Marketing
YouTube Creates Paid Subscription Service for Brands
BY Jason Fell
Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.Play Video The Esquire Guy's Guide to Media Interviews (Video)
BY Ross McCammon
How to sound natural, deliver a difficult message, and the phases you should never say. 4 Business-Naming Tips for Branding Success
BY Alanna Francis
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious. Abercrombie & Fitch: Bad Business or Smart Targeting?
BY Jim Joseph
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing? How to Use Customer Recommendations to Grow Your Business
BY Barbara Findlay Schenck
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements. Defining Your Brand: The First Step In Your Marketing Strategy
BY Jim Joseph
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch
BY Gwen Moran
New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral. 10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)
BY Karen Leland
Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform. 8 Things Startup Founders Should Know Before Writing a Book
BY Lambeth Hochwald
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you. How to Plan and Shoot YouTube Videos for Business
BY Michael Miller
From scripting to shooting, these tips can help you produce professional looking videos on a budget. 5 Strategies to Build a Global Brand
BY Gwen Moran
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.Play Video Your Secret Weapon in Sales? The Phone (Video)
BY Colleen DeBaise
If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone. LinkedIn Tips: 10 Ways to Get the Most Out of Your Network
BY Jason Fell
To celebrate the social media giant's 10th birthday, read about best practices for business owners. Instagram Has a New Tagging Feature It Believes Will Be Huge for Brands
BY Dominic Green
Here's how you can use 'Photos of You.' Amid Mobile Effort, LinkedIn Falls Short
BY Brian Patrick Eha
Read about LinkedIn's disappointing second-quarter forecast, Google's plans for your app activity data, Warren Buffett's new online presence, and more social-media news. What to Do When Customers Trash Your Brand Online
BY Jim Joseph
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation. How to Create Share-Worthy Content That's Optimized for Search
BY Jessica Bowman
Four tips for driving more traffic to your website and raising your profile online.Play Video 3 Secrets of YouTube Marketing (Video)
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business. 8 Pinterest Boards Worth Creating for Your Business
BY Karen Leland
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start. How to Think Like Your Customer
BY Ann Handley
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base. When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
BY Brian Honigman
A look at the different patterns in the purchasing behavior of men.Play Video How Charity Water Is Reinventing Giving (Video)
BY Bryan Elliott
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool. Twitter Ads Now Available to All U.S.-Based Small Businesses
BY Jason Fell
The social media giant announced today it will open up its invite-only ad platform to all business owners.Play Video 3 Steps to Close the Deal (Video)
BY Colleen DeBaise
You've had your meetings. You've submitted your proposals. No answer yet? Here's how to take control of the conversation and get the job done. The Secrets of 7 Successful Brands
BY Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. How to Turn Customers into Brand Ambassadors
BY Christopher Hann
How a little bit of personal attention can go a long way with customer loyalty.Ads by Google
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Ben Kaufman
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Meetup Co-founder
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