Marketing

Have We Met Before? Getting to Know Your Online Customers.
Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
6 Tips for Expanding Your Personal Brand on LinkedIn
Social Media

6 Tips for Expanding Your Personal Brand on LinkedIn

If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
5 Ways to Tame Your Busy Schedule and Network Like a Pro
Marketing

5 Ways to Tame Your Busy Schedule and Network Like a Pro

Think you’re too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.
Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Marketing

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
3 Ways to Master the Hashtag
Social Media

3 Ways to Master the Hashtag

#amIdoingthisright?
 Useful and Easy Gets More People Sharing Your Content
Social Media

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
Facebook Rolls Out Site-Wide 'Privacy Checkup,' Revamps Default User Settings
Social Media

Facebook Rolls Out Site-Wide 'Privacy Checkup,' Revamps Default User Settings

Rather than assuming that new users wish to share their feeds with the entire Internet, Facebook will now implement default sharing among 'Friends.'
13 Business Productivity Apps for the Real-World Entrepreneur
Marketing

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
6 Things I Wish Someone Had Told Me Before I Built a Marketing Department
Marketing

6 Things I Wish Someone Had Told Me Before I Built a Marketing Department

Save yourself time and stress. Read this before jumping head-first into building a marketing team.
Getting to a Yes With Sales Scripting in 7 Easy Steps
Marketing

Getting to a Yes With Sales Scripting in 7 Easy Steps

Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
A Great Company-Wide Social-Media Policy Starts at the Top
Social Media

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Managing and Organizing an Effective PR Strategy on a Budget
Marketing

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Google Overtakes Apple as World's Most Valuable Brand
Marketing

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
6 Big Opportunities With Google+ Hangouts on Air
Social Media

6 Big Opportunities With Google+ Hangouts on Air

Every marketing advantage of video is multiplied on Google+ HOA, including your chances of becoming an Internet personality.
The First Step to a Great Personal Brand? A Distinct Look.
Marketing

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
How to Avoid Copyright Trouble When Using Online Images (Infographic)
Marketing

How to Avoid Copyright Trouble When Using Online Images (Infographic)

This infographic explains how to stay on the right side of the law, as well as tips for creating original images.
Social Media Where Global Strangers Become Your Neighbor
Social Media

Social Media Where Global Strangers Become Your Neighbor

When building a social media presence for your company, relationships and trust are key.
3 Design Tips for Creating Signs That Attract Customers
Marketing

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Connecting Brands With Cheap, Fresh and Creative Talent
Marketing

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
This Crucial Market Research  Can Help Your Company Shine
Marketing

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Show Off Your Business Skills in Online Videos. (Really It's OK.)
Marketing

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
Wait 'Til You See the Picture Instagram Just Banned for Nudity
Social Media

Wait 'Til You See the Picture Instagram Just Banned for Nudity

In an Internet swarming with nudity, who would've guessed that a rough-hewn sketch of a topless woman could get you banned from Instagram?
Gmail Hacks to Score Your Business Extra Productivity
Marketing

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
Just How Long Has 'Selfie' Been Around, Anyway?
Social Media

Just How Long Has 'Selfie' Been Around, Anyway?

The Merriam-Webster dictionary has added 150 new words, many of which have been around for a surprisingly long time.
17 Content Pieces You Can Create Without Writing a Single Word
Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Why the Deal Between Publicis and Facebook Is a Very Big One
Marketing

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
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