Marketing

Tips from Experts

In Their Corner

Focus your coaching efforts where they'll pack the most punch--on your top performers.
Closing the Sale

Getting Past "No"

How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there.
Branding

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Marketing Ideas

Howdy, Partner

Promotional partnerships can double your marketing punch.
Customer Service

Retain Business With Gift and Loyalty Cards

Stay competitive by offering your customers an incentive to return to your company time and again.
Finding Prospects

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.
Market Research

Define Your Target Audience to Grow Your Sales

Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
Networking

Build Relationships That Last

Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
Getting Press

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Sales Techniques

Dealmaking Basics

Tips for negotiating your way to a smooth sale
Marketing Basics

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
Ads by Type

Debug Your Ad Campaign

Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.
Tips from Experts

Devil's Advocate

Do your sales reps know how far is too far when it comes to landing that sale?
Customer Service

People Who Need People

Find out how to break the ice with your prospects and make that all-important customer connection a reality.
Public Relations

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Market Research

Finding a Market for Your Services

Does anyone need what your business is offering? To find out, the best approach is the direct approach.
Networking

How to Network With a Large Group

A simple game of "business card bingo" will get the introductions rolling.
Getting Press

When Your Press Release Isn't Working

Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
Tips from Experts

In a Slump? Time to Jump-Start Your Sales

Give your ailing sales figures a shot of adrenaline with these smart tactics.
Marketing Ideas

Increase Your Customer Base

Loyalty programs, coupons and other ways to drive new traffic to your business
Customer Loyalty and Retention

Give Customers an Experience to Remember

Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Tips from Experts

Go Major League

Score a success for your business by implementing team-selling tactics.
Networking

Be Remembered at Networking Events

How to use memory hooks to stand out in a crowd
Advertising

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
Public Relations

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
Sales

Who Is the Real Decision-Maker?

How to tell if you're selling to the person who can really tell you yea or nay
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