Marketing

5 Secrets to Make Your Website Copy 'Pop'
Marketing

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
Where the Real Deals Are Ignited at Conferences -- the Bar
Marketing

Where the Real Deals Are Ignited at Conferences -- the Bar

Weary travelers should ward off the impulse to retreat to their hotel room. Instead descend on the lucrative business nexus.
Facebook Pilots 'Buy' Button as Twitter Snaps Up Payments Startup CardSpring
Social Media

Facebook Pilots 'Buy' Button as Twitter Snaps Up Payments Startup CardSpring

The line between social network and ecommerce platform is looking increasingly blurred.
Build a Strong Brand With More Friendly Interactions, Less Marketing
Marketing

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Marketing

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Pinterest Just Made It Easier to Discover Pins You Care About
Social Media

Pinterest Just Made It Easier to Discover Pins You Care About

The $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.
11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions
Marketing

11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

Be your company's ambassador by sharing posts that will encourage your followers' engagement.
Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)
Marketing

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
Airbnb, Why the New Logo?
Marketing

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
An Easy Way to Get Publicity: Talk About the Weather
Marketing

An Easy Way to Get Publicity: Talk About the Weather

There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)
Marketing

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
The 6 Biggest Mistakes People Make When Creating Infographics
Marketing

The 6 Biggest Mistakes People Make When Creating Infographics

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator
Marketing

Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.
Don't Just Have Social-Media Conversations, Design Them
Marketing

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
How to Make Your Logo Memorable
Marketing

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.
The 5 Things You Must Know to Leverage the Future of Digital Marketing
Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
Recover Sooner From Google Penalties By Avoiding These 5 Mistakes
Social Media

Recover Sooner From Google Penalties By Avoiding These 5 Mistakes

Google penalties halt a website's momentum. Moving carefully through the recovery process is the fastest route back into business.
How Google 'Sitelinks' Can Improve Your SEO
Marketing

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
The 12 Must-Follow Rules for Issuing Press Releases
Marketing

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
This Might Be the Most Infuriating Customer Service Call Ever
Social Media

This Might Be the Most Infuriating Customer Service Call Ever

No one likes losing business, but that doesn’t mean you should berate your customers.
13 Ways to Get Your Emails Noticed and Opened
Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Food Trucks Share Social Media Secrets
Social Media

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
The Right Way to 'Stalk' People Online
Marketing

The Right Way to 'Stalk' People Online

There’s etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Start Preparing Your Business for the Generation After Millennials
Marketing

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
4 Ways to Make Sure Your Email List Doesn't End Up Dead
Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Excite Audiences by Finding the Visual Angle of Your Brand
Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
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