Marketing

Can Subway Ads Bring Mainstream Users to Foursquare?
Social Media

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.
Social Media

Want to Advertise on Facebook? Ask Yourself the 'Coffee-Shop Question' First.

Plus take a helpful quiz to determine if your business might benefit from ads on the social network.
Why Franchise Owners Have to Be Especially Careful on Social Media
Social Media

Why Franchise Owners Have to Be Especially Careful on Social Media

For the franchise world—in which one negative comment can affect an entire system of corporate owners and franchisees—managing your reputation is especially critical.
It's Time to Wire Your Business for Indoor Location-Based Search
Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
The Overlooked Advertising Opportunity Small Businesses Should Not Miss
Marketing

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.
The Do's and Don'ts of Business Cards
Marketing

The Do's and Don'ts of Business Cards

Often times, your business card is your first chance to make an impression. Here's how to make it count.
Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.
Marketing

Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.

Websites need to be engaging visually or risk being ignored but that doesn't require adding a new line item to your budget.
Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Marketing

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
7 Productivity Hacks for a Workplace That Delivers
Marketing

7 Productivity Hacks for a Workplace That Delivers

In a deadline-driven business, get all the cylinders rolling and to sync in harmony from the start.
4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It
Marketing

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It

Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.
Here's Why There's No Dislike Button on Facebook
Social Media

Here's Why There's No Dislike Button on Facebook

The "like" button's creator explains why the tech giant isn't likely to ever have a thumbs down.
3 Tips to Reduce Cyber Monday Returns
Marketing

3 Tips to Reduce Cyber Monday Returns

Returns are synonymous with the holiday season for a variety of reasons, but with effective preparation retailers can avoid unnecessary collateral damage to their bottom line.
14 Amazingly Free Stock Photo Websites
Marketing

14 Amazingly Free Stock Photo Websites

Looking for the perfect image for your next project? Try some of these free online resources.
5 Ways Small Businesses Can Compete With Giants in SEO
Marketing

5 Ways Small Businesses Can Compete With Giants in SEO

Regardless of what industry you’re in, you’ll always have at least one competitor who has been around longer and has tried harder to build a web presence.
Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear
Marketing

Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear

'People’s Uber,' the company's pilot program that connects car owners with passengers, is expanding its presence in China.
Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.
Social Media

Watch Out, Internet Trolls. In Britain, You Could Get Up to Two Years in Jail.

British Justice Secretary: 'Internet trolls are cowards who are poisoning our national life.'
Why You Should Ditch Data Visualization for Audio
Marketing

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Marketing

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
Social Media

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
The Complete Guide to Creating the Perfect Facebook Page for Your Business
Social Media

The Complete Guide to Creating the Perfect Facebook Page for Your Business

From A to Z, what you need to know to get build and manage a killer Facebook page.
What's the Big Idea? 10 Qualities That Set Big Ideas Apart.
Marketing

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
Predicting Chart Toppers Before They Make the Climb
Social Media

Predicting Chart Toppers Before They Make the Climb

Next Big Sound’s data predicts music’s breakout stars.
Public Speaking Tips to Maximize Your Reach and Revenue
Marketing

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Blurred Lines: Is Native Advertising Bad Or Good?
Marketing

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won’t make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules
Social Media

Parents May Be Held Accountable for Kids' Facebook Activity, Court Rules

A Georgia appellate court ruled that the parents of a seventh-grader who created a fake and defamatory Facebook account for a classmate may be liable for emotional damages by a jury.
Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest
Marketing

Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest

The coffee giant continues to prove itself a master of buzz.
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