Marketing

Marketing Materials

5 Cardinal Rules of Logo Design

Follow these guidelines to create the best logo for your company.
7 Places to Find New Products to Sell
Sales

7 Places to Find New Products to Sell

The ability to locate reasonably priced merchandise to sell can make or break a business. Here are seven places to start looking.
Presentations

Giving Champion Presentations

Follow these tips to make all your presentations and demonstrations winners.
Branding

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.
Sales Techniques

Right on Target

Hit the mark with prospective customers by learning how to find their hot buttons.
Public Relations

6 Tips for Getting Press

Need exposure? Follow these 6 tips to win press coverage for your growing business.
SEO | Search Engine Optimization

Close to Home

Geographic-targeting features get your online message to customers right around the corner.
Getting Press

Stop the Presses!

Want to get noticed? Take your marketing to the next level with these 9 tips for writing a powerful press release.
Online Marketing

3 Ways to Strengthen Your Online Business

Trying to improve your bottom line? Put these proven strategies to work for your e-commerce operation.
Networking

Tips for Working a Mixer

Knowing what to look for will help you use business events to your advantage.
Guerrilla Marketing

Let Your Imagination Take Off

A successful guerrilla marketing campaign takes effort, not cash.
Branding

Over-Promise Your Way to the Top

How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
Public Speaking

How's Business? Ask Your Employees

Don't waste money marketing to new customers if even your employees aren't sold. Take their pulse with a survey.
Customer Loyalty and Retention

How to Land New Clients Fast

You've just launched your business, but without clients it's going nowhere fast. Use these nine tips to reel them in.
Marketing

Win Top-Quality Leads

4 vital tips for producing great leads
Marketing Ideas

Neighborhood Marketing Tactics

Use your creativity and marketing smarts to attract a loyal following of local businesspeople and residents.
Ads by Type

How to Hire a Great Ad Writer

Tips for finding the perfect pitch person for your business
Finding Prospects

7 Ways to Build Buzz to Increase Sales

Follow these tips to build word-of-mouth, and gain customers, for your company.
Sales Techniques

How to Multiply Your Effectiveness

Learn how to vary your presentations to get the most from your sales efforts.
Online Marketing

Power Up Sales With Promotional E-Mail

When done right, promotional e-mail captures customers' attention and drives them to action. Here's how to make it work for your business.
Sales Techniques

Become a Sales Pro

Improve your sales by adopting the 10 characteristics of successful salespeople.
Branding

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
Marketing Ideas

Sign of the Times

Are you missing out on this simple, inexpensive marketing tool?
Marketing Ideas

Extending Your Media Reach

To get the attention of multitasking consumers, position your ad message in multiple media.
Ads by Type

Catering to Comparison-Shoppers

Will listing your products on comparison-shopping sites boost business?
Presentations

Making Your Case

Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
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