Little things make a big difference when it comes to hanging on to customers.
Will you still respect your clients in the morning?
Successful marketing takes more than a monster budget.
Lawsuits happen-and as with any other aspect of negotiating, it's up to you to get the best deal for your business.
You've ransacked your brain for a shred of creativity, and you still can't come up with some decent marketing tactics. Good news: We've done the work for you.
Straight from the mouths of successful CEOs, these strategies will give you the upper hand in any negotiation.
Encourage your happy customers to spread the word about your business.
When you don't have the budget to meet sales prospects in person, how can you still wow them?
It's powerful-and affordable. So put direct mail to work for you now.
Before you get set on one target market, figure out if there are any others eager for your product or service.
Write an article to establish yourself as an expert and garner publicity.
Now that the economy is on the road to recovery, here's how to get your marketing efforts back on track as well.
Tips from Experts
Answering the eternal question: Sell on the phone or sell in the field?
The basics you need to get out of your comfort zone and network
6 ways to guarantee yourself the bad end of a negotiation
Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.
Don't live in fear of the phone. Create goals and a plan for every cold call you make.
Tips from Experts
Is your compensation plan keeping your salespeople motivated?
The time may be right for direct response TV ads, but are they right for you?
Pose some creative questions before the deal, and you may find a new way to clinch it.
You can't get the word out on your business unless you're talking it up. Overcome your marketing hesitance with these 5 tips.
The simplest rules of selling are right under your nose. All the more reason for you to find out what they are and get to work boosting your selling power.
You need the complete ingredients of public relations before you start your campaign.
Closing the Sale
Entice your prospects with a well-written sales letter by following these guidelines.
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