The Human Approach

Focus less on making your pitch and more on listening to what your customers need.

The Human Approach

Focus less on making your pitch and more on listening to what your customers need.
Office Tech

Become an Online Pundit Overnight

Budget-friendly pocket camcorders like Kodak's Zi8 can turn you into a globally-renowned business expert.

Wipe Out Shopping Cart Abandonment

These tips will help you turn clicks into cash.
Advertising 101

9 Free Advertising Solutions

When the going gets tough, the tough advertise.
Customer Service

Provide Can-Do Customer Service

Let this anecdote serve as a reminder; the customers' experience is paramount.
Online Marketing

E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing.
Social Media

Sharpen Your Social Media Intelligence

Proactively monitor how your company is represented in blogs, Facebook or Twitter.
Success Stories

840 Million Reasons to Celebrate

Fresh off his mammoth deal with Amazon, CEO Tony Hsieh shares the secrets of his online empire.
Finding Prospects

Ditch Your Desperation Marketing

When it comes to the perfect pitch, sometimes less is more.
Social Media

5 Misplaced Social Networking Fears

Networking is changing, so stay ahead of the curve with these tips.
Marketing Ideas

Marketing That Pops

Magnetic 3D is cornering the market on high definition, 3-D advertising
Finding Prospects

3 Common Delusions About Referral Sources

Avoid these pitfalls if you want to create meaningful relationsips.
Reverse Your Fortune With Sound Marketing
Targeting Niche Markets

Reverse Your Fortune With Sound Marketing

When you know your market, your product will sell itself.
Online Marketing

Start Blogging Now

Blogs are a marketing tool you can't afford to ignore. Here are tips on how to create one successfully.

Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson--and a few reasons not to.
Online Marketing

Create Your Own Online Network

It can grow right along with your company--and help your company grow.
Social Media

Aiming at a Moving Web Target

Tools, apps and advice to help you stay connected on the go.
Marketing Ideas

Spend Local--Online

Reach a younger, hipper market for a fraction of the cost of traditional advertising.
Social Media

Can Chrome Help Your Startup Shine?

Google's new operating system has serious small-business potential.
5 Myths That Kill Marketing Copy
Marketing Materials

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Make the Sale

Is Your Business Fit to be Sold?

Consider these 4 characteristics before putting your business on the market.
Social Media

Track Your Tweets

Twitter is the easiest form of social media to measure, so make sure you're getting the most from it.
Buying a Franchise Coach Jeff Elgin

5 Franchise Marketing Essentials

Look for these qualities before you make an investment.
Closing the Sale

Harness the Power of Surprise

Don't ask your prospects what they want--tell them what they need.
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