Want to get noticed? Take your marketing to the next level with these 9 tips for writing a powerful press release.
Trying to improve your bottom line? Put these proven strategies to work for your e-commerce operation.
Knowing what to look for will help you use business events to your advantage.
A successful guerrilla marketing campaign takes effort, not cash.
How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
Don't waste money marketing to new customers if even your employees aren't sold. Take their pulse with a survey.
Customer Loyalty and Retention
You've just launched your business, but without clients it's going nowhere fast. Use these nine tips to reel them in.
4 vital tips for producing great leads
Use your creativity and marketing smarts to attract a loyal following of local businesspeople and residents.
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Tips for finding the perfect pitch person for your business
Follow these tips to build word-of-mouth, and gain customers, for your company.
Learn how to vary your presentations to get the most from your sales efforts.
When done right, promotional e-mail captures customers' attention and drives them to action. Here's how to make it work for your business.
Improve your sales by adopting the 10 characteristics of successful salespeople.
Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
Are you missing out on this simple, inexpensive marketing tool?
To get the attention of multitasking consumers, position your ad message in multiple media.
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Will listing your products on comparison-shopping sites boost business?
Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.
A closer look at the members of networking groups and how they're benefiting
Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Want more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
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5 easy ways to capture the attention of your prospects
Closing the Sale
Don't wait for your customers to tell you what they think is wrong with your product! Tell them yourself--and turn those sales lemons into lemonade.
The following 10 tips can help you improve the quality and quantity of the responses you get from your customer surveys.
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info