Marketing

Marketing Ideas

Extending Your Media Reach

To get the attention of multitasking consumers, position your ad message in multiple media.
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Catering to Comparison-Shoppers

Will listing your products on comparison-shopping sites boost business?
Presentations

Making Your Case

Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.
Networking

Who Joins a Networking Group...and Why?

A closer look at the members of networking groups and how they're benefiting
Guerrilla Marketing

The Power of Repetitive Marketing

Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Marketing

Increase Your Marketing Response

Want more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
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Secrets to Writing Better Ads

5 easy ways to capture the attention of your prospects
Closing the Sale

Turning Objections Into Closing Opportunities

Don't wait for your customers to tell you what they think is wrong with your product! Tell them yourself--and turn those sales lemons into lemonade.
Customer Service

Boosting Your Online Survey Responses

The following 10 tips can help you improve the quality and quantity of the responses you get from your customer surveys.
Closing the Sale

When Buyers Hesitate

Follow this advice if customers aren't jumping at the chance to purchase your product or service.
Finding Prospects

Reaching Out

Finding good leads takes more than just making a few phone calls. Use a creative prospecting strategy to get yourself out there.
Tips from Experts

Remote Control

Allowing sales reps to work off-site definitely has its perks, but before you try it, be sure telecommuting makes sense for your business.
Marketing Plan

What's the Plan?

Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between.
Sales Techniques

Turning the Tables

You worked for them, and now you want them to "work" for you. Find out what you need to know to land your former employer as your startup's first client.
Networking

Do Referrals Happen by Coincidence?

No, they don't. Here's how to stop relying on luck to create word-of-mouth for your business.
Guerrilla Marketing

Free PR Tactics

How to spread the word about your business without spending any money
Branding

Branding Made Simple

4 important tips for creating a successful brand image
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Wow Customers With Your Ads

Try these tips for writing copy sure to draw a crowd.
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When to Use Direct Mail

Make the most of your direct-mail campaign
Tips from Experts

Share the Wealth

If you've got one superstar handling all your top accounts, it's time to redistribute the work--and the risk.
Marketing Ideas

Sock It to 'Em

Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
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Take the Plunge

Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.
Closing the Sale

Ask for the Sale

Customers may not buy if they don't know you're ready to sell.
Direct Marketing 101
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Direct Marketing 101

Deliver your marketing message to a precise audience with direct marketing. Read on to learn the basics, including building a mailing list, renting one and conducting your campaign.
Sales Techniques

Turn Objections Into Opportunities

Don't take "no" for an answer. Here are six smart ways to counter sales objections.
Closing the Sale

Close More Sales by Year-End

Follow these tips to avoid the fourth-quarter stall.
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