In today's business world, conventional budget calculations don't always work.
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Keep these rules in mind when newspapers become part of your marketing efforts.
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Using coupons can be a great way to get new customers to visit your site-if you do it right.
Will that big-name client end up makingor breakingyour business?
When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?
Use register read-outs as a promotional tool
A little training each day helps you pump up your game at the bargaining table.
Publishing your own book is great way to publicize and promote your business.
Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
Targeting Niche Markets
The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.
Advertising How-To Guides
Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
Even if you lack the budget for a booth, you can still boost your business at a trade show.
When joining a networking group, it's best to find one with members from various backgrounds.
Follow these tips for creating attention-getting releases all the months of the year.
If selling makes you uncomfortable, try these strategies for success.
If what you've tried hasn't worked, try these tips for writing an ad that gets results.
A well-designed work space, that is. After all, it could make a huge difference in the way your sales team performs.
Want to create a strong sales foundation? Then keep these building blocks in mind.
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Learn what your radio ads need to succeed, and get ready to make some noise.
Try these tips for organizing all those business cards you've accumulated.
Understanding these considerations, mistakes and myths will increase the probability of publication.
Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.
Making your business the star of the big screen could mean big bucks and local exposure.
How do you weather a PR crisis-and come out on top?
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