Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.
Tips for getting your networking contacts to remember you
Appeal to consumers--and boost your business--with these simple PR strategies.
After selling his first company, this entrepreneur founded his next company based on what business owners need most: sales help.
It's not enough to be creative. Here's how to make sure your efforts get results.
Customers not biting? Here's how to sell them on your product and close more sales than ever before.
It's not as expensive as you think--and it's crucial to your success.
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There's no easy answer. But if you have the stomach for it, the answer might be yes.
Every once in a while, you'll meet difficult customers. Question is, are you prepared to take them on?
Join the multichannel marketing revolution, and get ready to pump up your sales.
Follow these rules to get top coverage for your business.
Are you a problem presenter? Learn how to avoid these common mistakes.
Knowing the difference between the two can make your marketing efforts go much more smoothly.
Smart, no-cost ways to get your name out and generate attention for your business
Even on a limited budget, you can call attention to your business using these effective marketing strategies.
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To ensure healthy profits, target both transactional and relational customers with your advertising.
Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.
Tips from Experts
Focus your coaching efforts where they'll pack the most punch--on your top performers.
Closing the Sale
How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there.
If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Promotional partnerships can double your marketing punch.
Stay competitive by offering your customers an incentive to return to your company time and again.
Never underestimate the positive effect good PR can have on your bottom line.
Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
Simple how-tos that will help you construct an attention-getting release
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info