Marketing

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Building an Effective Mailing List

To get your direct-mail message across, you have to start out with the right names.
PR Basics

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.
Networking

How to Combat a Slow Economy

Don't join the ranks of miserable complainers. Instead, use this time to improve your networking skills.
Presentations

The Truth About Online Network Marketing

How to recognize a scam vs. a legitimate opportunity
Customer Service

Keep Customers Coming Back for More

Offering several payment options and loyalty programs will attract customers to your business.
Sales Techniques

Speeding up Sales

If you create a process that works, you can repeat that process for quicker sales.
Marketing Basics

Marketing From the Inside Out: Clarity + Alignment = Traction

Part three in a three-part series: how to create a values-based marketing plan
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Reach the Masses With Radio Advertising

In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
Branding

That's Not Cool

Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?
Sales Techniques

Win 'Em Over

All's fair in love and war. Go ahead, woo your rivals' clients.
Low-Cost Ideas

Market Your Service Business on Any Budget

No matter what your budget, spreading the word about your local service business is within your power. All it takes is a little planning.
Negotiating

Second Time's The Charm

Keep these points in mind when you have to renegotiate a deal.
Presentations

Home Assembly: A Legitimate Business?

As with any business opportunity, proceed with caution.
Sales Techniques

What's a Customer Worth in a Lifetime?

Calculating each customer's value will help you determine where to focus your energies.
Marketing Basics

Marketing From the Inside Out: Analyzing Your Market

Part two in a three-part series: how to determine what your market wants and give it to them
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Make Newspaper Ads Work for You

Is your print campaign falling flat? You may be neglecting two keys to success.
Marketing Basics

Marketing From the Inside Out: A Coach's Perspective

Part one in a series on reframing your marketing efforts, analyzing your target market and creating a marketing plan
PR Basics

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
Market Research

Market Research on the Web

Use the Internet to find out if your business has potential.
Sales Techniques

Creating a Chain Reaction of Sales

Don't just focus on finding any old prospect. Find the ones who will lead you to other sales prospects.
Marketing How-To Guides

How to Create an E-Mail Marketing Campaign

At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
Networking

Power-Schmoozing Your Way to the Top

If you want to get in good with potential clients, you've got to schmooze it up. Here's how to do it without making enemies.
Finding Prospects

Follow the Lead

Tired of your no-cost methods for finding leads not yielding hot prospects? Maybe it's time to pay for a sure thing.
Sales Techniques

That's a Shocker

Are you willing to do what it takes to make your customers say "wow"?
Marketing

Slumber Party

Low-budget marketing tips you can use while the economy is sleeping
Tips from Experts

Believing in What You Sell

Create a sense of purpose throughout your company by building a belief system and sticking to it religiously.
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