Marketing

Branding

Branding Made Simple

4 important tips for creating a successful brand image
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Wow Customers With Your Ads

Try these tips for writing copy sure to draw a crowd.
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When to Use Direct Mail

Make the most of your direct-mail campaign
Tips from Experts

Share the Wealth

If you've got one superstar handling all your top accounts, it's time to redistribute the work--and the risk.
Marketing Ideas

Sock It to 'Em

Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
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Take the Plunge

Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.
Closing the Sale

Ask for the Sale

Customers may not buy if they don't know you're ready to sell.
Direct Marketing 101
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Direct Marketing 101

Deliver your marketing message to a precise audience with direct marketing. Read on to learn the basics, including building a mailing list, renting one and conducting your campaign.
Sales Techniques

Turn Objections Into Opportunities

Don't take "no" for an answer. Here are six smart ways to counter sales objections.
Closing the Sale

Close More Sales by Year-End

Follow these tips to avoid the fourth-quarter stall.
Networking

Shape up Your Business With Networking Aerobics

7 exercises to help you maintain networking momentum
Guerrilla Marketing

Make Marketing a Habit

When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
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Classified Ad Basics

Inexpensive and easy, classified ads are the most economical way to get attention for your business.
Marketing Materials

8 Image-Building Tips

Put a positive spin on sales by creating a professional image.
Customer Service

Getting Customers to Complain

If none of your customers are complaining, start worrying. Because it's the wheels that don't squeak that should concern you. Here's how to encourage customers to speak up.
Marketing

Ring up Holiday Sales

7 ways to boost online sales during the year's busiest shopping season
Sales Techniques

Breaking Through Your Customers' Defense Barriers

Before you get down to the business of selling, you must establish rapport with your prospects. This sales expert can show you how.
Sales Techniques

Overcoming the "It Costs Too Much" Objection

The price of your product doesn't have to be a hurdle any longer. Try these techniques for getting past "no."
Sales Techniques

It Really Is What You Say That Counts

Don't scare off your prospects with the wrong words. Here are five terms you should avoid--and what you should say instead--to help you close the deal.
Networking

Why We Need to Teach Networking

Relationship-building courses have yet to become a business school requirement. Isn't it time that changed?
Guerrilla Marketing

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
Marketing Materials

Selecting Stationery

Choose letter-perfect stationery to convey a professional business image.
Marketing Materials

Designing Your Sign

Create signage that catches customers' attention.
Marketing Plan

Market Planning Checklist

Use this list to develop your marketing plan.
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Radio Ads: How Long Should They Be?

Everything you need to consider when choosing between 15-, 30- and 60-second spots
Customer Service

Using Customer Complaints to Your Advantage

Negative feedback can help you build better customer relationships and a stronger business.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
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