Marketing

Branding

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
Finding Customers

A Long-Term Commitment

Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.
Success Stories

A Perfect Pair

These two college friends use their complementary skills to change the way guys buy pants.
Forward Thinkers

Starting a Clothing Business

These two college friends use their complementary skills to change the way guys buy pants.
International Growth

Reaching Beyond Borders

With Web 2.0, opportunities abound for small businesses to target customers far and wide.
Advertising in Digital Media
Ads by Type

Advertising in Digital Media

These 3 hot trends can give you a competitive edge on the web and beyond.
Networking

Generating More Referrals

There are plenty of opportunities to develop quality referrals--you just have to look for them.
Online Marketing

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
Guerrilla Marketing

What Marketing Is and Is Not

Knowing the difference is the first step in creating a successful campaign.
Business Ideas

Nostalgia Sells

The oldies but goodies of baby boomers are all the rage.
Online Marketing

Small Businesses Succeed with E-mail Marketing

These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
Marketing How-To Guides

Get Your Copy Write

Expert tips for writing great letters, ads, brochures and more without professional help
Networking

A Referral Doesn't Mean Closed Sales

You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.
Networking

Good Customer Service Alone Doesn't Win Referrals

Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
Startup Basics

The 4 People Every Business Owner Needs

Starting a business is tough, so it pays to get a little help from your friends.
Online Marketing

9 Tips for E-mail Marketing Design

In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
Marketing How-To Guides

No More "Me Too" Marketing

Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Management & Operations

Finding the Right Price for Your Retail Products

Most retailers use a 50 percent markup, but be certain you calculate yours correctly.
Leadership

Unearth Your Inner Indy

Indiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
Social Media

26 Tricks to Help You Tame Google Calendar

Google's free online calendar makes it easy to track your schedule from anywhere, but many of its best features lurk beneath the surface. Here's how to handle Gcal like a pro.
Marketing Ideas

Advertise Creatively With Offbeat Sports

By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
Public Relations

Teaching Old Dogs New Tricks

Understanding the changing face of journalism can be the key to getting more coverage for your business.
Marketing Ideas

Marketing in the Recommendation Age

As customer review venues and their influence increase, business owners should capitalize on this trend.
Guerrilla Marketing

The Essentials of Guerrilla Marketing

Implement these building blocks to create a successful campaign.
Branding

Credibility is King

In markets where every customer is an expert, authenticity is the key to success.
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