Guides

Do More with Less

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Online Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Marketing

Crowdsourcing: Free Problem-Solving for Your Biz

Tapping the masses for brighter ideas and bigger margins
Starting a Business

RVCA: A Brand Like No Other

Learn how surf/skate label RVCA scores big by crafting a brand based on lifestyle.
SEO | Search Engine Optimization

Make Search Engines Your Friends

Learn how to boost web traffic with this introduction to SEO copywriting basics.
Social Media

Can Google Really Tell Which of Your E-mails are Interesting?

Learn how Google decides which e-mails to store for offline viewing.
Social Media

Five Years of Facebook: A Retrospective

Take a look back at how Facebook has evolved since its inception five years ago.
Marketing

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.
SEO | Search Engine Optimization

Your Site + SEO = High Search Rankings

If search engines can't find you, neither can customers. Build your site right.
Sales

Don't Discount Naysayers

Nuggets of truth are almost always present in criticism. Use those to your advantage.
Marketing Basics

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Sales

Stay Strong When Business Gets Rough

Barry Farber lays out ways to deal with sales setbacks and negative situations.
Sales

Make a Memorable Impression

Don't let a TV interview, an ad or a speaking engagement go to waste.
Finding Prospects

Be a Better Networker

8 niche social networks deliver the introductions business owners need.
Make the Sale

Stay Strong When Business Gets Rough

Barry Farber lays out ways to deal with sales setbacks and negative situations.
Social Media

Spy on Your Workers With Google Latitude

How small businesses can use this new tool.
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