Marketing

Advertising

Stay on Top of Mobile Advertising

As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
Marketing Ideas

The Palin Industry

The vice presidential candidate sparks fashion trends.
Marketing Ideas

Targeted Marketing Gets Intelligent

Advertisers ride a brain wave called neuromarketing. But is it for real?
Marketing Ideas

Marketing to the 7 Deadly Sins

When it comes to recession-proof businesses, vice is nice.
Customer Service

A Marketing Tool That's Obvious, Overlooked and Cheap

Use superior service as a thrifty and effective in-house marketing mechanism.
Your Business Plan

Get Back to Business Planning Fundamentals

In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.
Human Resources

Entrepreneurs Need Social Networking

Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.
Startup Basics

The Basics of Greening Your Business

Run a more eco-friendly company with these 5 easy and cost-effective tips.
Public Relations

Unearth the Hidden Publicity Gems in Your Business

Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Presentations

Simplify Business Communication

Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.
Starting a Business

Star Power

This entrepreneur is enlisting a little help from Hollywood to meet her double bottom line.
Online Marketing

Social Marketing

Make friends in all the right places online, and watch your site's traffic soar.
Marketing

Is The Price Right?

With the right execution, a price increase doesn't have to cost you your customers.
Presentations

A Meeting to Remember

If you build it, they will come--and actually stay awake, too.
Finding Customers

Make Your Best Offer

Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Online Marketing

Use Your Words

Put Google AdWords to work, and watch the customers--and sales--click in.
Finding Customers

Mass Appeal

Does your product have what it takes to attract an international audience?
Marketing

Back to Basics

Starting a franchise in a small town helped these family-focused entrepreneurs bring in big profits.
Marketing How-To Guides

A Time To Market

A time to market your to-do list isn't complete without this key practice--and neither is your business.
Finding Customers

What Women Want

How to grab a powerful niche market with growing potential.
Advertising

Go Big or Go Home

Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Make the Sale

Constructive Criticism

Don't get bummed by negative feedback. Instead, get fired up and motivated to do better.
Cause Marketing Matters to Consumers
Branding

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Sales Techniques

From Storeroom to Store Shelves

Use these 9 tips to craft a pitch that will have retailers filling out purchase orders.
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