Marketing

Tips from Experts

Trump Card

Could adopting a straight-commission system be a good bet for your business?
Marketing

Team Effort

Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.
SEO | Search Engine Optimization

Making the Most of Your Web Traffic

Once your site has a steady stream of visitors, how can you use that to your advantage?
The Elements of a Successful Sales Plan
Sales How-To Guides

The Elements of a Successful Sales Plan

Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your sales expectations.
Advertising

How Advertising Fits Into Your Marketing Plan

As you plot the course of your business, don't forget to map out promotion as well.
Marketing

Best Places for Your Marketing Message

When trying to reach your target audience, don't forget to think outside the home.
Networking

Giving Incentives for Referrals

It pays to encourage people to spread the word about your business.
Public Speaking

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.
Customer Service

Boosting Your Customer Relationships With CRM

How technology can help your business mine new prospects and provide better service to existing customers
Online Marketing

How to Run a Successful, Legal E-Mail Marketing Campaign

In light of new legislation, here's what you need to know to separate your marketing materials from spam.
Advertising

A New Way to Calculate Your Ad Budget

In today's business world, conventional budget calculations don't always work.
Ads by Type

Choosing the Best Newspapers for Your Marketing Campaign

Keep these rules in mind when newspapers become part of your marketing efforts.
Ads by Type

Draw Customers to Your Website With Coupons

Using coupons can be a great way to get new customers to visit your site-if you do it right.
Sales

On Bended Knee

Will that big-name client end up making—or breaking—your business?
Sales Techniques

Pump It Up

When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?
Marketing Ideas

Can't Beat These Receipts

Use register read-outs as a promotional tool
Negotiating

Bulking Up

A little training each day helps you pump up your game at the bargaining table.
Marketing Basics

Buy My Book

Publishing your own book is great way to publicize and promote your business.
Marketing Ideas

Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
Targeting Niche Markets

What Women Want

The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.
Advertising How-To Guides

Take It Outside!

Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
Sales Techniques

Get Results at Trade Shows Without Spending a Bundle

Even if you lack the budget for a booth, you can still boost your business at a trade show.
Networking

The Importance of Diversity in Networking

When joining a networking group, it's best to find one with members from various backgrounds.
Getting Press

Creating Timely Press Releases Year-Round

Follow these tips for creating attention-getting releases all the months of the year.
Sales Techniques

Improving Your Sales Skills

If selling makes you uncomfortable, try these strategies for success.
Advertising

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.
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