Marketing

How to Be Your Own PR Machine
Marketing

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
5 Don'ts When Engaging Clients Online
Marketing

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
How to Win Millennial Brand Ambassadors in 3 Steps
Marketing

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
4 Tips for Telling Your Story in the Video Content Your Audience Demands
Marketing

4 Tips for Telling Your Story in the Video Content Your Audience Demands

Video is a medium for storytelling first, marketing second.
5 Big Company Branding Strategies Any Business Can Utilize
Marketing

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Marketing

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.
5 Mistakes to Avoid When Picking Your Social-Media Profile Photo
Social Media

5 Mistakes to Avoid When Picking Your Social-Media Profile Photo

The photos we post online of ourselves are an important opportunity for creating a first impression. Your selection deserves more effort than a recent selfie.
Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?
Marketing

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Say Bye-Bye to All Those Fake News Stories on Facebook
Social Media

Say Bye-Bye to All Those Fake News Stories on Facebook

The big social-media site says it has taken steps to clamp down on 'hoaxes' and fake news stories that can spread like wildfire on its 1.35-billion member network.
How to Optimize Your Website Messaging to Increase Conversions
Marketing

How to Optimize Your Website Messaging to Increase Conversions

Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren't sure what the business actually does?
Use Facebook Custom Audiences to Increase Your Sales
Social Media

Use Facebook Custom Audiences to Increase Your Sales

The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Marketing

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
The 4 Elements of Better Branding Your Startup in 2015
Marketing

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Lessons From the 10 Best LinkedIn Company Pages
Social Media

Lessons From the 10 Best LinkedIn Company Pages

LinkedIn asked its users to nominate the most inspiring Company Pages on the network. Here are the winners and ways to apply their smart tactics to your page.
Facebook Report Says It Adds More Than $200 Billion to Global Economy
Social Media

Facebook Report Says It Adds More Than $200 Billion to Global Economy

That as well as 4.5 million jobs in 2014, according to a new study by consulting firm Deloitte & Touche.
How to Tap the Power of Social Media to Forge Customer Loyalty
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Do It Yourself Media Relations: The 2 Things You Must Get Right
Marketing

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Avoid These 7 Annoying Ad Placement Techniques on Your Site
Marketing

Avoid These 7 Annoying Ad Placement Techniques on Your Site

Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.
Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything
Marketing

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
Why SEO Is Much Easier Than You Think
Marketing

Why SEO Is Much Easier Than You Think

SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it's no longer difficult.
3 Simple Rules for Brands to Get the Most Out of Bloggers
Marketing

3 Simple Rules for Brands to Get the Most Out of Bloggers

Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Beyond the Boycotts: Meet Yelp's Small-Business Evangelist
Social Media

Beyond the Boycotts: Meet Yelp's Small-Business Evangelist

Darnell Holloway is the go-to executive for bridging the sometimes big divide between it and small-business owners who complain about bad reviews.
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Marketing

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.
How to Effectively Use Advertising in Online Videos
Marketing

How to Effectively Use Advertising in Online Videos

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
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