Marketing

Tips from Experts

Unleash Your Idea Power

Trying to increase sales? You'll close more deals if you can offer your clients a solution that meets their needs or helps them reach their goal.
Marketing Materials

When Your Marketing Materials Flop

. . . go back to the drawing board and do some research to find your best prospects.
Finding Prospects

Smart Salespeople Keep Their Mouths Shut

You don't close sales by being a blabbermouth. Try letting your prospects talk.
Finding Prospects

Open Sesame

You don't need a secret password to get through your prospects' doors. All it really takes is a good strategy.
Ads by Type

Show and Sell

Give your potential customers front-row seats for your ads with rich e-mail.
Market Research

Who Wants to Know? You Do.

Conducting a survey online is cheap and fast--and you can do it yourself.
Branding

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.
Negotiating

Word Games

Don't let yourself get tangled in the other side's tricky talk.
Public Relations

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
Sales Techniques

Seller Beware

Tips to keep retail buyers from kicking your product to the curb
Presentations

Parties Victorian

Build a business around tea time . . . and Victorian times.
Market Research

How to Market to College Students

Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that.
Finding Prospects

Capture the Best Prospects

If you're trying to sell oranges, don't sell to people who like apples.
Sales Techniques

What You Can Learn from Disruptive CEOs

Shake things up in your search for sales.
Marketing Basics

Business Development Basics

How to set up a new-business program for your company
Sales Techniques

One of the Good Guys

Prospects will reach for their cash once you prove you're on their side.
Targeting Niche Markets

How to Reach New Markets

Want to bend your business in a better direction? Try a new market.
Negotiating

Peace Talks

Will Feng Shui give you the edge in your negotiations?
Ads by Type

Here an Ad, There an Ad

Pitch customers where they live . . . and work . . . and talk . . . drink . . . walk . . .
Public Relations

Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.
Presentations

Janzer Architectural Products

The Post Office might be losing money, but you can still profit from decorative mailboxes.
Presentations

Work From Home--Without Getting Scammed

Don't believe everything you read. Before you invest in an opportunity, make sure it's legit.
Market Research

Who Are Your Clients?

Get to know potential customers with market research.
Sales Techniques

Seven Things Every CEO Should Know

Even as a CEO, you should never be above getting your hands dirty in the sales process.
Ads by Type

Radio Campaigns That Get Results

Calculate the frequency of your radio ads for optimum exposure.
Presentations

Presentation With Pizazz

How to overcome your fear of public speaking
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