Marketing

Customer Service

Sweet Rewards

Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.
Networking

Making Introductions That Last

Tips for getting your networking contacts to remember you
PR Basics

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.
Sales

Making Sales His Number-One Priority

After selling his first company, this entrepreneur founded his next company based on what business owners need most: sales help.
Advertising 101

Make Your Advertising Work for You

It's not enough to be creative. Here's how to make sure your efforts get results.
Sales Techniques

Turning a Prospect's No Into a Yes

Customers not biting? Here's how to sell them on your product and close more sales than ever before.
Market Research

Test Your Product or Service First

It's not as expensive as you think--and it's crucial to your success.
Ads by Type

Should You Increase Your Radio-Ad Frequency?

There's no easy answer. But if you have the stomach for it, the answer might be yes.
Customer Service

Trying Times

Every once in a while, you'll meet difficult customers. Question is, are you prepared to take them on?
Marketing Ideas

Cross-Training

Join the multichannel marketing revolution, and get ready to pump up your sales.
Getting Press

8 Secrets for Powerful Press Releases

Follow these rules to get top coverage for your business.
Public Speaking

Perfecting Your Public Speaking Persona

Are you a problem presenter? Learn how to avoid these common mistakes.
Networking

What's Better: A Lead or a Referral?

Knowing the difference between the two can make your marketing efforts go much more smoothly.
PR Basics

Take Advantage of Free PR

Smart, no-cost ways to get your name out and generate attention for your business
Marketing Ideas

Smart New Marketing Tactics to Boost Sales

Even on a limited budget, you can call attention to your business using these effective marketing strategies.
Ads by Type

Does It Have to Be "On Sale" to Sell?

To ensure healthy profits, target both transactional and relational customers with your advertising.
Customer Service

Most Valuable Players

Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.
Tips from Experts

In Their Corner

Focus your coaching efforts where they'll pack the most punch--on your top performers.
Closing the Sale

Getting Past "No"

How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there.
Branding

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Marketing Ideas

Howdy, Partner

Promotional partnerships can double your marketing punch.
Customer Service

Retain Business With Gift and Loyalty Cards

Stay competitive by offering your customers an incentive to return to your company time and again.
Finding Prospects

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.
Market Research

Define Your Target Audience to Grow Your Sales

Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
Networking

Build Relationships That Last

Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
Getting Press

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
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