Marketing

Is SEO a Necessary and Measurable Investment?
Marketing

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing
Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Does Your Company Need a Spotify Playlist?
Marketing

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
What You Can Learn About Marketing From an 'Icy' Phenomenon
Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
4 Ways to Get Media Attention Without a Press Release
Marketing

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
The 3 Most Important Elements of a Great Blog Post
Marketing

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
The Best Type of Social Network Is a Phone Call Away
Marketing

The Best Type of Social Network Is a Phone Call Away

As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
3 Tips to Rebrand Without Breaking the Bank
Marketing

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Gift Cards Are an Untapped Opportunity for Local Businesses
Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Giving Customers More Than They Asked for Is Too Much of a Good Thing
Marketing

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Consider These 5 Things When Adding Visuals to Social-Media Content
Social Media

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
Google’s HTTPS Search Algorithm Update, Keeping User Data Safe
Marketing

Google’s HTTPS Search Algorithm Update, Keeping User Data Safe

Google is starting to factor HTTPS into its search results.
5 Great Ways to Measure PR Success
Marketing

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
3 Reasons Why Web Design Is the Domain of Your Entire Company
Marketing

3 Reasons Why Web Design Is the Domain of Your Entire Company

Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
5 Do's and Don'ts for Making the Most of a Television Appearance
Marketing

5 Do's and Don'ts for Making the Most of a Television Appearance

A spot on TV is a rare opportunity, but if you get the basics right, the audience will want to see and hear from you again.
For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities
Marketing

For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Hollywood stars are labeled 'faker' than their online counterparts.
Power Up Your PR Strategy With Big Data
Marketing

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Pinterest Gets Chatty, Launches Its First Private-Messaging Feature
Social Media

Pinterest Gets Chatty, Launches Its First Private-Messaging Feature

Chat away, pinners. Pinterest may be late to the game, but it's finally jumped on the messaging bandwagon.
Need a New Design? 5 Reasons to Crowdsource It.
Marketing

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
How to Find Inspiration for Your Next Blog Post
Marketing

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Taglines Are the First Step to Emotionally-Engaged Customers
Marketing

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
How to Maintain a Well-Balanced Twitter Feed (Infographic)
Social Media

How to Maintain a Well-Balanced Twitter Feed (Infographic)

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Marketing

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
How Much Social Media Is Too Much?
Marketing

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Are You Meeting Your Customers' Online Marketing Expectations?
Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
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