Marketing

Getting Press

When Your Press Release Isn't Working

Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
Marketing Ideas

Increase Your Customer Base

Loyalty programs, coupons and other ways to drive new traffic to your business
Tips from Experts

In a Slump? Time to Jump-Start Your Sales

Give your ailing sales figures a shot of adrenaline with these smart tactics.
Customer Loyalty and Retention

Give Customers an Experience to Remember

Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Tips from Experts

Go Major League

Score a success for your business by implementing team-selling tactics.
Networking

Be Remembered at Networking Events

How to use memory hooks to stand out in a crowd
Advertising

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
Public Relations

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
Sales

Who Is the Real Decision-Maker?

How to tell if you're selling to the person who can really tell you yea or nay
Marketing Plan

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track
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What to Say in Your Ad

Can't decide what information to include in your ads? Surprise: There's more than one answer.
Customer Service

Customer Service: Your Best Shot at Standing Out

Provide the best service in town, and many customers will want to give you their business--regardless of the cost.
Negotiating

Looking for a Punch in the Nose?

The only thing more annoying than a bad deal is a bad deal-maker.
Sales Techniques

Step by Step

Having trouble remembering how to make a sale? Let us jog your memory.
Marketing

Friends and Foes

It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
SEO | Search Engine Optimization

Attention, Please

Yell out "Look at me!" for free by using other Web sites to your advantage.
Networking

Network Like a Pro

Want people to talk about your business? Time to take your networking skills to the next level
PR Basics

Is Your PR Program Worth the Cost?

How to set specific goals for your PR campaign and calculate your precise ROI
Networking

The Golden Rule of Networking: Stay in Touch With Your Clients

Six ways to foster solid relationships with clients, year after profitable year
Marketing Ideas

Now They Know

Getting word of your business out on the street is worth any price, but with these 7 marketing techniques, it's actually pretty cheap.
Presentations

Nail Your Sales Presentation

Turn prospects into eager clients with a clear, well-organized presentation.
Advertising How-To Guides

How to Spend Your Ad Dollars

A good mix of mass media and online advertising can help you find new customers.
Marketing Basics

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
Customer Loyalty and Retention

Getting Customer Referrals

Persuading your customers to refer you to their friends isn't as hard as you think.
Finding Prospects

Hot for Cold Calls

It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
Networking

Anticipating Referrals

If you're not sure what to expect from your marketing efforts, take these variables into account.
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