Marketing

3 Ways to Get Business Recognition on Social Media
Social Media

3 Ways to Get Business Recognition on Social Media

To ensure your long-term viability, put a consistent program in place to increase your 'likes.'
How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)
Social Media

How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)

Stats don’t lie. They just might not be telling the story you expect.
7 Advanced Ways to Improve Your Site's SEO
Marketing

7 Advanced Ways to Improve Your Site's SEO

Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
Hot New Social Network Ello Knocked Out By Cyber Attack... Already
Social Media

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Fast-Growing Ello a Facebook Killer? Not So Fast.
Social Media

Fast-Growing Ello a Facebook Killer? Not So Fast.

There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
Skip the Reluctant Customers. Start Resonating With the Right Crowd.
Marketing

Skip the Reluctant Customers. Start Resonating With the Right Crowd.

You don't want the clients that are hard sells.
Want Clickable Images? Check Out These 6 Tips.
Marketing

Want Clickable Images? Check Out These 6 Tips.

The images you choose image can make the difference between someone clicking on a post or passing it up completely.
New Details Emerge About Facebook's 'Buy' Button
Social Media

New Details Emerge About Facebook's 'Buy' Button

Social media platforms are doubling as ecommerce platforms that deliver instant gratification in the form of instant in-feed purchases.
10 Things Nobody Tells You About Google AdWords
Marketing

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.
The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint
Marketing

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.
Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.
Marketing

Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.

Businesses can cultivate close relationships with their clientele. It just requires time and effort.
How to Build a Strong Social-Media Presence
Social Media

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
How to Leverage a Celebrity Like Giuliana Rancic to Build a Business
Marketing

How to Leverage a Celebrity Like Giuliana Rancic to Build a Business

Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.
5 Tips for Designing Your Website to Serve Every Customer Individually
Marketing

5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying.
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
5 Rules for Using Push Technology to Your Advantage
Marketing

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
You Never Thought Social Media Could Look Like This
Social Media

You Never Thought Social Media Could Look Like This

Artists have created an installation that allows us to see social-media sentiment in the physical, real world. It’s so weird you have to see it for yourself.
The Jury Is Still Out on Texting for Professional Communication
Social Media

The Jury Is Still Out on Texting for Professional Communication

The youngest workers, who've come of age ordering take-out food with an app, seem unaware of the incomparable efficiency of a phone call.
With the Arrival of Twitter’s 'Buy' Button, Is It Time to Move Into Social Commerce?
Social Media

With the Arrival of Twitter’s 'Buy' Button, Is It Time to Move Into Social Commerce?

Explore new channels without inundating loyal customers with aggressive marketing tactics.
Find Your Brand's Proof Points
Marketing

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
5 Reliable Methods for Building Trust in Your Mobile App
Marketing

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
The Top 10 Ways to Re-Engage Dead Email Subscribers
Marketing

The Top 10 Ways to Re-Engage Dead Email Subscribers

Consider these tips in your ongoing to pursuit to win customers' attention over email.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
Marketing

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever
Marketing

Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever

In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.
Ignore Video and Miss Out on 69 Percent of Mobile Traffic
Marketing

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can’t be denied. Marketers, take heed.
3 Ways to Bust Through Your Customer's Stress and Fear
Marketing

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
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