Marketing

Customer Service

Using Customer Complaints to Your Advantage

Negative feedback can help you build better customer relationships and a stronger business.
Market Research

Gathering Competitive Intelligence

Get the low-down on the competition with this handy guide.
Advertising

Lights, Camera, Action!

Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.
Sales Techniques

5 Ways to Land a Big Account

Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.
Negotiating

Speak Up

Hate to negotiate? That's still no excuse to avoid learning this skill.
Tips from Experts

Green With Envy?

Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.
Marketing Ideas

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.
Public Relations

Climbing the Media Ladder

PR tips for getting your company written about
Public Speaking

How to Get Started in Public Speaking

Want to promote your business through public speaking? Start with these steps.
Public Relations

Special Events

Make a splash by holding a special event for your business.
Public Relations

The Responsibility Factor

Making social responsibility work for you
Networking

Investing in Your Social Capital

It pays to take advantage of knowledge and relationships when building your business--and your bottom line.
Guerrilla Marketing

Make Marketing a Priority

It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
Marketing

Big-Picture Marketing

Answer three little questions that will have a big impact on your sales.
Finding Prospects

Turning Fellow Entrepreneurs Into Customers

Six tips to help you sell from one small business to another
Ads by Type

When Will My Ads Start Working?

It depends on a variety of factors. Here's how to create the most efficient campaign possible.
Ads by Type

Radio and TV Advertising

Turn up the volume on your ad campaign by adding radio and television spots to the mix.
Finding Prospects

Learn Your Lines

It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
Sales

Setting Sale

Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
Targeting Niche Markets

Older Baby Boomers vs. Seniors

Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
Negotiating

Hangin' Tough

How to beef up your negotiating game
Market Research

Inexpensive Market Research Methods

You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
SEO | Search Engine Optimization

Dos and Don'ts of Search Engine Optimization

Discover the top 10 things you can do that can make or break your ranking with the free search engines.
Customer Service

Good Riddance

Ending a relationship with a bad client
Online Marketing

Smart Marketing Tips for Your Website

These success strategies will help you power up your Web presence, attract your target market and create a site that has customers coming back for more.
Networking

Secrets to Getting Referrals

How to encourage the members of your networking group to recommend your business to others
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