Marketing

Marketing

Defining Sales and Marketing

Build your business with the right combination of the two.
Public Relations

To Your Stealth

Send your PR operatives and undercover product lovers deep into customer territory.
Tips from Experts

Hey, Good Lookin'!

Every customer's crazy 'bout a sharp-dressed salesperson.
Sales Techniques

Selling Points

Catchy phrases become clich�s because they're true. Take a look at these 6 sales maxims and see if you agree.
Marketing Ideas

Say What?

How to get customers buzzing about your business
Negotiating

"Let's Do Lunch!"

The art of negotiating, tinseltown style
Marketing Ideas

8 Ways to Make Your Startup Message Contagious

Implement these viral-marketing tactics, and the diagnosis will be strictly incurable success.
Sales Techniques

Preparing to Sell

How to build up enough speed to let your sales--and your new business--take off
Sales Techniques

Selling Like a Leader: Welcome to New World Selling

Say hello to a new kind of selling--not well-suited for the technophobe
Public Relations

Managing Your Reputation

Follow these tips to save your brand during a crisis.
Public Relations

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.
Tips from Experts

Cheer Up!

Downturn got your sales team down? Turn their frowns upside down.
Public Relations

Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling
Sales Techniques

Just Be Yourself

Next time you go on a sales call, don't pocket your personality at the door.
Marketing Basics

Got Ideas?

If not, don't worry! Your workers do, so make them your marketing team.
Negotiating

Contract Cons

If you think the other side is sneaky, read this.
Marketing Basics

Moving on With Your Marketing

With our nation in turmoil, should you continue business as usual?
Sales Techniques

Surviving Seasonal Sales Slumps

When holiday cheer means an empty bank account and summer heat means parched sales figures, here's how to make the most of your business's quirky seasonality.
Sales Techniques

Say the Magic Word (Revenue) to Win Attention from CEOs

Part II in a two-part series on involving CEOs in the buying process
Marketing Basics

How to Work a Trade Show

Whether you're exhibiting or attending, here's all you need to know to make any trade show a success.
PR Basics

Should I Hire a PR Agency?

Before you launch your PR campaign, figure out the answer to this important question.
Advertising 101

Finding Ad Inspiration

Gain a competitive advantage by studying your competitors' advertising.
Sales Techniques

How to Remove Sales Barriers

Overcome rejection and transform prospects into customers.
Branding

Brand Awareness

Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?
Sales Techniques

Back Off!

Being friendly is good, but being too chummy to make the sale is not.
Tips from Experts

What's the Hook?

If you find the right bait, you'll keep your salespeople motivated--and selling.
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