Marketing

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
Social Media

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Are You Brave Enough to Be Vulnerable?
Marketing

Are You Brave Enough to Be Vulnerable?

Professionals are nervous to reveal their struggles at their place of work for fear it will open them up to judgment or criticism. But when making presentations, these types of stories can make all the difference.
Inventors Have a New Opportunity to Showcase Their Product on National TV
Marketing

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
How to Keep It Personal With Facebook Ads
Social Media

How to Keep It Personal With Facebook Ads

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
Social Media

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
Don't Let Time Be a Deal Killer. Network Effectively.
Marketing

Don't Let Time Be a Deal Killer. Network Effectively.

Figure out how to collaborate to score referrals, make the right connections and close sales.
8 Online-Marketing Terms Business Owners Must Know
Marketing

8 Online-Marketing Terms Business Owners Must Know

Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Why You Should Rethink Using a PR Firm
Marketing

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
#HashtagFails? 5 Tips That Will Change Your Fortune
Social Media

#HashtagFails? 5 Tips That Will Change Your Fortune

Master use of this key identifier on social media channels and realize business results.
Do You Know Where Your Buyers Hang Out Online?
Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Host a Delightful Dinner Party for Clients and Colleagues
Marketing

Host a Delightful Dinner Party for Clients and Colleagues

Put out a bit of you, showcasing your home, cooking and entertainment style and watch the business relationship grow. Here's how to pull off a complete evening.
Why a Landing Page Will Make or Break Your Facebook Ads
Social Media

Why a Landing Page Will Make or Break Your Facebook Ads

Find out what your landing pages need in order to attract viewers and turn them into buyers.
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Social Media

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers
Marketing

How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers

Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
The 4 Elements of the Most Persuasive Copy
Marketing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Right Business, Wrong Social Media Culture
Social Media

Right Business, Wrong Social Media Culture

When creating an online marketing strategy for your company, be sure to select the right platform.
Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Social Media

The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
5 PR Strategies for the Busy Entrepreneur
Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google
Social Media

Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google

Instead of being banned at work, the company reportedly wants its platform to be embraced as a productivity tool.
The Missing Ingredient of Modern Marketing
Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
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