Marketing

Marketing

How to Deal With a PR Disaster

Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
Make the Sale

Action Backed by Confidence Sells

When learning and action are working in unison, they create the opportunity for sales success.
Sales

IPOs Getting Rare

Selling to a larger company is now the way to go. Know how to guide your company to a great sale.
Grow Your Business

Growth Will be Organic

Here are some tips for growing without an external cash infusion.
Social Media

A Roundup of Apps and Tools

Whether it's payment options or collaboration that's on your mind, we've got you covered.
Online Marketing

Take Your Video Viral

Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
Starting a Business

Business Lessons from Alternative Sources

The most valuable business lessons can be found in the places you'd least expect.
Finding Customers

Steal Your Competitors' Clients

If your best prospects are someone else's customers, you better have a strategy for wooing them away.
Market Research

DNA Testing: A Growth Market

The barriers to entry are daunting, but the DNA market provides opportunities.
Marketing

Generate Buzz about Your Business

Sometimes buzz happens. Most times, however, you need to create it.
Marketing

The "Unblinging" Of Millennials

The generation is affected by current conditions, but members will stay true to their characteristics.
Marketing

Top Secret: Get Your E-mail Opened

When it comes to e-mail marketing, it's all about the subject line. Make the most of yours.
Customer Service

Sales Lessons From a Fly Fishing Master

I received some of my most valuable sales seminars from my father--while wearing hip waders. His mantra: Be yourself. Even if you smell like fish.
Networking

You Never Know Whom They Know

Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
Marketing Ideas

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Online Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Marketing

Do Marketing Counterstrikes Work?

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
Selling Products Through Direct Response Marketing
Marketing Basics

Selling Products Through Direct Response Marketing

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
Advertising

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
Social Media

Get To Know Twitter

Microblogging is fast becoming the way to connect and keep up.
SEO | Search Engine Optimization

10 Blogs to Write Today

If blogging is part of your marketing plan, get started on these ideas.
Make the Sale

Convert Your Contacts

Without a solid system for networking, what good are good connections?
Selling Online

Shopping Comparison Engines Will Boost Sales

Get your products to the top of search-engine listings with the help of these portal sites.
Sales

Start With the Top Dog: A Sales Primer

Learn how to approach the bigwigs, forge lasting partnerships with them and make sales even in a tough economy from the authors of Five Minutes With VITO (Making the most of your selling time with the Very Important Top Officer).
Online Marketing

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.
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