Marketing

The Ethics Coach on Handling Social Media Attacks
Social Media

The Ethics Coach on Handling Social Media Attacks

How do you respond when an employee lashes out on Twitter?
8 Writing Strategies for People Who Say They Can't Write
Marketing

8 Writing Strategies for People Who Say They Can't Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
Here's What Happens When Facebook Advertising Fails
Social Media

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Social Media

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
A Simple Trick for Finding Top-Notch Writers to Create Your Content
Marketing

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
How Men and Women Use Mobile and Social Media Differently (Infographic)
Social Media

How Men and Women Use Mobile and Social Media Differently (Infographic)

While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
How Often Should I Update My Website?
Marketing

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
3 Social Media Marketing Plans for Every Startup Budget
Marketing

3 Social Media Marketing Plans for Every Startup Budget

You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
WATCH: Dads Get Their Own #WorldsToughestJob Video
Social Media

WATCH: Dads Get Their Own #WorldsToughestJob Video

You’ve probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
Overcome Short Attention Spans with 'Micro-Content'
Marketing

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Why Facebook Might Love Your Mother More Than You Do
Social Media

Why Facebook Might Love Your Mother More Than You Do

Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother’s Day campaign ready.
Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year
Social Media

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
TV Interview Tips From a Former Presidential Campaign Spokeswoman
Marketing

TV Interview Tips From a Former Presidential Campaign Spokeswoman

Television interviews are a high-stakes game that can pay major dividends. With these strategies, you’ll be able to enhance your ability to get your message across.
3 Tricks to Create Premium Video Content on a Budget
Marketing

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
Social Media

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
Citing a Celeb in an Ad? The First Amendment May Not Protect You.
Marketing

Citing a Celeb in an Ad? The First Amendment May Not Protect You.

A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
With 'Nearby Friends' Feature, Facebook Stalking Is About to Take On New Meaning
Social Media

With 'Nearby Friends' Feature, Facebook Stalking Is About to Take On New Meaning

Facebook's latest feature allows you to see which of your friends are near your physical location in real time.
Getting Bored of Social Media? You're Not Alone. (Infographic)
Social Media

Getting Bored of Social Media? You're Not Alone. (Infographic)

If you’re thinking of quitting Facebook, get in line.
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins
Marketing

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
21 Simple Ways to Get More Followers for Your Google Plus Business Page
Social Media

21 Simple Ways to Get More Followers for Your Google Plus Business Page

With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
Look Out: Joe Biden Is Now on Instagram
Social Media

Look Out: Joe Biden Is Now on Instagram

Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
7 Ways to Rejuvenate Your Dead Blog
Marketing

7 Ways to Rejuvenate Your Dead Blog

Posting articles on your own website is still an excellent way to extend your professional reach.
5 Steps to Set Up a Stellar SEO Strategy
Marketing

5 Steps to Set Up a Stellar SEO Strategy

Harness the proper tools, do analysis and understand how effectively your organization’s marketing initiatives work together.
The Best of TED 2014: Lessons for Your Next Presentation
Marketing

The Best of TED 2014: Lessons for Your Next Presentation

From an astronaut talking fear, Bill and Melinda Gates on giving up their wealth to a surprise appearance by an outlaw, here are some key takeaways from this year's event.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
This Startup Just Landed Guy Kawasaki as Its Chief Evangelist
Social Media

This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

After stints as an advisor at big-name companies, the charismatic entrepreneur and investor is getting back into the startup scene.
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