Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing.
How to decide which is better for your business: adding an extra service to your product or lowering the price
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To get your direct-mail message across, you have to start out with the right names.
Is your PR not doing its job? Perhaps it's time to revisit your strategy.
Don't join the ranks of miserable complainers. Instead, use this time to improve your networking skills.
How to recognize a scam vs. a legitimate opportunity
Offering several payment options and loyalty programs will attract customers to your business.
If you create a process that works, you can repeat that process for quicker sales.
Part three in a three-part series: how to create a values-based marketing plan
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In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?
All's fair in love and war. Go ahead, woo your rivals' clients.
No matter what your budget, spreading the word about your local service business is within your power. All it takes is a little planning.
Keep these points in mind when you have to renegotiate a deal.
As with any business opportunity, proceed with caution.
Calculating each customer's value will help you determine where to focus your energies.
Part two in a three-part series: how to determine what your market wants and give it to them
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Is your print campaign falling flat? You may be neglecting two keys to success.
Part one in a series on reframing your marketing efforts, analyzing your target market and creating a marketing plan
Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
Use the Internet to find out if your business has potential.
Don't just focus on finding any old prospect. Find the ones who will lead you to other sales prospects.
Marketing How-To Guides
At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
If you want to get in good with potential clients, you've got to schmooze it up. Here's how to do it without making enemies.
Tired of your no-cost methods for finding leads not yielding hot prospects? Maybe it's time to pay for a sure thing.
Are you willing to do what it takes to make your customers say "wow"?
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