Marketing

Marketing Basics

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Sales

Use Google Apps to Build Your Business

Google is synonymous with searching the Web, but search isn't the company's sole focus.
Online Marketing

E-mail Marketing Resolutions

Implement these 5 goals for a great new year of e-mail marketing.
Selling Online

Promoting Affiliate Products

To compete effectively in large markets for affiliate products, you need to focus, focus, focus.
Public Relations

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Success Stories

The Cultural Connection

A former investment banker leads the pack in online social networking for niche communities.
Marketing

Telemarketing Will Never Be the Same

Almost 5 years after the Do Not Call Registry began, marketers have gotten creative.
Marketing Basics

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Networking

Referral Quality Beats Quantity

Show customers you appreciate them by maintaining quality relationships.
Branding

Is Their Perception Your Reality?

Find out if your branding efforts are making a positive impact on your customers.
Guerrilla Marketing

Plan Your Marketing Now

Use this simple worksheet for planning a year of successful marketing.
Social Media

Experts to Facebook: Mind Your Manners

Facebook can repair the damage caused by the controversy around its Beacon ad system if the company follows basic social etiquette.
Online Marketing

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Branding

How to Reduce 'Purchase Anxiety'

Make visitors feel more comfortable buying from your site with these 8 tips.
Advertising

Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.
Getting Press

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Don't Get Burned
Business Ideas

Don't Get Burned

Whether you're selling or advertising on them, coffee sleeves are a hot part of the multibillion-dollar coffee industry.
Technology

Technology's Most (and Least) Reliable Brands

Which companies can you trust? We asked 60,000 PC World readers--and they told us about their experiences with PCs, printers, cameras, routers, and more.
Networking

Is Your Referral Networking Working?

Contrary to what you may think, the referral process is not difficult to measure.
Social Media

Facebook Puts Users to Work Pitching Products

Will Facebook's new ad strategy turn the social network into an ad network for corporate America?
Marketing Ideas

8 Ways to 'Bring It'

Drive your competitors crazy while driving your company to success.
Online Marketing

Make Your Business Stand Out

How to market on the web and make your site stand out
Online Marketing

Smart Facebook Applications for Your Biz

Now that Facebook-based applications can flourish, the social networking site is open for business.
Online Marketing

Bring Your Biz to YouTube

Put the site to work promoting your business.
Customer Service

Selling is Not About You

The more you focus on your customers' needs, the easier selling gets.
Marketing Ideas

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.
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