Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Fight the high cost of gas and air travel with your own webinars.
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
Make the Sale
Want to know what keeps customers coming back? Why don't you just ask them?
Preparing for the future is easier if you know what's coming.
That sealed envelope may hold your ticket to a fat new job--or it may be an exercise in futility.
A change request from a client led to a whole new line of business for one flexible company.
Look beyond your standard groups and cocktail receptions for business connections that really work.
Why should you fight over the bill during a Chinese business dinner? Read on to find out.
Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
Take advantage of event crowds by getting people off the street and into your store.
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
The vice presidential candidate sparks fashion trends.
Advertisers ride a brain wave called neuromarketing. But is it for real?
When it comes to recession-proof businesses, vice is nice.
Use superior service as a thrifty and effective in-house marketing mechanism.
Your Business Plan
In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.
Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.
Run a more eco-friendly company with these 5 easy and cost-effective tips.
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
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