Marketing

Here Are 4 Steps to Create an Awesome User Experience
Marketing

Here Are 4 Steps to Create an Awesome User Experience

A good user experience starts from the ground up. Here's your foolproof four-step plan to making your user experience the best it can be.
Too Much Social Media Can Drive Away Your Customers
Social Media

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.
Marketing

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.
The 11 Must-Use Social Media Strategies to Expand Your Brand
Social Media

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Why Your Business Needs One of the New Breed of Internet Marketing Masters
Marketing

Why Your Business Needs One of the New Breed of Internet Marketing Masters

The rapid evolution of online marketing tools and strategies demands a generalist with a broad range of skills.
Do Brands Need to 'Speak American'?
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
This State Ranks No. 1 for Bragging on Social Media
Social Media

This State Ranks No. 1 for Bragging on Social Media

Can you guess where people use social media to self-promote the most, and where the humblest people in America live? Take a look.
6 Reasons Not to Ignore Pinterest
Social Media

6 Reasons Not to Ignore Pinterest

The social-media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
How You Can Embrace the Holy Grail of Online Marketing
Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
Learn the Formula to Make Customers Take Action
Marketing

Learn the Formula to Make Customers Take Action

Author Nir Eyal reveals the factors that change behavior and influence customers taking action.
Nothing Stalls a Sale About to Close Like Too Many Choices
Marketing

Nothing Stalls a Sale About to Close Like Too Many Choices

Psychologists and sales pros both know that when people have face a barrage of options, they often choose not to choose.
Aim Directly at Your Target Market to Land New Clients
Marketing

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Marketing

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
Hey, Social-Media Marketers, Shut Up Already
Social Media

Hey, Social-Media Marketers, Shut Up Already

When you're hanging out, the last thing you want to hear about is business.
Sephora Mistakenly Rolls Out Vulgar Hashtag
Social Media

Sephora Mistakenly Rolls Out Vulgar Hashtag

How a simple misspelling threw an entire promotional campaign into complete disarray.
Pop-Up Shops Prep for Winter Sales Lift
Marketing

Pop-Up Shops Prep for Winter Sales Lift

It's that time of year (again).
Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover
Social Media

Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover

Facebook isn't ready to vanish from the evaporating messaging game, but will users take the bait?
10 Ways to Get More Eyeballs on Your Posts (Infographic)
Marketing

10 Ways to Get More Eyeballs on Your Posts (Infographic)

Want to get the most readers possible for your content? This infographic will tell you what works.
7 Cool Social Apps That Are Changing the Way We See Ourselves
Social Media

7 Cool Social Apps That Are Changing the Way We See Ourselves

There is much more to social media than Facebook and Twitter.
5 Tricks to Creating Compelling Mobile Ads
Marketing

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Maximize the Impact of Your Business Greeting Cards With These 4 Tips
Marketing

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
5 Tech Tools that Help Businesses Compete With the Big Guys
Marketing

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
5 Steps to Working a Holiday Party Like Santa
Marketing

5 Steps to Working a Holiday Party Like Santa

Don't worry about whatever work you left undone to race out to the event. You're about to ace this networking opportunity -- that is, if you read these jolly tips.
Finally, You Can Add a Background Image to Your LinkedIn Profile
Social Media

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Simple Ways to Master Technology and Create True Fans
Marketing

Simple Ways to Master Technology and Create True Fans

How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
7 Crisis Lessons From 'The Hunger Games'
Marketing

7 Crisis Lessons From 'The Hunger Games'

The dystopian series provides ample social commentary. In addition, we can learn a lot about crisis communications from the 'girl on fire.'
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