Marketing

Customer Service

Boosting Your Customer Relationships With CRM

How technology can help your business mine new prospects and provide better service to existing customers
Public Speaking

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.
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Choosing the Best Newspapers for Your Marketing Campaign

Keep these rules in mind when newspapers become part of your marketing efforts.
Online Marketing

How to Run a Successful, Legal E-Mail Marketing Campaign

In light of new legislation, here's what you need to know to separate your marketing materials from spam.
Advertising

A New Way to Calculate Your Ad Budget

In today's business world, conventional budget calculations don't always work.
Targeting Niche Markets

What Women Want

The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.
Sales

On Bended Knee

Will that big-name client end up making—or breaking—your business?
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Draw Customers to Your Website With Coupons

Using coupons can be a great way to get new customers to visit your site-if you do it right.
Sales Techniques

Pump It Up

When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?
Marketing Ideas

Can't Beat These Receipts

Use register read-outs as a promotional tool
Advertising How-To Guides

Take It Outside!

Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
Negotiating

Bulking Up

A little training each day helps you pump up your game at the bargaining table.
Marketing Basics

Buy My Book

Publishing your own book is great way to publicize and promote your business.
Marketing Ideas

Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
Sales Techniques

Get Results at Trade Shows Without Spending a Bundle

Even if you lack the budget for a booth, you can still boost your business at a trade show.
Networking

The Importance of Diversity in Networking

When joining a networking group, it's best to find one with members from various backgrounds.
Getting Press

Creating Timely Press Releases Year-Round

Follow these tips for creating attention-getting releases all the months of the year.
Sales Techniques

Improving Your Sales Skills

If selling makes you uncomfortable, try these strategies for success.
Customer Loyalty and Retention

7 Relationship-Building Strategies for Your Business

Try these tactics to get customers to think of your company first.
Advertising

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.
Marketing

Give 'Em Space

A well-designed work space, that is. After all, it could make a huge difference in the way your sales team performs.
Sales Techniques

Back to Basics

Want to create a strong sales foundation? Then keep these building blocks in mind.
SEO | Search Engine Optimization

Sweet Reward

Web awards give your site a huge boost.
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Turn It Up

Learn what your radio ads need to succeed, and get ready to make some noise.
Networking

Managing Your Business Cards

Try these tips for organizing all those business cards you've accumulated.
Getting Press

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.
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