Marketing

Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Marketing

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Forget the Elevator Pitch. Use Hallway Resonators.
Marketing

Forget the Elevator Pitch. Use Hallway Resonators.

What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Marketing

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses
Marketing

The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses

Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions.
The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile
Marketing

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
How to Appropriately Promote Yourself on YouTube
Social Media

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
The Best Way to Market a Niche Company
Marketing

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Former Apple and Pepsi CEO John Sculley: Great Marketers Do This
Marketing

Former Apple and Pepsi CEO John Sculley: Great Marketers Do This

The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
Marketing

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Marketing

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence
Marketing

Personal Branding Doesn't Mean Just Fixing Your LinkedIn Presence

Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri
Marketing

5 Lessons Every Marketer Can Learn From the Stinking Brilliance of Poo Pourri

The cardinal sin of marketing is to be easily ignored. This strange advertising campaign is funny and simply can't be overlooked or forgotten.
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
Marketing

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn’t wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
Marketing

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Marketing

The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market

Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Overexposure to Food Ads Can Make You Lose Your Appetite
Marketing

Overexposure to Food Ads Can Make You Lose Your Appetite

Food porn no more? A new study shows that when people actually ate a snack after studying dozens of pictures of food they enjoyed it less.
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
Marketing

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
New Legislation Would Make Banning Negative Yelp Reviews Illegal
Social Media

New Legislation Would Make Banning Negative Yelp Reviews Illegal

Your right to write angry Yelp reviews may soon become law.
3 Things Entrepreneurs Can Learn From Actress Jessica Biel
Marketing

3 Things Entrepreneurs Can Learn From Actress Jessica Biel

The star has partnered with her younger brother for sustainable fashion brand BARE.
This Type of Content Gets the Best Marketing Results (Infographic)
Marketing

This Type of Content Gets the Best Marketing Results (Infographic)

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
How to Make Your Content Marketing Experiential
Marketing

How to Make Your Content Marketing Experiential

Outdoor billboard advertising is nothing new, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories.
6 Tried-and-True Email Marketing Tactics
Marketing

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
7 Big Changes in the PR Landscape Every Business Should Know About
Marketing

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?
Do You Care About the iPhone 6's Environmental Impact?
Marketing

Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
5 Easy Ways to Become a Better Public Speaker -- Fast
Marketing

5 Easy Ways to Become a Better Public Speaker -- Fast

With some tips and some practice, you can leave a lasting impression that you will want people to remember.
7 Tips for Making a Success of That Crucial First Meeting With a Prospect
Marketing

7 Tips for Making a Success of That Crucial First Meeting With a Prospect

You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.
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