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Marketing

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

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Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
April 21, 2014 in Social Media
A Simple Trick for Finding Top-Notch Writers to Create Your Content

A Simple Trick for Finding Top-Notch Writers to Create Your Content

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While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
April 21, 2014 in Marketing
How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic)

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While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
April 21, 2014 in Social Media
How Often Should I Update My Website?

How Often Should I Update My Website?

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Despite what you may have heard, for many businesses, daily updates don't make sense.
April 19, 2014 in Marketing
3 Social Media Marketing Plans for Every Startup Budget

3 Social Media Marketing Plans for Every Startup Budget

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You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
April 19, 2014 in Marketing
WATCH: Dads Get Their Own #WorldsToughestJob Video

WATCH: Dads Get Their Own #WorldsToughestJob Video

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You’ve probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
April 19, 2014 in Social Media
Overcome Short Attention Spans with 'Micro-Content'

Overcome Short Attention Spans with 'Micro-Content'

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With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
April 19, 2014 in Marketing
Why Facebook Might Love Your Mother More Than You Do

Why Facebook Might Love Your Mother More Than You Do

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Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother’s Day campaign ready.
April 19, 2014 in Social Media
Social Media Prediction: Video Is Going to Be Bigger Than Ever This YearPlay Video

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year (Video)

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Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
April 18, 2014 in Social Media
TV Interview Tips From a Former Presidential Campaign Spokeswoman

TV Interview Tips From a Former Presidential Campaign Spokeswoman

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Television interviews are a high-stakes game that can pay major dividends. With these strategies, you’ll be able to enhance your ability to get your message across.
April 18, 2014 in Marketing
3 Tricks to Create Premium Video Content on a Budget

3 Tricks to Create Premium Video Content on a Budget

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While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
April 18, 2014 in Marketing
7 Statistics That Can Raise Your Facebook Engagement (Infographic)

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

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A snapshot of what works best in the current Facebook landscape and how quickly things can change.
April 18, 2014 in Social Media
Citing a Celeb in an Ad? The First Amendment May Not Protect You.

Citing a Celeb in an Ad? The First Amendment May Not Protect You.

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A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
April 18, 2014 in Marketing
With 'Nearby Friends' Feature, Facebook Stalking Is About to Take On New Meaning

With 'Nearby Friends' Feature, Facebook Stalking Is About to Take On New Meaning

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Facebook's latest feature allows you to see which of your friends are near your physical location in real time.
April 18, 2014 in Social Media
Getting Bored of Social Media? You're Not Alone. (Infographic)

Getting Bored of Social Media? You're Not Alone. (Infographic)

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If you’re thinking of quitting Facebook, get in line.
April 18, 2014 in Social Media
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

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Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
April 17, 2014 in Marketing
21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page

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With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
April 17, 2014 in Social Media
Look Out: Joe Biden Is Now on Instagram

Look Out: Joe Biden Is Now on Instagram

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Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
April 17, 2014 in Social Media
7 Ways to Rejuvenate Your Dead Blog

7 Ways to Rejuvenate Your Dead Blog

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Posting articles on your own website is still an excellent way to extend your professional reach.
April 17, 2014 in Marketing
5 Steps to Set Up a Stellar SEO Strategy

5 Steps to Set Up a Stellar SEO Strategy

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Harness the proper tools, do analysis and understand how effectively your organization’s marketing initiatives work together.
April 17, 2014 in Marketing
The Best of TED 2014: Lessons for Your Next Presentation

The Best of TED 2014: Lessons for Your Next Presentation

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From an astronaut talking fear, Bill and Melinda Gates on giving up their wealth to a surprise appearance by an outlaw, here are some key takeaways from this year's event.
April 16, 2014 in Marketing
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

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With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014 in Marketing
This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

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After stints as an advisor at big-name companies, the charismatic entrepreneur and investor is getting back into the startup scene.
April 16, 2014 in Social Media
New Business? Here Are 5 Tips on How to Craft a Great Brand.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

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For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
April 16, 2014 in Marketing
WATCH: Kids See a Walkman for Maybe the First Time Ever

WATCH: Kids See a Walkman for Maybe the First Time Ever

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The iPhone generation tries to figure out how a Walkman works in this viral video.
April 16, 2014 in Social Media
WATCH: Southwest Flight Attendant Delivers Hilarious Safety Announcement

WATCH: Southwest Flight Attendant Delivers Hilarious Safety Announcement

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This flight attendant could probably double as a standup comedian, with her spiced-up safety announcement garnering over 1.5 million views on YouTube.
April 16, 2014 in Social Media
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