Marketing

Marketing Materials

What Not to Do When Designing Marketing Pieces Yourself

Avoid these 10 design disasters when you're creating your own materials.
Marketing Ideas

Mind Over Market

Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century.
Sales Techniques

Nail the Sale

Need some surefire ways to seal the deal with customers? Master these 5 tips, and you'll be ready for any sales situation.
Advertising How-To Guides

Advertising at the Movies

With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.
Online Marketing

Getting a Great Ranking With Google AdWords

Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
Networking

Busting the Myths About Customer Referrals

Learn the truth behind these six common networking misconceptions.
Guerrilla Marketing

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Sales

Why Entrepreneurs Must Sell

Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.
Marketing Materials

5 Cardinal Rules of Logo Design

Follow these guidelines to create the best logo for your company.
7 Places to Find New Products to Sell
Sales

7 Places to Find New Products to Sell

The ability to locate reasonably priced merchandise to sell can make or break a business. Here are seven places to start looking.
Presentations

Giving Champion Presentations

Follow these tips to make all your presentations and demonstrations winners.
Branding

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.
Sales Techniques

Right on Target

Hit the mark with prospective customers by learning how to find their hot buttons.
Public Relations

6 Tips for Getting Press

Need exposure? Follow these 6 tips to win press coverage for your growing business.
SEO | Search Engine Optimization

Close to Home

Geographic-targeting features get your online message to customers right around the corner.
Getting Press

Stop the Presses!

Want to get noticed? Take your marketing to the next level with these 9 tips for writing a powerful press release.
Online Marketing

3 Ways to Strengthen Your Online Business

Trying to improve your bottom line? Put these proven strategies to work for your e-commerce operation.
Networking

Tips for Working a Mixer

Knowing what to look for will help you use business events to your advantage.
Guerrilla Marketing

Let Your Imagination Take Off

A successful guerrilla marketing campaign takes effort, not cash.
Branding

Over-Promise Your Way to the Top

How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
Public Speaking

How's Business? Ask Your Employees

Don't waste money marketing to new customers if even your employees aren't sold. Take their pulse with a survey.
Customer Loyalty and Retention

How to Land New Clients Fast

You've just launched your business, but without clients it's going nowhere fast. Use these nine tips to reel them in.
Marketing

Win Top-Quality Leads

4 vital tips for producing great leads
Marketing Ideas

Neighborhood Marketing Tactics

Use your creativity and marketing smarts to attract a loyal following of local businesspeople and residents.
Ads by Type

How to Hire a Great Ad Writer

Tips for finding the perfect pitch person for your business
Finding Prospects

7 Ways to Build Buzz to Increase Sales

Follow these tips to build word-of-mouth, and gain customers, for your company.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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