Marketing

Marketing Ideas

Cross-Training

Join the multichannel marketing revolution, and get ready to pump up your sales.
Public Speaking

Perfecting Your Public Speaking Persona

Are you a problem presenter? Learn how to avoid these common mistakes.
Getting Press

8 Secrets for Powerful Press Releases

Follow these rules to get top coverage for your business.
Networking

What's Better: A Lead or a Referral?

Knowing the difference between the two can make your marketing efforts go much more smoothly.
PR Basics

Take Advantage of Free PR

Smart, no-cost ways to get your name out and generate attention for your business
Ads by Type

Does It Have to Be "On Sale" to Sell?

To ensure healthy profits, target both transactional and relational customers with your advertising.
Marketing Ideas

Smart New Marketing Tactics to Boost Sales

Even on a limited budget, you can call attention to your business using these effective marketing strategies.
Finding Prospects

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.
Market Research

Define Your Target Audience to Grow Your Sales

Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
Tips from Experts

In Their Corner

Focus your coaching efforts where they'll pack the most punch--on your top performers.
Closing the Sale

Getting Past "No"

How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there.
Branding

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Marketing Ideas

Howdy, Partner

Promotional partnerships can double your marketing punch.
Customer Service

Most Valuable Players

Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.
Customer Service

Retain Business With Gift and Loyalty Cards

Stay competitive by offering your customers an incentive to return to your company time and again.
Networking

Build Relationships That Last

Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
Getting Press

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Sales Techniques

Dealmaking Basics

Tips for negotiating your way to a smooth sale
Ads by Type

Debug Your Ad Campaign

Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.
Marketing Basics

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
Public Relations

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Tips from Experts

Devil's Advocate

Do your sales reps know how far is too far when it comes to landing that sale?
Customer Service

People Who Need People

Find out how to break the ice with your prospects and make that all-important customer connection a reality.
Market Research

Finding a Market for Your Services

Does anyone need what your business is offering? To find out, the best approach is the direct approach.
Networking

How to Network With a Large Group

A simple game of "business card bingo" will get the introductions rolling.
Getting Press

When Your Press Release Isn't Working

Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
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