BY Ann TranTwitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
BY Joe PulizziWhile business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
BY Adam TorenYou need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
BY Wendy FrinkYouve probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
BY Jon SalmWith consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
BY Wendy FrinkMothers are some of the most engaged people on Facebook, so make sure your business has a Mothers Day campaign ready.
BY Jason FellContent marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
BY Dorie ClarkTelevision interviews are a high-stakes game that can pay major dividends. With these strategies, youll be able to enhance your ability to get your message across.
BY Sujan PatelWhile video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
BY Kevin AllenA snapshot of what works best in the current Facebook landscape and how quickly things can change.
BY Wendy FrinkFacebook's latest feature allows you to see which of your friends are near your physical location in real time.
BY Wendy FrinkIf youre thinking of quitting Facebook, get in line.
BY Jim JosephWith every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
BY Donna MoritzAfter stints as an advisor at big-name companies, the charismatic entrepreneur and investor is getting back into the startup scene.
BY Joanna LordFor our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
BY Wendy FrinkThe iPhone generation tries to figure out how a Walkman works in this viral video.
BY Kate TaylorThis flight attendant could probably double as a standup comedian, with her spiced-up safety announcement garnering over 1.5 million views on YouTube.
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