Marketing

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos
Social Media

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Become a Better Blogger Today With These 4 Actions
Marketing

Become a Better Blogger Today With These 4 Actions

To get attention on the crowded Internet, you have to devote time to your craft and plan well.
9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online
Marketing

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.
What You Can Do About the Decline of Social Marketing on Facebook
Social Media

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Develop an Effective Marketing Plan by Answering 3 Questions
Marketing

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Navigate International Networking With These 4 Anchors
Marketing

Navigate International Networking With These 4 Anchors

Foster new relationships abroad by building trust and minding important social cues.
5 Distasteful Marketing Ploys to Avoid
Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Every Little Thing You Do Adds Up to Your Personal Brand
Marketing

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
How Brand Transparency Builds Enduring Relationships With Customers
Marketing

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
The 3 Fundamentals of Wildly Successful Brands
Marketing

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Make Your Marketing Message Stand Out on Social Media
Social Media

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
10 Secrets From Leading Sales Execs
Marketing

10 Secrets From Leading Sales Execs

Effective sales teams are the product of the culture within the team, across the company and including customers.
You're No Little Fish: Stand Out by Dominating Content Marketing
Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Why I Follow 15,000 People on Twitter
Social Media

Why I Follow 15,000 People on Twitter

Twitter can be a great way to connect with new personal and business contacts. Here are the ways I use the social network to my benefit.
Better Conversion Rates Depend on Better Website Design
Marketing

Better Conversion Rates Depend on Better Website Design

Costumers judge your site first by how it looks and performs, then content.
7 Crucial Steps to Building a Champion Sales Team
Marketing

7 Crucial Steps to Building a Champion Sales Team

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
5 Tips to Stand Out When Selling on an Online Marketplace
Marketing

5 Tips to Stand Out When Selling on an Online Marketplace

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
Vine Wants to Hire an OK-Smelling Office Dog
Social Media

Vine Wants to Hire an OK-Smelling Office Dog

Your pooch may finally be able to contribute to household expenses if it snags this highly paw-veted position.
5 Ways to Build Your Brand in Short Chunks of Time
Marketing

5 Ways to Build Your Brand in Short Chunks of Time

ItÂ’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Are Gun Bans the Right Political Move for Brands?
Marketing

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
3 Ways to Market Your Content to Millennials
Marketing

3 Ways to Market Your Content to Millennials

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
5 Secrets to Make Your Website Copy 'Pop'
Marketing

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
Where the Real Deals Are Ignited at Conferences -- the Bar
Marketing

Where the Real Deals Are Ignited at Conferences -- the Bar

Weary travelers should ward off the impulse to retreat to their hotel room. Instead descend on the lucrative business nexus.
Facebook Pilots 'Buy' Button as Twitter Snaps Up Payments Startup CardSpring
Social Media

Facebook Pilots 'Buy' Button as Twitter Snaps Up Payments Startup CardSpring

The line between social network and ecommerce platform is looking increasingly blurred.
Build a Strong Brand With More Friendly Interactions, Less Marketing
Marketing

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Marketing

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
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