Marketing

Networking

Investing in Your Social Capital

It pays to take advantage of knowledge and relationships when building your business--and your bottom line.
Guerrilla Marketing

Make Marketing a Priority

It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
Marketing

Big-Picture Marketing

Answer three little questions that will have a big impact on your sales.
Finding Prospects

Turning Fellow Entrepreneurs Into Customers

Six tips to help you sell from one small business to another
Ads by Type

When Will My Ads Start Working?

It depends on a variety of factors. Here's how to create the most efficient campaign possible.
Ads by Type

Radio and TV Advertising

Turn up the volume on your ad campaign by adding radio and television spots to the mix.
Finding Prospects

Learn Your Lines

It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
Sales

Setting Sale

Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
Targeting Niche Markets

Older Baby Boomers vs. Seniors

Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
Negotiating

Hangin' Tough

How to beef up your negotiating game
Market Research

Inexpensive Market Research Methods

You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
SEO | Search Engine Optimization

Dos and Don'ts of Search Engine Optimization

Discover the top 10 things you can do that can make or break your ranking with the free search engines.
Customer Service

Good Riddance

Ending a relationship with a bad client
Online Marketing

Smart Marketing Tips for Your Website

These success strategies will help you power up your Web presence, attract your target market and create a site that has customers coming back for more.
Networking

Secrets to Getting Referrals

How to encourage the members of your networking group to recommend your business to others
How to Create a Logo.
Marketing

How to Create a Logo.

With a well-designed logo, potential clients can instantly discover how your business can serve them.
Marketing Basics

Getting Customers to Pitch for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.
Marketing Basics

Turn Up the Heat

Increase sales this summer with an integrated marketing program.
Advertising

Secrets to Better Branding

How customers respond to your brand can make or break your business.
Closing the Sale

Master Soft Selling and Hard Selling

Sometimes, closing the deal is just a matter of taking the right approach. Find out how you can master the art of the soft sell--and the hard sell.
Tips from Experts

Quality Time

Not getting what you want out of your sales meetings? Here are 5 tips to point you in the right direction.
Getting Press

Give a Good Interview

You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
Networking

Boost Sales With More Referrals

3 secrets to help you increase lead generation from networking opportunities
PR Basics

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.
Advertising

Be Your Brand

Let branding work for you by tapping into the truth behind your business.
Sales

Small Changes Spark Big Sales

Need help taking your business to a higher level? Try making small changes to create the transformation you've been looking for.
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