Marketing

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It
Marketing

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It

Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.
Here's Why There's No Dislike Button on Facebook
Social Media

Here's Why There's No Dislike Button on Facebook

The "like" button's creator explains why the tech giant isn't likely to ever have a thumbs down.
3 Tips to Reduce Cyber Monday Returns
Marketing

3 Tips to Reduce Cyber Monday Returns

Returns are synonymous with the holiday season for a variety of reasons, but with effective preparation retailers can avoid unnecessary collateral damage to their bottom line.
14 Amazingly Free Stock Photo Websites
Marketing

14 Amazingly Free Stock Photo Websites

Looking for the perfect image for your next project? Try some of these free online resources.
5 Ways Small Businesses Can Compete With Giants in SEO
Marketing

5 Ways Small Businesses Can Compete With Giants in SEO

Regardless of what industry you’re in, you’ll always have at least one competitor who has been around longer and has tried harder to build a web presence.
Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear
Marketing

Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear

'People’s Uber,' the company's pilot program that connects car owners with passengers, is expanding its presence in China.
Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.
Social Media

Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.

British Justice Secretary: 'Internet trolls are cowards who are poisoning our national life.'
Why You Should Ditch Data Visualization for Audio
Marketing

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Marketing

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
Social Media

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
The Complete Guide to Creating the Perfect Facebook Page for Your Business
Social Media

The Complete Guide to Creating the Perfect Facebook Page for Your Business

From A to Z, what you need to know to get build and manage a killer Facebook page.
What's the Big Idea? 10 Qualities That Set Big Ideas Apart.
Marketing

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Predicting Chart Toppers Before They Make the Climb
Social Media

Predicting Chart Toppers Before They Make the Climb

Next Big Sound’s data predicts music’s breakout stars.
Public Speaking Tips to Maximize Your Reach and Revenue
Marketing

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Blurred Lines: Is Native Advertising Bad Or Good?
Marketing

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won’t make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules
Social Media

Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules

A Georgia appellate court ruled that the parents of a seventh-grader who created a fake and defamatory Facebook account for a classmate may be liable for emotional damages by a jury.
Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest
Marketing

Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest

The coffee giant continues to prove itself a master of buzz.
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Marketing

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Twitpic Is Dead -- This Time, For Real
Social Media

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn’t afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
3 Critical B2B Digital Marketing Hacks
Marketing

3 Critical B2B Digital Marketing Hacks

These tricks will make you a B2B marketing wizard.
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don’t, you need to be different, but not too different.
The One-Question Shortcut to Identifying Your Niche Market
Marketing

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up
Social Media

Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up

Called 'Audio Card,' the new feature lets people listen to a variety of content while browsing their timelines.
Businesses Die in Obscurity. Do All You Can to Gain Attention.
Marketing

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Marketing

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
What's the Best Way to Market Your Charitable Giving?
Marketing

What's the Best Way to Market Your Charitable Giving?

If your company wants to do some good, look at these examples to maximize your cause-related marketing.
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