When it comes to creating relationships with other companies, take a long-term approach.
Even in a down economy, people are still buying--you just have to find them.
Is your social networking strategy actually costing you customers? Use these strategies to get it right.
Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
Reach out to a whole new customer base by knowing the ins and outs of online communities.
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Retailers across the country prepare for the worst and hope for the best.
Thrillist founders Adam Rich and Ben Lerer talk about the inspiration for their guys' night out e-mail newsletter.
Dust off those public-speaking skills and get ready to market your business.
If you do it right, a pitch show can mean a wealth of opportunity for your new business.
Make Connections on the Club Network.
Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Fight the high cost of gas and air travel with your own webinars.
Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
Make the Sale
Want to know what keeps customers coming back? Why don't you just ask them?
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Preparing for the future is easier if you know what's coming.
A change request from a client led to a whole new line of business for one flexible company.
That sealed envelope may hold your ticket to a fat new job--or it may be an exercise in futility.
Look beyond your standard groups and cocktail receptions for business connections that really work.
Why should you fight over the bill during a Chinese business dinner? Read on to find out.
Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
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