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Marketing

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

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Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
April 12, 2014 in Marketing
A Simple Tool That Could Sell Your Idea for You

A Simple Tool That Could Sell Your Idea for You

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There's no need to meet people in person for the hard sell. Let this tool do the work for you.
April 12, 2014 in Marketing
How to Choose the Right Video Platform for Your Business (Infographic)

How to Choose the Right Video Platform for Your Business (Infographic)

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Find out which video social platform is best for your business.
April 12, 2014 in Social Media
Brand During a Startup's Infancy for Maximum Impact

Brand During a Startup's Infancy for Maximum Impact

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Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
April 11, 2014 in Marketing
How This Startup Is Disrupting Social E-Commerce

How This Startup Is Disrupting Social E-Commerce

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For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.
April 11, 2014 in Social Media
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

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The social network says it will crack down on spammy pages that try to game engagement and shares.
April 11, 2014 in Social Media
Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks

Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks

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MCNs have been called the movie studios of the future, but even Hollywood wants a slice of the YouTube pie.
April 11, 2014 in Social Media
Fun Times: Workers in Neighboring Office Buildings Had an Amazing Post-It Note Conversation

Fun Times: Workers in Neighboring Office Buildings Had an Amazing Post-It Note Conversation

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Who needs phones and emails when you can simply stick a couple of Post-Its on your window?
April 11, 2014 in Social Media
5 Reasons Every Business Should be on Snapchat

5 Reasons Every Business Should be on Snapchat

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The disappearing-message platform gives you a chance to connect with customers more casually.
April 11, 2014 in Marketing
How to Craft the Perfect Social Post [Infographic]

How to Craft the Perfect Social Post [Infographic]

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Stumped on how get the most out of your posts? Check out this handy infographic for what types of posts work best, and at what time.
April 10, 2014 in Social Media
Create a Powerful Brand by Answering Two Questions

Create a Powerful Brand by Answering Two Questions

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Here is a common sense approach to branding for small businesses.
April 10, 2014 in Marketing
6 Ways to Grow Your Business Through LinkedIn

6 Ways to Grow Your Business Through LinkedIn

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While troves of people scour LinkedIn hoping to land their ideal job or find the perfect connection, businesses can use the mega-platform to grow their business.
April 10, 2014 in Social Media
Do Your Marketing Messages Target the Right Personas?

Do Your Marketing Messages Target the Right Personas?

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Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
April 9, 2014 in Marketing
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

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When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
April 9, 2014 in Marketing
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

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Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
April 9, 2014 in Marketing
7 Tips for Creating Awesome Infographics

7 Tips for Creating Awesome Infographics

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Not all infographics are created equal. Here’s how to make yours stand out from the pack.
April 9, 2014 in Marketing
The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

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It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
April 9, 2014 in Social Media
Safe Use of Social Media in Regulated Fields? It's a Real Option.

Safe Use of Social Media in Regulated Fields? It's a Real Option.

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Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
April 9, 2014 in Social Media
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

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To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
April 9, 2014 in Marketing
How 122-Year-Old General Electric Is Killing It on Social Media

How 122-Year-Old General Electric Is Killing It on Social Media

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You don’t have to be a sexy startup to succeed on social media. Look at how GE is changing the mind of its customers.
April 9, 2014 in Social Media
Putting Together Your Social Media Team

Putting Together Your Social Media Team

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When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
April 9, 2014 in Social Media
How to Position a Brand for Breakthrough Success

How to Position a Brand for Breakthrough Success

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The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
April 9, 2014 in Marketing
3 Memorable Ways to Launch a Product to Wow Customers

3 Memorable Ways to Launch a Product to Wow Customers

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Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
April 9, 2014 in Marketing
Unintended Consequences: How Consumer Misuse Can Boost Sales

Unintended Consequences: How Consumer Misuse Can Boost Sales

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The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
April 9, 2014 in Marketing
Why Winging Social Media Won't Cut It Anymore

Why Winging Social Media Won't Cut It Anymore

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Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
April 9, 2014 in Social Media
How to Build a Killer Facebook Page for Your Retail Company

How to Build a Killer Facebook Page for Your Retail Company

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In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
April 8, 2014 in Marketing
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