Marketing

Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing
Marketing

Why Your Voice is the Biggest Untapped Mobile Opportunity for Marketing

While executives and marketers rely on a whole lot of applications, software services and platforms to seal the deal, they may be underutilizing this secret weapon.
Your Twitter Timeline Is About to Get a Lot More Cluttered
Social Media

Your Twitter Timeline Is About to Get a Lot More Cluttered

Up until now, your timeline was limited to tweets and retweets from people you follow. But that's all changing.
The Better You Know Your Customer, the Better You Can Position Your Brand
Marketing

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
4 Secrets for Building a Social Business From the Inside Out
Marketing

4 Secrets for Building a Social Business From the Inside Out

If your company culture hasn't yet embraced the power of social media, it is at risk of getting steamrolled by competitors. Here are four tips on staying in the game and building a more social business.
How to Create a Site Structure That Will Enhance SEO
Marketing

How to Create a Site Structure That Will Enhance SEO

The better your site structure, the better your chance of higher ranking in the search engines.
Creating Brand Joy. Disrupting With Purpose.
Marketing

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Marketing

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
5 Tips for Writing Faster and Better
Marketing

5 Tips for Writing Faster and Better

How you can cast aside your writer's block and write more prolifically.
How to Choose the Best Keywords for Your Online Marketing Campaign
Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
 Steve Ballmer Goes Bonkers During LA Clippers Introduction
Marketing

Steve Ballmer Goes Bonkers During LA Clippers Introduction

True to his ways, the former Microsoft CEO knows how to get the crowd riled up.
Personalized Marketing Is No Longer a Luxury
Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
This Google Feature Can Improve Your SEO
Marketing

This Google Feature Can Improve Your SEO

Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
12 Simple Strategies for Building Your Mobile-Marketing List
Marketing

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
Are You Catfishing Your Customers?
Marketing

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.
5 Guidelines for Social-Media Posts That Hit the Mark
Social Media

5 Guidelines for Social-Media Posts That Hit the Mark

The is no formula for posts that go viral but you can resonate with your audience consistently.
Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.
Marketing

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Don't Want to Be Pigeonholed? Answer These 3 Questions.
Marketing

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond othersÂ’ preconceived notions about you, ask yourself these questions.
Chill, People. Why You Shouldn't Hate Twitter For Adding Favorites to Timelines.
Social Media

Chill, People. Why You Shouldn't Hate Twitter For Adding Favorites to Timelines.

Oh, no! Favorites now appear in your Timeline like retweets. Here's why it doesn't matter.
Do Good Business by Doing Good
Marketing

Do Good Business by Doing Good

Corporate social-responsibility programs have become more commonplace in today's corporate world. Here's why some executives are pursuing them.
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Marketing

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
'Tis the Season? Starbucks' Pumpkin Spice Latte Arrives Early This Year.
Marketing

'Tis the Season? Starbucks' Pumpkin Spice Latte Arrives Early This Year.

The fan favorite will be available at the end of August for some dedicated customers.
189 Words That Get Your Customer's Attention Every Time
Marketing

189 Words That Get Your Customer's Attention Every Time

Bottom line: Using these words can help you convert readers into paying customers.
Protect Your Original Work From Copycats With Copyrights
Social Media

Protect Your Original Work From Copycats With Copyrights

Copyrighting your content is as commonsense as locking your car.
5 Key Principles for a Company's Website Redesign
Marketing

5 Key Principles for a Company's Website Redesign

Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
4 Musts to Prepare for a Comfortable On-Camera Interview
Marketing

4 Musts to Prepare for a Comfortable On-Camera Interview

You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.
Write Headlines That Make Your Customers Take Notice
Marketing

Write Headlines That Make Your Customers Take Notice

Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
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