Marketing

Marketing

Tightwad Bank: A Lesson in Branding

One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor and it's a safe place for your money.
The Importance of a Marketing Plan
Marketing Plan

The Importance of a Marketing Plan

Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
Advertising

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Your Business Plan

Economic Crises Call for Better Marketing Plans

Waiting for the next crisis to hit means you will have waited too long to revise your business plan.
Startup Story: Out Of The Box Events
Networking

Startup Story: Out Of The Box Events

Kristin Kendall, president of Out Of The Box Events, talks about the importance of networking and research when starting a small business.
Networking

Specialists Win More Referrals

If you claim to do everything, your clients won't rely on you for anything.
Online Marketing

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Social Media

How to Manage Your Yelp Reviews

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Closing the Sale

Forget the Sale--Go for 'the Kill'

Create the scenario that can help you establish invaluable business relationships.
Marketing Basics

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Public Speaking

11 Public-Speaking Pointers

A successful speech should always end with a standing ovation--here's how to get yours.
Success Stories

Moon Cakes Are Big Business in China

American pastry shops and other suppliers have discovered Chinese moon cakes as a new profit center. For other businesses, the pastries are great networking tools.
What's in a Name? Everything
Naming Your Business

What's in a Name? Everything

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Guerrilla Marketing

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
Networking

What Is Business Networking, Anyway?

It's more than showing up and shaking hands; it's about being proactive.
Guerrilla Marketing

Guerrillas Use Word-of-Mouth Marketing

It comes in many forms, but all of them are essential to your business.
Advertising

Do You Know What Your Audience Wants?

Define your target market and stay up to date with its needs.
Marketing Ideas

Character Counts

Marketing with a mascot is a cost-effective way to help consumers remember your brand.
Sales Techniques

Learn to Break the Sales Mold

A great lie reveals 3 even greater truths about selling.
Advertising

Avoid Greenwashing Your Business

Sincerity leads to success in the emerging world of green marketing.
Marketing

A Marketer's Survival Guide

Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
A Historical Perspective
Marketing Ideas

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
Success Stories

Back in the Beverage Business

The founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.
Marketing Basics

Stretch Your Dollar With Horizontal Marketing

Partnering with a company that shares your target market saves you time and money.
Finding Customers

Win Sales From Recession-Minded Consumers

Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
Presentations

Unleash the Successful Speaker Inside You

The world's top professional speakers aren't nearly as good as you are.
Ads by Google

'Trep Talk

Ask Entrepreneur

Have a Burning Business Question

Have a Burning Business Question?

Find answers. Discover how to. Ask an expert.
Ask Your Question
Most Shared Stories

Connect with Entrepreneur

Latest Videos

From the Entrepreneur Bookstore

Ads by Google