Marketing

Amazon Software Glitch Sells Products For Just a Penny
Marketing

Amazon Software Glitch Sells Products For Just a Penny

Sellers lose thousands after repricing tool goes horribly wrong.
10 Ways to Convert More Customers Using Psychology (Infographic)
Marketing

10 Ways to Convert More Customers Using Psychology (Infographic)

The times change, the tools change -- but human nature is perpetual.
4 Steps Needed to Transform the Digital-Marketing Industry
Marketing

4 Steps Needed to Transform the Digital-Marketing Industry

If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
3 Social-Marketing Predictions for 2015
Marketing

3 Social-Marketing Predictions for 2015

The transformation of shopping by the convergence of mobile devices and social media will only accelerate.
Not All Viral Videos Are Good Content Marketing
Marketing

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)
Social Media

Here's How to Get Liam Neeson to Endorse You on LinkedIn (Yes, Really.)

To promote his new film 'Taken 3,' the actor will endorse one LinkedIn member's 'particular set of skills.'
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
The Do's and Don'ts of Press Releases (Infographic)
Marketing

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Hello? Can You Listen?
Marketing

Hello? Can You Listen?

Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users
Social Media

Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users

In an interview, Evan Williams doesn't mince words comparing Twitter to Facebook-owned Instagram.
5 Marketing Trends That Didn't Go Well in 2014
Marketing

5 Marketing Trends That Didn't Go Well in 2014

Ditch these flops as we head into the new year.
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Marketing

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
3 Influencer Marketing Secrets to Steal in 2015
Marketing

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
Marketing

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
7 Strategies to Succeed With That Demanding, Difficult Customer
Marketing

7 Strategies to Succeed With That Demanding, Difficult Customer

Understand how to deflect and bypass a client's anger to meet your goals.
Why This Is the Season for Generosity Marketing
Marketing

Why This Is the Season for Generosity Marketing

While everyone is in the spirit of giving, consider offering customers your best content, product or service for free.
Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
Marketing

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless.
How to Use Twitter Analytics to Help You Tweet Better
Social Media

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
4 Simple, Effective Head Shot Photography Tips
Marketing

4 Simple, Effective Head Shot Photography Tips

Professionals need a proper portrait for a variety of marketing materials. Here's how to make yours stand out.
YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup
Social Media

YouTube Looks Back at the Biggest Viral Trends of 2014 in Epic Video Mashup

The fourth annual edition of YouTube Rewind features an onslaught of international Internet celebrities, remixed hit songs and viral video reenactments.
Oh, Snap! Instagram Has More Users Than Twitter.
Social Media

Oh, Snap! Instagram Has More Users Than Twitter.

The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
The 6 Worst Press-Release Topics That Startups Pitch
Marketing

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Marketing

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
5 High-Powered Animal Celebrities Who Earn More Than You Do
Social Media

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
4 Strategies to Keep Customers Coming Back
Marketing

4 Strategies to Keep Customers Coming Back

A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Will a Specific Color Change the Behavior of Your Website Visitors?
Marketing

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
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