Appeal to Consumers' Five Senses
Marketing Basics

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Targeting Niche Markets

Who Is Jason Sadler, and Why Should You Care?

Valuable lessons from the social media mastermind behind the company I Wear Your Shirt

Anchor Your Network with Strong Relationships

Use strategic associations to keep your business afloat during economic storms.
Ads by Type

Print Ads: A Bargain for Buyers

Take advantage of today's market with these tips.
Success Stories

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Getting Press

Set Your Company's Message Free

If you want to create buzz, you have to give up control.
Guerrilla Marketing

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.
Success Stories

Help! My Business Sucks!

Andrew Lock's video blog has the tools and the wit to 'edu-tain' you.
Learn to Leverage the Radio
Advertising How-To Guides

Learn to Leverage the Radio

5 things you need to know about this effective--and underused--medium.

Be Efficient With Your Social Networking

Budget your time wisely--or risk being ruled by the internet.

By the Numbers: Wacky Moments Marketing

Our interactive timeline highlights some historic examples of humor in marketing.
Tips from Experts

Sales Tip of the Week

Looking to increase your leads and sales? Entrepreneur's Sales Tip of the Week will help you improve your sales strategies.
Customer Service

Give Them More to Love

To keep your customers coming back, provide more reasons to appreciate what you offer.
Ads by Type

Online Ad Deals Are Clicking

Use these lean marketing tactics to grow your business during lean times.

Find a 'Tweet' Deal on Advertising

Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.
Success Stories

Putting Her Best Face Forward

Thanks to her wildly popular YouTube tutorials, Lauren Luke's gone from cab dispatcher to makeup mogul.

Close With Confidence

3 ways to boost your courage under pressure.
Sales Techniques

3 Deal-Killing Mistakes

Avoid these common blunders--or face suffering sales.
Finding Customers

New Ways to Engage Customers

Make sure these 3 crucial elements are part of your marketing plan.
Online Marketing

How to Make Your Website Really Sell

The best advice for converting visitors to your company's website into real revenue
Success Stories

The Ultimate Class Project

How two students saw an opportunity to corner a market by providing companies with targeted marketing and delivering utility to students.

Harnessing the Wisdom of Crowd

Feedback from the masses can help with damage control and improve your brand.
PR Basics

Lessons from 'Brand Obama'

Use the president's message control strategies to command attention.
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