Marketing

Networking

Conquer Your Fear of Public Speaking

Don't shy away from a networking group because they ask you to do a presentation. Here are five ways to vanquish your nervousness.
PR Basics

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Sales Techniques

Entice Nervous Buyers With Added Value

Even in an uncertain economy, you can still get prospects to spend money on your business.
Tips from Experts

Becoming a Trusted Advisor to your Prospects and Customers

If you want to keep your customers for the long term, you've got to become invaluable by becoming a consultant they can trust.
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Using Radio to Sell a Visually Appealing Product

Think prospects have to see your product to be interested? Think again.
Marketing Ideas

'Tis the Season for Business Gift-Giving

Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
Market Research

Why You Need Competitive Intelligence

Competitive intelligence should be moving up your list of entrepreneurial priorities.
Tips from Experts

Character Sketch

What are your salespeople made of? If they have the following traits, you're in good shape.
Sales Techniques

Don't Be Silly!

Quit wasting time jumping around to close a deal. You have to learn the art of selling smart.
Negotiating

Sucker Punches

How to tell if the other side is trying to play you for a patsy
Marketing Ideas

Fame and Fortune

A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
Sales Techniques

Sales Wide Open

Learn the art of asking open-ended questions.
Marketing Basics

Create a Steady Sales Cycle

So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.
PR Basics

Creating "Top of Mind Awareness" for Your Business

Using PR to help you become the go-to business
Networking

The ROI of Networking

Is networking really worth the trouble?
Sales Techniques

Selling Your Services

How do you sell something that's intangible? Try focusing on the value.
Closing the Sale

Keep in Touch to Close the Sale

You don't want to nag prospects-but you don't want them to forget about you, either. Stay in touch with a combination of marketing and sales.
Networking

The G.A.I.N.S. Approach to Networking

Leave out any of these strategies, and your networking will be just a waste of time.
Branding

Make an Impact With Your Image

We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
Tips from Experts

OK, Let's Review

Appraising your sales staff's performance doesn't have to be the biggest pain in anybody's year.
Negotiating

Here's What I'm Thinking

You'll get your best deal if prospects see things your way.
Sales Techniques

Decent Proposals

It's time to put an offer on the table. But first, you have to write one.
Market Research

Conducting Surveys and Focus Groups

Check out these effective market research options that won't take a toll on your budget.
Negotiating

Just Say No

10 deals you should never say yes to
Presentations

6 Questions to Ask Before Becoming a Network Marketer

Gather the right facts in your business opportunity investigation by asking these crucial questions.
Getting Press

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
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