Marketing

Negotiating

Contract Cons

If you think the other side is sneaky, read this.
Sales Techniques

Surviving Seasonal Sales Slumps

When holiday cheer means an empty bank account and summer heat means parched sales figures, here's how to make the most of your business's quirky seasonality.
Marketing Basics

Moving on With Your Marketing

With our nation in turmoil, should you continue business as usual?
Sales Techniques

Say the Magic Word (Revenue) to Win Attention from CEOs

Part II in a two-part series on involving CEOs in the buying process
PR Basics

Should I Hire a PR Agency?

Before you launch your PR campaign, figure out the answer to this important question.
Marketing Basics

How to Work a Trade Show

Whether you're exhibiting or attending, here's all you need to know to make any trade show a success.
Advertising 101

Finding Ad Inspiration

Gain a competitive advantage by studying your competitors' advertising.
Sales Techniques

How to Remove Sales Barriers

Overcome rejection and transform prospects into customers.
Branding

Brand Awareness

Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?
Sales Techniques

Back Off!

Being friendly is good, but being too chummy to make the sale is not.
Tips from Experts

What's the Hook?

If you find the right bait, you'll keep your salespeople motivated--and selling.
Ads by Type

In an Instant

Track banner-ad performance in real time to find out who's paying attention.
Negotiating

Don't Be a Stranger

Get the scoop on the other side before you meet them at the bargaining table.
Marketing Ideas

Secret Service

Boost your business by doing a little shopping-undercover, of course.
Finding Prospects

Setting Up B2B Appointments

The best approach: Call first...and make sure you listen to what your prospect has to say.
Marketing Basics

Attending a Trade Show

They're easy enough to find. But what do you do to get there?
Sales

Understanding How CEOs Buy

Strategies to help you get past the "perched pen syndrome" and get straight to the person who has the power to buy
Marketing Plan

Creating A Marketing Plan

Design a road map to guide your marketing campaign.
Ads by Type

How Often Do I Change My Print Ad?

Three questions to ask before making any adjustments
Marketing Plan

Creating A Marketing Plan

Design a road map to guide your marketing campaign.
Closing the Sale

Objection!

Customer's objections offer a window of opportunity for closing the sale.
The Ingredients of a Marketing Plan
Marketing Plan

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
Researching Your Market
Market Research

Researching Your Market

Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
Tips from Experts

Star Search

A stellar salesperson does not a stellar sales manager make. So . . . who does?
Marketing Ideas

Partner Power

Want to strengthen your marketing muscle and save money? Team up.
Negotiating

Who's Talking?

Women are, and smooth negotiations depend on polished skills.
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