Marketing

Advertising How-To Guides

How to Spend Your Ad Dollars

A good mix of mass media and online advertising can help you find new customers.
Marketing Basics

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
Customer Loyalty and Retention

Getting Customer Referrals

Persuading your customers to refer you to their friends isn't as hard as you think.
Finding Prospects

Hot for Cold Calls

It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
Networking

Anticipating Referrals

If you're not sure what to expect from your marketing efforts, take these variables into account.
Getting Press

What Do Editors Look For?

It pays to do some research before you send out that press release.
Finding Prospects

Keeping Track of Prospects

A no-fail, low-cost way to identify key prospects and turn them into customers
Ads by Type

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
Ads by Type

Get Your Direct Mail Noticed

Take your marketing into the next dimension with dimensional mailers.
Tips from Experts

Training Day

Coaching your reps on pushing a new product can help them play the selling game better.
Tips from Experts

Rise and Shine

Drifted into a sales slump? It's time to wake up and sell your way back to the top.
Marketing Basics

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Marketing

Just a Click Away

Remind customers and prospects at every opportunity where they can find your Web site.
Public Speaking

Speak out to Boost Your Business

Demonstrate your expertise through seminars--just make sure you get over that little fear of public speaking first.
Networking

Want to Join a Networking Group?

With six types to choose from, narrowing the field will help you find the groups that are best for your business.
PR Basics

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
Ads by Type

The Keys to Cable Ad Success

Learn what to say and how often to say it when you advertise on cable TV.
Marketing Ideas

Creative Brainstorming Techniques

6 ways to come up with million-dollar marketing ideas
Tips from Experts

No Experience Necessary

Hiring novice sales reps may save you money, but are they worth the time and effort?
Sales Techniques

Fishing for Trouble

Try too hard to hook your customers, and you risk sending them reeling with anger.
Negotiating

To the Letter

Cover your butt and get it in writing to really seal the deal.
Networking

Conquer Your Fear of Public Speaking

Don't shy away from a networking group because they ask you to do a presentation. Here are five ways to vanquish your nervousness.
PR Basics

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Sales Techniques

Entice Nervous Buyers With Added Value

Even in an uncertain economy, you can still get prospects to spend money on your business.
Tips from Experts

Becoming a Trusted Advisor to your Prospects and Customers

If you want to keep your customers for the long term, you've got to become invaluable by becoming a consultant they can trust.
Ads by Type

Using Radio to Sell a Visually Appealing Product

Think prospects have to see your product to be interested? Think again.
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