One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor and it's a safe place for your money.
Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
Use these 5 tips to give buzz words the boot and focus on actionable messages.
Your Business Plan
Waiting for the next crisis to hit means you will have waited too long to revise your business plan.
Kristin Kendall, president of Out Of The Box Events, talks about the importance of networking and research when starting a small business.
If you claim to do everything, your clients won't rely on you for anything.
Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Closing the Sale
Create the scenario that can help you establish invaluable business relationships.
Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
A successful speech should always end with a standing ovation--here's how to get yours.
American pastry shops and other suppliers have discovered Chinese moon cakes as a new profit center. For other businesses, the pastries are great networking tools.
Naming Your Business
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Most people go online with a goal in mind. Learn to capitalize on their habits.
It's more than showing up and shaking hands; it's about being proactive.
It comes in many forms, but all of them are essential to your business.
Define your target market and stay up to date with its needs.
Marketing with a mascot is a cost-effective way to help consumers remember your brand.
A great lie reveals 3 even greater truths about selling.
Sincerity leads to success in the emerging world of green marketing.
Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
Some of the most innovative ideas have emerged during times of economic duress.
The founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.
Partnering with a company that shares your target market saves you time and money.
Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
The world's top professional speakers aren't nearly as good as you are.
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