Is your social networking strategy actually costing you customers? Use these strategies to get it right.
Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
Reach out to a whole new customer base by knowing the ins and outs of online communities.
Retailers across the country prepare for the worst and hope for the best.
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Thrillist founders Adam Rich and Ben Lerer talk about the inspiration for their guys' night out e-mail newsletter.
Dust off those public-speaking skills and get ready to market your business.
Make Connections on the Club Network.
If you do it right, a pitch show can mean a wealth of opportunity for your new business.
Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Fight the high cost of gas and air travel with your own webinars.
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
Make the Sale
Want to know what keeps customers coming back? Why don't you just ask them?
Preparing for the future is easier if you know what's coming.
That sealed envelope may hold your ticket to a fat new job--or it may be an exercise in futility.
A change request from a client led to a whole new line of business for one flexible company.
Look beyond your standard groups and cocktail receptions for business connections that really work.
Why should you fight over the bill during a Chinese business dinner? Read on to find out.
Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
Take advantage of event crowds by getting people off the street and into your store.
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
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